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Alexa lists the main U.S.-focused google.com site as the Internet's most visited
website, and numerous international Google sites (google.co.in, google.co.uk
etc.) are in the top hundred, as are several other Google-owned sites such as
YouTube, Blogger, and Orkut. Google also ranks number one in
the BrandZ brand equity database.
Mission Statement
Goals and Objectives
INTERNAL AUDIT
Physical Resources
Physical resources include the buildings, technology, and many more products
that are made by man. This resource helps man's daily activities become easy.
(Images of Googolplex and Google YNC building with its advertising staff offices)
HUMAN RESOURCES
ORGANIZATIONAL RESOURCES
Organizational resources are all those resources other than human and physical
resources .
Google is number 4 t h in the global best brands with brand value of 43,557
million $.
Google has an extensive product line including Gmail, Adsense, AdWords,
Orkut etc
Google has a market share of 72.11%
Google is the best search engine but still its search accuracy is 50 to 60%.
ORGANIZATIONAL CULTURE
Though google has grown a lot since it opened in 1998 it still maintain a
small company feel.
Google says ‘’don’t be evil’’ suggesting it want its employees to be just, fair
and honest.
At lunchtime, almost everyone eats in the office café, sitting at whatever
table has an opening and enjoying conversations with Googlers from different
teams
Because we believe that each Googler is an equally important part of our
success, no one hesitates to pose questions directly to Larry or Sergey in our
weekly all-hands (“TGIF”) meetings – or spike volleyball across the net at a
corporate officer.
We are aggressively inclusive in our hiring, and we favour ability over
experience. We have offices around the world and dozens of languages are
spoken by Google staffers, from Turkish to Telugu. The result is a team that
reflects the global audience Google serves. When not at work, Googlers
pursue interests from cross-country cycling to wine tasting, from flying to
Frisbee.
As we continue to grow, we are always looking for those who share a
commitment to creating search perfection and having a great time doing it.
The colours, furniture choice and how comfortable the staff looks? Google’s
offices are a reflection of its commitment and openness to innovation and
great ideas. No wonder anyone would drop to their knees to work for them.
Bicycles or scooters for efficient travel between meetings; dogs; lava lamps;
massage chairs; large inflatable balls.
Googlers sharing cubes, yurts and huddle rooms – and very few solo offices.
Laptops everywhere – standard issue for mobile coding, email on the go and
note-taking.
Foosball, pool tables, volleyball courts, assorted video games, pianos, ping
pong tables, and gyms that offer yoga and dance classes.
Grassroots employee groups for all interests, like meditation, film, wine
tasting and salsa dancing.
Break rooms packed with a variety of snacks and drinks to keep Googlers
going.
Functional Analysis
Over the past decade, Google has inspired envy in trench-dwelling managers
around the world. It's not just the unparalleled benefits. It's the way Google
approaches innovation. Engineers are encouraged to dream up pet projects in
their spare time. Teams self-form around the best ideas. Market-based
principles ensure that the best ideas receive funding .
There is indeed much to admire about Google's approach, and much to learn
from it. The system ensures that interesting ideas—even those that aren't
obvious fits for Google's capabilities or core business model—receive some
degree of attention.
Managers must believe and follow the concept called as "Delegation without
abdication"... Most of the managers won't.. Manager must know how keep a
track of tasks that have been delegated... He just cannot cut himself off from
the tasks that has delegated.
Google has invested in several programmes which, while not directly related
to its core business, are designed to encourage innovation in areas that
Google care about
Since the buildings are of relatively low height, the complex sprawls out over
a large amount of land. The interior of the headquarters is furnished with
items like shade lamps and giant rubber balls. The lobby contains a piano and
a projection of current live Google search queries. Facilities include a gym
(Building 40), free laundry rooms (Buildings 40 and 42), two small
swimming pools, multiple sand volleyball courts, and eighteen cafeterias of
diverse selection. Google has also installed replicas of Space Ship One and a
dinosaur skeleton.
Marketing Department
It is the market leader in search engines, with more than 70% people using
it
It’s the number 4 th brand in the global brands list with brand value of
43,557 Million and its shares have increased by 7% from previous year.
Its operations are currently in developed countries and we hardly see any
advertisement or marketing programs in developing and underdeveloped
countries like Pakistan.
Most of google’s products are free of cost like Gmail, Orkut and youtube,
Google generates its revenues from advertisements
Operations Department
Google has state of the art head office named GOOGLEPLEX. The four core
buildings, totaling 47,038 square meters (506,310 sq ft)
Since the buildings are of relatively low height, the complex sprawls out over a large
amount of land. The interior of the headquarters is furnished with items like shade
lamps and giant rubber balls. The lobby contains a piano and a projection of current
live Google search queries. Facilities include a gym (Building 40), free laundry
rooms (Buildings 40 and 42), two small swimming pools, multiple sand volleyball
courts, and eighteen cafeterias of diverse selection. Google has also installed replicas
of SpaceShipOne and a dinosaur skeleton.
The Business and Operations Strategy team thinks strategically and globally about
entire industries and helps Google define business and operational initiatives that
contribute to the company’s growth.
Our work includes such projects as developing and implementing next-generation
advertising products, defining strategies to optimize data center technology and
operations, and establishing business initiatives for emerging markets. We measure
our effectiveness by monitoring the concrete impact we have on revenue, cost, and
operational efficiency.
Although Google has technological competitiveness but no other search engine
matches it. It is reliable, fast, light (for installing purpose) and ranks on top of the
search engines list with more than 70% usage rate.
Google is currently located everywhere, its offices are almost in every developed city
thus providing easy access to information, resources and employees.
Google R&D department is located within the Googolplex so there is no problem of data
sharing and arranging meetings with other departments.
Recently Google has decided to restart its R&D operations in China.