ERIC J.

BOGARD
edbstratt@gmail.com
225 Park Avenue #1
Hoboken, NJ 07030
(732) 266-8328
Summary of Qualifications
Accomplished, entrepreneurial B2B and B2C marketing professional experienced in
the planning and delivery of all marketing related activity. Successful in lead
generation, driving revenue growth, reducing overall marketing costs, and creat
ing strategic alliances and partnerships. Proven track record of identifying an
d developing opportunities for sustained, accelerated growth.
Professional Experience
Marketing Manager
September 2008-Present
Authentic Response, New York, NY
-Managed and ran the firm's marketing department -strategized, developed, and im
plemented the company's first marketing plan
-Implemented and managed a multi-platform lead generation process -leads generat
ed over 2 times the amount of business in 3 months than the prior lead generatio
n process did in 2 years
-Rebranded entire firm: created new sales and corporate collateral and develope
d, authored, and managed a new CMS enabled Web site with 5 times as many pages a
s prior site
-Developed and managed media strategy -garnered media write-ups for the first ti
me in 3 years
-Managed SEO process -increased relevant search engine traffic over 70%
Direct Marketing Manager
August 2006-April 2008
Guideline Inc. (Find/SVP), New York, NY
-Developed and implemented annual B2B marketing plans and managed department of
6 employees
-Increased 2007 marketing driven new business to over $2.3M through use of direc
t mail and e-mail campaigns, Webinars, strategic partnerships, live events, and
sponsorships
-Grew teleprospecting productivity 55% while reducing cost per activity
-Supported 7 business units and new products through of strategic and tactical d
irect marketing initiatives
-Quantified for executive team the incremental revenue generated though all dire
ct marketing initiatives -refined/enhanced strategy and best practices based on
ROI
Pharmacy Business Coordinator
March 2005-August 2006
Horizon Blue Cross Blue Shield of New Jersey, Newark, NJ
-Created over $1 million in annual savings through a year-long direct marketing
initiative
-Developed and executed all generic medication marketing communication strategie
s -led to a significant increase in 2005 generic dispensing rate (GDR)
-Authored articles for internal and external publications supporting department
and enterprise-wide goals
-Refined Web strategy to provide a more user-friendly, content driven environmen
t
Senior Associate, Marketing and Business Development
September 2003-March 2005
The Advisory Board Company, Washington, DC
-Promoted to senior associate, marketing and business development, June 2004
-Generated over $1.8M in B2B new business through direct marketing campaigns, pr
imary and secondary research, and direct contact with executives -recognized as
one of the firm's top revenue generators
-Authored department wide marketing communication pieces around a dialogue of in
dustry issues and market trends to promote the firm's research and analysis
Account Executive
September 2002-September 2003
Widmeyer Communications, Washington, DC
-Strategized and wrote press releases, one-pagers, and other communication piece
s on behalf of clients
-Analyzed media marketplace for strategic outreach to all distribution channels;
performed research and analysis on outreach and fine-tuned strategy around resu
lts
Education
University of Maryland, College Park, MD -May 2002, B.A. Communication; Certific
ate Psychology
Cumulative GPA: 3.57, Honor Roll student each semester
Skills
Proficient in Siebel Systems, SalesForce, Microsoft CRM, Drupal, WYSIWYG, ReachM
ail, Microsoft Office and Windows, Factiva, Lexis-Nexis, and Bacon's Media Sourc
e
Additional Experience
-Marketing Consultant, NutsOnline.com -January 2008-May 2008
-Founder and Administrator, University of Maryland LinkedIn alumni Association -
May 2008-Present
-Adjunct Faculty Appointment, Rutgers University, New Brunswick, NJ -June 2006