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Rubber (Sometimes called latex rubber ) is the common name of a chemical

substance with the ability to shrink and stretch . Technically it is a polymer naturally
found as a milky liquid (known as latex)in the sap of several types of plants, mainly
½
 
    .The first rubber was the natural kind from the sap
of heveatrees in Central America.Charles Maria De La Condamine presented samples
of rubber to the             of France in 1736.In 1751 Francois
Fresneao read a paper to the Academie (Published in 1755) which describe many of the
properties of rubber.This has been referred to as first scientific paper on rubber. In
1770 ,British Chemist Joseph Priestley noticed that rubber was very good for removing
pencil marks on paper .

 
 

     
atural rubber is an elastomer (an elastic hydrocarbon polymer)
that was originally derived from a milky colloidal suspension or latex found in the
sap of some plants. The purified form of natural rubber is the chemical
polyisoprene, which can also be produced synthetically. atural rubber is used
extensively in many applications and products, as synthetic rubber. The major
commercial source of natural rubber latex is the Para rubber tree
(Heveabrasiliensis), a member of the spurge family, Euphorbiaceae. This is largely
because it responds to wounding by producing more latex. Owing to the presence
of a double bond in each repeat unit natural rubber is sensitive to ozone cracking.
There are two main solvents for rubber: turpentine and naphtha (petroleum). atural
rubber coming from latex is mostly polymerized isoprene with a small percentage of
impurities in it .atural rubber melts in heat and freeze in the cold , making it
useless for many products .In 1844 Charles Good Year found a way to improve
natural rubber in chemical process known as vulcanization. This limits the range of

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 properties available to it. Also, there are limitations on the proportions of cis and
trans double bonds resulting from methods of polymerizing natural latex. These
limitations are overcome by the entry of Synthetic Rubber.

South America Was the main source of natural rubber during much of the 19th
century . However , in 1876 Henry wickham gathered thousands of seeds from Brazil
to Kew Gardens , England and sent them to Ceylon (Sri Lanka) , Indonesia,
Singapore and British Malaya Later , Malaya (now Malaysia) became the biggest
producer of rubber. Experimental efforts to grow rubber in India were started as early
as 1873 at the Botanical Garden Kolkata .First commercial rubber plantations in India
were established at Thattekadu in Kerala in 1902.

   
Synthetic rubber can be made from the polymerization of a variety
of monomers including isoprene (2-methyl-1, 3-butadiene), 1, 3-butadiene,
chloroprene (2-chloro-1, 3-butadiene), and isobutylene (methylpropene) with a small
percentage of isoprene for cross-linking. These and other monomers can be mixed

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 in various desirable proportions to be copolymerized for a wide range of physical,
mechanical, and chemical properties. The monomers can be produced pure and the
addition of impurities or additives can be controlled by design to give optimal
properties. Polymerization of pure monomers can be better controlled to give a
desired proportion of cis and Trans double bonds

Synthetic rubber is any type of artificial elastomer, invariably a

polymer. An elastomer is a material with the mechanical (or material) property that it
can undergo much more elastic deformation under stress than most materials and
still return to its previous size without permanent deformation. Synthetic rubber
serves as a substitute for natural rubber in many cases, especially when improved
material properties are required. owadays synthetic rubber is used a great deal in
printing textile. In this case it is called rubber paste. In most cases titanium dioxide
is used with copolymerization and volatile matter in producing such synthetic rubber
for textile use. Moreover this kind of preparation can be considered to be the
pigment preparation based on titanium dioxide.

  

Because of its elasticity, resilience, and toughness, rubber is the

basic constituent of many products used in the transportation, industrial, consumer,
hygienic and medical sectors. The use of rubber is widespread, ranging from
household to industrial products, entering the production stream at the intermediate
stage or as final products. Tires and tubes are the largest consumers of rubber. The
remaining 44% are taken up by the general rubber goods (GRG) sector, which
includes all products except tires and tubes.

Rubber continues to hold an important place in tire consumption.

In particular, its superior tear strength and excellent resistance to heat up makes it
better suited for high-performance tires used on racing cars, trucks and buses, and
aircraft. Rubber tires are of two types: solid (or cushion) tires, in which the rubber
portion functions to carry the load and absorb shocks; and pneumatic tires, with

0
 compressed air that fills the tire. The former are used on industrial machinery and
on military vehicles; pneumatic tires are used for almost all free-moving vehicles
(i.e., other than railroad cars). Pneumatic tires include tires for automobiles, trucks
and buses, (motor) bicycles and airplanes and "off-the-road" tyres for special
vehicles (such as construction vehicles and agricultural machinery). The distribution
channel for pneumatic and solid tyres is two-tired, consisting of original equipment
manufacturers (OEMs) and the replacement market.

  

 Compared to vulcanized rubber, uncured rubber has relatively few uses.

It is used for cements; for adhesive, insulating, and friction tapes; and for crepe rubber
used in insulating blankets and footwear. Vulcanized rubber, on the other hand, has
numerous applications. Resistance to abrasion makes softer kinds of rubber valuable
for the treads of vehicle tires and conveyor belts, and makes hard rubber valuable for
pump housings and piping used.

Other significant uses of rubber are door and window profiles, hoses, belts,
matting, flooring and dampeners (anti-vibration mounts) for the automotive industry in
what is known as the "under the bonnet" products. Its elasticity makes it suitable for
various kinds of shock absorbers and for specialized machinery mountings designed to
reduce vibration. Being relatively impermeable to gases, rubber is useful in the
manufacture of articles such as air hoses, balloons, balls, and cushions. The resistance
of rubber to water and to the action of most fluid chemicals has led to its use in
rainwear, diving gear, and chemical and medicinal tubing, and as a lining for storage
tanks, processing equipment, and railroad tank cars. Because of their electrical
resistance, soft rubber goods are used as insulation and for protective gloves, condoms,
shoes, and blankets, erasers and adhesives. Hard rubber is used for articles such as
telephone housings, parts for radio sets, meters, and other electrical instruments. The
coefficient of friction of rubber, which is high on dry surfaces and low on wet surfaces,

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leads to the use of rubber both for power-transmission belting and for water-lubricated
bearings in deep-well pumps.

Additionally, rubber produced as a fiber sometimes called elastic, has

significant value for use in the textile industry because of its excellent elongation and
recovery properties. For these purposes, manufactured rubber fiber is made as either
an extruded round fiber or rectangular fibers that are cut into strips from extruded film.
Because of its low dye acceptance, feel and appearance, the rubber fiber is either
covered by yarn of another fiber or directly woven with other yarns into the fabric. In the
early 1900s, for example, rubber yarns were used in foundation garments. While rubber
is still used in textile manufacturing, its low tenacity limits its use in lightweight garments
because latex lacks resistance to oxidizing agents and is damaged by aging, sunlight,
oil, and perspiration. Seeking a way to address these shortcomings, the textile industry
has turned to eoprene (polymer form of Chloroprene), a type of synthetic rubber as
well as another more commonly used elastomer fiber, spandex (also known as
elastane), because of their superiority to rubber in both strength and durability.

   

Rubber goods have a major role in the construction sector. Categories of

Rubber used in Construction Industry products include:

 Crossover Pads
 Dead Bed & Wear Sleeves
 Hydro blasting
 Molded Rubber Parts
 Pulley Lining/Lagging
 Repair Kits (Urethane, Epoxy, Ceramic)
 Rubber Lined Parts
 Specialty Coatings (In-house & field applications)
 Sprayable Coatings (In-house & field application)
 Urethane Sheet Goods

^
 !"#
These high tensile strength polyurethane pads are used to protect
electrical or other cables, in the mineral processing and construction industries.
They are manufactured from proprietary urethane compounds and are designed to
be chemical, temperature and abrasion resistant to resist years of continued abuse
from impact and the elements. They are a cost-effective substitute to either burying
cables or running them overhead, where they can be a safety hazard.

 #$%#&'!
Wear sleeves protect launders, sumps, distributors and collection
boxes by having the material wear on itself instead of on structural surfaces

( !

 High²slip surface promotes smooth slurry flow Unsurpassed wear
resistance provides excellent protection of metal, concrete and fiberglass structures
Lightweight sleeves are easy²to²install and replace, no tools or fasteners
required

)#%*
The coatings removal technology involves the use of Jet Edge
equipment. This well-designed equipment is based upon efficient water jet
technology. It provides for complete cleaning and preparation of all types of metal
substrates. The Jet Edge ultra-high pressure technology uses low volumes of
ordinary tap water. As a result, the cutting and cleaning process provides an
environmentally sound approach. Harsh chemicals, solvents and detergents are
completely eliminated. When compared with conventional water blasting at 10,000 -
20,000 PSI, ultra-high pressure water results in substantial improvements in surface
condition, operational efficiency and reduced downtime.

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 +## "

The superior abrasion, corrosion, and erosion compound can now be

utilized in situations where sheet rubber application is not feasible. Custom
engineering and design capabilities make it possible to create molded rubber
industrial parts to replace many metal and urethane parts subject to excessive
wear. Molded rubber parts are lighter than metal, and provide tighter fittings, while
matching or increasing the service life of the part. Lifter bars, screens, airbags, and
special fittings are just a few of the many possibilities

 ,
It is an outstanding general-purpose two-component trowel grade
urethane compound. It can be easily trowelled to thicknesses of one inch on a
vertical surface without sagging. Because it is a polyether base, it is excellent for
use as a protective lining against abrasion, heat, and humidity or moderate
concentrations of mineral acid or alkaline. It has been successfully used as a
grouting material to seal and protect joints in tanks and slurry pipelines and as a
high-build lining in areas of concentrated impact and abrasion

  -#"# 
It offers complete rubber lining services for a broad range of
applications including: pulleys, rolls, cyclones, and tanks. They range in size from
small, one-pound parts to massive items weighing up to five tons. Rubber removal
can be performed through air, grit, or water blasting systems. With a variety of
rubber compounds we can meet almost any specifications or customers special
needs. Autoclave vulcanization is closely monitored and controlled to ensure the
best possible bonding action Urethane sprays and coatings are the answer for
applications that require on site repair. Sprayable urethane is designed to protect all
surfaces and equipment that are exposed to any abrasive and corrosive
environments. These coatings are easy to repair, form and add reinforcement to
other highly durable protective linings. Sprayable coatings extend the operating life,

replacement, and maintenance costs of equipment and structures in areas with
vibration, impact, bending, flexing, and thermal cycling

 ." -*
With the largest autoclaves in the industry and the capability to handle
heavy parts, pulley size is never a problem. Only the highest quality pulley lagging
is applied to meet the thickness specifications. Autoclave vulcanization under
closely maintained and controlled conditions assure the best possible rubber to
steel adhesion bond

 /*

It is extremely resistant to moderate concentrations of both acid and
alkaline solutions. Chemical resistance to slurries and water solutions is excellent at
ambient temperatures.It provides the resistance to abrasion, impact and corrosion
in the mineral processing industries worldwide. Applications are continually
developing which reduce down time, improve productivity, save valuable capital
dollars, and reduce maintenance costs.

