Академический Документы
Профессиональный Документы
Культура Документы
15
15 | Brand Platform | Linksoft Communication Systems | November 2010
Our methodology: The Impact Model™
Bringing the brand to life How
Brand
Value Inspirational Brand
Proposition Platform Expressions
Customer Internal
How you act
Who are Experience activation
high
priority Brand
targets? Values What you offer Architecture Marketing strategy
Communication
Opportunity
Visual
How you look
Identity
Interbrand
1 Who
Define target
audiences
Who are the high
priority audiences to
whom your brand
must appeal?
1 Who 2 What
Who are the high What is the most Why should people
priority audiences to compelling promise believe - what are the
whom your brand that can be made to proof points that will
must appeal? the priority targets to make the promise
choose your brand? credible, distinctive
and sustainable?
Continuous
Improvement
23 | Brand Platform | Linksoft Communication Systems | November 2010
valuing holistic growth, both
personal and business – for our
partners, our investors, our
staff, our continent, the globe
Holistic Growth
24 | Brand Platform | Linksoft Communication Systems | November 2010
Our business and culture is a path
and testimony to our higher calling
Vision:
Brand Values:
Our way
of life!
Continuous Improvement
2. Functional
Excellence 3. Emotional benefits
Benefits
Holistic Growth
“Linksoft Enabling business
understands me and personal
Tone of voice: holistically” communication
Authoritative.
Gentle.
Friendly
– Excellence
– Continuous Improvement
– Competency
– Integrity
– Growth of the Whole Person
– Equal Opportunity
MIND
Excellence
Integrity
Equal
Opportunity
Reliable
Competency Holistic
Flexible Growth
Continuous Warmth
Improvement Empathy
BODY SOUL