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ББК 81.2 АНГЛ. 7я73
УДК 81(075.8)=161 .1=111
ISBN 978-5-93439-410-4
ВВЕДЕНИЕ
Структура пособия
Характер материалов
плохие результаты.
Методические рекомендации
ниям, чье значение может быть нелегко понять или передать на русском
языке, но работа с которыми не требует от переводчика никаких допол
нительных действий или учета дополнительных соображений. Таким
образом, объем вопросов и упражнений к тексту пропорционален не
столько его сложности для перевода, сколько количеству в этом тексте
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Уроки
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European doctors who speak poor English should be banned from practising
in Britain, a coroner said yesterday.
.Dr Paul Knapman called for new laws after an inquest heard that a man
died":thts1ffench private doctor struggled to make himself understood in a
lO-minute call to the ambulance service(l).
Dr Knapman, the Westminster coroner, was told that the General
Medical Council, the doctors' watchdog, does not have the power to force
doctors to take a language test.
The inquest heard that Joao Paulo Lusakumunu Kiese, 38, a lay
preacher from Manor Park, east London, visited Dr Bernard Delvigne at his
private clinic in Wimpole Street, central London, with breathing problems
last March(2).
The GP administered the steroid Kenacort to the father of three. But the
Angolan-born Mr Kiese collaps~ ~I'Z:..-
The doctor gave him an in'ection and dialled 999 for an ambulance but
the call took 10 minutes as he struggled to make himself clear(3). Mr Kiese
died before reaching hosRital.
Dr Knapman delivered a verdict of misadventure and said the 999 call
took "rather longer than would be expected, mostly due to the linguistic
difficulties of the doctor being understood".
Dr Knapman said that Dr Delvigne had problems with the nuances of the
language, including using the word "sleeping" to describe being unconscious.
He said he would write to the Health Secretary, Patricia Hewitt, to ask
her to review legislation.
Doctors from Europe have not had to prove reasonable English since
1981, when the then government abolished a language test as part of getting
on to the medical register.
Doctors from outside the European Economic Area, such as those from
South East Asia, must still take the test.
Anthony Egerton, the GMC's assistant director of registration, told the
hearing that the law "proscribes" the GMC from using a language test.
At an earlier hearing, Dr Delvigne, in practise for 41 years, said that he
could understand English but had problems with some regional accents.
He said the telephone operator had been unnecessarily pedantic. He also
asked the court for an interpreter.
When asked why he needed one, he said: "I've studied English since I
was 10 but it was Shakespeare, not English like you speak.
"I've now worked for five years in the UK and I can understand if it's
spoken slOWly.
>
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1. Анапиз текста
Yp oKN2 11 13
2. Ynpa>KHeHIIIJ'I
Dotson says she was forced to pay crews $3,000 to rip up her brand
new front yard after receiving a notice from city hall. "There's enough
drama in life without having the city breathing down my back,"
says Dotson. "I'm very angry about it, to tell you the truth." (CBS Los
Angeles, Nov. 17, 11)
7. I am sick of being made to feel ashamed of displaying patriotism. (G.,
Sep. 15,01)
8. At this moment, however the room bore every mark of having been
recently and hurriedly ransacked. (R. L. Stevenson)
9~ Robin Cook [UK Foreign Secretary] will change the law to stop torture
equipment made in Britain from being shipped abroad, it was announced
last night. The move followed the revelations in The Independent that leg-
irons made in Birmingham were openly on sale in the United States despite
a ban announced in 1997. (Ind., Feb. 4, 00)
1. Just as scientists have identified the flu strain that they expect will fell
Americans next year, a group of Australian researchers has offered some
hope for the future. They have designed two new drugs that in animals
can protect against influenza. (LH.T., Jun. 10, 93)
2. Thirty-six police and eight workers were hurt as firebombs and stones
were thrown in Ulsan, South Korea, as 3,600 police backed by bulldozers
tried to break a strike at a nylon plant. (G., Jun. 6, 01)
3. Looking out to sea from this city's [Copenhagen's] picturesque harbor,
a wall of 70-meter windmills dominates the horizon with rotors silently
spinning in the glinting sunshine as sailboats and fishing trawlers glide
past. (LH.T., Sep. 23, 03)
4. Volcanic activity intensified at Mount Etna early Tuesday as a 100-meter
(300-foot) plume of black ash and lava spewed from its crater. (LH.T.,
Sep. 16,98)
5. Markets around the world have seen panicked trading over recent days
as concern mounts that central banks and politicians are running out of
ideas to stimulate growth in their economies. (g.co.uk, Aug. lO, 11)
6. Two police cars, a bus and several shops were attacked and set ablaze
in north London on Saturday night as violence and looting erupted
following a protest demanding "justice" over a fatal police shooting.
(Obs., Aug. 7, 11)
7. A New York State trooper just finishing his night shift at 3 A.M. died when
his car flipped over after he fell asleep at the wheel. (LH.T., Jul. 6, 90)
8. A 70-year-old man was seriously hurt when he was run over by his own
car as he tried to prevent it being stolen at Hexam, Northumberland.
(Ind., Jun. 15, 94)
16 YpOKH
approved the purchase order, the defendant prepared the cheque and
cashed it for her personal use. (Samoa Observer, Aug. 5, 11)
5. So it was refreshing to hear how Senator Jon Tester, a Democrat of
Montana, is spending his summer vacation. While other senators drove
the campaign trail, dialed for dollars or lounged on a beach somewhere,
Mr. Tester went home to his farm and harvested wheat. (N.Y.T., Aug. 10,
11)
6. "We want a world where there's distance between people; that's where
great storytelling comes from," said Kamran Pasha, a writer and
producer on "Kings," the NBC drama based on the story of David.
He says even the unfolding of the Bible would have been a casualty
of connectedness. In the Old Testament, for instance, Joseph's brothers
toss him into a pit. He is picked up by slave traders and taken to Egypt,
a pivotal development in the Exodus narrative that is central to Judaism.
Imagine if, instead, he dialed for help from the pit. "It's humorous to
think that if Joseph has an iPhone, there's no Judaism," Mr. Pasha says.
(N.Y.T., Apr. 16, 09)
7. You have to consider the fact that burglar alarms are one of the best tools
that you can install in your home to constantly monitor it for illegal
activities. There are alarms that come with cameras and sound recorders
in order for you to have eyes and ears even when you're out of your
house. This is also a great tool to monitor your babysitter if you have
any. It will tell you if they are indeed performing the job you hired them
for. (Home Technology System, Nov. 21, 11)
8. A Schuylkill County man driving a newspaper delivery van told polic~
Wednesday that another driver blocked his path, approached him for ~
newspaper, then slashed him with a knife when he wouldn't give it to him
or give him money. (Morning Call, Jun. 1, 06)
9. My 9-year old daughter, Ariana, and I were standing at the M72 [bus
number] bus stop near Broadway. A youngish, clearly tourist couple
approached us for what I assumed would be the oft-heard question at
this crosstown bus stop about which M72 would take them east versus
west. (N.Y.T., Jul. 25, 05)
10. Here are some recommendations from the Center to Prevent Handgun
Violence on how to store the guns safely. Keep them unloaded and
uncocked in a locked container. A new container, the Gun Locker from
Costello Manufacturing, comes in two models, one to be mounted on a
wall, the other to be placed inside a wall between beams. The lockers
require a four-digit electronic code entered on a push-button panel for
entry. In each model , the gun lies flat in a holster; when the door opens,
an interior light turns on and the holstered gun turns outward for instant
access. (NY.T., Mar. 30, 91)
>
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By Nick Collins
Those who fight the urge to ignore the alarm clock complete morning
~ }»~.s:llUMW ~t~~.9w.yrlier and thrive in the
workplace, research~scOriClUdea. . ,
But people who can't resist a lie in have a higher chance of feeling
depressed or stressed and becoming overweight.
r Researchers questioned 1,068 adults about their levels of happiness
~ and anxiety, their physical health and their eating and sleeping habits in an
10nline survey.
They found that "morning people" were out of bed by 6.58am on
laverage, while "evening people" waited until 8.54am to start their day.
At the weekend both groups enjoyed about an extra hour under the
covers, with early risers waiting until 7.47am to get up and night owls lying
in until 10.09am.
Dr Joerg Huber of Roehampton University said: "There are morning
peOPle and evening people, and morning people tend to be healthier and
happier as well as having lower body mass indices."
The reason early risers do better in life could be down to the fact
that getting the chores out of the way and the children out of bed in
1 good time helps people fit in better with hectic modern life, he told a British
Psychological Society conference(l).
, "Maybe morning types are just better suited to this industrial world we
are in than late risers", he said.
1 The differences between the two groups are small and there can be
', certain advantages to being an evening person, for example in jobs that
u:equire you to work late, he added.
~ The survey also found that people who watch a lot of television are
,)more likely to skip breakfast.
This could be because they snack more while spending their evening
:)ll the sJfa and are less hungry in the m9!ni!1g as a result, Dr Huber said.
Telegraph, Sep . 15, 2011
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1. Анализ текста
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1. Где находится Roehampton University? ~~-
~Проверьте наличие традиционных вариантов названия
этого учебного заведения на русском языке. При отсутствии или
недостоверности таковых предложите свой вариант передачи этого
имени собственного на русский. При этом уточните произношение
слова Roehampton, типичную структурную модель образования
названий российских и зарубежных высших учебных заведений в
РУССКОМ языке и правила употребления прописных букв в подоб
ных названиях.
2. Что таКое body mass index? Уточните, как он вычисляется, и уточ
ните практику передачи этого термина на русском языке.
20 Уроки
tA~ V·
W\~l.з. Частные языковые ТРУДНОСТИ
2. Ynpa>KHeHIIUI
4. Listen to more classical music. I've been resolving this since I turned
fifteen with very little improvement. At some deep level, I think I
identify myself as a non-classical music person, the way you think
of yourself as a "cat person" or "someone that doesn't like cheese."
But maybe I'm missing out. At the very least, I will download some
Beethoven and Wagner. (g.co.uk, Dec. 29, 06)
5. I have always been an autumn and winter person, never happier than
when there is a bit of a nip in the air. (Obs., act. 18, 09)
6. What kind of a credit card person are you? Do you read the terms and
service agreement? Do you take the time to read the offer you get? As
a smart consumer, it is up to you to choose the credit card right for your
specific needs. (comparecards.com)
7. In a recent essay on coffee in America, essayist Julia Keller proclaimed
that there is a fundamental difference between "coffee people" and
"tea people." The difference between the two is "a cultural divide that
cuts across movies, and TV, and literature, and life .... Coffee is scraped
knuckles and bum luck; tea is an extended pinkie and inherited wealth."
(HuffpostFood, act. 21, 06)
8. PC users are older, more conservative, and suburban. Mac users are 22
percent more likely to be age 18 to 34, while PC people are 22 percent
more likely to be 35 to 49. Not surprisingly, then, 58 percent of Mac
people say they're liberal, versus 36 percent of PC users. (The Week,
Apr. 27, 11)
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24 YpOKH
other factors, they calculated that the risk fo arotid arter narrowing
among the heaviest snorers was 10 times the ns among t ose w 0
snored the least. (N.Y.T., Sep. 8,08)
13. If you have ever worn contact lenses, the idea of wearing them to sleep
in is not just revolutionary, it is repulsive. Ask any contact-lens wearer
who has woken from a boozy night out to tl-#teH: el · gummed up
and lenses screaming to be removed fro bloodshot eye (G., Jul. 7,09)
14. Of course, not all pit bulls are dangerous. on't bite anyone.
Meanwhile, Dobermans and Great Danes and German shepherds and
Rottweilers are frequent biters as well, and the dog that recently
mau a Frenchwoman so badly that she was given the world's first face
transplan as, of all things, a Labrador retriever. (N.Y., Feb. 6, 06)
15. But oil companies won't easily abandon the lucrative promise of perpetual
fossil fuel addiction. And in a Washington dominated by the corporate
class (among whom there is no shortage of climate change deniers),
lobbying for strong climate legislation has proved an abysmal failure.