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The main objective of this study is to have a general idea about the
rubber products market in UAE, the latest technologies adopted in rubber industry
and to study about the major competitors in the market. It also aims at evaluating
the strength and weakness of marketing of rubber products in UAE and suggesting
ways to capture the market.

 #* #

Scope of the study is conducted at rubber products market in UAE.

The study aims at analyzing the market of Rubber products in U.A.E. A random
analysis has been made on major marketers of rubber products in UAE, especially
industrial suppliers. An attempt has also been made to find out the customers
attitude / satisfactory level of customers towards the product and the suppliers.

 +#*

The approach to this study is supply based. The trade sector and
manufacturing sector will be considered in this study. Basically the imports
constitute the supply side of the Rubber market while the domestic consumption
and re-exports constitutes the demand side of the market. In addition the data that
is available with the Chamber of Commerce databases and other countries
databases are used to shed light on the size and the structure of UAE Rubber
products market. Secondary data from other relevant sources has also been used.

Research methodology is considered as the nerve of the project

.Without a proper well organized research plan, it is impossible to complete the
project and reach to any conclusion. The project was based on the survey plan. The
main objective of the survey was to collect appropriate data, which work as base for
drawing conclusion and getting result. Therefore, Research methodology is the way
to systematically solve the problem. Research methodology not only deals about
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the methods but also logic behind the methods used in the context of a research
study and it explains why a particular method has been used in the preference of
the other methods.

*

Research design is important primarily because of the increased

complexity in the market as well as marketing approaches available to the
researchers .In fact it is key to the evolution of the successful marketing strategies
and programmes .It is an important tool to study the buyers behavior, consumption
pattern , brand loyalty and focus market changes . A research design specifies the
methods and procedures for concluding a particular study. Research design
specifies methods and procedures for study.

4*+#

Random Sampling Methods, The researcher had selected a reasonable

number of samples for the primary data collection. The technique selected for
sampling was convenience and availability. Type of sampling method used is
random in nature.

45

The sample size for the study limited to150 customers of rubber products



The tool used for analyzing the primary data collected through questionnaire
was percentage system. Diagrammatic presentation has also been done through
charts .Secondary data¶s has been collected from annual reports of companies ,
text books and internet.

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A Macro level analysis has been made on rubber product market in UAE with
special reference to ine major suppliers of rubber products in the region .

 -4 #

‘‘

Best effort has been made in preparation of this project as accurate as possible.
However this study has some limitations.

 The time factor played an important role in this study. Due to the shortage
of time, the project was not sufficient to study all the factors deeply

 We cannot say that what the consumers have revealed will be right for
each and every situation because their perception may influenced by
many factors. While collecting the data, most of the customers are
unwilling to reveal which company¶s product they prefer.

 Many consumers and dealers showed less interest in providing

information and was not cooperative with a view that this is a kind of time
waste.

 Some of confidential information Viz Credit period, schemes, policies and

sales figures were not disclosed by competitors.

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‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘World rubber consumption declined -3.6% in 2008, slightly more
than previously estimated because of the worse-than-expected performance in
Asia/Pacific .The outlook for 2009-2011 is also gloomier than the earlier forecasts,
i.e. -1.8% annually .Despite a weak performance, Asia/Pacific is the only region
expected to show a positive growth rate. R performed better than SR last year and
possibly will continue to during 2009-2011.Despite a slowdown in demand, R
output is expected to continue to increase leading to a further increase in global
stocks .Unlike R, SR output is forecast to show a decline, but not enough to slow
down the increase in stocks. Despite an expected increase, R stocks to
consumption ratio are still relatively low. This coupled with a possible depreciation
in the US dollar may produce a further rise in R prices.

World rubber consumption in 2008 declined slightly more than

previously estimated at -3.6% from 23.51 million tonnes to 22.67 million tonnes.
This was mainly due to the worse-than-expected performance in Asia/Pacific as the
world largest consuming country, China, shows a decline of -1.2% rather than an
increase of 0.6% as stated in our previous report. Global consumption of natural
rubber is expected to increase to 10.04 million tonnes this year if recessionary
conditions ease. The boom in the automobile sector across the globe, especially in
China and India, has augured well for rubber demand, he said, adding that climate
change and its impact on rubber production have emerged as a serious concern.

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Global demand for industrial rubber products is forecast to climb

4.5 percent annually through 2013 to nearly $110 billion. Market advances in
developing areas will be fueled by healthy economic growth, ongoing
industrialization efforts and rising personal income levels, bolstering manufacturing
output and fixed investment expenditures. In addition, higher living standards will
help stimulate demand for automobiles and other industrial rubber product-
containing durables, boosting both original equipment (OEM) and
maintenance/repair/operations (MRO).

Mechanical rubber goods to benefit from rising motor vehicle production.

Mechanical rubber goods, which include body seals, vibration control products,
wiper blades and a variety of miscellaneous goods such as bellows, bumpers, duct
covers, mallets, pads, plates and trim, comprised the largest product segment in
2008. Suppliers of mechanical rubber products will benefit from continued gains in
motor vehicle production through 2013, as these products are highly represented in
this market. Industrial equipment to remain largest application Industrial equipment -
- which includes industrial machinery and equipment as well as off-road vehicles --
will continue to comprise the largest end-use market in 2013. Demand in this market
will benefit from rising demand for heavy industrial equipment such as construction
and mining machinery. China, which recently surpassed the US to become the
largest national market for industrial rubber products, will account for over 40
percent of all additional demand through 2013. India will also record strong gains,
and sales growth is expected to be healthy as well in a number of lower-volume
markets, including Thailand and Indonesia. Advances will continue to be solid in
Eastern Europe, reflecting the ongoing shift of durable goods manufacturing to that
region, primarily from Western Europe.

Industrial rubber product demand in the US, Western Europe and

Japan will rise as well. Advances will be spurred by largely favorable economic

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 climates and higher per capita income, resulting in increased manufacturing activity
and consumer spending for durable goods. Although representing mature markets,
these areas -- along with Australia and Canada -- will remain the most intensive
users of industrial rubber product products because of the advanced industrial and
technological nature of their economies. The large numbers of industrial rubber
product-containing equipment in use will also help bolster aftermarket industrial
rubber product demand.

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Rubber imports and exports into Dubai have hit Dhs 7.8 billion in 2008,
according to recent reports, which is consistent with the trend of continuous growth
in the demand for rubber products being seen across the globe. In line with this,
Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber
insulation 'Gulf-O-flex' in the Gulf and South East Asia, and part of the international
business conglomerate, the Memon Group of Companies, has announced plans to
reinforce its current production capacity, amidst projections of a continuous rise in
global demand for rubber products by 4% annually to reach 26.5 million metric tons
by 2011. The move follows a previously announced Dhs 30 million expansion plan
outline focused on tripling its production capacity to 3,600 containers per year by
2013. At present, RWI accounts for 86% of the Middle East rubber insulation market
share, supplying the majority of the region's requirements for rubber insulation
pipes, sheets and other rubber-derived products.

In addition, the company's success is exemplified by its excellent

sales revenues, which peaked at over Dhs 10 million in 2007. The company's
success stems from the esteemed repute of its products, which have been identified

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as the preferred brand in the region against top competitors from China, Germany
and the rest of the world. "Increasing the quantity and augmenting the quality of our
products are our foremost goals for 2009. We have strategically planned to elevate
our production, and we are optimistic that we will see further growth in the region,
especially in Dubai. Given the bullish projections on the demand for top quality
rubber and rubber insulation products in the emirate, we are fully committed to
continuously meeting the requirements of our valued customers," said Abu Baker
Shaikhani, managing director, Rubber World Industries, and chairman of the
Memon Group. As a major player in the construction industry, RWI has delivered
high quality products to major property developments by real estate leaders in the
UAE. Among its largest undertakings in the emirates include a residential project,
"The Villa" in "Dubai land," the "Motor City" project, a Dhs 418,000 contract for the
"Traders Hotel" project, and a half million dirham deal for the "Horizon Tower"
project. Furthermore, the company has also recently announced that it has been
awarded a contract to supply top quality rubber insulation products worth PHs
875,000 for the "Green Community West Villas and Apartments," a high profile
themed community development by Union Properties (UP), located in Dubai
Investment Park. In addition, the company also delivers its products to more than 90
countries, including the U.S., Germany, Russia, Canada and Singapore. "For our
products to be a part of some of the most revered structures in Dubai and across
the globe is truly a remarkable feat, which further motivates us to drive our
association with the most prestigious projects by continuously providing them with
top quality rubber products. While increasing our production is very much our focus,
we are also allocating a considerable part of our resources to further enhance our
products' performance by utilizing the latest manufacturing technologies," concluded
Shaikhani. With modern plants located in the Ajman Industrial Area in the UAE, RWI
is the only producer of rubber insulation in the Middle East region that manufactures
a versatile range of rubber insulation products to meet the requirements in the oil
and gas fields, construction, shipping and automobile industries. Since its inception
in 1993, the company has delivered high quality products to major property
developments by real estate leaders in the UAE and across the globe.

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The financial crisis had its impact on the rubber industrial sector of
UAE by the global economic slowdown with the decline beginning in late 2008. This
has resulted in a reduction in investor confidence, the tightening of liquidity and a
major slowdown across all rubber markets, with transactional activity grinding to a
halt and asset prices falling substantially from their 2008 peaks. Whilst this has
caused many investors and developers to suffer short-term financial losses, the
impact has been less dramatic than other regional markets. This was because the
slowdown occurred after only a few years of growth since the opening up of the
rubber market (and therefore a limited overhang of supply) and because of investor
confidence in UAE longer term growth potential compared to other markets in the
region. The positive impact on the economic slowdown is that it forced developers
to re-assess their schemes, scale back more ambitious projects, seek more
sustainable means of funding projects (rather than off plan sales) and plan product
to be more aligned to the needs of the end user. Most projects have faced some
kind of delay as developers are experiencing cash flow issues. The vast majority of
announced projects for which construction has not commenced are being put on
hold until the market picks up.Even though many financial crisis have sprouted its
tentacles to squeeze the rubber sector, it arises like a phoenix bird and continuing
its victory in world market.

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‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘Rubber technology is the subject dealing with the transformation of

rubbers or elastomers into useful products, such as automobile tires. The materials
includes latex, natural rubber, synthetic rubber and other polymeric materials, such
as thermoplastic elastomers. Most rubber products are vulcanized, a process which
involves heating with a small quantity of sulphur (or equivalent cross-linking agent
so as to stabilize the polymer chains, over a wide range of temperature. This
discovery was made by Charles Goodyear in the 1844, but is a process restricted to
polymer chains having a double-bond in the backbone. Such materials include
natural rubber and polybutadiene. The range of materials available is much wider
however, since all polymers become elastomeric above their glass transition
temperature. However, the elastomeric state is unstable because chains can slip
past one another resulting in creep or stress relaxation under static or dynamic load
conditions. Chemical cross links add the stability to the network that is needed for
most practical applications.

