HP.

COM
Website Evaluation Results

In 2010, siteIQ evaluated five Enterprise Systems sites listed on the

2010 siteIQ eBusiness Index: Dell.com, EMC.com, HP.com,
IBM.com, and Intel.com. Additionally, Oracle.com was evaluated to
assess how the combined Oracle and Sun Microsystems sites
perform against leading enterprise systems Websites.

This report provides detailed results and rankings for the HP.com
Website.

2010 WEBSITE PERFORMANCE

siteIQ Website Best Practices
 Summer 2010 | Website Performance | HP.com

Current Industry Requirements

In 2010 siteIQ evaluated the five Enterprise Systems
Enterprise Systems Websites
Websites listed on the 2010 siteIQ eBusiness Index.
These Websites are:

 Dell.com
 EMC.com
 HP.com
 IBM.com
 Intel.com

Additionally, Oracle.com was evaluated to assess its

performance against traditional enterprise systems
Websites.

These in-depth evaluations were conducted using the

2010 edition of the siteIQ Enterprise Systems Best
Practices Benchmark.
1,191 types of content, features & capabilities
This benchmark identifies and tracks 1,191 types of
content, features, capabilities, navigation, and design
elements that represent current requirements for
typical enterprise systems Websites. These
requirements are organized into 18 categories that
correspond to different areas of a Website and site-
wide utilities.

During these evaluations, siteIQ analysts also score

each site based on 119 metrics that measure usability
& effectiveness from the visitor's point of view. These
metrics align to the 18 categories mentioned above.

This report features detailed results for the HP.com

Website.

Table of Contents 119 usability & effectiveness metrics

Website Evaluation Methodology | Benchmark Criteria 2

HP.com At a Glance | Ratings, Rankings, Performance by Website Zone & Site-wide Utility 3
Good & Best Practices Rankings & Ratings 4
Strengths & Challenges | Site Usability, Content, Features & Capabilities 5

Website Usability | Rankings, Strengths & Challenges 6

Website Content, Features, Capabilities | Rankings, Strengths & Challenges 7

The siteIQ eBusiness Index Roster | Other Reports in This Series 8-0
About siteIQ 10

SITEIQ @ Copyright 2010, All Rights Reserved /2

 Summer 2010 | Website Performance | HP.com

Profile | HP.com

HP is one of the world’s largest information technology

companies specializing in developing, manufacturing &
selling computing, data storage, and networking devices.
The company, which has revenues of over $115 billion
operates a Website at: www.hp.com.

HP.com was launched in 1986 (domain registration). As of

summer 2010, its worldwide traffic ranking1 is 200.

HP.com | At a Glance
siteIQ Best Practice Rating 
Competitive Ranking 2nd out of 6 Enterprise Systems Websites

eBusiness Index Ranking 3rd out of 23 IT industry Websites

Investor information; corporate, product, and services marketing; call to

Overall Performance Strengths
action; eCommerce; support; training & education

Basic design; navigation & architecture; search features; recruiting; event

Overall Performance Challenges
information; corporate blogs; channel marketing

The Best  Better than Average  Average  Below Average  Off the Radar 
source | siteIQ Website Best Practices Group

Footnote 1: Source: Alexa.com

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 Summer 2010 | Website Performance | HP.com

Profile | HP.com

Category Performance | HP.com’s investor relations zone achieves a “Best Practice” rating,
and various flavors of marketing, ecommerce and post-purchase capabilities (support &
training) receive “Good Practice” nods. Search is a competitive weakness. Navigation &
architecture scores are clobbered by HP.com’s sprawling, inconsistent architecture.

Corporate Blogs Definition: Corporate blogs are written by the company’s most influential executives. These blogs typically provide insights into a
company’s take on industry trends and issues, and often highlight the company’s product and strategic directions.

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 Summer 2010 | Website Performance | HP.com

Profile | HP.com

Usability & Effectiveness | HP.com’s strengths include investor & press

information, and corporate & product marketing. The site’s main
challenges lie in search features, event information, and navigation.

Content, Features & Capabilities| HP.com’s strengths include services

marketing, eCommerce, and training. The site’s search features and
recruiting, press, and channel marketing content & features are thin.

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 Summer 2010 | Website Performance | HP.com

Profile | HP.com

Usability & Effectiveness| HP.com’s usability is a core weakness. Case in point: HP.com ranks
fourth overall, and has enough 4th, 5th and 6th place rankings to signal real trouble on this
site. HP.com’s only claim to fame are first place finishes in its corporate marketing and
investor relations zones. Competitively, services marketing (former EDS) and channel
marketing rank second.

Corporate Blogs Definition: Corporate blogs are written by the company’s most influential executives. These blogs typically provide insights into a
company’s take on industry trends and issues, and often highlight the company’s product and strategic directions.

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 Summer 2010 | Website Performance | HP.com

Profile | HP.com

Content, Features & Capabilities| HP.com’s vast content footprint is evident in its scores.
Investor relations, services marketing, industry marketing, ecommerce, and training &
education are ship shape. The same can’t be said for HP.com’s online communities, which
are littered all over the site. Online recruiting content could also use some TLC.