(g.co.uk, Aug. 14, 11)
p
26
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1. Анализ текста
варианты.
3. Соберите сведения об упомянутой в тексте дискуссии вокруг
Ebonics, проходившей в США в 1996 г. Какие конкретные действия
организации, обозначенной как Oakland, Calij., school board, вы
зв али эту дискуссию?
4. Как традиционно передается на русский название Stanford
University? К чему относится входящее в его состав слово Stanford?
С Учетом этого обстоятельства подумайте, насколько правилен
(с грамматической точки зрения) традиционный перевод этого
наЗвания.
2. Упражнения
2.1.
1. ТЬе local еlесtiоп аЬstепtiопrаtе has always been high. (F.T,
Mar. 9, 90)
2. Siпgароrе's previously low hotel оссuрапсу rate is nearing its fuH
capacity as people fleeing from riot-torn Indonesia are swiftly filling
service apartments and hotels, according to industry officials contacted
Sunday. (I.н.т. , Мау 18, 98)
3. 1 believe that ТУ is the least effective war rероrtiпg medium, because
it presents images rather than а whole story. (G., Feb. 11,91)
4. At the moment, New York State agriculture laws say mushrooms picked
in the wild сап Ье sold ifthey're inspected Ьу "ап approved mushroom
idепtifiсаtiоп expert," but don't specify what constitutes expertise.
(New York, Мау 9, 05)
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29
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5. It was [Alan] Turing who was chiefly responsible for breaking the
German Enigma code during the Second World War, and achievement
that helped save Britain from defeat in the dark days of 1941. Had this
been publicly known, he would have been acclaimed a national hero.
But the existence of the British code-breaking effort remained closely
guarded even after the end of the war; the relevant documents weren't
declassified until the nineteen-seventies. (N.Y., Feb. 6, 06)
6. A university has banned a student from raising more than £1,500 with
a charity swim - because of health and safety fears. Father-of-one
Lewis Herrington, 30, planned to splash through four 3ft deep campus
ponds for Children In Need. But the PhD student had to cancel after the
University of Warwick said it was dangerous. Officials said he failed
to submit a risk assessment form and the ponds could contain harmful
bacteria. The university said: "We want to support his fundraising
efforts but we have to consider his safety and his health." (Daily
Express, Nov. 19, 11)
7. There's no rest for George Clooney. He just got done campaigning for
The Ides of March, his fourth directorial effort in which he stars as
a presidential hopeful. Now he is promoting The Descendants, which
already has drummed up more Oscar buzz than it can handle long before
its Nov. 16 opening. (USA T., Nov. 2, 11)
8. Over the last decade, Mr. Chen [Guangcheng, the rights lawyer] made
a name defending farmers, the disabled and women who say they
were forced to undergo abortions or sterilizations as a part of China's
strict family planning policies. His latter legal defense efforts angered
local Communist Party officials and led to his jailing, and, advocates
say, the continuing extralegal punishment that includes isolation and
violence at the hands of thugs hired by the local government. (I.H.T.,
Oct. 24, 11)
9. These institutions have no traditions that encourage involvement in
scholarly activities. Since one's peers are not involved in research,
there is neither motivation to engage in scholarly effort nor observable
rewards for so engaging. (A., Nov., 65)
10. A lesser PR firm might be resting on its laurels at this point. But not
APCO [Worldwide]! Right now they've taken on their biggest challenge
yet: leading a giant, multi-million dollar effort to help Wall Street "earn
back the trust of the American people." (Nsw., Nov. 19, 10)
1l. Murphy called those "really encouraging results," indicating that the
multibillion-dollar effort to reduce nutrient and sediment pollution is on
the right track. (B.S., Nov. 3, 11)
12. [Lucius D.] Clay was an engineer by training and an administrator, rather
than combat soldier, by inclination and talent. His main responsibility
was the massive procurement program that underwrote the American war
effort and fed Lend-Lease aid to Allied states. (Concise Encyclopedia
of World War 11)
13. The experts are also concerned that RUTF [ready-to-use therapeutic food]
discourages breastfeeding, which they see as integral to any solution
-
Yp0!< N"g U
to long-term problems of hunger. Of course, they admit, P1umpy'nut [a
31
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32
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1. Анализ текста
2. Ynpa)l(HeHIIIH
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exactly is Cole best at? And when, exactly, is he going to start doing
it? These are still the dominant questions surrounding the golden boy
now grown to peripatetic maturity. (g.co.uk, Nov. 8, 11)
5. His [L. Carroll's] comedy here [in "Alice's Adventures in Wonderland"],
as in "The Hunting of the Snark," diffuses rather than confronts such
terribly serious issues as the limits of knowledge and the elusive purpose
of life. (R. Kelly)
6. The recent seizure of a stateless ship in international waters 2,600 miles
off Alaska's coast has spotlighted the challenge that the U.S. and other
nations face in trying to crack down on illegal fishing, an activity that
accounts for up to $23.5 billion a year in global economic losses. Still,
statistics are elusive as to whether enforcement actions are having
a significant impact on the problem. (Anchorage Daily News, Oct. 10, 11)
7. Although 250,000 people join the labour market every year [in Zambia],
the number of salaried jobs in the state and private sectors has remained
stagnant, at about 450,000, since the mid-1970s. Even with a degree,
regular employment can prove elusive, with many employers demanding
a minimum of two years' experience, says Dr Deborah Potts, an expert
on Zambia at King's College, London. (g.co.uk, Nov. 21, 11)
8. After the last failed attempts at negotiations in 2002, the government's
all-out war on Farc guerrillas has now lasted almost a decade. But victory
remains elusive and the president [of Colombia], Juan Manuel Santos, has
therefore not dismissed a return to peace talks. Lessons from Sri Lanka
and Chechnya show that pushing for a full military victory comes at a
high cost in terms of democracy and human rights. (g.co.uk, Nov. 8, 11)
9. Bad news for British gourmands - the truffle hunters of Italy are in
despair. Their famously elusive prey has been rendered even more
difficult to unearth this autumn following a baking summer when
temperatures hit record levels. As truffles thrive in damp conditions,
the arid months of July, August and September have meant this year's
harvest threatens to be one of the poorest in decades. (Obs., Nov. 6, 11)
10. One of the UK's oldest and most elusive herd of wild animals is to
be tracked by satellite after surviving in little-known circumstances
for at least 5000 years. Electronic collars have been fitted to six goats
from a dynasty that has roamed a remote area of the Cheviot hills
on Northumberland's border with Scotland since escaping from farms
in Neolithic times. (g.co.uk, Oct. 20, 11) ·
1l. Is there a phenomenon more elusive to the stage than the functional
family? With the exception of a few absurdist comedies, it's difficult
to conjure a list of canonical plays in which kin interact politely, speak
civilly and resolve conflict without recourse to threats and weaponry.
(g.co.uk, Oct. 19, 11)
12. A lost network of rivers is buried beneath the roads of modern London.
Most are now sewers, but all have left their mark on the world above.
Tom Bolton, author ofthe recent book London's Lost Rivers: A Walker's
Guide, will show you how to read the landscape and spot these ancient
watercourses - from the slopes of nearby roads to tell-tale street names.
>
39
His next trek, on 8 October, follows the elusive River Neckinger, which
rises in Southwark and drains into the Thames in Bermondsey. (g.co.
uk, Oct. 6, 11)
13. Because Washington's forests are deteriorating so quickly, the state
commissioner of public lands last week said he' ll appoint an emergency
panel of scientists and foresters to seek ways to stabilize or reverse
the decline. But solutions may prove complex, expensive, politically
difficult or elusive. (S.T., Nov. 20, 11)
14. Most Maryland school systems have some kind of alternative program -
evening course offerings or a wing of a school - for students who have
not succeeded in traditional academic environments. About half have
distinct schools for the youngsters with the rockiest of backgrounds and
the most volatile histories of classroom conduct. Along the way, many
of these teens shake their reputations as hoodlums and troublemakers,
gain role models, conquer addictions al}d manage to earn that otherwise
elusive diploma or transfer back to their home school. (B.S., Sep. 5, 03)
15. W hen we look around the globe, we see that climate action is very much
on the minds of policymakers - and not just in developed countries. China
is taking a leadership position on reducing carbon intensity and India
is moving along the same lines. In the developed world, Australia has
recently committed to a carbon tax while the UK has increased its
" resolve to lower emissions. And Germany's recent decision to forego
nuclear power will have a huge impact on the acceleration of clean energy
demand. Yet despite these gains, cohesive action on a multilateral scale
remains elusive. (g.co. uk, Nov. 21, 11)
1
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1. Анализ текста
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42 YpOKH
2. Ynpa>KHeHII111
2.1. Me>KAOMenUI
1. The one tangible thing I had from my father [who was killed in World
War I] was a picture of a train that he drew for me while he was under
fire . So when I went to school and began to draw, the teacher said, "Oh,
he draws such wonderful engines." That was in memory of my father.
(G., Nov. 12, 11)
2. The NY Times reported that Americans throwaway 1/3 of the food we
buy. Now we cleared out the gross packaged food, buy more farmer's
market veggies and have decided to cook a good meal at least five times
a week. We're much healthier and happier, and the small amount of stuff
we toss is used for soil to grow our own food. Oh, and our garbage bag
is almost empty every day now. (g.co.uk, Nov. 11, 11)
3. Go back thousands of years to the early Homo sapiens who lived at
Cheddar Gorge, and gnawed bones found in the cave suggest the kind of
mealtimes that were enjoyed here. Oh, some of those gnawed bones are
human by the way. And a cup formed from a human skull has also been
found . (g.co.uk, Nov. 9, 11)
4. According to Richard Ladds, editor of the MG Owners' Club magazine,
Enjoying MG, the new car [a new model under the British brand MG
built in China] is "very good, very capable, very competent .. . it's not a
BMW but it's not a low-rent car either". Nor is he bothered about where
the car is mainly built. "It's a bit like an Apple computer: I think, ' Oh
that's a lovely Apple computer', I don't think, 'Oh it's built in China'."
(g.co.uk, Apr. 12, 11)
5. I visit her [the writer's mother, who suffers from Alzheimer's] every
weekend for at least an hour with my partner, and nowadays it is the
simple things that make me happy - like if she remembers me. Last
~oKN2U 43
>
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the past year, but average prices are not yet unsustainable in relation to
average incomes, and there are signs that the London market - usually
a leading indicator - has already turned down. With many of the latest
statistics ambiguous, it makes sense to wait and see what shape the
economy is really in. (lnd., Jun. 7, 02)
8. In 1941 when I was 15, I was encouraged to join the Royal Navy by the
Barnardo's [a British charity] organisations. With the war on and the
Nazis threatening to invade, it looked like the right thing to do. (D.T.,
May 30, 02)
9. Looking out to sea from this city's [Copenhagen's] picturesque harbor,
a wall of70-meter windmills dominates the horizon with rotors silently
spinning in the glinting sunshine as sailboats and fishing trawlers glide
past. (I.H.T., Sep. 23, 03)
10. The Government has admitted that soaring house prices have left people
on average incomes, such as teachers and nurses, locked out of buying
their first homes across large parts of southern England, including
London and most of the South East. A spokeswoman for the Deputy
Prime Minister, John Prescott, admitted last night that there was now an
effective "housing apartheid," with people in their own homes pulling
further and further from those yet to get on the property ladder. With
house prices rising at between 15 and 20 per cent a year, incomes, which
are rising at between 5 and 10 per cent a year, cannot keep up. (Obs.,
Mar. 7, 04)
11. France is bracing for a week full of protests that threatens to disrupt
buses, subways and trains, with the biggest planned for Thursday. On
Tuesday, students plan to demonstrate against a major revision of the
education system, with protesters saying the changes would favor the
privileged. (I.H.T., Jan. 27, 05)
46 YpOKll
YpoK6
By Michael McCarthy
It's the next step in "Polarbeargate" - one of two scientists whose report
on dead polar bears in the Arctic helped make the animal a potent symbol
of climate change has been asked to take a lie detector test as part of an
investigatione by US agents(l).