 (7  Ê# 

Most automobiles have

hundreds of rubber-based parts, and
automotive tires alone constitute the
majority of both synthetic and natural
rubber consumption. Rubber is a
highly effective material for tire
production because it is elastic, air-
tight, wear resistant, water resistant,
and able to absorb a relatively large
degree of shock. These characteristics also make rubber useful for manufacturing
sealers, insulators, hoses, tubes, gloves, and many other products. Like most
industries, rubber manufacturing is not a static business, but is often developing

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new methods, products, and technologies to meet changing consumer needs.
Whether evaluating and redesigning economic practices, developing new methods
of rubber processing and fabrication, or addressing environmental concerns, rubber
manufacturers are reacting to changing circumstances in anticipation of
marketplace demands.

  14  *

Raw material prices in the synthetic rubber industry tend to climb when
oil prices are high. Since the U.S. relies heavily on synthetic rubber, American
manufacturers may be subject to increasing expenses due to higher energy costs,
particularly in the tire industry. Similarly, raw natural rubber may become more
expensive due to changing environmental conditions or from a shortage of synthetic
rubber supplies. When coupled with a general slowdown in consumer demand or
production rates, these factors can cause dropping stock prices and mounting debt.

During periods of uncertainty in the rubber market, many companies

develop strategies to stimulate growth, expansion, or to preserve their market
share. Some common practices used by manufacturers involved in the rubber
business include. Shifting focus to international trade: With emerging markets in
Asia and Latin America, some major companies attempt to offset domestic losses
by staking capital on foreign investments. These investments can be used to
modernize and expand existing plants abroad, or to increase production rates in
regions where demand for rubber products continues to grow. Much of the current
growth is driven by expanding automotive industries in countries like China and
India, and several tire manufacturers have responded to this increasing
consumption by developing operations in international markets. Corporate
restructuring: Some companies see beneficial results from streamlining or scaling
back their operations. Reorganizing the business model may involve workforce
reductions, changes in management, or the elimination of non-essential practices.
These measures are intended to offset costs and improve a company¶s open

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market valuation by maximizing its revenue. Changing production methods or
materials: If a particular type of raw rubber material has become prohibitively
expensive to process, it may be useful to shift resources toward a different type of
rubber that is more cost-effective to obtain. Also, reducing travel time for
components between manufacturing stages and introducing dedicated assembly-
specific cells into a machining operation can increase production efficiency.

  "# Ê!

Economic restructuring is not the only method for remaining competitive
in the rubber industry. While it may seem counterintuitive to direct money toward
research and development during financially challenging times, a new rubber
product or processing technique can revitalize a manufacturer¶s business. Although
revolutionary advances like vulcanization or the development of synthetic rubber
technology are relatively rare, more modest innovations can still be a significant
source of income and market share. For example, some biological growths target
rubber gaskets, seals, and stoppers. These corrosive elements can severely
undermine the integrity of certain machines and goods, particularly in the food
industry. To address this concern, researchers developed an anti-microbial rubber
coating product to reduce and regulate the growth of bacteria in processing
equipment. This new rubber is thermally stable, migration resistant, non-toxic, and

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requires no special handling skills. The cost of developing such innovations can be
offset by the income generated from a wide range of applications in products like
wheels, O-rings, bladders, packaging, tubing, liners, and conveyor belts.

  "*Ê!

In addition to creating new products, research and development can

lead to innovative processes for deriving rubber stock. Since energy prices or
ecological changes can negatively affect the rubber industry, some scientists and
engineers have experimented with alternative methods for synthesizing rubber. For
example, researchers have found that a type of elastic protein found in insect legs
has potential for industrial rubber fabrication. This substance, known as ³Resilin,´ is
an elastomeric compound with properties remarkably similar to those of synthetic
rubber, and may have long-term industrial applications as a form of rubber stock
derived independently of oil or plant sources.

  1!4
8

As environmental issues increasingly influence consumer demand,

some manufacturers have developed more eco-friendly technologies to meet
changing market needs. The desire for more efficient fuel economy and reduced
environmental impact from automobiles has led several companies to introduce
³green´ tires. These tires use specially designed materials, such as silica-treated
rubber, to improve wheel traction and tread resilience, reduce fuel usage by as
much as 5 percent, and lower carbon dioxide emissions. While there are certain
downsides to the new technology (such as higher manufacturing costs), the
reduction in fuel consumption and pollution can generate greater consumer demand
for rubber products. Recycling rubber goods is another environmental concern that
can affect manufacturing industries. Vulcanized rubber has traditionally been very
difficult to recycle, and often ends up in landfills or incineration plants. To combat
this problem, some companies employ de-vulcanization techniques that break apart

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the cross-linked sulfur bonds in vulcanized material. This allows recycled rubber to
be mixed into virgin rubber compounds or reused as raw stock. De-vulcanization
can recover almost a third of the rubber in a discarded tire, reducing the need for
purchasing new material and providing an environmentally friendly disposal method
for manufacturers. Flexible solutions such as this can provide advantages for
companies competing in the rubber market.

 
*Ê Ê# 

For 50 years, ERIKS has been a leading company in the field of rubber
technology. This covers a wide range of industries with different products going
from rubber mouldings over inflatable seals to high purity rubber parts.

   4+#+ #*

The molding of rubber and elastomeric compounds is accomplished by

forcing the material into a shape using heat and pressure. Rubber and elastomers
can be molded by compression, transfer and injection methods. The volume of parts
and type of compound required will determine the molding method used.

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The most effective technique for sealing between surfaces which move
in relation to one another is the CEFIL'AIR® pneumatic seal. CEFIL'AIR® seals
expand and retract to provide a secure, reliable seal that can hold, position, or
handle objects in a wide range of applications. As a result of its patented design,
modern manufacturing techniques, and the most advanced elastomers,
CEFIL'AIR® seals can be used in a multitude of sealing, handling and holding
applications. CEFIL'AIR® seals withstand temperatures from -148°F (-100°C) to
+482°F (+250°C) and pressures from 7 to 150 psi (0.5 to 14.4 bar) in a variety of
liquid or gaseous media.

Over 200 different sizes and executions are available for general low
cost applications

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4 

‘‘‘‘‘‘‘‘‘A complete range which provides a technical solution for reducing noise and
vibration transmission and providing shock protection.

-!*4 

‘‘‘A machine mounting like for instance ivofix, is an adjustable equipment foot
comprising a circulardisc bonded to a protected elastomer base.An adjustment
screw is fitted into the assembly.The elastomer base has anti-slip ridges.

‘
‘
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!

Low-cost plates, offering a good protection and decreasing the noise level in
workshops.

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A flexible bush has an elastomeric element enclosed between an outer sleeve

and a centre axis intended to replace a greased bush.

  %8

The bellow line consists of many configurations and is produced

primarily from eoprene® (polychloroprene CR). eoprene offers good oil and
heat-aging resistance. These bellows are used to protect cylinders and other
machine elements against dust, water, and other chemicals. ERIKS has developed
an on-line bellows selector to assist users in the selection of the proper bellows
configuration. The user inputs diameter and overall length of the bellows, or can
input the appropriate V6 part number.

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   # "

Rubber parts tend to stick to each other or to metal parts, causing

problems while assembling or causing stick-slip when starting up the application. To
avoid both problems, there is RX® SurfaPlus! The most important advantages are
the following:

1. Reducing friction, up to 70% (depending on the type of coating)

2. Longer life
3. o stick-slip
4. o sticking of parts

5. Less force acquired for assembling

6. Stretch up to 150% possible without damaging the coating
7. Applicable on all types of rubber
8. FDA-approved
9. Many colours possible

‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘ ‘
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‘‘‘‘‘‘‘Advanced production technology is spearheading the development of

new types of thermoplastic elastomers (TPEs), tipped as one of the growth
polymers for the next few years. Two major producers, Advanced Elastomer
Systems (AES) and DSM Elastomers have recently launched new series of TPEs,
using innovative polymerization technology to expand the properties 'envelope', in
the direction, particularly, of improved temperature resistance at top and bottom
levels and better long-term resistance to UV radiation.

  94! 5:
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SantopreneΠthermoplastic vulcanizates (TPVs) are high-performance

elastomers that combine the best attributes of vulcanized rubber ± such as flexibility
and low compression set ± with the processing ease of thermoplastics. In consumer
and industrial product applications, the combination of Santoprene TPV properties
and ease of processing delivers improved performance, consistent quality and lower
production costs. In automotive applications, the lighter weight of Santoprene TPVs
contributes to improved efficiency, fuel economy and reduced costs. They also offer
numerous benefits in appliance, electrical, construction, healthcare, and packaging
applications. On standard thermoplastics equipment, Santoprene TPVs can be

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injection molded, extruded, blow molded or thermoformed, and clean scrap from
these operations can be reused. Santoprene TPV is recyclable in the polyolefin
recycle stream.

  
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Parts made from Santoprene TPVs offer a constant service temperature

range from -60°C to 135°C (-81°F to 275°F) with no cracking or tackiness. Excellent
heat aging combines with good resistance to many acids, bases and aqueous
solutions.

"#**#

Select from more than 20 grades that bond with ETPs, nylons, metals and
various polyolefins. Overmolds as thin as 0.5 mm eliminate adhesives, bonding
agents and mechanical interlocks. Save costs through parts consolidation and
design flexibility.

$ 

The dry silky feel of grips, knobs and handles made with Santoprene TPVs
adds customer appeal and cost-effective market value to consumer and industrial
products.

%#*7

Santoprene TPVs range from supply 35 Shore A to tough 50 Shore D.

General purpose grades is suitable for most applications. FDA-compliant, SF-
listed and medical grades are also available. Flame-retardant grades meet UL
requirements.

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Design tolerances can be two to three times more precise than with EPDM or
polychloroprene rubber. This enables product designers to create parts with thick or
thin walls and to simplify multipart designs.

‘
 +14

‘‘‘‘‘‘‘‘DSM Elastomers is a global supplier of EPDM rubber (Keltan) and TPVs

(Sarlink®), with a strong presence on all continents. Through our global sales
organization and distribution network we provide an extensive range of high quality
grades to converters and compounders around the world. Our position as a
dynamic and leading player in the market enables us to secure a constant supply of
highly consistent materials. Moreover, our sophisticated logistics handling ensures
hassle-free delivery anywhere in the world.

DSM Elastomers, world leader in EPDM, has announced its effective on

September 15, 1999, the portion of its business specific to both EPDM and specialty
petroleum additives in orth and South America, will be identified as DSM
Elastomers Americas. Until then the companies responsible for these activitites
were identified as DSM Copolymer and DSM Elastômeros Brasil. DSM Elastomers¶
SBR manufacturing facility, located in Baton Rouge, Louisiana, will continue to
business worldwide under the name DSM Copolymer.

  "4#5

DSM Elastomers Americas is preparing for a major plant modernization of its

Addis, Louisiana, EPDM production facilities. A turn-around completed during
August this year marked the start of a four (4) year, multi-million dollar project
named µHorizon 20/20¶. The first objective is to modernize the three existing rubber

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production lines to enable cost effective operations through the year 2020.
Furthermore a major capacity expansion programme, also for petroleum additives,
is under study.

