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International Marketing
Boyer Guillaume – International Student
Company Presentation
Major Structure
Major Карго Сервис – Freight forwarder
ДАЛК – Customs Broker
Major Терминал – Warehousing Services
Major ЛТЛ – LTL deliveries
Major Экспресс – Express Deliveries
Partners
Freight Forwarding Companies Trucking Companies Airline Companies
Main clients
Russian Companies: International Companies:
Avtoframos
Combellga 3Com
Ford Motor Company ABB
Gazkom Alcatel
Gefco (CIS) Bayer
KIA Motors RUS Barco
Liebherr Russia British American Tobacco
Liggett-Ducat Electrolux
Major Auto (Dealing Group) Ericsson
Mazda Motor Rus Heidelberg
Nezavisimost Auto Mazda Motor Logistics Europe
Nissan Motor Rus Motorola
Nissan Motor Ukraine Nissan Europe
Rosneft Sun Microsystems
Sovintel Wrigley
Teleross
Volkswagen Group Rus
Services
Services
Road Freight
Air Freight
Rail Freight
Ocean Services
Warehouse operations
Multimodal Solutions
Customs Brokerage
§ Cargo Insurance
§ Packing
§ Reverse Logistics
§ Door-to-door
§ Special Cargoes
§ Vehicles logistics
§ Express service
Services
AIR FREIGHT ROAD FREIGHT RAILWAY MULTIMODAL
International International
Charter FTL/LTL International Sea + Car
Projects Car industry Wagons Sea + Railway
On time On time Europe/China Mixed
Door to door Door to door Tracking FTL/LTL
Tracking system Tracking system Containers
Tracking
Air-Freight
Road-Freight
Visibility tools
Web-enabled communications
Transport management
Transport technologies
PESTLE Analysis: legal
Working time directive, 35h in France while 40h in Russia
Environmental regulation
Transport management
PESTLE Analysis: environmental
Global warming
Oil and gas are not sustainable. There is a need for alternative
solutions.
SWOT Analysis
SWOT Analysis
Strengths Weakness
Strong fleet operation Exposed to outsourcing in
beggining
Strong industry
consolidation For normal goods: market
sensitive to price elasticity
Experience of working in
Russia Globally not well known
Supply network
European standards
Strong partnerships
SWOT Analysis
Opportunities Treats
Joint ventures Future entrants
Differientiation by reliability
and qualilty
Main competitors analysis
Norbert Dentressangle
European logistic provider
2500 vehicles
ADR Goods
Reverse logistics
STEF-TFE
European logistic provider
NOT EAO
GEODIS
European logistic provider
NOT EAO
Maretking Mix
Product
AIR FREIGHT ROAD FREIGHT EXPRESS DEL.
International International
Charter FTL/LTL Wide network
Projects Car industry International
On time On time On time
Door to door Door to door Door to door
Tracking system Tracking system Tracking
Penetration pricing
Place
Supply Chain typology
Ex: Car industry
S
Consolidation Customers
S WH
process
S
Ex: Electronics
S E-Commerce
Consolidation
S WH
S process Retailers
Promotion
Persuasive Advertising
Trade fairs
Professional events
Conclusion
Customer orientated
Service evaluation
Focus on strategies
Questions?