The 2006 report from American wildlife researchers Jeffrey Gleason
and Charles Monnett told of dead bears floating in the Arctic Ocean in
2004, apparently drowned, and focused attention on the vulnerability of
the animals to the melting of the Arctic ice, which they need for hunting(2).
Widespread references were made to the dead bears and they figured in the
film An Inconvenient Truth, made by Al Gore to highlight the risks of global
warming.
But earlier this year, allegations were made within the US Department
of the Interior that acts of scientific misconduct might have been committed
in relation to the report, and the Department's Office of Inspector General
(OIG) began an inquiry.
Mr Monnett, who works for the Bureau of Ocean Energy Management,
Regulation and Enforcement, a Department of the Interior agency, became
the focus of the inquiry and was interviewed several times by OIG agents; in
July he was suspended.
The OIG said the suspensions followed concerns about a research contract
he had been involved in awarding, and not his polar bear article(3). But some
pressure groups alleged the episode represented political interference with
science and was a witch-hunt, or at least an attempt to intimidate researchers
whose studies might affect the politics of climate change. The issue became
known in some quarters as "Polarbeargate".
Kassie Siegel, director of the Climate Law Institute with the Centre for
Biological Diversity, a charity that campaigned to have the polar bear listed
as a threatened species in the US, said at the time: "There's no way this can
have anything but a chilling effect on the ability of other scientists to carry
out their work."(4)
Mr Monnett has now returned to work but the investigators are now
focusing on his colleague and fellow author of the report, Mr Gleason,
who has already been interviewed, earlier this year. This week Mr Gleason
was interviewed intensively by investigators and asked if he would take a
~olygraph (lie detector) test; he responded that he would only take such a test
If the agent interviewing him took one as well.
р
47
Po1ar bears are the wor1d's 1argest 1and carnivores and it is wide1y
believed that extensive me1ting of the summer sea ice in the Arctic will
serious1y compromise the bear's ability to hunt the sea1s which are their
principa1 food. •
1ndependent, Oct. 28, 2011
1. Анализ текста
соответствие?
2. Какое значение имеет слово apparently в предложении (2)? Рассма
тривая варианты его передачи, ознакомьтесь со статей аррауеn!
в мне, а также про анализируйте упражнение 2.1. и предложите
варианты передачи выделенных слов.
2. Упражнения
4. Scientists in Bristol have discovered that fat people are more cheerful
than their thin peers. I thought this was just a revivification of the
ancient (well... maybe 25-year-old) wisdom that says you shouldn't
go on a totally fat-free diet because your brain needs its fat surround
to keep from crashing against your skull. That makes you depressed,
apparently. (G., Dec. 28, 05)
5. President Putin insists the law is needed to stop terrorists and spies
undermining the state - an argument he has deployed to justify scrapping
elections for regional governors and restricting media coverage. The
truth is that he is stifling free debate while apparently working to bring
all aspects of Russian life under Kremlin control before parliamentary
and presidential elections in 2007-08. (G., Dec. 27, 05)
6. Dinosaurs have broad public, as well as scientific, interest partly because
they are extinct. It is widely believed that all dinosaurs died out at the
same time - apparently quite suddenly at the end of the Cretaceous
Period. This belief is not entirely correct. (E.B.)
7. Dr Woo-suk Hwang was forced to quit his post at South Korea's
leading academic institution, Seoul National University, following an
investigation into his apparently pioneering work on human cloning.
(G., Dec. 24, 05)
8. Ellis is one of the few British artists who can combine daftness and
depth, whose work comes across as irreverently anarchic at the same
time as culturally well-informed. Ellis makes poetic assemblages out
of apparently mundane found objects that are imbued with a touching
anecdotal potency. (G., Dec. 24, 05)
9. As violent and unscrupulous as most of the other Merovingian rulers,
Theodoric was arguably the most vigorous and effective of Clovis'
sons. (E.B.)
10. Maltodextrin is a sweet polysaccharide made from corn. Arguably,
it has no real nutritional value beyond that of sugar as it is as rapidly
absorbed as glucose. It is used primarily to give body, flavour and
viscosity to foods like packaged desserts and crisps as well as having a
nice 'mouth feel'. (Obs., Aug. 20, 06)
11. Nonetheless, this book [Non merci, Oncle Sam! by Noel Mamere] contains
a large number of anglicisms which seem quite simply unnecessary.
These include: 'les telespectateurs zappent' (p. 10), '[ils] surfent sur le
Web,' 'le lobby agroalimentaire,' 'de confortables portefeuilles de stock-
options,' 'les gangs russes.' There is no a priori reason why all these
anglicisms - even where italicised or put in quotation marks - could not
have been replaced by genuine French words or phrases. Arguably, the
presence of these anglicisms can only be understood as a manifestation,
on an unconscious or semi-conscious level, of precisely that submission
to US mass-cultural hegemony which, on a conscious level, the two
authors reject, and opposition to which is actually the raison d'etre of
their book! (C. Rollason) . .
12. [James] Cain himself resented anyone who lumped hIm With Hammett
and Chandler as the leaders of a "hard-boiled school" of fiction. He
50 YpOKM
b
52 YpOKH
YpoK7
By Jessica Shepherd
Children as young as five should be given lessons in how to deal with the
onslaught of adverts hurled at them, a government inquiry has found.
The inquiry into the commercialisation of childhood revealed that
firms spend at least £lOObn each year advertising to children in the UK. It
said children are increasingly bombarded by brands, advertising slogans and
commercial messages.
Even children in primary school need lessons in becoming media-
savvy consumers, according to the inquiry by Prof David Buckingham, an
international expert on children's consumption of the web, TV and adverts.
Companies increasingly use schools and playgrounds to conduct their
market research, distribute free samples of their products and advertise their
logos, the inquiry, commissioned by the Department for Children, Schools
and Families, found(l). Some companies offer schools free classroom exercise
books that carry adverts from soft drink companies and pop bands, while
others speCialise in placing advertising posters in schools(i). A growing
number of schools are sponsored by or managed by firms(3).
Companies such as Nestle and Kellogg's sponsor school awards, while
Tesco and Cadbury have encouraged pupils and their parents to collect tokens
in exchange for computers and sports equipment(4).
Buckingham said: "One could argue that the growing involvement
of commercial companies in education has made available a range of new
products and services that might not otherwise have been provided. Yet
whether or not they meet the needs of children, parents and teachers, and
whether or not they make a positive contribution to learning is more debatable.
Many of these developments have been invisible to the general public and
thus not open for wider scrutiny or debate."
Some online marketing techniques ask children to recommend products
to their friends or target children who have bought certain products in the
past, the inquiry found. This "raises some ethical concerns about potential
deception and threats to privacy ... existing regulation is insufficient in some
respects," Buckingham said. "While children can generally recognise the
persuasive intentions of television advertising at a fairly young age, this is not
necessarily the case with other forms of marketing and promotion '" used
In new media."(5) Buckingham said that pupils in primary and secondary
schools needed lessons in "media literacy."
" ~ae Burdon, chief operating officer of the Advertising Association, said:
WhIle there are risks and a need for appropriate safeguards, the commercial
world and the media offer children great opportunities for learning, social
development and enjoyment."
Guardian, Dec. 14, 2009
54 Уроки
1. Анализ текста
-
YpO KN2
4.
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CHHTaKCHlJecKYlO CTpyKTypy )JJI5I rrepeBo)Ja :noro rrpe)JJIO)l(eHH5I, rrpo-
aHaJIH3HpYMTe ynpa)l(HeHHe 2.3. H rrpe)JJIO)l(HTe BapHaHTbJ nepe)Ja'IH
<pparMeHToB, cO)Jep)l(allIHX BbJ)JeJIeHHbIe CJIOBa.
5. l.JTO 03HalJaeT CJIOBOCO'IeTaHHe to sponsor school awards? 03HaKoMb-
TeCb co 3Ha'IeHHeM rJIarOJIa to sponsor BaHrJIHMCKOM TOJIKOBOM CJIOBape.
6. l.JTO 03Ha'IaeT B )JaHHOM KOHTeKCTe CJIOBO token? KaKHe pYCCKHe 3KBH-
BaJIeHTbJ MO)l(HO HaMTH )JJI5I 0603Ha'IeHH5I 3Toro 5IBJIeHH5I?
7. l.JTO rro)Jpa3YMeBaeTC5I rro)J CJIOBOCO'IeTaHHeM new media?
8. l.JTO 03Ha'IaeT CO'IeTaHHe social development B rrOCJIe)JHeM
npe)JJIO)l(eHHH?
9. 06paTHTe BHHMaHHe Ha COlO3 while B rrpe)JJIO)l(eHH5IX (2), (4), (5) H rro-
CJIe)JHeM rrpe)JJIO)l(eHHH TeKCTa. KaKHe BH)JbJ cHHTaKCH'IeCKOH CB5I3H OH
BbJpa)l(aeT B Ka)l()JOM H3 3THX CJIY'IaeB?
2. Ynpa>KHeHIIUI
1. An electric chair once owned by pop artist Andy Warhol yesterday sold
at auction for £4,800. The all-steel chair was once owned by California'S
Department of Penal Correction. Warhol acquired it later and was said
to have used it to watch horror films at home. (Ind., Sep. 11,97)
ypoKN~Q~II~___________________________________________________
57
.-:---
Allegations that hackers hijacked the Fox News Twitter feed Monday and
2.
used it to tweet incorrectly that President Obama had been assassinated
have showed the dark side of social media. (C.S.M., Jul. 5, 11)
[In "The Image: What Happened to the American Dream",] Mr Boorstin
3.
looked at profiles of people in a sample of popular American magazines
and newspapers. After 1922, well over half of the people profiled came
from entertainment. Many of these people had as much interest in
being written about as newspapers had in using them to fill their pages.
(E., Sep. 6, 97)
4. The concept of using test-tube technology to create a future US president,
or a future chess grandmaster, has been around since the early 1980s,
when a San Diego businessman called Robert K. Graham founded the
Repository for Germinal Choice. The repository was a sperm bank with
a difference: only Nobel prizewinners or other "geniuses" could donate.
(T., Dec. 11 , 07)
5. Prosecutors and defense lawyers for James Earl Ray will meet Friday
in Memphis to discuss procedures for more tests of Ray's rifle, which
prosecutors say was used to kill the Rev. Martin Luther King Jr. (USA
T., Jul. 15, 97)
6. People working in the flood-affected areas [in Pakistan] say the official
efforts are inadequate. "The 'repatriated' people are living in temporary
shelters, primarily tents, they have no means of recovery," says Rind.
