From: Gerard Kleisterlee [mailto:corporate.communications@philips.

com]
Sent: Monday, April 19, 2010 7:37 AM
Subject: Andrea Ragnetti

To: all employees of Royal Philips Electronics

Dear colleagues,

It is with regret that I inform you, that Andrea Ragnetti, CEO of Consumer Lifestyle and
member of the Board of Management, will leave Philips per September 1st 2010.

Over the years Andrea has played an important role in the transformation of our company in
several ways. He started his Philips career in 2003 as its first Chief Marketing Officer, building
our marketing competence and leading the repositioning of our brand with the development of
our brand promise "sense and simplicity". Since its introduction "sense and simplicity" has
grown into a core part of our identity. Taking the customer’s perspective, we are looking for
simplicity in everything we do: how we do business, how we are organized, but most
importantly how our new products and solutions will be experienced. As a net result the brand
value has risen significantly year-on-year.

In 2005, in addition to his CMO role, Andrea was appointed CEO of Domestic Appliances and
Personal Care and a year later he joined the Board of Management. As of January 2008 Andrea
successfully led the integration of Consumer Electronics and DAP into a single Consumer
Lifestyle Sector. In the past couple of years Andrea has simplified the organization, reduced
layers, simplified business operations, restructured the portfolio and structurally improved the
profitability of the Consumer Lifestyle sector. This is what has made him a remarkable
business executive for Philips.

The success of his approach to running the business was evidenced again through CL’s first
quarter performance, bringing the Sector’s adjusted EBITA margin to 8.2 % for the last twelve
months. The prospect of reaching this milestone was for Andrea a natural moment to rethink -
after almost 8 very intense years at Philips - his work life balance and recharge for a new
challenge.

We expect to be able to announce a successor for Andrea in due course and will ensure a good
handover before he leaves on September 1st. Until then I count on all of us, especially the
colleagues in Consumer Lifestyle, to continue the good work and ensure continued strong
performance for the sector.

Let me finish by telling you how deeply grateful I personally am for Andrea’s contribution to
Philips. He has been instrumental in strengthening the marketing awareness and performance
orientation in our company and practiced that successfully in the business transformation of
his own sector. As a member of the board and a colleague I will surely miss his fresh and
innovative views.

Best regards,

Gerard Kleisterlee,
President and CEO

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