Corporate Blogs Definition: Corporate blogs are written by the company’s most influential executives. These blogs typically provide insights into a
company’s take on industry trends and issues, and often highlight the company’s product and strategic directions.

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 Summer 2010 | Website Performance | HP.com

OTHER REPORTS IN THIS SERIES

siteIQ eBusiness Index Report | Enterprise

Systems Websites
Competitive performance comparisons for IBM.com, HP.com, Dell.com,
Oracle.com Intel.com, and EMC.com. Detailed scoring profiles. Usability &
content rankings, ratings, and competitive comparisons. Categories are:

 Basic design
 Navigation & architecture
 Search features & functionality
 Online recruiting
 Corporate event information
 Press coverage/information
Pages: 60
 Corporate blogs
Format: PDF
 Corporate marketing
Published: August 2010
 Product marketing
Report Price: $195
 Services marketing
Learn More
 Industry marketing
 Channel/partnership marketing
 Online communities
 eCommerce features & facilities
 Online support
 Training & education

Free reports available on siteIQ.net

IBM.com Website Evaluation Results | Detailed scoring results. Rankings, ratings, strengths & challenges.

HP.com Website Evaluation Results | Detailed scoring results. Rankings, ratings, strengths & challenges.

Dell.com Website Evaluation Results | Detailed scoring results. Rankings, ratings, strengths & challenges.

Oracle.com Website Evaluation Results | Detailed scoring results. Rankings, ratings, strengths &
challenges.

EMC.com Website Evaluation Results | Detailed scoring results. Rankings, ratings, strengths & challenges.

Intel.com.com Website Evaluation Results | Detailed scoring results. Rankings, ratings, strengths &
challenges.

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 Summer 2010 | Website Performance | HP.com

The siteIQ Website Best Practices Group is an independent research company

that conducts detailed Website evaluations, and provides expert analysis of
Website best practices, trends, and requirements in the computer industry.

Through its best practice case studies, reports, and custom Website evaluation
services, siteIQ helps its global clients establish competitive and industry
leadership on the Web.

siteIQ sponsors and operates the siteIQ eBusiness Index, which provides semi-
annual rankings of the best Websites in the computer industry.

Since 1996, we have conducted over 2,500 Website evaluations for global Web
teams managing the largest consumer and B2B-class Websites in the
technology industry.

The siteIQ Difference

To accurately compare a Website’s performance to competitive sites and current industry best practices
requires one thing. A highly-structured and documented “level playing field” that measures every Website
equally — and constantly evolves as Website requirements change.

This is the role of the siteIQ Best Practices Benchmarks.

These benchmarks identify and measure over 2,000 types of content, features & capabilities found on the
most successful Websites in the computer industry.

Contain up to 130 metrics that measure a site’s usability & effectiveness from the visitor’s point of view.

Our evaluations analyze the full spectrum of a Website. From design to marketing to Web 2.0 and social
media. From e-selling to e-commerce to customer support.

Detailed results pinpoint a Website’s real strengths and challenges. How it ranks compared to competitive
sites. The facts Web teams need to prioritize activities and plan for future investments.

For more information about siteIQ Website best practice research, programs, syndicated reports, and insights,
visit our Website at www.siteiq.net.

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The siteIQ eBusiness Index Listing
Summer 2010 | Website Performance | HP.com

To identify and track best Website practices in the technology industry, siteIQ sponsors and operates the siteIQ
eBusiness Index, an ongoing, ten-year-old study that evaluates the Websites operated by leading technology
companies, and audits the Websites of up to 30 additional technology companies and Web “e-tailers.” Semi-annual
Website evaluation results provide insights into key Website trends and best practices in the IT industry.

Industry Company Watch List Companies

Adobe
Autodesk, McAfee, Intuit,
Business Software Microsoft
RealNetworks
Symantec
CA
IBM Software
Enterprise Software Oracle Citrix Systems
SAP
SAS
Dell Computer
EMC
Enterprise Systems Hewlett-Packard Hitachi, NCR
IBM
Intel

Brocade
Cisco Systems Level 3 Communications,
Network Systems
Juniper Networks Novell
Nortel Networks

CDW
OutletPC, Cyber PowerPC,
Reseller/Channel Partners Insight
mWave, Tiger Direct
Newegg
Accenture CapGemini, Getronics, Bain &
Professional Services/Systems Integrators Deloitte U.S. Company, Ernst & Young,
IBM Global Services McKinsey & Company

These results are based upon information believed to be accurate and reliable. Opinions expressed reflect our judgment at the time and are subject to change.

The organization purchasing this research can make up to 5 attributed copies or slides of each figure contained in these results. Reproduction, in whole or in part, siteIQ
reports is strictly prohibited. For additional reproduction rights and usage information, contact us via email at info@siteiq.net.

The siteIQ Website Best Practices Group is an independent research company that conducts detailed Website Benchmark evaluations and provides expert analysis of
Website best practices, trends and requirements in the IT industry. Through its research, consulting and Website assessment programs, siteIQ helps its global clients
establish competitive and industry leadership on the Web. For more information about our services go to www.siteiq.net.

Trademarked names used in this report are the property of their respective companies. Screenshots of publicly available Websites contained in this report are for
illustrative purposes only; screenshots of private or entitled Websites are not published.

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