Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 28/10/10 In GCSE 14/02/11 In A Level, I
Competent media applied Advanced had to
this was used interview the
for our VT Redbridge
packages CVS.
questionnaires 28/10/10 In GCSE 14/02/11 In A Level, I
Competent media applied Advanced made a
this was used questionnaire
in the pre- for the
production of Redbridge
our VT CVS
packages
focus groups 28/10/10 Never done 14/02/11 In A Level, I
 Basic Basic filmed a focus
group for the
Redbridge
CVS.
photography 28/10/10 In GCSE 14/02/11 This was done
Advanced media applied, Advanced in the
this was used research
for our heavy locations.
metal website
filming 28/10/10 In GCSE 14/02/11 In A Level, I
Advanced media applied, Advanced filmed the
when Redbridge
shooting our CVS
VT packages, campaign and
horror film the computer
trailer and our game scene
magazine
show
recording and other 28/10/10 In GCSE 14/02/11 In A Level, I
forms of observation Competent media applied Advanced recorded
when different
shooting our sounds in
VT packages different
and the horror locations
film trailer around
London.
secondary research

ratings / circulation 28/10/10 Never done 14/02/11 In A Level, I

figures/ Hits/ Box Basic Advanced had to find
Office
 this
information
such as
statistics
about for the
computer
game scene.
− audience and 28/10/10 In GCSE 14/02/11 I had to
market profiles Competent media applied Competent research
for the about the
evaluation of target
the VT audience for
packages video games.
− information about 28/10/10 For A level 14/02/11 During A
events, places and Basic Media this Advanced level, for the
people
year, this was Redbridge
done in CVS I had to
Leicester find out
square for information
different about the
sounds in company.
different
locations
identifying likely 28/10/10 Never done 14/02/11 Never done
sources

identifying and 28/10/10 Never done 14/02/11 Never done

following-up leads Basic
sifting, collating and 28/10/10 This was done 14/02/11 No further
storing the Competent in GCSE progress.
information obtained
media and A
level media
this year by
making our
magazine
show and our
promotional
video
quantitative
research

quantitative research 28/10/10 Never done 14/02/11 In an A Level

Basic media lesson
on research
methods

qualitative research

qualitative research 28/10/10 Never done 14/02/11 In an A Level

Basic media lesson
on research
methods

researching the
content for a
production
• identify accurately 28/10/10 In GCSE 14/02/11 For the video
what you need to Advanced media applied Advanced game footage.
find out for magazine
show and A
level media
this year for
our
promotional
videos
• identify how and 28/10/10 A level media 14/02/11 In A Level
where you are likely Basic this year, this Competent media, this
to get the necessary
was done in was done for
information
our the Redbridge
promotional CVS.
video
• recognise and 28/10/10 Never done 14/02/11 Never done
follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the 28/10/10 In GCSE 14/02/11 In A level

information obtained Advanced media applied Advanced when making
accurately
when doing the video
our magazine games
show and A footage
level media
this year when
 making our
promotional
video
• collate (that is, sift 28/10/10 In A level 14/02/11 No further
through, analyse, Competent media this progress
evaluate and
year, emailing
organise) the
information obtained companies for
some
interviews

• store the 28/10/10 In A level 14/02/11 No further

information so that it Advanced media this progress
is easily accessed
year when
storing the
emails from
the
companies
researching a
media product

• what the audience 28/10/10 In GCSE 14/02/11 This was done

(or market) is for the Competent media applied Advanced for the
product
and A level Redbridge
media this CVS and the
year video games.

• how large that 28/10/10 In GCSE 14/02/11 This was done

audience (or market) Competent media applied Advanced for the
is
and A level Redbridge
media this CVS and the
year video games.
• what an audience 28/10/10 In A level 14/02/11 The audience
thinks of a product Basic media when Advanced gave feedback
the CVS team for the video
looked at our games
promotional
video
• how the product 28/10/10 In GCSE 14/02/11 This was done
compares to other Basic media applied Advanced for the video
similar products
this was done games, also
for our VT done for the
packages. Redbridge
CVS
promotional
video