Those who got the Rs. 20,000 handout used it to survive and move back
home; most do not have funds to reconstruct their homes. (Newsweek
Pakistan, Sep., 2, 11)
7. During the First World War, Prince Edward, the Prince of Wales,
eschewed the use of Daimler because "the cars of the brass hats honked
infantrymen off the road." Rather, he preferred the use of a green Army
bicycle, which he used to cover hundreds of miles in his role as a roving
morale booster. (D.T., Mar. 3, 98)
8. Tregaron [a town in Wales] does not have a castle but it does have a
church tower that was used in times of trouble to watch for approaching
enemies and as a place of sanctuary it'they attacked. (ET., May 23- 24,
98)
9. Wildlife officials used helicopters and nets to snare 200 antelope in
Utah so the animals can be transplanted into Arizona. (USA T., Dec. 16,
98)
10. My own great-grandfather kept a goat on the landing of a tenement
building in East London in the early part of the century. He milked it,
used it to pull a cart carrying my grandfather andhis brothers, and they
all eventually ate it. (G., Feb. 27, 99)
11. In the fight against any crime the real danger come when spies and
policemen start relying on video and satellite cameras and stop using
their instincts to find criminals. (D.T., Oct. 11 , 01 )
12. A part-time bikini model was fined £200 yesterday after she was caught
using both hands to apply m ake-up while driving. Donna Maddock, 22,
of Mold, North Wales, was videotaped by police holding her eyeliner in
58 Yp°1(11
one hand and a compact in the other as she passed an accident blackspot
behind the wheel of her Vauxhall Astra. (T., Mar. 9, 06)
13. Because of his inside knowledge of the German astrological scene
and Hitler's astrologer Karl Ernest Krafft, he [Louis de Wohl] was
recruited by British intelligence and served with the rank of captain,
taking part in psychological warfare projects that used astrology to
further the Allied cause. One of the special projects on which de Wohl
worked was a fake edition of the prophecies of Nostradamus, used
to spread subversive rumors in Germany. (Encyclopedia of Occultism
and Parapsychology)
14. A soldier was jailed for six months after being convicted of cruelty to
badgers. Sergeant Craig Trevelyan, 32, of the Royal Welch Fusiliers,
who denied the charges, was seen by a member of the public using dogs
and spades to unearth badgers in the Royal Forest of Dean, magistrates
in Gloucestershire were told. (T., Feb. 2, 06)
YpoK8
АналиЗ текста
Ynpa)f(HeHIIIH
Je- something that we manage rather than something that manages us.
3H:- (Roanoke Times, Aug. 16, 11)
During a personal growth training we took in the United States
7.
years ago, a trainer once famously said to his class about one of the
participants who was said to have suicidal tendencies: "Who are you
to think that you have the right to rob him of that experience?" It took
some effort to digest the true meaning of this remark. Now we know
that everything people do in their life, and with their life, comes down
to choices. (Today, Nov. 18, 11)
8. Finding a dish that's easy to make, nutritious and something the kids will
eat isn't always easy. That's where Chicken Enchiladas come in. It takes
little effort and time to roll chicken in tortillas. You can make the filling
with any leftover cooked and shredded chicken. (S.T., Oct. 19, 10)
9. A number of professional guitarists admit they need to give it their all
to perfectly grasp the art of playing the guitar. It took them a great
deal of dedication and endurance to learn that is the finest crucial to
studying, not simply a guitar but any other kind of instrument. (Article
Alley, Oct. 4, 11)
10. It has taken him a lot of patience, hard work, discipline and focus
to reach the highest level any athlete would aspire to achieve. (AllAfrica.
corn, Jun. 20, 11)
~nt. 11. "The biggest challenge was that we had a great product but we had
no idea how to break into the market. It took us a lot of travelling,
;:en market feedback and patience to finally make inroadsc" (Indian
his Womenpreneurs, Nov. 12, 11)
12. "Sunil (Chettri) is already an established [football] player and the best
ied Indian striker but this did not happen in a few weeks or months. It has
llld taken him a lot of matches. (Times ofIndia, Oct. 30, 10)
:ws 13. Scotland [football] manager WaIter Smith believes veteran defender
r ea David Weir has been a significant factor in the national team's improved
'ice results. Smith said: "It must have taken him a lot of thinking to
14 give up playing for Scotland. I know him and he wouldn't have made
ing that decision without a relevant reason." (D.M., Sep. 5, 05)
:WO 14. The two hacker groups collaborated to steal the RSA [encryption
BC company] intellectual property, the company's president Tom Heiser
said in a speech at the conference. "The adversaries were seen to switch
nee connective techniques, malware and origin during the connection,"
'es s Heiser said. "There were two groupsxinvolved. Both groups were known
wo. to authorities, but they had never been known to work together before.
It took them a lot of co-operation to put this together," he added.
hed (ZDNet UK, Oct. 11 , 11)
'o!1l
:hef
age
nge
u eS
64
Be pushed open a door. The place inside had been his room. It was a
11-
mess. (T. Pratchett)
12. Mildred's old nursery was at the other end of the long corridor. No one
lIt)
explained who Mildred was or had been. (A. Byatt)
lIt)
!re 13. The Greek and Portuguese health services are much worse than ours -
but their populations have, or have had, a healthier diet and lifestyle
than us. (G., Dec. 10, 01)
'es
lat 14 . On Saturday January 17 I was waiting in Miami Airport for my flight
to London. I had been on a three-month holiday in the US with my
So American boyfriend and I needed to get back to the UK to renew my
rs. visa. (G., Feb. 19, 04)
n"
he 2.3. <l>pa30Bble aTplll6YTbl
on
cy 1. Anyone who supposes that Edwina Currie's amazing first novel is the
usual sort of kill-an-hour-on-the-beach codswallop had better think
lrd again: it is much, much worse than that. (lnd., Feb. 4, 94)
of 2. In February 1989, the TV network CBS broadcast a terrifying report,
based on NRDC [National Resources Defense Council] research, that
ng called Alar [apple-ripening chemical] "the most potent cancer-causing
ne agent in our food supply." Now 11 apple growers are bringing a suit
.he against CBS and the NRDC. The apple growers' case is that the NRDC's
studies were of the familiar stuff-the-mouse-with-the-chemical-till-
to it-bursts type. (WS.J., Dec. 21-22, 90)
en 3. What is hot on the shelves on this side of the water [in Britain]? Dark
no jeans and humidors for the guys and soft fabrics for the ladies. And
as usual a single toy has emerged as the must-have-but-nowhere-to-
)iU be-found item for parents desperate to please their offspring. Made by
ed Hasbro, it is a fluffy robot that goes by the name of Furby. (lnd., Nov. 28,
98)
gh 4. Halloween has always been the season when Hollywood unleashes some
he of its most suspenseful and supernatural offerings. When I was a child
le. in the late '60s and early '70s, the horror slate was a splendid array.
But this mostly imaginative crop devolved to the dime-a-dozen, cut-
19· 'em-up-and-watch-'em-bleed movies, of which "Friday the 13th" is
:rY perhaps the most famous example. (N.Y.T., Oct. 23, 09)
fof 5. During the School Board's September meeting, I almost fell out of my
chair when United Teachers ofDade President Karen Aronowitz lamented
i!1 the fact that the U.S. public education system is not more like Finland's,
pg which often ranks among the top nations in international student
ell assessments. I don't think that it was a fair or constructive comparison.
of SUch an apples-to-oranges comparison leads to misrepresentations of
HP the quality of our education. (M.H., Nov. 11, 11)
6.
;ed Over the last decade or so, there has been a general trend in western
j le societies towards mass populism, "rabble" democracy, and a "consumer
Z) is king" cultural mentality. (G., Oct. 5, 02)
66
Of
-es
ity
l a HOW HUCK FOUND HIMSELF IN THE DOCK
ng
ng By Ben Macintyre
( 's
On Next week, in the house where Samuel Clemens, better known as Mark Twain,
rote seven of his books, a group of concerned American high school teachers
be
)ie :i1l be given a crash course on how to defend that author's greatest work, The
Adventures of Huckleberry Finn, against charges of racial prejudice.
he
Indeed, the course offered by Mark Twain House will go a step further,
its by educating teachers "on how to use this book to combat racism," in the
)f. words of the museum's education director. Mark Twain, in short, will be
shown to be politically correct.
The problem with Huckleberry Finn may be encapsulated in a single
as word, "nigger," which appears in Twain's text more than 200 times. So
Ire charged has the epithet become in America's febrile racial atmosphere that
er- many educators would rather ban the book than expose their pupils to it. Last
nt. spring the National Catholic School, a highly regarded private academy for
girls in Washington, elected to drop Twain's masterwork from its compulsory
'Os reading list, the latest in a long line of institutions to conclude that the
:k, language of Huckleberry Finn is simply too controversial for impressionable
Jie young minds(l).
rk Huckleberry Finn was attacked from the moment it was published
in 1884. The book was banned from the Concord, Massachusetts, public
:ds library on the ground that vulgar, ill-educated, pipe-puffing Huck was an
,k- unacceptable role model. In 1902 Denver public library called it "immoral
cit and sacrilegious", and in 1976 New Trier High School in Illinois banished it as
an "degrading". No less a figure than Louisa May Alcott condemned the author
his for polluting American youth: "If Mr Clemens cannot think of something
better to tell our pure-minded lads and lasses, he had better stop writing for
arl them," she thundered.
~Ie Ernest Hemingway took the opposing view, proclaiming that "all modern
aS t A.merican literature comes from one book by Mark Twain called Huckleberry
Flll n ." (2) He was right, yet it says much about the polarised state of American
ich ~~ademic discourse that the only apparent way to defend Huckleberry
SS' d~nn against being demonised as a racist tract is to laud it as anti-racist
lssertation(3). Huckleberry Finn is neither, of course, but instead a work of
~ique lyrical power, the literary qualities of which are being obscured by
t e obseSsive modern urge to scour the written word for political "messages"
o be praised or condemned. Some have tried to defend the book by pointing
~ut that the word "nigger" was common parlance in the 1840s, while other
aVe trawled for proof that the author was an ideological opponent of slavery.
h As the critic Harold Bloom pointed out, the vogue of political correctness
pa~_ turned the pursuit of literary messages into a cult. Bizarrely, a book's
o lhcal import has become more important than whether it is any good.
68 YpOKi1
1. Анализ текста
ите
2. Ynpa>KHeHIIUI
hi
Michelangelo accumulated a fortune which would be worth more than
la £30m today. The estimate has been calculated by Rab Hatfield, a professor
of art history at the University of Siracuse in Florence, who published The
>1,
Wealth of Michelangelo after stumbling across two previously unknown
? bank accounts belonging to the artist. (G., Nov. 30,02)
c- Drugs, like oil, can produce piles of cash in a hurry. And in several
7.
J-
Mexican cities, there are massive homes with domes that have an Arabian
flourish. In fact, while Islamic touches have often signified wealth in
IQ
Mexico, some academics who study the culture of Mexican crime say
the domes, or cupolas, have become visual shorthand for the drug trade's
enduring appeal: it offers a way to move up. (N.Y.T., Jan. 18,12)
8. There's no clear legal standard for an "adequate" weighing of costs and
benefits of financial regulations, since both are so difficult to measure.