  
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DSM Thermoplastic Elastomers - a business unit of DSM Elastomers the

world's leading supplier of EPDM rubber - will introduce a new, innovative range of
its Sarlink® thermoplastic vulcanizates, the Sarlink 5000 series, shortly. Sarlink
5000's unique combination of high elastic performance with high UV/color stability
makes that this material has an excellent position versus other materials. Sarlink
5000 is excellently suited to meet the specifications of major automotive
interior/exterior and building & construction applications. Sarlink 5000 has
successfully been test marketed at selected accounts around the world.

=  

Anticipating future needs in auto sealing systems and building &

construction applications, DSM aligned its broad resources base (raw materials like
Keltan® EPDM and Stamylan® polypropylene, research and industry know-how) to
develop a next generation Sarlink product with improved properties .Besides it was
DSM Thermoplastic Elastomers' aim to have its new product exceed the
specifications of major automotive exterior/interior and building & construction
applications, thus setting new industry standards.

+6#4

Sarlink 5000 is an innovative material with the development of which DSM

Thermoplastic Elastomers has anticipated a number of market dynamics in auto
sealing systems and building & construction. Based on discussions with industry
representatives all over the globe the company thinks that the impact of these
dynamics will increase in the short term. To be mentioned are.

00

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Push for 'green' solutions without losing functionality: EPDM and PVC
replacement by TPVs (weight, recyclability halogen free)

*>

Push for body- and interior material matching: switch from black to coloured
materials matched to or in harmony with body and interior colours

( >

Move from materials based specs towards functionality of systems.

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Increased use of TPVs in wooden, PVC and aluminum frames due to:

> Demand for colored gaskets with high UV stability requirements;

> Better elastic properties for high demanding seals compared to PVC;

> Weldability compared to thermo set rubbers.

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Vicone specialize exclusively in customized and re-engineered rubber
extrusions, molded and fabricated rubber parts. It helps to implement continuous
improvement and cost reduction strategies and ensure specific needs of customer.


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A method and apparatus for extruding a plastic spacer directly on an object,

in particular on the periphery of window glazing, such as automobile glazing
intended to be glued into the opening of a vehicle. In particular the invention relates
to properly producing the connection zone between the end and the beginning of
the extruded spacer when it forms a closed loop. According to the invention the
beginning of the spacer and the remainder of the loop are extruded, with the
exception of the connection zone. The object is then provided with an applied anti-
adhesive deposit surface that is continuous with the surface of the object. The path
of the extrusion head is diverted in relation to the surface of the object so that the
extrusion occurs on the applied deposit surface, proximate to and beyond the
beginning of the spacer loop. The extruded spacer is then allowed to harden and
the extremities of the spacer are cut and adjusted to properly complete the
connection. After extrusion, the applied deposit surface may be eliminated or
neutralized and the spacer, whose path was diverted on the surface of the object, is
glued in position to complete the connection zone.

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 +##

Silicone is one of the most versatile ³rubber" compounds. With its extreme
temperature range (-80°F to 550°F), it exceeds all comparable materials in their
insulating properties as well as flexibility in a wide range of electrical applications. It
is non-conductive, maintains dielectric strength, and can be color matched to any
Pantone/RAL. Silicone also has high tear and tensile strength, good elongation,
great flexibility and a Durometer range of 20 to 90 Shore A. Silicone rubber resists
the deteriorating effects of sunlight, ozone, and gasses which cause weathering.
Inherently water repellent (hydrophobic), silicone is not affected by moist operating
conditions. Very dry conditions and low humidity will not leach, dry out, or affect
silicone in any way. Silicone also resists the deteriorating effects of the agents
found in rain water: nitrates, sulfates, chloride, and hydrogen ions. Surface water
containing minerals, acids, bases, and salts from the soil normally have no
detrimental effect on silicone. Silicones should not be used with concentrated
acids, alkaline or solvents.


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n improved gasket for use with manhole covers. The gasket is of the type
which is fabricated from rubber and is held in a circular groove formed in the flat
cover support surface of a cast iron frame of the type which holes a manhole cover.
The manhole cover fits in the frame and rests on the gasket. The improved gasket
has a vertical portion which is generally rectangular which fits into the circular
groove. The gasket also has a horizontal portion which extends beyond the groove
and onto the flat cover support surface of the frame.

 .  


Rubber products which contain cells or small hollow receptacles are
named as cellular rubber products. The cells may either be open or interconnecting
or closed and not interconnecting. This specification establishes requirements for
chemically blown cellular rubber. Cellular rubber may be classified into two types:
Type I which is open cell or sponge rubber and Type II which is closed cell or
expanded rubber. Both types are divided into three grades: Grade A which is oil-and
flame-resistant, Grade B which has no requirements for oil , flame resistance, or low

0
temperature, and Grade C which is low-temperature resistant. Each type and class
has been divided into three different conditions. Each condition is based on a
specific range of firmness as expressed by compression deflection as follows: super
soft, soft, soft-medium, medium, medium-firm, and firm conditions. Several tests
shall be performed in order to determine the following physical properties of cellular
rubber: compression deflection, low-temperature resistance, accelerated aging,
recovery, flame resistance, shrinkage, water absorption, oil aging, and color. A
method for making a cellular rubber is described, in which water is added to a high
water absorption resin, followed by allowing the resulting mixture to stand and form
a hydrous gel. The hydrous gel, with or without a foaming agent, is added to a
rubber compound and subjected to foaming under conditions sufficient for
vulcanization thereby obtaining a cellular rubber having a closed cell structure. A
cellular rubber body protection material having an inner layer of porous expanded
PTFE. It is used for making seals, cellular cosmetic puffs, a wet suit or orthopedic
brace, offering improved wearing comfort and reducing allergenic reactions in
comparison to conventional cellular rubber body protection materials. Rubber
compounds based on eoprene, oil extended EPDM and a fluorosilicone/silicone
blend were developed for use in the molding of cellular materials that have a limited
amount of cell structure. The high-bulk modulus cellular materials had lower tensile
strength, elongation, hardness, and modulus than the solid controls, as was
expected. Several of the EPDM-based cellular materials had reasonably high
strength. The age resistance of the materials is also better.So it is used for military
applications such as weapons,buffers,springs,vibration isolators and many other
army equipments. It is also used for the manufacture of tire having tread with an
internal closed cellular rubber transition layer.

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Silicone rubber is a rubber-like material composed of silicone ² itself a
polymer ² containing silicon together with carbon, hydrogen, and oxygen. During
manufacture heat is required to vulcanize (set or cure) the silicone into its rubber-
like form. This is normally carried out in a two stage process at the point of
manufacture into the desired shape, and then in a prolonged post-cure process. It
can also be injection molded. Silicone rubber is an inorganic synthetic elastomer
made from a crosslinked silicon-based polymer reinforced with filler. It offers a
unique combination of chemical and mechanical properties organic elastomers
cannot match. A silicone rubber is prepared from a silicone rubber compound
comprising (A) an organopolysiloxane having an average degree of polymerization
of at least 100, (B) a reinforcing silica filler, and (C) an organohydrogenpolysiloxane
by mixing component (C) with components (A) and (B) and heating them at a
temperature of at least 100° C. to form the silicone rubber compound, adding an
organic peroxide or a platinum group metal catalyst to the compound, and
crosslinking the compound. The silicone rubber exhibits a minimal difference in
physical properties between primary vulcanization and secondary vulcanization.

Silicone rubber is generally non-reactive, stable, and resistant to extreme

environments and temperatures from -55°C to +300°C while still maintaining its
useful properties. Due to these properties and its ease of manufacturing and
shaping, silicone rubber can be found in a wide variety of products, including:
automotive applications; cooking, baking, and food storage products; apparel such
as undergarments, sportswear, and footwear; electronics; medical devices and
implants; and in home repair and hardware.

r

 The below properties make silicone rubber the material of choice for
applications ranging from bake ware to turbocharger hoses. They are

> Longer service life in adverse environments

> Virtually unaffected by weather ± rain, snow, humidity, ozone, or the

sun¶s damaging ultraviolet (UV) rays ± for many years

> Enhances the comfort and feel of consumer goods

> Excellent sealing performance

> Inert (no taste or smell); many food-contact options

> More choices ± a wide hardness range (from 10 to 80 Shore A), a wide
range of color choices (from transparent to brightly colored)

> Better flow properties ± easier to fabricate, increases productivity

> More fabricating options, increased productivity

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‘Silicone rubber has the best release properties of all the mold rubbers,
which is especially an advantage when doing production casting of resins
(polyurethanes, polyesters and epoxy). o release agent is required, so there is no
post-production cleanup. Silicones also exhibit very good chemical resistance and
high temperature resistance (400°F / 205°C and higher). High temperature
resistance makes silicone the only mold rubber suitable for casting low melt metal
alloys (i.e. tin, pewter, lead). The combination of good release properties, chemical
resistance and heat resistance makes silicone the best choice for production
casting of resins.

#!*

Silicones are generally high in cost ± especially platinum-cure. They are also
sensitive to substances (sulfur clay for example) that may prevent the silicone from
curing (referred to as cure inhibition). Silicones are usually very thick (high
viscosity), and must be vacuum degassed prior to pouring to minimize bubble
entrapment. If making a brush-on rubber mold, the time factor between coats is
long (longer than urethanes or polysulfide¶s, shorter than latex). Silicone
components (A+B) must be mixed accurately by weight (scale required) or they will
not work. Tin catalyst silicones will shrink somewhat and do not have a long library
life. The above described ones are some of the major rubber technologies. As more
and more novelty ideas cracks in the rubber product manufacturing industry, many
technologies open their doors towards the wide sector.

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Profile of some of the major rubber product suppliers are briefed as under.

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‘‘‘‘‘‘‘‘HAMBURG TRADIG CO.LLC, Innovations in polymers materials and
applied technology have brought about a dramatic change in industrial activity as
well as everyday life. HAMBURG Trading Co.LLC has played a pioneering role in
bringing the latest products and technologies in this field from India and neighboring
countries and has established itself as the one of the largest distributors for world
class EPDM Sealing Products in the Middle East. It manufactures more than 3000
different types of EPDM Rubber profiles and caters to the sealing requirements of
various Industries including Automobiles, Railways, Ships, Ocean going containers
& Buildings etc. With technical know-how from Korea & Germany and Japan our
associates in India bring variety of Architectural and Building Profiles to meet the
ever-changing demands of the global Building construction Industry taking care of
the varied weather conditions prevailing in this region.HAMBURG Trading Co.LLC
(previously known as Murtaza Baqer Mohebi Est.), situated in Dubai is 15 years old
company which imports and distributes EPDM Rubber profiles and various other
architectural accessories catering to the sealing requirements of the following
industries

1. Automobiles

2. Ships

3. Electrical Panel

4. Water Tanks

5. Manhole covers

6. Refrigerated Trucks & Ocean-going containers

7. Aluminum Extrusion systems

8. Various other Industrial Sealing applications

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 The products comply with most advanced International standards. HAMBURG
Trading Co.LLC is one of the largest suppliers to nearly 60% of the Architectural
Industry for Rubber in UAE. The company¶s products conform to (ISI) and
International standards such as JASO, ASTM, DI and BS. HAMBURG responds to
the demands of Building Construction Industry with ongoing Research and
Development by its associates from every functional angle. HAMBURG is supplying
EPDM Architectural/Building Profiles to many International systems and indirectly
catering to most of the Building Construction sites/Project sites in the world.Their
products ranging from wind shield rubbers, Co-extruded profiles / trims, Glazing
rubbers, Cellular profiles with nylon clips. A complete range tapes which includes
surface protection tapes, guard films, structural glazing tapes, spacer tapes etc.
Insulation materials like plastic anchors, plastic screw anchors, wall plastic anchors
are their other products.

