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INTERNATIONAL INDEPENDENT UNIVERSITY OF THE REPUBLIC OF MOLDOVA

DEPARTMENT OF ECONOMICAL SCIENCES

CHAIR OF MANAGEMENT

Analytic Program for the Introduction to the Entrepreneurship Course

Author:

Dr. Valentin Bozu

Year:

I

Semester:

II

Contact hours:

60

Lectures:

30

Seminars:

30

Individual hours:

90

ECTS Credits: 4

CHISINAU - 2005

The program has been discussed and approved on the meeting of the Chair of Management on

, 2005

Director of the Management Chair, Prof. univ., Dr. hab., Natalia Burlacu

Director of Economical Sciences Department

Chairman of the methodological commission of the Economical Sciences Department

Vice-chancellor education Prof. un., Dr., Ana Gutu

I. INTRODUCTION

This is course on Introduction to the entrepreneurship. The purpose of this course is to acquaint students with basic of entrepreneurship and business theory and their role in today’s life, and to show how to operate effectively in the contemporary competitive environment. Without going into the complex theoretical and methodological debates in the field, this course includes analysis of the nature and characteristics of the management, its challenges and alternatives.

Accelerating global competition determines the need for effective businessmen. Pressures from foreign companies are causing many businessmen to reassess their approaches as they strive to be successful in a formidable competitive environment. More than ever, managers operating both globally and domestically require the best ideas that the field of entrepreneurship has to offer in order to gain a competitive edge.

This course is a logical continuation of the subjects from initial cycle of the faculty. It is expected that this course will generate enough interest and enthusiasm among students of various disciplines and will be used as the basic for specialized courses in different fields of specialization.

Seminar topics are to follow topics of the lectures.

Students are advised to attend all lectures, to do their assigned readings regularly and actively participate in the seminars. They are also recommended to read newspapers (local and international news) and watch TV news. To complete this course, students will have to write a one-hour test in the classroom, a short essay (4-5 pages, preferably typed) on one the subject (a list of suggested topics will be distributed in the class), and to write a final examination.

II. OBJECTIVES:

The objectives of the course are to develop students’ skills that will allow them to obtain knowledge, abilities and attitude necessary to perform their work professionally, based in high professional and ethical standards.

Knowledge:

students have to know:

theoretical concepts of nowadays methods;

correlation among different methods;

possibilities and limits, included in this program;

principles, technologies, methods and techniques of every model;

analysis and interpretation of every case apart.

Abilities:

students have to:

to elaborate and to promote their attitude to theory;

to evaluate their own problems, to study to solve any problem;

to accumulate and to possess knowledge, that are necessary to implement activity;

to have fundamental professional competence, in which is represented the basic skills of practice, to evaluate models of different methods, techniques, etc.; S to accumulate skills related to the international economic relations, in order to understand the benefits of effective operations in this field.

Attitude:

students have to:

understand the necessity of optimistically innovations and to take part in creation of such innovations;

realize the relations with the partnership of consulting persons.

III. DISTRIBUTION OF HOURS BY TYPES OF ACTIVITY

 

Chapters (Theme. Subject)

Types of activity (academic hours)

Course

Seminar

Sub-Total

1.

Business trends: Cultivating a Business

2

2

4

2.

Today’s business environment

2

2

4

3.

How economics affects business

2

2

4

4.

Competing in Global Markets

2

2

4

5.

Demonstrating ethical behavior and social responsibility

2

2

4

6.

Business ownership: Starting a small business

2

2

4

7.

Business Management

2

2

4

8.

Empowering employees to satisfy customers

2

2

4

9.

Management of Human Resources

2

2

4

10.

Motivating employees to produce quality goods and services

2

2

4

11.

Marketing

2

2

4

12.

Developing and implementing customer oriented marketing plans

2

2

4

13.

Decision making

2

2

4

14.

Managing information

2

2

4

15.

Managing Financial Resources

2

2

4

 

TOTAL

30

30

60

IV.

CONTENT BLOCK:

Business trends: Cultivating a Business The nature of entrepreneurship; Defining Entrepreneurship;

Today’s business environment The components of the business environment; Major influences on internal factors

How economics affects business

Adapting to cultural differences; Handling social responsibility and ethical issues

Competing in Global Markets The nature of international management; Organizing international business;

Demonstrating ethical behavior and social responsibility Economic and Social contributions of Entrepreneurship; Factors influencing entrepreneurship

Business ownership: Starting a small business The procedures in starting a small business; Types of legal forms for the entrepreneurship

Business Management

Management: an overview: What Is Management? The Management Process; What managers

actually do? Work Methods Managerial Roles; Managerial knowledge skills and performance;

Empowering employees to satisfy customers How leaders influence others; Sources of Leader Power; Effective Use of Leader Power;

Management of Human Resources The HRM Process: An Overview The Strategic Importance of HRM; Human resource planning; Job Analysis; Demand for Human Resources;

Motivating employees to produce quality goods and services Types of motivation; How we can motivate employees to do their job properly

Marketing What is marketing; Marketing principles; How marketing can help the company;

Developing and implementing customer oriented marketing plans The overall planning process: Major components of planning;

Decision making The nature of managerial decision making; Types of Problems Decision Makers Face Differences in Decision- making situation; Steps in an effective decision-making process; Identifying the problem;

Managing information Computer-based information systems: an overview; Nature of Information Systems; Characteristics of Useful Information; Impacts of information technology on organization;

Managing Financial Resources Major control systems; Financial control; Budgetary control; Quality control;

IV.

TEACHING STRATEGIES:

Course

Introduction Current Synthetic Theoretical -practical Discussion, etc.

Seminar

Synthetic

Repeated

Discussion, etc.

Methods

Traditional Case study Role play Interactive Research work Control works, etc.

V. EVALUATION STRATEGIES

a). Requirements

Students have to:

know fundamentals of the theoretical course;

consult recommended bibliography;

demonstrate competence in communication organizing of specific dialogues;

provide specialization consultations in the most simple cases.

VI. TYPES OF EVALUATION AND DISTRIBUTION OF MARKS

a) Current: report on a question, tests and control work, class participation.

b) Final: exam.

Students are expected to read the parts of books and articles indicated below, actively participate in the discussions during the course, and they are requested to prepare a brief essay at the end of the course on one (or some) of the topics covered.

c) Distribution of Marks:

Class participation

30%

Group work

20%

Final examination

50%

TOTAL

100%

VIII. BIBLIOGRAPHY (text books and readings)

Recommended text:

1. William G. Nickels, James M. McHugh, Susan M. McHugh, Understanding Business,

Seventh Edition /McGRAW-HILL, INC., 2005.

2. Jeffry A Timmons, Stephen Spinelli, New Venture Creation: Entrepreneurship for the 21st

Century /McGRAW-HILL, INC., 2005.

3. Jeffry A Timmons, Andrew Zacharakis, Stephen Spinelli, Business Plans that Work, 1st

Edition/ McGRAW-HILL, INC., 2004.

4. Peter Hess., Julie Siciliano. Management. Responsibility for Performance. /McGRAW-

HILL, INC., 1996.

Recommended references:

1. Fred H Maidment. Management. 12 – th Edition, /McGRAW-HILL, INC., 2004.

2. John Nicholson. How do you manage?. BBC Books, 1992.

3. Fred Luthans. Organizational behavior. McGRAW-HILL, INC., 1995.

4. Scott Adamans. Dogbert's Management handbook. United Feature Syndicate, Inc, 1996.

5. The Economist. Magazine. London.

6. Forbes. Magazine. New York

7. Harvard Business Review. Magazine. Harvard