And putting the question into the laps of federal judges gives the [Wall]
Street a huge tactical advantage because the Street has almost an infinite
amount of money to hire so-called "experts" (some academics are not
~n
exactly prostitutes but they have their price) who will use elaborate
1d methodologies to show benefits have been exaggerated and costs
ly underestimated. (C.S.M., Jan. 11 , 11)
ps 9. Reflecting the problems of the interdisciplinary MM [multimedia]
;;h production team, where collaboration goes through an often painful
;;k learning process, it is interesting to notice how academics and scholars
he will have to go through a similar learning process, probably even more
painful, if they want to keep up with this new reality and be able to study
1st this new object of study in an adequate way. (P. Catrysse)
is 10. The decision earlier this year by Pfizer, the pharmaceutical giant, to
nt close its research facility at Sandwich in Kent sent shockwaves through
·k, the industry - and through Whitehall, too. Only a few weeks earlier,
David Cameron had waxed lyrical about the critical importance of hi-
et, tech industries, and specifically the pharmaceutical sector, in leading
:lf, Britain back to economic health. Pharmaceuticals account for more than
JUt a quarter ofUK industrial research and development spending; but after
many years raking in massive profits, the industry is facing tougher
ul, times. (D.T., Feb. 5, 11)
of 11. There was a time in America when sports writers sat back, puffed a stogie,
ar. and conjured truly lyrical sobriquets. Great nicknames, even for not-so-
great players, abounded: the Big Train, the Yankee Clipper, the Fordham
011 Flash, Charlie Hustle, Big Poison and Little Poison, Peanuts Lowrey
:fY and Pretzels Getzien, Ice Box Chamberlain and Piano Legs Hickman.
011 (Youxcan't nickname someone "Piano Legs" in these politically correct
B· days without incensing the gout-ridden.). (B.S., Oct. 30, 11)
12. In 2003 a little-known author named Dan Brown published a sensitive,
lyrical literary novel called The Da Vinci Code, which achieved critical
succ~ss but only modest sales. (Time, Sep. 4, 09) .
13. [!n h IS book "Bob Dylan in A merica," historian Sean] WIlentz has no
time for critics who accuse Dylan of lyrical and melodic theft. (Nsw.,
Sep. 10, 10)
72 YpOK I1
14. For more than 20 years now, Harrison has been principal of Harrison
Architects, a firm that specializes in "lyrical sustainable design,"
a phrase Harrison coined that means his work focuses on conserving
energy and resources, reducing costs, and incorporating healthier
finishes and materials. (A., Oct. 21, 11)
n
"
g
r EEYORE VERSUS TIGGER
CFOs CEOs ARE ENTHUSIASTIC,
ARE MISERABLE AND THANKFULLY
There are two types of person: gloomy Eeyores and bouncy Tiggers. If the
e results of a new survey for CFO Europe magazine are to be believed, many
S chief financial officers cast themselves in the role of Eeyore working for -
e Tigger. Only five per cent of CFOs regard themselves as more optimistic than
S their chief executive officers, while almost half are more pessimistic.
Why? Some of the explanations that CFOs offer are misery itself.
t "CEO is a moron." "CEO lacks strategic imagination or long-term vision;
j substitutes hope and blind optimism." Evidently, for some CFOs, the boss is
e the sort of person who will grab the tartar sauce before leaping into a tank
of piranhas(l).
Perhaps CEOs and CFOs should swap jobs in an effort to appreciate each
other's perspective. The CFO would learn that the glass is half full of milk; the
CEO would learn that the milk is sour(2). Yet the combination of cheerleading
boss and depressive bean-counter may be a winning combination, like salt
and pepper or peaches and cream(3).
Gloominess is a worthy attribute for a financial officer. Some psychologists
talk of "depressive realism," citing evidence that clinically depressed people
may turn out to have a firmer grasp on reality than cheerier folk. That is
perhaps taking things too far, but we would certainly advise against having
a downcast CEO and a Panglossian CFO. The boss would be paralysed by
pessimism while the CFO spun sunny lies to shareholders.
Eeyore once grumbled of his companions: "They haven't got Brains, any
of them, only grey fluff that's blown into their heads by mistake, and they
don't Think." That is scepticism appropriate to a CFO, but if CEOs tried to
Think, how would anything get done?
Financial Times, Mar. 10,2007
74
,. Анализ текста
Что такое tartar sauce? К чему его обычно подают? Какую фунI<'
цию указание на этот соус имеет в построении данной метафорьr1
урок N2~~.'L-____________________________________________7_5
~
2. Упражнен ия
2. Why not update your CV on Christmas Day? Why not upload it to the web
for employers to see on iProfile or any number of similar sites (including
the Guardian Job's site). Heck, why not email a few job applications while
you are still digesting your brussels sprouts? (g.co.uk, Dec. 24, 08)
3. Collective worship in school is a chance to promote spiritual and ethical
virtues and the social and cultural development of pupils. Someone this
week described it as like Brussels sprouts - you don't enjoy them at the
time but you know they do you good. (Sun, Sep. 8, 11)
4. Ever wondered why you have a hankering to drive a Prius and drink lattes?
Or why you read the Guardian and scrupulously put it in the recycling?
There might be a gene for that - with a little help from your friends.
Researchers at the University of California and Harvard University have
identified a specific gene variant that they say predisposes those carrying
it to liberal political ideology - with the findings quickly seized on by the
US media as uncovering "the liberal gene." (g.co.uk, Oct. 28, 10)
5. Often, when you arrive at middle age, you realise you have inadvertently
crossed the political spectrum. Many young socialist workers end up
playing golf with their business buddies, while young fogies find
themselves meditating in an ashram somewhere. Political beliefs, like
hairstyles, take a long time to change, and many people continue to sport
their socialism/mullet long after the rest of their lifestyle has moved on.
(G., May 5, 07)
6. When it comes to their values and life goals, Chris and Jen say they've
always been on the same page, 100 percent. "We both want a fami ly.
We're very white-picket-fence kind of people," Chris explains.
(richmondmagazine.com, Nov. 23, 08)
of people who entered the United States illegally before 1982 to gain
permanent U.S. residence. Republicans also proposed issuing as many
as 600,000 special new visas over three years to foreign-born spouses
and children of legal immigrants in an initiative to help families stay
together in the United States. (C.T., Oct. 26, 00)
5. In a discovery that has stunned even those behind it, scientists at a
Toronto hospital say they have proof the body's nervous system helps
trigger diabetes, opening the door to a potential near-cure of the disease
that affects millions of Canadians. (National Post, Nov. 16, 11)
6. Diamonds are no longer a girl's best friend. Single young women in India
have earthier tastes and believe in serious asset-creation, which perhaps
explains why an increasing number of those below 35 are investing in their
own homes before marriage in a trend that many believe is a reflection of
our changing socio-economic landscape. (Economic Times, Nov. 12, 11)
7. In a move that demonstrates an incredible amount of either customer
care or procrastination, Apple has issued a recall for the first generation
iPod Nano. (TechCrunch.com, Nov. 12, 11)
8. Over 20 animals were found abandoned and starving to death in
Tarkington Prairie on Monday, Nov. 14, in a case of animal cruelty
Liberty County Sheriff Henry Patterson says is the worst he has ever
seen. Reported by an anonymous caller, deputies arrived on the scene
to find the severely neglected dogs - most of them pit bulls, but at least
one blue heeler mix - in horrific conditions. (East Montgomery County
Observer, Nov. 14, 11)
9. The 30-year-old reality TV star [Kim Kardashian] and 26-year-old
professional basketball player [Kris Humphries] will be married Saturday
evening in the exclusive Montecito area near Santa Barbara, California,
in a ceremony that will be televised as a two-part special on the E! cable
television channel in October. (Associated Press, Aug. 21, 11)
10. In a reversal oflong-standing marital patterns, college-educated young
adults are more likely than young adults lacking a bachelor's degree to
have married by the age of 30. (R. Fry)
11. Mahmoud Abbas, the Palestinian leader, is due to submit his formal
proposal to the United Nations calling for Palestinian statehood, in a
bid that has already been deemed to fail. (Huffington Post, Sep. 23, 11)
I I 12. In a ruling that could affect the rights of thousands of unmarried
couples involved in property disputes, the [UK] Supreme Court has said
that a man is not entitled to half the value of the house he shared with his
I I former partner nearly 20 years ago. (D.T. , Nov. 9, I I)
13. In a decision that is already having an impact on medical marijuana
access, a California appeals court ruled Wednesday that cities and
counties can lawfully ban medical marijuana dispensaries. (Stop the
Drug War.org, Nov. 13, 11)
14. In a trial that is likely to be watched closely by local residents, NicholaS
County Sheriff Leonard "Dick" Garrett is scheduled to be tried th iS
week on felony charges of theft and abuse of public trust. (kentuckY·
corn, Aug. 1, 11)
79
This week's installment in our occasional series on the use and abuse of
'argon ["Beating the Jargon"] focuses on "doomology". Events in Brazil have
~evived the market in economic gloom. Newspapers are again warning
of global recession, slump, or even depression. But when does a recession
become a depression? A cynical answer is: when your neighbour loses his job
it's a slowdown (or, if you dislike him, a correction); when you lose yours, it's
a recession; when an economic journalist loses his, that's a depression.
er The duller textbook definition of a recession is two consecutive quarters
m of declining output. But recession can also be used to describe any period in
which GDP growth falls below an economy's trend growth rate (the sum of
III labour-force growth and productivity gains).
ty Another complication is the definition of a world recession. Should the
er world economy expand by less than 1.5% this year, as seems likely, that would
1e by past standards count as a recession. During the past three "world reces-
st sions" (1975, 1982 and 1991) output rose by an average of 1.5%: the decline
ty in GDP in rich economies was offset by growth in developing economies(1).
Even in its worst post-war recession, in 1974-75, America's GDP fell by
Id only 3.7% from peak to trough(2). In contrast, a slump is where output falls
lY by at least 10% - as in Finland in the early 1990s; a depression is an even
a, deeper and more prolonged slump - such as that now being experienced in
le Indonesia. Indonesia's economy shrank by 14% last year, and output may fall
by a further 4% this year. In the Great Depression of the early 1930s America's
19 output fell by 30%.
to But the word "depression" should be used sparingly. A world recession is
Possible this year, but surely not a depression. In the 19th century, downturns
al were more often called depressions, but the term got a bad name in the 1930s
a and "recession" was coined(3). That relabelling may not be the last. Alfred
I) Kahn, one of Jimmy Carter's economic advisers, was once rebuked by the
;d p~esident for scaring people by talking of looming recession. Mr Kahn, in
id hl~ next speech, substituted the word banana for recession. Today's writers
is might copy his approach, and start fretting that Brazil has left us on the verge
of as' enous banana.
Economist, Jan. 23, 1999
)s
is
y.
80
1. Анализ текста
the Ynpa)l(HeHlII.R
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he? To the thinly concealed glee of the British polocracy the high point of
1.
the polo calendar [the Cartier International Polo day] attracted the one
hot new celebrity that no amount of money can buy: Prince William.
(W.T., Jul. 28- Aug. 3, 99)
2. Turkey and Iran can't really be described as failed states, and the rule of
Iran's mullocracy, now much loathed by most Iranians, arose not from
some deep religious rage but from a modern revolutionary movement,
supported initially by many Iranians who were not especially religious.
(N.Y., Jun. 14, 04)
fU !-
3. In the cradle of democracy [Athens] thousands of South Africans
!KH
struggled yesterday to vote in their first election that abolishes the
pigmentocracy of apartheid. (G., Apr. 27, 94)
HM
4. Interest groups of any kind clog Washington offices, seeking not to lobby
politically but also to advance their issues in the media. They buy TV ads
to get public opinion behind these issues, then commission polls to prove
that public opinion is behind their issue, then they thwack these polls on
the desk of quaking congressmen, who must toe the generally supported
line or face the consequences at election time. Many Americans long to
curb mediocracy with some kind of reform. (E., Aug. 29, 98)
5. Anniversaries have their uses . They make good copy for the media.
10 - Politicians can play statesmen in telegenic locations. But is there any
Th] deep point for jubilee-itis? In June 1994, are we making too much fuss
Ba- about D-Day? (lnd., Jun. 3, 94)
6. The education secretary, Charles Clark, has failed to cure his department's
) B
"initiative-itis", the Tories said last night as they released a list showing
llY how it has issued one policy announcement a week since he took office.