‘ ‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘ ‘‘

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Arab Emirates Bandag Co. LLC. is a proud member of Galadari

Brothers Group of Company, a leading business house of UAE is a name to reckon
with when Rubber Products is spoken of in this part of the world. A name that has
given soul to various rubber products used here and elsewhere.

The company that has made a mark in UAE and GCC Countries with its
singular vision of developing rubber products for various industries ranging from
Chemical, Transportation, Oil & Gas, Material Handling, Construction, Packaging
and Shipping. The company is engaged in following activities

1. Retreading of Tires

2. Rubber Moulded products

3. Rubber Extruded products

4. Cast Polyurethane products

5. Anticorrosive & Anti abrasive Rubber Lining

6. PU & PVC Conveyor Beltings

7. Transmission Flat Belts

8. Thermo Wieldable Extruded Belts, Profiles & Buckets

9. Rubber Conveyor Beltings, Conveyor Rollers, Frames & Splicing Services

10. Rema Tip Top Corrosion Protection, Wear Protection & Conveyor Belt
Maintenance

11. Rema Tip Top Automotive Repair Materials & Equipments

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 AEB is well equipped with compounding facilities to meet wide and
demanding requirements. The rubber compound is prepared from data bank of
formulations depending upon the functional requirements of the product. Products
are made of atural Rubber, Synthetic Rubbers like eoprene, itrile, EPDM, Butyl,
and Polyurethane

#*


‘
AEB ventured in to procured tyre Retreading in Emirates in 1973. Major fleet
owners in UAE have recognized AEB¶s expertise in cold cure process of Retreading
backed by total after sale service and guarantee. AEB Retread guarantees new tire
mileage when used in comparable conditions.

 + ##&17 ##"# 

‘
The vision of the company was to position itself as a manufacturer and supplier
range of industrial rubber products primarily to UAE¶s fledging oil & non oil sectors
and overseas to meet its exacting demands and to use
its experience to further consolidate its
position.Investigation showed that material handling,
transportation, chemical industries were growing at a
higher rate locally and globally. This led to AEB
diversifying into rubber moulding, extrusion and anti
abrasive rubber lining, conveyor belting, rollers, frames, special services etc. An
ISO 9001-2000 company, AEB is well equipped to manufacture various types of
intricate molded, extruded & lined articles. These articles are produced based on
compounds designed by experienced in house compounders on sophisticated
rubber mixing mill and electro hydraulic presses & extruders to suit various
application. Polyurethane articles are produced using latest technology casting
method.

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Anticorrosive and anti abrasive lining is one of the core activity AEB has wide
experience in offering lining to seawater storage tanks, acid and alkali storage
tanks, piping, scrubbers, media filters, etc. AEB has carried extensive work in
offering anti abrasive lining to chutes; pump casing, impeller and mining
equipments. AEB have carried out the stripping of the
defective lining and providing new rubber lining in large
diameter pipes and elbows connected with seawater
inlet and outlet of surface condenser for steam turbine
for Dubai Electricity & Water Authority and also
successfully carried out the internal rubber lining of Mild Steel Phosphoric Acid
Storage Tanks Size: 16 mtr x 11 mtr. height. AEB works in tandem with Rema Tip
Top International a world leader in anti corrosive and anti abrasive linings. It enjoys
special technical support in design and execution of major lining jobs. AEB is the
sole distributors for Tip Top International products since over 2 decades. AEB has
expertise in rubber lining by hot and cold process based on soft or hard (ebonite)
lining. Lining at our factory or site is carried with ease by our experienced
technicians

 !%*@@(4:)! <

‘
Supply of Rubber Conveyor Beltings for the use in Crushers, Cement Plants, Food
and other service industries is another activity of the company. Belts are supplied in
different plies and widths of Polyester, ylon construction either in open length or
Endless as per customer¶s requirement. Cold splicing of Rubber Conveyor Belt by
use of Tip Top method & material is the specialty of A.E.B.

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AEB has been supplying light duty (PU/PVC) belts
since 1996 for various application in UAE and
Sultanate of Oman covering industries like Packaging,
Printing, Food Products viz. chocolates, bakery
products, fisheries, dairies, mosaic ceramics & marble
industries, frozen food, airport applications etc. AEB is the registered authorized
distributor of M/s Esbelt representing them in UAE, Bahrain, Saudi Arabia, Yemen,
Oman & Qatar. AEB today has a full fledged workshop with splicing equipments,
finger cutter etc. and a team of trained and experienced technicians to carry out
splicing in our factory or at site on a short notice. AEB also maintains stock of
various belts to cater the needs of local demand.

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AEB is the sole distributors in U.A.E for M/s Rema Tip Top International, Germany.
AEB represent RTT for their complete range of products in the automotive/industrial
sector. In addition to stocking and selling RTT products, AEB also provide other
support services such as, assistance in setting up in-house tire repair shops,
comprehensive training etc. etc. As such AEB products are guaranteed for quality

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 and it is for this reason that AEB have built up a very strong customer base in UAE
and overseas

" "# 

‘
AEB is one of the up-coming companies in the field of casted polyurethane products
such as wheels, profiles, strips, rollers, bumpers, bushings etc. AEB has well
trained technicians for carrying out the job and enjoys full technical support from
M/s Baule, France.

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International Rubber Company LLC (IRC) is one of the major rubber
product manufacturers in UAE. This is clearly evident from the location of our
factory, the state of the art machinery acquired from among the best in the world,
the production line up, the type of raw material being used, the professional team
are the main elements for its success Today IRC is perhaps the only company of its
kind in the Middle East that can manufacture industrial profiles that compete the
finest from Europe and America in terms of quality and range. Rubber compounding
is done by highly experienced and qualified Rubber Technologist using the most
sophisticated facilities. Compound supplies are sourced from the same suppliers to
major European rubber industries thus bringing the same level of standard to our
products. Our range of products are engineered to meet the tough environmental
and operational conditions of the Middle East. This ultra modern plant is equipped
with the most up to date microwave technology for continuous vulcanization of
Ethylene-Propylene Dyne Ethylene [EPDM] rubber profiles, the most efficient, clean
and environmental friendly method developed so far. EPDM rubber vulcanizates
have excellent resistance to weathering and ozone attack, very good aging, low
temperature flexibility, low electrical and thermal conductivity, therefore resulting in
perfect sealing, easier fitment, tight hold and long life. Emirates Tower, Dubai,
Media City, Internet City, Burj 2000, Al Darwish Tower were some of the major
projects undertaken by them.

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Ramesh Hira LLC, was founded in 1980 in United Arab Emirates by

Mr.Ramesh Hira, an enterprising HVAC engineer from India. Ramesh Hira LLC, is
an HVAC distributor in the Middle-East based out of the United Arab Emirates, the
trading hub of the gulf. Since the foundation, the company has been focused on
serving all commercial, residential and industrial projects in the Middle-East & Africa
thru established MEP contractors that implement the jobs. With the 25 plus years of
experience on coverage of areas such as Qatar, Oman, Bahrain, Saudi, Egypt,
Kuwait, Jordan, Kenya the company has established a strong and loyal distribution
network and customer base. They mainly concentrate on the Manufacture of
Rubber Molded and Extruded Products in EPDM, atural Rubber, eoprene,
adhesive tapes, rubber speed humps, pipe supports, ducting accessories.

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‘‘‘‘‘‘Formed in 2002, this fully automated rubber plantation has the capability to
produce all types of rubber products. With a well experienced production and sales
staff, the company has substituted many imported products to its local manufacturing

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plant. Rubber products are also exported from its factory to all over the world. Hira,
specializes in the production of rubber moulded and extruded products. In its range
are the impact protection products, such as corner guards and wall guards which are
used in the car parking area, neoprene rubber pads, EPDM profiles, speed humps,
rubber fenders and many more widely used products for various applications.
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‘‘‘‘‘‘‘‘The company has been active in the trading and value addition of
adhesive tapes since 1985. A newly acquired coating plant will now, enable the
company to coat many specialty adhesive tapes for the Middle-East, Africa and
European markets all in its new Al Quoz factory. The company focuses on the
production of Aluminium tapes, Reinforced Aluminium Tapes, Single and Double
Sided Foam tapes, Surface protection tapes and many other specialty tapes. Each
production batch is carefully checked for adhesion, elongation and various other
quality properties through its in house quality laboratory. Quality being a top priority
the company is accredited with ISO 9001 by KPMG.

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‘‘‘‘‘‘‘‘Ocean Rubber Factory LLC has over the years developed expertise to
manufacture rubber components for the most demanding applications. It is the best
equipped and manned rubber factory in the United Arab Emirates and services the
oil & gas, marine and industrial companies worldwide. The company is located in
the industrial hub of Sharjah. With design, manufacture and test facilities backed up
by a dedicated quality control department and ISO 9001:2000 accreditation, we can
offer complete solutions related to rubber and elastomeric products and services in
fields such as fender system for ships, ports and offshore platform, shock pads for
drilling rigs, polychloroprene coating for risers, rubber lining for taps and pipelines.

 "*

Different grades and types of rubbers, both synthetic and natural are
processed in an Internal Mixer with the required quality tested ingredients. Mixing is
done under controlled conditions and parameters to ensure homogeneity and
quality of rubber compounds such as atural Rubber, Polychloroprene (eoprene)
Rubber, EPDM Rubber, Butyl Rubber, Styrene Butadiene Rubber, itrile Rubber,
Viton and Millable Polyurethane

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‘
‘‘‘‘‘‘‘Injection and Compression moulding departments manufacture products such
as Bearing Pads and Expansion Joints for Bridges and earth-quake resistant
buildings, Track Pads for armoured vehicles, Pipe Seals for Sewage and other
media, Fender systems for ports and jetties. The Extrusions department produces
various types of profiles; Lining department undertakes external coating of Riser
Pipes and internal lining of Vessels, Tanks & Pipes, etc. Polyurethane department
produces technically advanced products using thermoplastics/thermosets

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Rubber sheets are used in variety of applications. They are used as simple
doormats to cases where the sheets have to withstand highly corrosive and harsh
environment such as splash zone in offshore application.

