BHASHA ‘2011

manasi aggarwal
simran chopra
suvani suri

national institute of design

The Brief
Design of mobile application concepts to promote the frequent use of vernacular
languages in mobile phones without the need of instruction or guidance,
which can result in increased literacy

The Process
- Understanding the brief
- Deciding upon target user group
- Opportunity analysis
- Brainstorming for concepts
- Narrowing down on a few selected concepts
- Detailing for phase 1
- Feedback seesions and further changes, updating
- Problem areas
- Detailing phase 2
- Prototyping
The Concept
Muhavare/ Idioms:
Goal: To get the users aware about vernacular language
idioms , in this case muhavare in Hindi, and encourage
them to use the same in their communication, thus
enriching their experience of a language.

Target group:
Ages 16-35,the young user not so aware of the parts of
speech/ grammar / semiotics of formal Hindi.
Concentrating, for the moment on Hindi muhavare,
which meant that the mother tongue of the users had to
be Hindi. However, we are also targetting users not
proficient in the written/ spoken language
to use the application.

The Method:
A visual/word/memory game.

Aimed at Nokia phones with keypad (non-touch).

Phones like N-86, N-96 would serve as the prototypes
for the stadard screen size (320 by 240 ).
Garajte Badal
baraste nahin
Kala Akshar
Bhains Barabar
Aag Baboola Ho
Janana
Jana
Play + Learn

Engagement
Fun
Collaborative
Inadvertant
Learning
Why Muhavare ?
Multi Lingual;
Every language has them
Apt/ Rich in drawing
comparisons
Opportunity for
further variations
Recall Value

Funny/ Witty
Muhavare
Visual Imagery

Younger generations
unaware
Confined to
textbooks
Learning Use of grammar; Uninterested
Semiotics
PLAY

MUHAVARE
Inspiration
- Memory games
- Matching games
- Tiles
- Cards

Proposed Application
Key concepts and Underlying Features:

- Matching
- Memory
- Meaning
- Muhavara
- Learning
- Sharing
Game Flowchart
game starts

one idiom-english/
hindi reveals itself

navigate the hidden

blocks to find the
matching idiom.

prospective match found

select

wrong right

* as the levels progress,

user loses a chance next question reveals itself. the number of ‘question’
with the question. find it’s pair. idioms keeps increasing/
(only one chance per difficulty as per their
question). ‘popularity’ increases/
redundant idioms increase.
all tiles revealed-progress to next level*
 Workflows: grid game

START OPTIONS LEVELS

INSTRUCTIONS
CARD GAME EASY
TURN AUDIO ON
GRID GAME MEDIUM
HIGH SCORES
TOUGH
EXIT

SELECT SELECT MENU SELECT MENU

main menu choose the game choose the level

 A कुत्ते की पूंछ
great demand an apple a day
को पाईप मैं keeps the
for something
in short डालोगे तो भी doctor away
supply. सीधी नहीं होगी

one can make

old habits एक अनार
the world
a better place
die hard सौ बीमार

मन साफ़ हो तो
आप भला dogs are
संसार भी hard to train
तो जग भला
साफ़ लगता है

start game

OPTIONS MENU BACK SELECT

the game screen. the tiles with all the idioms in

hindi/ english on their other side.
they keep getting revealed one by
one as the game progresses and
matches are to be made.
 A A A
great demand great demand great demand
for something for something for something
in short in short in short
supply. supply. supply.

one can make

the world
a better place

a great demand for something one can make the world a

in short supply. better place

SELECT MENU SELECT MENU SELECT MENU

the game starts.
one of the blocks in the grid
flips to reveal the idiom in
hindi/ english.
the user starts navigating across the
grid to reveal the idioms beneath each
tile .
the aim is to find a match to the
question tile that opened.
the match can be a hindi/ english
meaning/ idiom corresponding to
the question tile.
he navigates using the mobile
joystick / arrow keys.
there are also some redundant
meanings beneath the tiles.

A A A
great demand great demand great demand
for something for something for something
in short in short in short
supply. supply. supply.

one can make old habits old habits

the world die hard die hard
a better place

one can make the world a old habits die hard old habits die hard
better place

SELECT MENU SELECT MENU SELECT MENU

when he navigates to the next tile he keeps browsing till he thinks

the previous one flips back over. he knows the answer.
browsing/ navigating through the tiles

A कुत्ते की पूंछ A कुत्ते की पूंछ A A A

great demand को पाईप मैं great demand को पाईप मैं great demand an apple a day great demand an apple a day great demand
for something for something for something keeps the for something keeps the for something
डालोगे तो भी डालोगे तो भी
in short in short in short doctor away in short doctor away in short
supply. सीधी नहीं होगी supply. सीधी नहीं होगी supply. supply. supply.