,13-
(G., Jun. 12, 03)
7.
Higher education is not alone in its obsession with money. As BBC's
le- prodUcers calculate the likely cost of sticky tape and light bulbs for
their next series, hospital consultants sweat ov~r their predictions of
how many ingrow n toenails they will excise in 1998, and at what price.
Cashitis, or inflam mation of the wallet, is now a national disease. (lnd.,
8. Sep. 11,97) .
During 2005 the average American household tuned in to TV for eight
.ro hours and 11 minutes per day - a daily sit-a -thon that was 2.7 per
'c!l cent longer than the previous year, 12.5 per cent longer t~an ten yea~s
>Y- ago, and, for good measure, the longest reported since Nielsen Media
Research began monitoring such things in the 1950s. (T., Apr. 18,06)
82
1. Ours is the age, among other things, of the automobile and of the
rocketing population. (A. Huxley)
2. The widening net of immunisation and better primary health care are
improving the lives of children in developing countries, while growi ng
violence in industrial societies is leading to a worsening in their security,
according to a United Nations report published yesterday. (F.T., Jun. 22, 94)
3. David Cutler, a leading health economist at Harvard University,
concludes that about a third of the future growth in medical spending
by the U.S. will be due to an ageing population, with the rest resulting
from a continuation of the trend toward greater medical spending at
each age on new equipment and procedures. (B.W., Mar. 22, 04)
ypoKN2~~~______________________________________________
83
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I, Microsoft's chief financial officer, an instigator of recent cost-cutting
4.
d drive, is to quit the company. Mr Connors presided over sweeping
financial changes in the past two years as the software giant grappled
;t with slowing growth and demands from Wall Street for greater
d fin ancial accou ntability. (F.T. Jan. 12, 05)
N The best protection against the global warming is global prosperity.
5.
d Wealthier, healthier people are better able to deal with higher
fo od prices, or invest in new farming techniques, or move to another
city or country, than poor ones. (E., Nov. 27, 10)
6. Global warming looms, in many people's minds, as one ofthe biggest
threats facing the planet. Rising temperatures are capable of causing
le great economic harm - though a lot depends not just on how big future
rs rises prove to be but also on how quickly they happen. (E., May 1, 04)
s, 7. Gordon Brown appealed to parents, web service providers and media
regulators to work together to stop children watching pornography and
le violence on the internet. Stricter controls and more effective filtering
Ig are likely to be proposed in a review into whether new rules are needed
on the advertising and sale of some products to youngsters. (T., Sep. 5,
~s 07)
le 8. Some might even ask if the new countries are wise to be joining
such a troubled club [the European Union]. Fortunately, their arrival
ri, should change it for the better. Their economics are relatively small,
but all are growing faster than existing members'. That means bigger
ut and m ore dynamic markets for Europe's companies. And lower
;0 wages, benefits and taxes of the new countries are also good, not bad
st for Europe. As with all competition, they offer a powerful stimulus to
ly existing members to renew efforts to cut costs, trim benefits and reform
es economies. (E., May 1, 04)
:W 9. Home office criminologists say that r ising consumer spending and
)n grow ing numbers of young men are putting immense upward pressure
on the crime rate and could bring a dramatic end to the record six-year
fall in crime figures. (G., Nov. 30, 99)
10. East Asia's plunging currencies and shrinking economic growth
prospects result in a new wave of exports to the United States, increasing
political pressures for protectionist measures, analysts in the region
and U.S. officials said Monday. (LH.T., Nov. 25, 97)
11. The involvement of tenants in design and management of their own
housing can save money by leading to improved maintenance, fewer
void properties, less rent losses and reduced vandalism. (Ind., May
27,93) )
12. Having sent a questionnaire to pupils last year, asking them what
improvements they would like to see in their schools, Mr A\1ege [French
EducationMinister] is under pressure to deliverreforms. Smaller classes,
mor e teachers, improved working conditions, a shorte~ ~i~e~able,
better-eq uipped science laboratories and a greater fleXibility In the
choice of options are what the teenagers want. (Ind., Qct. 10, 98)
84
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By Ed Vulliamy
They may be the words of the Lord(1). But there are simply too many of them
for the modern attention span. That, at least, was the reasoning behind the
launch yesterday of a more "user-friendly" edition of the great work.
The WO-minute Bible was published at the cradle and headquarters
of British Christianity, Canterbury cathedral. It is a 57-page pocket-sized
edition, the latest in the long and often turbulent legacy of the Holy Book,
from Hebrew through Greek and Latin to Martin Luther, the glorious King
James edition and various recent English translations(2). Entire cycles of
frescos by medieval and renaissance painters may have derived from a few
poetic sentences in the Bible, but the harsh reality of modernity suggests
people just do not have the time to concentrate on the book any more(3).
The man who had the responsibility for condensing the Bible was the
Rev Dr Michael Hinton, who spent two years on the task. "We have sacrificed
poetry to clarity," Mr Hinton told people attending the launch. "Those who
want a sense of the glorious poetry in the Bible will have to look elsewhere, but
anyone who wants a sense of the story and the argument will find it here.(4)
"This is a gateway to the Bible for everybody. We have to face the fact we
live in an overwhelmingly secular society and must do all we can to present
people with the story and what Christianity is about."
The Bible is summarised in elegant prose, without slang, and is not split
into testaments. The Gospels are, said Mr Hinton, "central to the document,"
with the Old Testament dealt with chronologically, "incorporating the
prophetic books into the story and dealing with a few books such as Psalms
separately." They and Moses get a page each, for instance, as do the crucifixion
and resurrection(S).
The publisher of the book, Len Budd, a former chairman of the deanery at
Canterbury, said: "Is it a dumbing down of the Bible? Yes, but that's the world
today. Although we as Christians love the Bible it is very user-unfriendly.
People just don't have time to read it. If this book means more people can
answer pub quiz questions on the Bible, so much the better."(6)
It was "not an evangelical document," he said, but a version aimed at
"interested outsiders," espeCially "young people who, quite honestly, don't
know anything about the Bible, the story, or Christianity at all."(7) He added
that it had been written in a style to encourage page turning but lacked
"literary gimmicks".
Tony Washington, a youth officer for the cathedral diocese, said he
hoped the new edition would "open the door for young people who these dayS
just don't get to know the story."
Guardian, Sep. 22, 2005
85
1. Днаnиз текста
2. Уп ражнения
1. The Celestica пате mау not теап much to уои but as опе ofthe largest
electronics manufacturing services (EMS) companies in the world ,
апуопе who uses а computer or апу other electronic gizmo needs its
products to make the equipment work. (G., Nov. 24, 01)
2. Mr. Fischer [а musician] mау not have Ьееп а househo!d пате, but the
respect he earned across а broad musica! spectrum was evident in а flurry
of Twitter posts that foJlowed the news of his <jeath. (NYT, Feb. 2, 12).
3. Honesty mау well Ье the best policy, but it often deserts us when по опе IS
watching, psychologists report today. Experiments with ап honesty ~юх to
collect payments for hot drinks revea! that реор!е are better at paYlllg ир
when under the watchfu! gaze of а pair of eyes. (G., Jun. 28, 06)
4. Voters mау say that they oppose big government, but t~e ~rograms t~at
actually dominate federa! spending _ Medicare, Меdlсюd and Sосшl
Security _ are very popu!ar. So how сап the public Ье persuaded to
accept large spending cuts? (NYT, Feb. 21 , 10)
88 Yp01{11
5. "Do you know how many children there are in care under the age of one?
3,660. And how many children under the age of one were adopted in Our
country last year? Sixty. This may not seem like the biggest issue facing
our country, but it is the biggest issue for these children." (G., Oct. 5, 11)
6. La Fucina, which opened in the Portuenese neighbourhood in southern
Rome in 20q9, serves pizza a degustazione. That is, patrons each order a
pizza and the pies arrive pre-sliced one at a time so diners can share. This
may not seem like a revolutionary concept, but it completely diverges
from the traditional Italian approach of each person ordering his or her
own personal pizza, which arrive at the same time, unsliced. (g.co.uk,
Jul. 13, 11)
7. The Red Cross counted only 125 dead from the 13 sites it confirmed,
with 53 of those found in a hangar near Tripoli's airport. While the
rebels may not have died in the numbers their side has claimed, there is
no doubt that many were killed, often horribly, after having been taken
prisoner. (N.Y.T., Sep. 16, 11)
8. Celebrities may be fond of choosing adventurous monickers for their
offspring but most British parents are still opting for solid, old-fashioned
names, according to a survey released yesterday. For the ninth year in
a row Jack was the favourite boys' name while Chloe was the most
popular for girls for the sixth successive year. (G., Jan. 1,04) .