Ocean Rubber Factory L.L.C, manufacture different types of sheets as per specific
requirements. The elastomer used in manufacture undergo different test in our
laboratory to ensure chemical combinations and physical properties complying with
the specification as per the quality system accredited to ISO 9002 standards.

 -*

Ocean Rubber Factory L.L.C, with its lining unit situated at the industrial area
of Sharjah, has had more than a decade of experience in rubber lining involving
many of the prestigious power, oil & gas and industrial projects within UAE and
other countries in Middle East. Ocean Rubber
Factory LLC located in the industrial area of
Sharjah, U.A.E. was established in year 1989.
The factory produces various types of technical
rubber products used in Oil & Gas industry,
Marine, Industrial, Defence and Construction
Industry and has supplied its products not only in
the U.A.E. but also to other countries in the Middle East, USA and Europe.

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‘‘‘‘‘‘‘‘The Al Dobowi Group was formed in 1976 to address the needs of a

growing tyre management and service industry in the Middle East. Today they have
grown to become a leading global player in the industry providing clients with
superior services and unique solutions to their problems across three continents.

They have grown beyond tyre management into providing our clients with all
the solutions they need with regards to motion. This includes batteries for motive
power, lubricants, conveyor belt systems and technical rubber products. The Al
Dobowi Group is associated with some of the world's leading companies such as
Bandag, Baxenden , Caltex , Ceat Tyres, General Tires OTR,EPPCO. Al Dobowi
provides a wide range of products and unique solutions to their problems across
three continents.They manufacture products on anti corrosion
system,tyres,technical rubber products,industrial roller re-rubberization
system,elastomeric bearing and elastomeric joining system.

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The company is fully supported by qualified well trained staff dedicated
to sever BASF¶s customer in the best way by providing high quality products, strong
technical service and support to create something crucial, important indispensable
to be the best in the area. BASF Construction Chemicals serves the local market
Jordan in addition to other ear East Territories in Syria , Lebanon , Iraq , West
Bank and Gaza . WABO ELASTODECE bearings are manufactured making use of
materials complying with all regulations in force, in simple layers of rubber or with
several layers separated by thin sheet metal. In reinforced bearings, vulcanized
rubber sheets are used to protect the steel from corrosion and to convey horizontal
forces from rubber to sheet metal. Their main manufacturing items include rubber
impact protection system, water

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The Goodyear Tire & Rubber Company in 1898 seems especially
remarkable, for the beginning was anything but auspicious. The rubber and cotton
that were the lifeblood of the industry had to be transported from halfway around the
world. Goodyear is one of the world's largest tire companies, with operations in
most regions of the world. Together with its subsidiaries and joint ventures,
Goodyear develops, markets and sells tires for most applications. Goodyear
operates more than 57 plants in 23 countries. Our principal business is the
development, manufacture, distribution and sale of tires and related products and
services worldwide. We manufacture and market numerous lines of rubber tires for
automobiles, trucks, buses, aviation, motor cycles, earth moving and mining
equipments.

In each case, tyres are offered for sale to vehicle manufacturers for mounting
as original equipment (³OE´) and for replacement worldwide. They manufacture and
sell tires under the Goodyear, Dunlop, Kelly, Fulda, Debica and Sava brands and
various other Goodyear owned ³house´ brands, and the private-label brands of
certain customers. In certain geographic areas they also retread truck, aviation and
off-the-road, or OTR, tires, manufacture and sell farm tires ,manufacture and sell
tread rubber and other tire retreading materials, provide automotive repair services
and miscellaneous other products and services, and manufacture and sell flaps for
truck tires and other types of tyres.


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‘‘‘‘‘‘‘‘ARF emphasized on providing quality rubber products with the latest
technological advance in the RUBBER industry .They are one of the leading rubber
product dealers in the UAE and GCC markets.They specialized in polyurethane
products like rollers, wheel printing rollers, etc. They adopted technology and raw
materials from a reputed UK based Company with ISO-9001. They manufacture
almost every type of Industrial components including the Rollers, Polyurethane
provides very high load bearing capabilities and high abrasion and solvent
resistance. Here shows the industrial components like star coupling.

ARF¶s major products include

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They are Pioneer Supplier for Rubber roller around G C C Countries for
Printing, Coating, Textile, Cement, Steel Re Bar, and Pipe Manufacturing Industries.

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 Major Machines Rollers Like GTO , Man Roland Machines( Chromoman - Polyman
- MR700 ), Ryobi , Heidelberg H B Speed Master 102/VP, Rota speed , SORM/SM
72 OLD MODEL / EW MODEL, SORM/SM 102 OLD MODEL/EW MODEL ,
KORS, KOMORI , K B A C213,Adast are manufactured by them. Here shows a
nylon rubber roller

@ "# 

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Major rubber products of the company includes R, SBR, HBR, EPDM, Silicon,
eoprene, Hypalon , Moulded and Extruded items.The pictures of rubber press
onband wheel and rubber mat are given as under.

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‘‘‘‘‘‘‘‘‘SWOT Analysis is a strategic planning method used to evaluate the
Strengths, Weakness, Opportunities and Threats involved in a project or in a
business venture. It involves specifying the objective of the business venture or
project and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective. The technique is credited to Albert
Humphrey who led a research project at Stanford University in the 1960s and 1970s
using data from Fortune 500 companies. The Fortune 500 is an annual list compiled
and published By Fortune magazine that ranks the top 500 US public corporations
as measured by their gross revenue. Strengths and Weaknesses are internal
factors that create value or destroy value. They can include assets skills or
resources that a company has its disposal, compared to its competitors. They can
be measured using internal assessments or external benchmarking. Opportunities
and Threats are external factors that create value or destroy value. A company
cannot control them. But they are emerging from either the competitive dynamics of
the industry / market or from demographic, economic, political, technical, social,
legal or cultural factors.
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> One of the largest rubber market in Gulf region, accounting close to 50% of
regional speeding

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 > A trading hub serving the expanding market of Saudi Arabia & Gulf as well as
further-flung regions such as East Africa

> There is government support for many projects

> One of the major economy of the country

> Vast customer portfolio

> Marketing many brands

> Good will

> Location of business-loocal manufacturer

> Cost advantage-manufacture supplier

> ew and innovative products

> Qualified and efficient staffs & labs

'6

> Piracy and parallel imports. Country¶s low trade barrier contribute to a growing
problem with counterfeit or grey market goods

> Regional economy very dependent on oil, despite diversification effort in many
sectors

> Poor quality comparing to international competitors

> Lack of product awareness with European consultants

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> Fast growing construction industries in UAE

> Vast untapped market

> High income growth in GCC countries

> Stable economy of UAE

> Innovation of new products

> Strategic alliances

> A new international market

> Wealthy domestic market offers continued growth potential



> Recession - seriously affected the construction industry all over the world.

> Decreasing petroleum products price.

> Price war - Chinese and Indian products are cheaper than local products.

> Cut- throat competition.

> on availability of reliable trade partners.

> on availability of qualified and experienced staff.

> Entry of new foreign competitors.

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> UAE is a member of GCC which as well as being a common market, is

targeting a common currency by 2012(although UAE looks, at present, unlikely
to participate)

> UAE has one of the most liberal trade regimes in Gulf and aattracts strong
capital flows across the region

> In common, with most gulf states, there are high number of experienced
workers at all levels of economy

> UAE is progressively diversifying its economy, minimizing vulnerability to oil

price movements

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> UAE¶s currency is pegged to dollar giving it minimal control over monetary
policy and reducing the ability to tackle inflatory pressure

> The state¶s location in a volatile region means that its risk profile is to some
extent, affected by US concerns about regional militant groups and Iranian
WMD programmes could affect investor perceptions

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> Oil prices are expected to stay high over forecast period

> Economic diversification into gas, tourism, financial services & high tech
industry offers some protection against volatile oil prices

> The construction, tourism and financial sectors are growing rapidly driven by
domestic and foreign investments



> Heavy subsidies on utilities and agriculture and an outdated tax system have
contributed to persistent fiscal deficits in the past,although rising oil revenues
have masked the problem in recent years

> Some bottlenecks have been forming in construction sector and there is a
chance of delays in several high profile construction projects

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> UAE is a member of GCC,a six member common market and has been a
member of WTO since 1996

> The state has invested large amount in infrastructure and will continue to do
so over next 10 years

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> Due to state¶s federal nature, regulations can vary considerably across the
emirates

> The regional economy is oil dependent. This has historically been cyclical
which increase risk for long term project

 

> Large number of free trade zones offering tax holidays and full foreign
ownership comparatively relaxed rule on expertise employment

> The UAE¶s social stability and relative property means that there is far less
concern for security than in some other gulf states



> The state is bureaucratic relative to regional peers

> Strong oil prices have massively increased liquidity in the region. This has
resulted in strong financial inflows, increasing risk that projects of lower
investment potential are currently being funded

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A regional wise study analysis has been made on total turnover of rubber
products and it was found that 48% of total sales turnover is from UAE itself.
Another 31%is from other GCC countries and the balance 21%is from the rest. It
means, the major market for rubber is none other than UAE.

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Here the chart showing area wise turnover. This study shows that Dubai Emirate is
the top is 48%, Abu Dhabi the second with31%and rest five emirates altogether
21%.

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A customer, also called client, buyer , or purchaser, is usually used to refer to
a current or potential buyer or user of the products of an individual or organization .
The slogans ³The customer is king´ or ³The customer is God´ or ³ The customer is
always right´ indicate the importance of customers to businesses ±although the last
expression is sometimes use ironically .‘ Customers are responsible factor for the
sales of any product or services. So, when a new product is launched in the market,
understanding consumer¶s buying behavior becomes very essential. For this
marketer has to study and understand the various factors which influences the
customers thoughts while buying any product or services.

Consumer purchases are influenced strongly by four factors.

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Cultural Factors

‘‘‘‘‘‘‘The set of basic values perceptions, wants, and behaviours learned by a

member of society from family and other important institutions. Culture is the most
basic cause of a person¶s wants and behavior. Every group or society has a culture,
and cultural influences on buying behaviour may vary greatly from country to
country.
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Social Factors

‘‘‘‘‘‘A consumer¶s behavior is influenced by social factors, such as the

Groups ,Family, Roles and status

Personal Factors

‘‘‘‘It includes Age and life cycle stage , Occupation , Economic situation , Life
Style , Personality and self concept.‘‘

Psychological Factors

‘‘‘It includes factors like Motivation, Perception, Learning, Beliefs and

attitudes. Here the data collection method includes both field research or primary
research and secondary research. Here primary research means collecting
information from the customers directly through surveys. Its disadvantages are that
it is expensive to collect, time consuming and needs a large sample size to be
accurate The secondary research is collecting information from the annual reports
of various companies , journals and search engines .The secondary research is
more cheaper and easily accessible. Disadvantages of secondary research are that
it is often not specific to our area of research and data used can be biased and
difficult to validate.

