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„   is a brand of instant noodles manufactured by


Nestlé. The brand is popular in Australia, India, South Africa,
Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri
Lanka, Bangladesh, Pakistan, and the Philippines. In several
countries, it is also known as "maggi mee" (mee is
Indonesian/Malay/Hokkien for noodles). Maggie noodles are
part of the Maggie family, a Nestlé brand of instant soups,
stocks, and noodles. In Malaysia, there are fried noodles made
from maggie noodles known as „ . Maggie noodles
recently introduced a new variety of its noodles, to cater for the
health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'.
Whole-wheat flour based noodle variation marketed by the name
"Vegetable Atta Noodles" has been introduced in India (Atta
flour is used in preparing most forms of wheat based breads in
India) and caters to health conscious buyers wary of the refined
flour used in the regular Maggie noodles. This move helps the
brand in India as suburban mothers, who feed the noodles to
children as an afterschool snack, are the primary customers of
the brand. Recently, a line of rice noodles and whole wheat with
pulses, carrots, beans, and onions has also been introduced in
India. In fact, "Maggi" has become a well-known brand for
instant noodles in India and Malaysia.
Nestlé India Ltd (NIL) offered a variety of culinary products
such as instant noodles, soups, sauces and ketchups, cooking
aids (seasonings), etc., under the Maggie brand (Refer to Exhibit
II for Maggie¶s product portfolio as of mid-2006). Of these,
instant noodles had been NIL's main product category in the
culinary segment since the launch of Maggie 2 Minute Noodles
(Maggie noodles) in 1982. Over the years, Maggie noodles
became a popular snack food product in India.
In mid 2008, New Zealand supermarkets introduced replacement
formulations for its Beef, Oriental, and Curry flavors. A new
feature is an extra sachet containing dehydrated vegetables.

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PRICING STRATEGY OF MAGGIE
Vor the 2004 Stanley Cup Playoffs, Maggie was given her own segment
on TSN called   
  , an obvious parody of the popular reality
television show     . While her picks were not as successful
as in the previous year, she finished with an overall record of 7-8, again
losing to three panelists, tying two, and defeating one.?

When a poll was done in the 2005±06 season, 74% of TSN viewers said
that they wanted to see Maggie during the playoffs again.[3] Maggie's
best year was 2006. While she incorrectly selected the Edmonton Oilers
to defeat the Carolina Hurricanes for the championship, she still finished
first out of a panel made up of Bob McKenzie, Pierre McGuire, and Bill
Berg. In 2008, she made 8 correct predictions out of 15. In the first
round of the 2009 Stanley Cup Playoffs Maggie went a disappointing 2-
6. She continued to disappoint during the rest of the playoffs, but for her
first time, she selected the Stanley Cup winner correctly.

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%&&' ? *? +?
%&&, ? +? *? How much does Maggie Simpson cost
in the opening titles??
By Nancy Basile, About.com Guide
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# ? ,/? ,/? Maggie Simpson
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U   How much does Maggie
Simpson cost in the opening titles?
  If you use the pause function on a very good VCR, you will
see that Maggie costs $847.63, a figure once given as the amount of
money required to raise a baby for one month in the United States.
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CONSUMER BEHAVIOUR
SEGMENTATION TARGETING POSITIONING DIFFERENTIATION

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HOW YOU WILL GIVE
SERVICE?
?

8 Rules Vor Good Customer Service?


?

Good customer service is the lifeblood of any business. You can offer promotions
and slash prices to bring in as many new customers as you want, but unless you
can get some of those customers to come back, your business won't be profitable
for long.

Good customer service is all about bringing customers back. And about sending
them away happy - happy enough to pass positive feedback about your business
along to others, who may then try the product or service you offer for themselves
and in their turn become repeat customers.

If you're a good salesperson, you can sell anything to anyone once. But it will be
your approach to customer service that determines whether or not you¶ll ever be
able to sell that person anything else. The essence of good customer service is
forming a relationship with customers ± a relationship that that individual customer
feels that he would like to pursue.

How do you go about forming such a relationship? By remembering the one true
secret of good customer service and acting accordingly; "You will be judged by
what you do, not what you say."

I know this verges on the kind of statement that's often seen on a sampler, but
providing good customer service IS a simple thing. If you truly want to have good
customer service, all you have to do is ensure that your business consistently does
these things:

?
?

     

Get call forwarding. Or an answering service. Hire staff if you need to. But make
sure that someone is picking up the phone when someone calls your business.
(Notice I say "someone". People who call want to talk to a live person, not a fake
"recorded robot".) Vor more on answering the phone, see Phone Answering Tips to
Win Business.

[          

Not plan to keep them. Will keep them. Reliability is one of the keys to any good
relationship, and good customer service is no exception. If you say, ³Your new
bedroom furniture will be delivered on Tuesday´, make sure it is delivered on
Tuesday. Otherwise, don't say it. The same rule applies to client appointments,
deadlines, etc.. Think before you give any promise - because nothing annoys
customers more than a broken one.

    


 

Is there anything more exasperating than telling someone what you want or what
your problem is and then discovering that that person hasn't been paying attention
and needs to have it explained again? Vrom a customer's point of view, I doubt it.
Can the sales pitches and the product babble. Let your customer talk and show him
that you are listening by making the appropriate responses, such as suggesting how
to solve the problem.

   
  

No one likes hearing complaints, and many of us have developed a reflex shrug,
saying, "You can't please all the people all the time". Maybe not, but if you give
the complaint your attention, you may be able to please this one person this one
time - and position your business to reap the benefits of good customer service.

         


The other day I popped into a local watch shop because I had lost the small piece
that clips the pieces of my watch band together. When I explained the problem, the
proprietor said that he thought he might have one lying around. He found it,
attached it to my watch band ± and charged me nothing! Where do you think I'll go
when I need a new watch band or even a new watch? And how many people do
you think I've told this story to?

‰    !     "    #


  # 
 "

Do it yourself or hire someone to train them. Talk to them about good customer
service and what it is (and isn't) regularly. Most importantly, give every member of
your staff enough information and power to make those small customer-pleasing
decisions, so he never has to say, "I don't know, but so-and-so will be back at..."

$  %  

Vor instance, if someone walks into your store and asks you to help them find
something, don't just say, "It's in Aisle 3". Lead the customer to the item. Better
yet, wait and see if he has questions about it, or further needs. Whatever the extra
step may be, if you want to provide good customer service, take it. They may not
say so to you, but people notice when people make an extra effort and will tell
other people.

&     % 

Whether it's a coupon for a future discount, additional information on how to use
the product, or a genuine smile, people love to get more than they thought they
were getting. And don¶t think that a gesture has to be large to be effective. The
local art framer that we use attaches a package of picture hangers to every picture
he frames. A small thing, but so appreciated.

If you apply these eight simple rules consistently, your business will become
known for its good customer service. And the best part? The irony of good
customer service is that over time it will bring in more new customers than
promotions and price slashing ever did!
PROJECT REPORT ON MAGGIE NOODLE

SUBMITTED TO: SUBMITTED BY

PROF. RAJESH KUMAR ASHISH SINHA

VINEET TIWARI

MANISH TIWARI

VIVEK BURMAN

RASHMI RANJAN

DURGESHWARI

BINDU

PRIYANKA

SWATI