9. Our experience is that while New Yorkers may not be the smiliest bunch,
they are ready, even eager, to assist a stranger. (N.Y.T., Jan. 30, 12)
10. Tecumseh [a great American Indian leader] may have failed to build a
grand pan-Indian confederation, his life may have been cut short, his
actions may have led directly to war and to the deaths of many innocent
people on both sides. Yet who would not say that he had made the nobler
choice? (N.Y.T., Apr. 19, 98)
ne? their data suggest the subatomic particles are travelling through the
OUr Earth faster than the speed oflight. (g.co.uk, Sep. 23, 11)
mg 4. Beginners [a film] , as its title suggests, is about that favourite
11) American theme of new starts, of reshaping the self, of embark ing on
ern fresh adventures after crises and life-changing experiences, and it is
~r a apparently closely autobiographical. (Obs. , Jul. 24, 11)
his 5. Research suggests that poor and middle-class Nigerians pay
ges proportionally more in taxes than the rich and big corporations. Urgent
her action is needed from the Nigerian government and the international
uk, community to change this unsustainable situation. (g.co.uk, Oct. 11 , 11)
6. Rapid growth in world trade means that the [Panama] canal is suffering
ed, congestion. (E., Oct. 21,06)
the 7. Mr Dobson apologised and said the computer failure meant his statement
~ is could not be typed up. (Ind., Nov. 14, 98)
~en 8. More than a million pounds will be spent this year on organic meat,
fruit and vegetables as consumers increasingly shun food additives
eir for healthier alternatives. The trend has spread to country pubs and
led metropolitan brassieres, where organic dishes are among the more
in expensive items on the menu. The quest for a healthier lifestyle means
ost most people are willing to pay extra. (Obs., Jun. 9, 02)
9. We [humans] are the only species which extracts resources from the
ch, ground via mining or quarrying. Failing to curb our enthusiasm for just
about all earth's resources, including fresh water, fish stocks and virgin
j a forests, means that between 10 and 30 per cent of the world's species
his face extinction. (Obs., Apr. 12, 05)
~nt 10. For some Russians, the idea of reform is unsettling. Ludmila Svirova,
ler 50, and her husband, Andrei, a retired military engineer, have a monthly
income equivalent to $448, and they worry that any reform of government
services will mean higher prices. (I.R.T., Mar. 13- 14, 04)
4. The first few weeks at university are all about being thrown together with
a hotchpotch of people, and this show [TV series], Fresh Meat, is good at
getting that across. We see an assortment of first years arriving in their
shared house, making those awkward introductions. (g.co.uk, Oct. 09, 11)
5. "For years, Chilean youth have been consumed by a neo-liberal model
that highlights personal achievement and consumerism; it is all about
mine, mine, mine. There is not a lot of empathy for the other," said
Vallejo [Camila Vallejo, a Chilean youth activist] in her office, decorated
with a large photograph ofKarl Marx. (g.co.uk, Oct. 08, 11)
6. It's all about photons. Two main things determine what you can learn
from a new telescope array such as the Alma telescope in Chile. How many
photons will it collect, and what is their wavelength? (g.co.uk, Oct. 03, 11)
7. The company [Unilever, a multinational producer of foodstuffs and
cleaning and personal care products] has also set itself some stretching
targets. By 2020 it aims to help more than a billion people take action to
improve their health and wellbeing, halve the environmental footprint of
its products, source 100% of its agricultural raw materials sustainably,
and link more than half a million smallholder farmers and small-scale
distributors to its supply chain. The billion people target is not just
about reaching people with socially beneficial products such ·as soap,
toothpaste and safe drinking water. It is about helping people to change
their behaviour so that healthy habits such as brushing teeth twice a day
become part of everyday living. (g.co.uk, Oct. 05, 11)
8. September's Moscow Festival of Food, held in Gorky Park, was a perfect
example. Some 12,000 Muscovites, mostly well-heeled professionals
rather than the super-rich, gathered to sample local beers, smoked duck
breasts, and cheeses. Alexei Zimin, editor of a food magazine called
Afisha Yeda that has become a bible for middle-class Muscovites, gave
cooking master classes in an open-air kitchen. The festival was all about
quality rather than quantity, about how to make the best of simple things,
about joining the food culture of the world. It was about having a great,
civilized life on a normal, professional salary - and that you don't have to
be an oligarch to enjoy the finer things in life. (Nsw., Nov. 14, 11)
9. In May 2009 UK Prime Minister Gordon Brown invited Dame
Stephanie Shirley to become the UK Ambassador for Philanthropy,
a position that she held for a year but which was not renewed by the
Coalition government that came to power in May 2010. In March 201 0
the web site AmbassadorsForPhilanthropy.com was launched. Over the
last few months, people all over the world have been receiving an email
inviting them to become ambassadors for philanthropy. Many have nO
idea what it is all about. (Alliance, Jan. 1, 12)
10. My housemate the actuary turned to me a few nights ago and announced
that he wanted to get into poetry, but he was afraid he wouldn't understand
what it was all about. At school, he explained, they were always talking
about what poetry meant. What did he need to know, he asked, to be able
to understand it? (litro.co.uk, Jan. 22, 12)
91
By Erica Wagner
And naming rituals could get even more obscure. Simon Winchester, in 5
his new book The Map That Changed the World - about Michael Smith and
the first geological map - tells of fossil-hunting when he was a schoolboy c
and being educated by the Sisters of the Blessed Order of Visitation.
The sisters' regime forbade the use of names, so little Simon was 'i
simply "46", like a character in the television series The Prisoner; to this day
there are boys whose numbers he remembers, but not their names. I'm not
sure that's the way forward.
But all the same, Tony's "John" always grates on my nerves a little, just
like "Dear Erica" from a stranger. It's not a question of requiring respect; it's a
question of presuming a closeness that doesn't exist.
My tendency is to err on the side of formality and be pleasantly surprised.
The first time I spoke to the late Anthony Storr on the telephone, I addressed
the eminent psychiatrist and writer as "Professor Storr". "Oh!" he laughed.
"I am not a professor! Just plain doctor! And please - call me Anthony!"
Times, Jun. 14, 2001
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was its name. And lo! the special effects did create an almighty chaos
of sorcery around The Rock, and righteously did he smite his enemies
for thus was it written: one sequel passeth away and another sequel
cometh. (lnd., Apr. 19,02)
5. Loving thy neighbor can be a lot harder to do when you live in one
of the deceptively cozy "twin" houses that are visibly proliferating in
Swiss countryside. Take the case of Robin Newmann, a former British
staff member of a Geneva-based international organization, and his
neighbor Martine Dromond, a Swiss teacher. For three years they shared
a semidetached house, which is called villa jumelle in French because
the two sides are usually identical. (W.S.J.E., Nov. 27-28, 98)
6. My son and daughter live and move and have their beings in that
windowless, clockless pleasure dome known as Las Vegas. I'm pleased
to report that in May, in a packed room at Binion's Horseshoe Casino in
downtown Vegas, they placed sixth and seventh in the seven-card stud
competition, the only sibling pair ever to reach the finals in the World
Series of Poker in the same game. (LH.T., Sep. 28, 98)
7. Bad spelling is a sensitive topic for a daily journalist. Typos are the
elements in which we slapdashers of print live, move and have our
bieng. (T., Mar. 13, 98)
8. The resulting trade imbalances will unwind themselves in later years
without the need for misguided policy interventions at the behest of
analysts who regard current account of deficits by English-speaking
countries as a sin against the Holy Ghost. (F.T., Nov. 20, 97)
9. Children do not live by education alone. The most popular [Web] sites
among the kids themselves include those about their favourite toys,
sentimental Hollywood movies and music. (E., Apr. 19,97)
10. Accompanied by the wailing and gnashing of teeth of its 15 regular
reviewers, the satellite powers that be have just announced the end of
Sky One's football soap Dream Team. After this series it will be no
more, its silly excesses deemed neither sufficiently silly nor excessive.
(D.T., Apr. 20, 06)
11. As I listened to Mr. Gaidar credibly extol Washington and Moscow for
"managing this first phase of NATO expansion without inflicting severe
damage to their strategic relationship," this puzzle occurred to me: He
sounds right. But then why is American influence on Russian actions
declining so precipitously? Have the Russians swallowed the camel to
choke on something else? (LH.T., Nov. 11, 97)
12. In our social relations, the race is not to the swift'but to the verbal.
(S. Pinker)
been bucking like crazy: in four months, the value of the peso has
fallen by two thirds. (E., Ju!. 25, 81)
2. When Miguel de la Madrid Hurtado came to power two years ago,
Mexico was in deep trouble. Since then the technocrat-turned-president
has wrapped a tourniquet of austerity measures around Mexico's
hemorrhaging economy, reduced the country's deficits and inflation
and earned high marks from his creditors. (Nsw., Sep. 10,84)
3. Google and Yahoo!, once the outlaws and now marshals of the internet
wild west, are both working on video search engines. (T, Jun. 12,05)
4. Sport has long been part of television's premier league. Pay-TV
operators have seen rights to top sporting events as a sure-fire way to
attract subscribers. Yet difficulties in recouping the cost of bids for the
most popular events have thrown several media companies into the
financial sin-bin. (F.T., Feb. 22, 02)
5. Mr Corbett lost the seat by 187 in February; then seven months later won
by 485. He thanked the voters for his landslide, and five years later was
buried in what was less of a landslide and more of an avalanche. (G. ,
Apr. 2, 97)
6. With trade liberalization and global warming on the menu, one might
expect President Bill Clinton to take a break before heaping another
difficult-to-digest economic issue on his plate. In fact, the White
House is close to making a decision on whether to add Social Security to
his agenda. (LH.T., Oct. 24, 97)
7. The general [de Gaulle] arrived in power in 1958 amid sharpening East-
West conflict after the Soviet intervention in Hungary, the creation of
the Common Market and the loss of the French empire, culminating
in Algerian independence. Like many other astute leaders de Gaulle
drove his country into history while keeping the voters' eyes riveted
on the rearview mirror with his talk of "the greatness of France."
(I.H.T., May 7, 90)
8. To the cynical British observer there has always been something rather
creepy about America's ability to worship at the feet of rapacious,
egotistical industrialists. But, in spite of the cultural gulf, it's been difficult
not to admire the US for its ability to keep the gas pedal to the floor in
the industrial fast lane. In particular, its willingness to climb behind
the wheel after any crash or scrape. This, after all, is the nation that
views personal bankruptcy as a scar of capitalist war, to be flaunted with
a perverse form of pride, not hidden in shame. (G., Aug. 10,02)
9. They [The Vines rock band] have one classic song, a debut single as
incredible as "Supersonic" by Oasis. "Highly Evolved" breaks and enters
your skull without wiping its feet, shakes some serious Nirvana~
meets-T.Rex action, and after just one minute and 31 seconds,
scarpers out again before the police arrive. (Ind., Apr. 14,02)
10. Logica, the computer software company, was once the darling of the
stock market, but the market has always been a fickle friend. Even
yesterday's 29p rise to 669p couldn't disguise the fact that the love
ypoKN_2Jgg--------------------------________________~9~7
:..:---
affair w~s over. The company has seen its stock crumble from more
than £19 10 a year. (D.T., Jan. 3, 02)
11. There is absolutely n.o doub~: A.merica is smitten with Tony Blair.
There used to be pohte admiratIOn, but the relationship is now so
close that Tony could probably rest his hand under America's
sweater, as long as he didn't try anything too hasty in the bra-
strap area. (T., Nov. 11 , 01)
12. It ["Great Harry's Navy: How Henry VIII Gave England Seapower"
by G. Moorhouse] is a rich fruitcak~ of a story, laden with plums,
but readers may find , as the author himself seems to have done, that
it is hard to digest the whole book. The crowded prose, overloaded
with detail, obscures the story, and Moorhouse shies away from the
big question implicit in the title. Did Henry VIII really give England
seapower - and what exactly might "seapower" mean in that age? (G.,
Oct. 15,05)
.ts.
17
ed
T., THIS COLUMN WILL CHANGE YOUR LIFE
J.,
as revolutionary, or ridiculous(l). Tim Buckmaster, chief executive of the hugely
successful website Craigslist, has a simple policy - "No meetings, ever"(2) -
ed but if you're a manager, you're probably already thinking of reasons why you
couldn't do the same(3). An important new book, Why Work Sucks And How
le. To Fix It, proposes a total shift in how we think about office life, but one part
is considered so startling, it's Singled out on the cover: "No meetings." Senior
od executives find at least half of all meetings unproductive, studies show. Yet still
they happen. "Meetings," writes the humourist Dave Barry, "are an addictive,
highly self-indulgent activity that corporations and other large organisations
habitually engage in only because they cannot actually masturbate."(4)
Why Work Sucks And How To Fix It reports on an experiment I
mentioned here during its earlier stages, at the US electronics chain BestBuy:
a "results-only work environment", in which staff could work where and when
they liked, so long as their jobs got done. The first casualty was meetings.
"Why do we spend so much of our business life talking about the business we
need to take care of?" the authors write.
There are several reasons why meetings don't work. They move, in the words
of the career coach Dale Dauten, "at the pace ofthe slowest mind in the room,"(S)
so that "all but one participant will be bored, all but one mind underused."
A key purpose of meetings is information transfer, but they're based on the
assumption(6) that people absorb information best by hearing it, rather than
reading it or discussing it over email, whereas in fact, only a minority of us are
"auditory learners." PowerPoint presentations may be worse. The investigation
into the 2003 Columbia space shuttle disaster(7), caused by a fuel tank problem,
suggested that Nasa engineers might have been hampered in addressing it
sooner(8) because it was presented on PowerPoint slides, forcing the information
into hierarchical lists of bullet points(9), ill-suited to how most brains work.
The key question for distinguishing a worth-while meeting from
a Worthless one seems to be this: is it a "status-report" meeting, deSigned fo r
employees to tell each other things? If so, it's probably better handled on email
Or paper. That leaves a minority of "good" meetings, whose value lies in the
meeting of minds itself, for example, a well-run brainstorming session.