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All the above mentioned company¶s rubber products has its own advantages.
Some products may have less cost, some having good quality, or some may have
their easily availability. Customers are of different types with different attitudes. Some
customers prefer less costly products .Some may give more importance to quality
than price of products. So it depends on the customer to choose the product and
most of the customers are not interested to reveal which company¶s rubber product
they prefer.
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choice of the customer may also vary from person to person depending on different
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USD 6 billion. But now in 2010 its demand reached almost USD 15 billion.‘
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In the above table it shows the quality wise evaluation of rubber goods produced by
various industries.

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The chi-square (I) test is used to determine whether there is a significant
difference between the expected frequencies and the observed frequencies in one or
more categories ie, do the number of individuals or objects that fall in each category
differ significantly from the number you would expect? Is the difference between the
expected and observed due to sampling error is a real difference?
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. Quantitative data.

2. One or more categories.

3. Independent observations.

4. Adequate sample size (at least 10).

5. Simple random sample.

6. Data in frequency form.

7. All observations must be used.

‘‘
‘

The following five suppliers are the major market players in the UAE.
According to the expected frequencies or number of customers choosing each
supplier should follow the percentages of last year. Let us take 33% would choose
Rubtech, 23% would choose IRC, 13% would choose Hamburg, 23% would choose
Ocean Rubbers and 7% would choose other suppliers. ow took a Random sample
of 150 customers and asked them their preferences. The results of this poll are
shown in Table
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The expected frequencies in Table are figured from last year's percentages.
Based on the percentages for last year, we assumed 30% for Rubtech. The assumed
frequencies for Rubtech 30% of the 150 customers, getting an expected frequency
of 45 people for this category. For the IRC we assumed 20% out of 150 or 30 people
to fall in this category. Using this method, Thai figured out the expected frequencies
45, 30,15,45, and 15. Obviously, there are discrepancies between the Supplier
preferred by customers. We needs to know whether or not the discrepancies
between last year's choices (expected frequencies) and this year's preferences on
the basis of observed frequencies demonstrate a real change in customer
preferences. It could be s the differences are simply a result of the random sample I
selected. If so, then the population of customers really has not changed from last
year as far as Supplier preferences. The null hypothesis states that there is no
significant difference between the expected and observed frequencies. . The level of
significance (the point at which you can say with 95% confidence) is set at .05

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‘is the Expected Frequency in the corresponding category

/‘is the "degree of freedom"

u‘is Chi Square‘

Chi Square X2 = 6.92 (Calculated Value)

Degree of freedom (Df) = 4

Table value = 9.49 at 5% level of significance

We accept the null hypothesis, Means that the expected Frequencies (based
upon last year¶s sales) and the observed frequencies (based upon this year's poll)
are Independent.

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Since the calculated value of Chi square lies in the accepted region we accept the
null hypothesis.

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UAE has experienced recession in 2009 along with other parts of the world .
Major features of recession in UAE echoed in lower oil prices- and reduced
investment spending. The downturn will bring employment regulations to the fore,
as the government balances the need to encourage continued immigration while
protecting the employment of UAE citizens.

While recently released figures from the Ministry of Economy confirmed the
UAE's strong economic expansion in 2008, we believe that government bullishness
regarding the effectiveness of its fiscal rescue package is somewhat misplaced. We
remain bearish regarding the country's growth prospects this year; indeed we are

[

 now forecasting an outright recession, with the economy expected to contract by
1.7%. In our view, government spending will limit the downside and stave off job
losses in key sectors, but will not be sufficient to fully counteract the contraction in
trade volumes, the slowing of consumer spending on the back of population losses
and the severe cutting back of investment plans.‘

#
4
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A recent statement by Sultan bin Saeed aI-Mansouri, the UAE Minister of Economy,
put real GDP growth at 7.4% in 2008, slightly above our 6.9% estimate for the year.
While we are still awaiting a full breakdown of GDP by expenditure from the ministry
or the central bank, the minister's statement confirmed a number of key trends that
we were following throughout the year. Most important of these was the surge in oil
revenues as prices peaked in the middle of the year. Overall, the contribution of the
oil sector to GDP rose from 35.9% in 2007 to 37.9% in 2008. The second trend was
the sharp upswing in investment spending,much of which was ploughed into real
estate developments. Both these trends have already witnessed a sharp reversal. On
the oil front, we recently raised our forecast average annual price to US$45.50/bbl for
the OPEC Basket in 2009, up from our previous figure of US$39.50/bbl. However,
this is still less than half of the 2008 average of US$95.40/bbl. Oil prices are likely to
creep up again as global demand recovers in the second half of this year and from
2010 onwards, but we believe a return to 2008 levels is unlikely in the foreseeable
future. Even by 2012, we are forecasting an average price of DS$71.50/bbl, broadly
on a par with 2007. Lower oil prices, combined with stricter lending requirements by
banks and greater caution among investors whose fingers have been burned (or are
still getting burnt) by the collapse in real estate prices will also translate into less
exuberant investment plans. We see real growth in gross fixed capital formation
(GFCF) remaining in single digits over the next two to three years, rather than the
rates of 15-20% (or likely even higher in 2008) seen over the past three, as plans for
many real estate projects are shelved, others are scaled back and the government
begins to play more central role in infrastructure development.

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‘‘While the economy ministry is painting a bullish picture, comments from

elsewhere in the ruling elite suggest that the government does recognise the
magnitude of the challenges facing the DAE economy this year. In mid-March, the
central bank governor, Sultan bin asser al-Suweidi, admitted that growth was likely
to slow to low single digits, or could even turn negative, this year. He promised
interest rate cuts to stimulate growth, although as is the case around the world, the
real problem is translating central bank cuts into lower market rates for consumers
and businesses. At the time of writing, the DAE interbank offered rate (AEIBOR)
stood at 2.9188%, compared with a central bank repo rate of 1 %. Another key area
where the government is sitting up and taking notice is population growth. We have
long argued that a steady expansion of the population is essential to the UAE's
growth plans. Immigration, by both highly skilled white collar workers and unskilled
laborers, has fuelled the country's recent boom. Highly skilled migrants have
brought experience and expertise in key non-oil sectors such as financial services
and construction, while laborers from south Asia have provided the manpower for
the bulk of construction projects. On top of this, steady population expansion has
driven increases in consumer spending and fuelled demand for housing, particularly
in Dubai, the first Emirate to allow foreign ownership of property.

With many construction sites now lying untouched, large numbers of laborers
have lost their jobs and redundancies have spread to office workers in the real
estate and financial sectors. With most visas for foreign workers tied to
employment, those that lose their jobs often have only a few weeks in which to find
new employment before being forced to leave the country. The scale of recent
emigration is unknown; the ministry of labour has insisted that thousands of new
work permits are still being issued, although it is not clear what proportion of these
are simply renewals of existing permits.In 2009, we are currently forecasting a 1%
contraction in the total population to 4.67mn. However, the government is reportedly
re-examining its immigration regulations, with a view to making it easier for
unemployed expatriates to remain in the country while they search for new jobs.

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Without changes to the current system, Dubai - probably the Emirate most reliant on
foreign labour - has little chance of achieving its 3% workforce growth target in 2009
(even with these changes, we think this figure is optimistic).

144 4

But at the same time as it tries to retain foreign workers, the UAE is also
keen to shield its native population from the Impact of the economic downturn.
Dubai recently launched another 'Emiratisation' drive, aimed this time at increasing
the proportion of UAE citizens employed in the public sector (previous initiatives
have tended to focus on encouraging private firms to take on more local staff).
Recent research by the UAE University found that among over 120 private firms
surveyed, less than 1% of their employees were Emirati. Figures were much higher
in the public sector, but still not high enough according to Sheikh Mohammed bin
Rashid, ruler of Dubai and the UAE's Prime Minister. Just 25% of staff at federal
authorities, and barely more than half of those employed in ministries, are UAE
citizens.The poverty that often accompanies unemployment is not such an issue in
the UAE - the. government has always provided its citizens with a generous range
of welfare benefits, ranging from free education and healthcare to subsidised land
and loans for house building. That said, with a young population, providing enough
jobs is still a concern and job losses among Emirati staff will always be unpopular,
particularly when there are still large numbers of foreign workers still employed in
the UAE. However, until now the government has tried to tread carefully. Rules on
emiratisation have not been strictly applied, as the state recognized the tradeoff
between boosting domestic employment levels and remaining competitive.

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‘‘‘‘‘‘Global demand for industrial rubber products is forecast to climb 10.5 percent
annually through 2013 to nearly $110 billion. Market advances in developing areas will
be fueled by healthy economic growth, ongoing industrialization efforts and rising
personal income levels, bolstering manufacturing output and fixed investment
expenditures. In addition, higher living standards will help stimulate demand for
automobiles and other industrial rubber product-containing durables, boosting both
original equipment (OEM) and maintenance/repair/operations (MRO) industrial rubber
product sales. Mechanical rubber goods, which include body seals, vibration control

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products, wiper blades and a variety of miscellaneous goods such as bellows, bumpers,
duct covers, mallets, pads, plates and trim, comprised the largest product segment in
2008. Suppliers of mechanical rubber products will benefit from continued gains in
motor vehicle production through 2013, as these products are highly represented in this
market. Industrial equipment -- which includes industrial machinery and equipment as
well as off-road vehicles -- will continue to comprise the largest end-use market in 2013.
Demand in this market will benefit from rising demand for heavy industrial equipment
such as construction and mining machinery.

‘
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‘
‘‘‘‘‘Industrial rubber product demand in the US, Western Europe, Middle East and Japan
will rise as well. Advances will be spurred by largely favorable economic climates and
higher per capita income, resulting in increased manufacturing activity and consumer
spending for durable goods. Although representing mature markets, these areas --
along with Australia and Canada -- will remain the most intensive users of industrial
rubber product products because of the advanced industrial and technological nature of
their economies. The large numbers of industrial rubber product-containing equipment
in use will also help bolster aftermarket industrial rubber product demand.


14#Ê.C
 
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‘‘The UAE market for industrial rubber products is expected to recover from the declines
registered during the 2004-2009 period and increasing 6.0 percent per year to $17.7
billion in 2014. Rebounding motor vehicle production will support demand increases, as
will accelerating output in the machinery industry. Furthermore, continued growth in
both aerospace equipment shipments and nonresidential building construction
expenditures will benefit manufacturers of industrial rubber products. Competition from
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suppliers in low-cost countries and moderating raw material costs will hold back price
increases, limiting value gains to some degree. In addition, industrial rubber products
will continue to face competition from less expensive plastic goods in a number of
applications.

+ #(8*


‘
‘Sales of mechanical rubber goods will post the strongest increases of any major
product category through 2014 and will continue to account for the largest share of
overall demand. Demand for mechanical rubber goods -- including body seals, vibration
control products, wiper blades and a range of miscellaneous products -- will be boosted
by rebounding motor vehicle production. With the exception of rubber roofing, every
major product category is forecast to improve from 2004-2009 performance. Sales of
industrial hose and belt products will be boosted by the wide diversity of uses for these
products. Furthermore, hose and belt products have a stronger price outlook relative to
mechanical goods. Rubber roofing is largely utilized in nonresidential building
construction and expenditures in that market are forecast to slow through 2014.