एक अनार
सौ बीमार

कुत्ते की पूंछ को पाईप मैं कुत्ते की पूंछ को पाईप मैं an apple a day keeps the an apple a day keeps the एक अनार सौ बीमार
डालोगे तो भी सीधी नहीं होगी डालोगे तो भी सीधी नहीं होगी doctor away doctor away

SELECT MENU SELECT MENU SELECT MENU SELECT MENU SELECT MENU
 A
great demand
for something
in short
supply. YOU HAVE
SELECTED
एक अनार
सौ बीमार

एक अनार , सौ बीमार

a great demand for

something in short supply.

एक अनार , सौ बीमार

SELECT MENU CONFIRM MENU

Select its match confirm the match

to select his tile as his answer he once he confirms his selection,
clicks on the select button on the he is taken to the game window.
left.
 आप भला
आप भला
तो जग भला
तो जग भला

आप भला तो जग भला आप भला तो जग भला

SELECT MENU SELECT MENU SELECT MENU

if his answer is correct, the pair flips if his answer is wrong, the question the user loses his chance with that
over, becomes green indicating the tile turns red and a cross appears on question
match. the rest of the tiles reshuffle the selected tile. the rest of the tiles then reshuffle
and the next question tile is revealed. and the next question tile reveals.
 Workflows: card game
a great demand for something
in short supply.
A
great
demand
for
something
in short
supply.

SELECT MENU SELECT MENU

Game starts.Cards appear. The first muhavra card reveals

A timer starts. itself on the top. It’s match has to
be found.
 a great demand for something a great demand for something
in short supply. in short supply.
A A
great great
demand demand
for for
something something
in short in short
supply. supply.

मन साफ़
an
ea हो तो
appl
day सस
ं ार भी
keep
s
साफ़
the
or लगता है
d t
o c
away

an apple a day keeps the मन साफ़ हो तो सस

ं ार भी
doctor away साफ़ लगता है

SELECT MENU SELECT MENU

The user starts navigating using
the mobile’s joystick.He moves left
and right to reveal the cards. When
he moves to the next card the previ-
ous one hides itself as before.
The idiom on the card selected also
appears on the text window below
for increased visibility.
 a great demand for something a great demand for something
in short supply. in short supply.
A
great
demand
for
something
in short
supply.

मन साफ़ मन साफ़
हो तो हो तो
सस
ं ार भी सस
ं ार भी
साफ़ साफ़
लगता है लगता है

मन साफ़ हो तो सस
ं ार भी मन साफ़ हो तो सस
ं ार भी
साफ़ लगता है साफ़ लगता है

SELECT MENU SELECT MENU

If the answer is wrong, the selected
card again merges with the set of
cards and the question card disap-
pears.
The user gets only one chance per
question muhavra to match. To
select the card that he feels is the
match, he clicks on select, once he
opens it.
 आप भला तो जग भला

आप
भला
तो जग
भला

one ca
n
make th
e
world
a
better
place

one can make the world

a better place

SELECT MENU SELECT MENU

If for the next question he selects
the correct match, the pair turns
green and moves out of the game
window. A match has been formed!!
The cards then reshuffle before the
user chooses a new question.
The answer is not given out yet. It is
left to the user to unravel the
answer as and when he plays the
game.
 level - 2
एक
correct matches 3
अनार
सौ
out of 4
बीमार

Time Taken 2:04

vkt rks ekulh us

bWaV dk tokc iRFkj ls fn;k A
KNOW MORE ??

SELECT MENU NEXT MENU

The game thus progresses till all
the question cards disappear.
All this while, an account is kept of
the number of correct matches he
attained of all the total questions.
At the end of the game, the person’s score card is read out
the time he spent and the number of correct matches. An apt
muhavra for his result is then displayed on the screen with
an emoticon, for comic relief.
This is also to make the person familiar with the usage of
the muhavras as he keeps playing the game more.
The user can tweet or post to facebook, this result status
displayed in the form of the muhavra.
Motivation behind playing the game
- Challenge presented by the game- memory game +language links
- Curiousity generated due to not revelaing the answer.
- Comic factor / relation to yourself
- Connection to a social media platform.

Opportunity Areas
- Sharing and collaboration
- Multiplayer , Crossplatform
- Adding more games to the same concept
- Extension to touch phones
- Extension of levels and difficulty
-Further publicity of the game on social meda platforms.
thank you...