Start-up Summary

Each of the four co-owners will invest an equal amount. The remainder of the
required financing will come from a ten year Small Business Administration
(SBA) loan and a short-term loan. The following chart and tables show projected
initial start-up costs for Wildcat Customs .
Insurance

All are insurance will be

through Nationwide
 Insurances and Explanation of
Them
* Business Owners – Comprehensive insurance policy that provides a broad array of
coverage tailored to meet the needs of small-business owners. Liability and Property
coverage as well as coverage for loss of business income are included to meet the
basic business insurance requirements.

* Automobile – Insurance that covers vehicles used in the course of doing business -
whether it's a fleet or an individual vehicle. This should include liability, collision,
comprehensive, medical payments and coverage for uninsured motorist. Make sure
the policy has the business name and not your own if the vehicle is company owned.

* Workers Compensation – Coverage that protects your employees by providing

benefits for job-related injuries or illnesses. This coverage includes medical and
rehabilitation costs and lost wages for the injured employee and is mandatory in most
states, per individual state statutes.
 Marketing

We focuses on the middle and upper income

markets. This market looks for high quality, rapid
service with as much convenience as possible.
Most individuals in this market segment are willing
to pay for premium services .
 Marketing continued ...

Wildcat customs has a focus on meeting the demand of a eccentric

outlandish customer base , as well as middle and high class people
who just want a simple paint job. Wildcat Customs has established
relationships with a few local major companies as well as nation top
commercial companies for referral of are business .

The company estimates that about 60% of revenues will come from
the normal local customers and 40% of customers around Ohio that
just want to trick out there vehicle . The table below further
estimates the total market potential of type of services rendered by
Wildcat Customs in the Louisville metropolitan area.
 Market Analysis

4.1

normal local mid/high

class customers
non-local customers

6.1
 Growth

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth
Local Residents 15% 600 690 793.5 912 1049
Non-local 10% 400 440 484 532 585
Other 0% 0 0 0 0 0
Total 13.64% 1,000 1130 1,277 1,444 1,635

Stark County population 379,466

Louisville Ohio population 9,453.
 Competitive Edge
As far as body and paint shops Wildcat Customs faces
hundreds competitors in Stark County area , but nearly
none of these competitors offer custom modification to
there customers vehicles. What also separates us from
competitors is the wide array of things we do to
customize a vehicle which will be explained in are
website. Among these, only a few are major national
chains. The remainder are small privately-owned
establishments. We will compete well by focusing on
convenience and offering a high level of customer
service. Additionally, its honest reputation will be a major
factor a large base of loyal customers.