‘
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‘The machinery market, including both industrial machinery and off-road equipment, will
continue to account for the largest share of industrial rubber product demand through
2014. A range of industrial rubber products are utilized in this market and, as machinery
output accelerates from the sluggishness experienced during the 2004-2009 period,
manufacturers of associated rubber products will benefit.

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‘
‘The motor vehicle market for industrial rubber products is forecast to register the
strongest gains through 2014. Automotive manufacturers utilize a variety of industrial
rubber products including mechanical goods, hoses, belts and miscellaneous other
items. Through 2014, UAE motor vehicle production will make a strong recovery from
the low level of 2009. As a result, suppliers of associated industrial rubber products will
see a significant rebound in sales. However, automobile production is forecast to
outpace light trucks, vans which will restrain advances to some degree as smaller
vehicles tend to utilize fewer rubber products. Gains will also be tempered by the
significant pricing pressures exerted by the large automotive companies. Other markets
for industrial rubber products -- including construction, aerospace and other
transportation equipment, and various smaller markets -- will improve from 2004-2009
performance, through at a slower pace than the motor vehicle and machinery markets.

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‘Rubber product industry while plenty of room for future market, but it also faces
severe challenges. The rapid development of automobile and manufacturing industries,
making China become the rubber consuming country, according to statistics from
related departments of China's rubber consumption in 2001 for the first time surpassed
the United States as the world's largest consumer and importer in 2003, has become
the world's the second-largest tire producer and exporter of natural rubber consumption
in 2004 reached 1.8 million tons, accounting for 21.5% of total global consumption.
Currently include Michelin, Bridgestone, Goodyear, Jia Tong and other tire
manufacturers have the world's largest joint-venture factories in China, further
exacerbating China's rubber consumption of resources.

[
 Automobile rubber products, including raw materials used in almost all the synthetic
rubber, such as CR, SBR, BR, HBR, CM, ACM, ECO, VMQ, FKM and so on. In
recent years, special rubber applications in cars increasing, such as fluorine rubber,
polyacrylate rubber, hydrogenated nitrile rubber, epichlorohydrin rubber, silicone rubber.
Automotive rubber products in need of raw materials while China can produce rubber,
but most people cannot meet the performance requirements, so imports remain high.
And along with oil prices high, the cost of synthetic rubber production rising for
automotive rubber products industry constitutes a tremendous pressure. Due to the
continuous improvement of the level of car design on the medium of performance used
in demanding, so automotive rubber products industry continued to face and solve new
issues, the pressure to meet the new requirements. Such as cars compact design,
resulting in poor heat dissipation, the temperature under the hood getting higher and
higher; the continuous introduction of new lubricating oil; automotive air conditioning
non-fluoride; new synthetic brake fluid applications, and so on. These are the
automotive rubber products, heat resistance, oil resistance, chemical resistance and so
on newer and higher requirements need to be completely resolved. The strengthening
of environmental awareness, the introduction of new emission regulations, resulting in
automobile engine continuously improve fuel combustion efficiency, which led to related
rubber products at a higher intensity of work, the traditional rubber products have been
unbearable.Prohibit the use of lead-sulfide additives, the alternative is a new auxiliary
aids mostly require the use of a higher intensity of hose, the result has greatly increased
the cost of manufacturing rubber products.Due to automobile rubber materials and
products industry are auto parts category, at present the continuous influx of foreign
investors, and become wholly-owned factories, making the domestic automobile rubber
materials and products was white-hot competition in the market trend. According to
incomplete statistics, the current domestic influential non-tire automotive rubber
products has reached more than 70 foreign investors, including from the United States,
Japan, Europe and other countries of the foreign capital of nearly 40, more than 30
Hong Kong, Macao and Taiwan-funded enterprises, many of whom are internationally
renowned businesses, varieties covering all areas of automotive rubber products.

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‘‘‘‘Although, the production and export of oil and gas has provided the fuel for the
rapid economic development of the UAE, since its creation in 1971, the government has
long recognized the need to diversity away from those depletable sources. Substantial
investments have been made by both the public sector and the private sector in the
development of heavy and light industry and in the construction sector. Being the
regional trade centre, the UAE has also emerged in recent years as the preferred
regional base for a host of major international companies. The Construction Industries
in the UAE is also facing a setback because of the international economic crisis, but
however it can withstand with the help of government support.

Rubber is an integral part of Construction Industry, even though the cost

constitutes less than 1%of the total project cost. Rubber enjoys 35%to 40% of the total
market requirements of total products in construction sector. The following findings are
made from the analysis of this study.

> UAE occupies the major market for the rubber products. Among the emirates in
UAE, Dubai is the largest consumer followed by the Abu Dhabi. However, there is a
vast potential market for rubber in UAE, especially in the Abu Dhabi sector. Growth has
also been driven by government policy. Low import duties, as well as direct supplies
from manufacturers, have contributed in keeping prices in UAE 15-20% lower than other
markets . They has also invested to diversify the economy away from dependence on
oil and develop trade specific cities through various projects

> As a result, vendors increasingly see UAE as a distribution hub of global rubber
market rather than merely regional significance. Indeed, some Far East buyers now
include UAE in their itineraries. As more vendors have established facilities in the UAE,
this in turn has brought more expatriate workers.

> Major product of rubber in demand is Impact Protection System Which

constitutes 50% of the total sales turnover. EPDM gaskets are also in the main role to
provide revenue and the other products contribution is seems to be very less.

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 > The price charged by the rubber products in UAE are comparatively reasonable
and this is one of the major reason for the rubber product preference instead of other
substitutes.

> ormally Rubber Company is supplying goods within the time limit specified in
the quotation. The functioning of Marketing Department of almost all companies seems
to be perfect in this angle.

> The major competitors in rubber market are also seems with quality products and
best after sales service. Their performance is more or less equally impressive in the
market.

> Over the years the composition of the UAE rubber retail sector has experienced
a number of revolutions. The traditional domination of smaller stores has been diluted
by the appearance of multi brand sections in hypermarkets. These superstore retailers
are now estimated to have a 40% share of product sales with at least 200 outlets in the
UAE.

> There is a vast potential for rubber products in the UAE market as well as in
other GCC countries

> As the UAE has established itself as a leading regional and global marketplace
for rubber products, multinational corporations have established assembly facilities in
Dubai and its adjacent free trade zones. Dubai-based companies now supply markets in
East Africa and the CIS as well as the Middle East, and even the Far East. Therefore, it
makes sense for major rubber vendors to shift operations closer to their markets.

> Many export oriented schemes are available in the Jebel Ali Free Zone, which
accounts for a large portion of exports. However, the free trade zones are also a source
of grey market imports, fostered by the re-export channel. As a result some vendors
now stipulate in contracts that distributors can only sell goods intended for the market
that they have been assigned. In the past, there was little production of rubber
components in the UAE, but this is changing with government initiatives to improve
rubber product manufacturing.

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³On one hand, business rests on the technical processes of trade and
Manufacture .On the other hand it looks to the market. At the junction stands the
businessmen either directing the technical process of production or gauging market, or
doing both, but always engaged in buying and selling for the purpose of gain´

(Prof. Haney, Business Scientist.)

The above statement satisfies the features of a business and is its spirit. Rubber
Industries seems to be a big success in the business and present in the market
construction sector of UAE, by meeting the requirements of customers .However there
are certain areas the companies must concentrates inorder to maintain full satisfaction
to the customers

> The analysis on rubber product shows that the real potential in the rubber
industry even in the recession period have increased especially in UAE.There is still
more space for new rubber products to be survived and get market share.We highly
recommend on bringing more new products after proper research as per customer
requirement.

> Most of the rubber product requirements are met from the imports from different
countries .Sometimes cheap quality ± low priced materials makes confusion to the
potential buyers to use as component for their products ±especially Chinese materials .
Quality checking system is not implemented in UAE to verify the usefulness and after
effect of these cheap quality products. It is suggested that quality assurance system
may also be implemented in all the 7 Emirates of UAE on rubber products so that
quality assurance on End products can be implemented.

> A major defect of the most rubber goods is the presence of an unpleasant odour
of rubber.So odourless rubber materials should be recommended highly.Increase local
manufacturing to provide the competitive advantages. Rubber products are known in
the market mainly because of its participation in international exhibitions of construction

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materials. It is advisable to continue with the present marketing strategy and find out the
new markets. More attention can also be given for personal selling.

> A business must earn profit for its own survival, for expansion, for bearing the
risks and finally for the prestige of management. But profit cannot be the sole objective
of business. The pricing policy of the Rubber products must be reasonable. Their main
aim should be customer satisfaction. Have more products in all kind of stores and run
different kind of promotions to make people to buy the rubber products
‘
‘
:
#‘9‘
‘
To improve the market, we should tackle the challenges for the growth of
rubber industry and look into the drivers to manage the growth properly. Local
manufacturers have good market and business should explore this area to increase
their market share. Through this study, I have seen that there are people who buy the
product without considering the brands but the lower price. There are vast potential for
rubber products in the UAE market as well as in other GCC countries

‘
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‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘  9; &,=‘
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Following references have been used to prepare this analysis report:

± Business Magazine (www.world-newspapers.com)

± Business Week (www.businessweek.com)

± Gulf Business (www.gulfbusiness.com)

± Dubai Business Magazine (www.dubaibusinessmagazine.com)

± Emirates ews Agency- WAM (www.wam.ae)

± Gulf ews ewspaper ( www.gulfnews.com )

± The ational ewspaper

± UAE Interact (www.uaeinteract.com)

± Ministry of Economy (www.economy.com)

± Arabian Business ( www.arabianbusiness.com )

± AME Info ( www.ameinfo.com )

± Marketing Management by Philip Kotler

± Sales And Distribution Management -Dr .V .Balu

± Modern Marketing Management - Rustom .S.Davar

± Marketing Management- Rajan air

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1. Are you a regular Customer of Rubber Products?

È Yes

È o

2. From Which media you are getting information about your rubber requirements?

È Advertisement

È Publicity

È Personnel Selling

È Reference

È Others

3. When you are regularly dealing with same suppliers?

È Yes

È o

4. What is your preference?

È Price

È Quality

È Service

Î^
 5. How often you buy Rubber products?

È Weekly

È Monthly

È Yearly

6. Which Companies Rubber products you Prefer?

È RUBTECH

È IRC

È HTC

È ORB

È AEB

7. What is your preference for buying Rubber Products?

c è 0 r ^ G  [ Î c

Cost

Brand
ame

Features

Customer
Service

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8. Whether you are satisfied with the quality of Rubber products available in the
market?

9. Are you satisfied with the after Sales Service of companies dealing with rubber
products?

10. How you rate the price of the product?

È Low

È Reasonable

È High

11. Your Details?

a. ame of the company

b. Place of Business

c. ature of Business

d. Telephone o

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