Countless books advise managers on how to motivate staff. But
motivation isn't the problem . Generally, people want to work; they gripe when
things like meetings stop them doing SO(lO). Indeed, a 2006 ~tudy sh~wed
there's only one group of people,;vho say meetings en~~nc~,thelf wellbemg ~
those who also score low on accomplishment stnvmg. In other words.
People who enjoy meetings are those who don't like getting things done.
Guardian, Aug. 16,2008
100 УР Окц
1. Анализ текста
1.1.
1. Найдите другие статьи этого автора , опубликованные в рамках
той же рубрики . Что их объединяет? Как бы вы определили жанр
э той статьи? При выборе окончательного варианта перевода за
головка постарайтесь дать такой вариант, который мог бы испол ь
зоваться как модель для перевода з аголовков всех статей э т ой
рубрики.
2. Как вы понимаете значение слова meeting в этом контексте? Про а
нализируйте различия между русскими вариантами «встреча», «с о
брание», «совещание», «митинг» и др . Заду майтесь о своих асс о
циациях с тем или иным русским словом, обозначающим этот ти п
мероприятий. Какие каждый из этих вариантов предполагает: цели
мероприятия, количество и состав участников, характер обмена
информацией, характер затрагиваемых вопросов и т. д. Выберите
вариант, наиболее точно соответствующий тому, что описывается в
данной стат,ье.
3. В чем основная идея статьи? Кратко сформулируйте для себя аргу
менты , которые при водит автор статьи в поддержку основной иде и .
4. Най дите в тексте статьи слова и выражения, которые представ
ляются вам выделяющимися своей экспрессивностью . Это слов а
автора статьи или цитируемых им людей? Подумайте , насколько
жанр данного текста допускает употребление подобных выраже
ний. В дальнейшем при переводе текста обратите особое вниман ие
на стилистическую цельность , уделяя особое внимание резки м
стилистическим стыкам в вашем переводе .
10. При выборе варианта для передачи выражения (6) подумайте, что
означает выражение Meetings are based оп the assumption . .. Можете
ли вы обнаружить некое логическое звено, отсутствующее в этой
фразе, но необходимое/подразумеваемое в русском переводе?
11. Обратите внимание на выводы исследования (8). Какова модал ь
ность этого высказывания (насколько категоричны эти выводы)?
Найдите в э том предложении слова, являющиеся показателем этой
модальнос ти .
Ynpa)l(HeHllUI
l. The last few weeks have seen the deaths of two of the longest lived and, in
their way, most influential modern designers in Britain. (F.T., Aug. 19,96)
2. Work is about to start on the country's [South Africa's] first Hollywood-
standard studio complex, near Cape Town. It will have eight stages,
employ 8,000 people and cost some 500m rands. (E., Mar. 6, 04)
3. A severed telephone cable crippled long-distance phone service Friday to
and from the New York area, halted trading at some financial markets and
delayed hundreds offlights at East Coast airports. (I.H.T., Jan. 5- 6,91)
4. The main block [of the boarding school] houses the boys' dormitories,
dining rooms, common rooms and exercise room. (G., Qct. 1,91)
5. While there is evidence that people are being relatively conservative in
their borrowing, figures published today by comparison site Confused.
corn suggested worrying levels of consumer debt. Research by the
firm showed that on average for every £1 earned an individual will owe
£1.02. (G., May 27, 09)
6. During the last three years, the popular actor has seen his salary
jump from £7,000 to £50,000. (Ind., Aug. 30, 97)
7. Some restaurants and takeaway businesses in Manchester and
Newcastle have seen trade drop by as much as 40 per cent since reports
emerged that the Chinese community was linked to the outbreak of foo t-
and-mouth [epidemic]. (T., Apr. 9, 01)
8. Six month of research and two years of filming have gone into th is
important new [TV] series, which follows the couples as they try to
become adoptive parents. (T., Sep. 19,00)
9. Pro- and anti-single-currency forces are about to embark on the longest
and most expensive campaign for public opinion that Britain has ever
seen. (Nsw., Sp. issue, Nov. 98-Dec. 99)
tl.t and delectation, current rates of damage to the environment will probably
continue. (FT., Sep. 9, 11)
'st 2. So long as terrorism remain s a threat to the American population and
Is way of life, September 11th will never be too far from mind for many
of Americans and for New Yorkers in particular. (The Johns Hopkins
T· Newsletter, Sep. 8, 11)
~s 3. Then we killed Osama bin Laden, and people across America suddenly
s, celebrated the death of another man; apparently executions are OK
th so long as it is one of the well-Iabeled bad guys. (Iowa State Daily,
tn Sep. 9, 11)
le 4. In essence, religious leaders are at liberty to preach from the pUlpit in
favor or in opposition to political issues and upcoming legislation so
long as specific candidates are not endorsed. (American Independent,
Sep. 8, 11)
m 5. Any customer can have a car painted any color that he wants so long as
i) it is black. (H. Ford)
j. 6. Currently, each Maryland school system can set its own academic
s, standards for student-athletes, so long as they can ensure that the
student-athletes "are making satisfactory progress toward graduation."
:0 (Education Week, Dec. 7, 11)
ld 7. Forget any nonsense you hear about baseball being threatened by
competitive imbalance, performance-enhancing drugs, or labor strife.
s, Americans have shown over and over that we don't care one whit about
stufflike that just so long as the game is fun to watch. (A., Apr. 15, 10)
n 8. Good news for the genie, but too bad for the seven dwarfs . Disneyland
1 has lifted its 55-year ban on beards - so long as they're shorter than a
quarter of an inch. The theme park has a notoriously strict dress code,
and the rules still forbid visible tattoos, body piercings, and "extreme"
hairstyles. (Nsw., Jan. 24, 12)
y 9. A new Harvard University stooy finds that women could pave the way
for healthy aging by imbibing one alcoholic drink a day - as long as it's
d just one, no more, no less. (Ind., Sep. 9, 11)
:s 10. As long as reporters remain craftsmen instead of professionals; as long
t- as they are principally attracted by the charms of associating themselves
with the world of events; as long as the generalist is the dominant figure
is instead of the subj ect-matter professional expert; as long as reporters
o think of themselves as "creative" people engaged in a "creative" process
and thereby make themselves deaf to critical analysis; and a s ~ong a s
;t reporters, in their search for criteria of obj ectivity, must rely ch?efly ?n
r thextechnique of trimming among the views and interests of their maj or
"clients"; and finally, as long as newspapers insist that t~e focu s of
stories be the specific concrete event and that reporters turn III one s.t ory
a day - as long a s all these conditions hold true, the New York Tzmes
(and all other papers) cannot break out of the limits of,~raft',~nd ca~not
provide what A . M. Rosenthal has encouraged: really hard reportlllg.
(New York, Jul. 1, 68)
"n
106
YpoK15
Eureka! Welcome into the lab, Jan Hendrik Schon. You join the notable band
of tricksters in the steps ofDaedalus, Michelangelo, Franz Mesmer and Jeffrey
Archer(1). Your computer the size of a molecule is an invention as engaging as
the Trojan Horse, the philosopher's stone, animal magnetism, the engineless
car and pyramid selling. Your ticket to Stockholm in order to receive the
Nobel Prize may have been cancelled. But you have won a niche in the hall of
shame for great frauds, hoaxers and forgers. And these are more fun and
more intelligible for the masses of humanity than bona fide scientists, who
have sailed into a black hole beyond the ken of all but their peers.
Dr Schon was working on miniature computers at Bell Labs in New
Jersey, which takes its name from Alexander Bell, the Scotsman named
and shamed for inventing the telephone. Schon claimed to have created his
transistor - the electronic switch that makes up the brain of a computer - out
of a single molecule. In an interesting regression to medieval metaphysics,
he asserted that ten million of the little demons could dance on the head of
a needle. This was the logical end of miniaturisation. He had reached the
farthest shore of matter(2).
However a panel of prominent scientists has discovered that a set of
identical charts has appeared several times in Schon's work, even though the
experiments were different. They conclude that this is "a clear, unambiguous
case of scientific misconduct." Schon has been sacked. And the miniaturisation
of electronics has retreated from its last frontier(3). Scientists, especially at Bell
Labs, are baffled and deeply disappointed.
But that is no reason for the rest of the world to be disappointed. Those
who are baffled by laptops the size of typewriters murmur, "For this relief
much thanks." They do not (yet) have computers ten million times as small as
a contact lens to crash and smash. One of the uses for nanocomputer was to
embed tiny mobile phones in the human body. Another was to put computers
within a patient's body to control and monitor the amount of drugs released
into it. The first use would have added an intolerable new horror to the rush
hour. The second would have turned patients into Frankenstein's druggy
puppets.
Conspiracy theorists can excite themselves with the superstition that some
secret of the Universe is being hushed up by the Establishment. Reactionaries
can complain that miniature computers are an elite extravagance, when most
of the world has never even made a phone call. And everybody can smile at
the spectacle of the panjandrum of science stumbling over the mole-hill of
professional credulity no bigger than a molecule(4).
Times, Sep. 28, 2002
107
А нализ текста
1.
N
1.2. Связь с широким контекстом
d
s 1. Что объединяет лиц, упомянутых в предложении (l)? Почему они
It характеризуются как а notabZe band о/ tricksters? Почему упомина-
3, ние в этом ряду человека по имени JejJrey Archer создает комиче-
Jf ский эффект?
е 2. Какие ассоциации вызывает фраза "ten million of the little demons
could dance оп
the head of а needle"?
Jf 3. К кому чаще всего относится имя Frankenstein в массовой культу-
е ре и в романе М. Шелли "Frankenstein, ог the Modern Prometheus"?
.5 Какой персонаж имеется в виду в данном случае?
n
II
1.3. ЧаСТНblе ЯЗblКОВblе ТРУДfiости
е
1. Как вы понимаете смысл заголовка статьи?
:f 2. Что означает словосочетание pyramid selZing?
S 3. Какое устойчивое словосочетание напоминает выражение hall о/
о
shame? Как передать эту игру слов в переводе? При подборе вари
'S
антов следует иметь в виду возможность замены исходного образа
d впереводе.
h 4. Обратите внимание на слова одного семантического поля /rauds,
У hoaxers, jorgers. В чем сходство и в чем различия значений этих
слов? Подбирая варианты перевода, проанализируйте упражнение
е
2.1. и предложите варианты передачи выделенных слов.
S 5. Что означает выражение to пате and shame? Какова особенность
;t
его употребления в данном контексте?
It 6. Обратите внимание на единство образной основы в предложениях
,f
(2) и (3). Как можно сохранить эту образую связь в перев~де?
7. Каков источник выражения "For this relief much thanks ? Сохра
2 няет ли оно в даннОМ случае ассоциативнуЮ связь с первоначаль
ным КОнтекстом или употребляется как фразеологизм? Прежде
108
2. Ynpa>KHeHIIUI
more beautiful) and describe the countryside more exactly. (New York,
Ju!. 18, 05)
6. The construction of harbours and sea works offers some of the most
unusual problems and challenges in civil engineering. (E.B)
7. While most of America wrestled with election issues like schools taxes
and health care last week, the good people of Newport, Main~, kept
their eyes focused - riveted, even - on a far more vital concern topless
mowing. Perhaps prompted by a spirit ofClintonian tolerance, Newport
citizens voted by a robust margin of775-283 against a proposed ordinance
to punish women for baring their breasts in public, The Associated
Press reports. The row started this summer when Desiree Davis began
mowing her lawn without a shirt. (M.T., Nov. 14,98)
8. In France the strike is not merely a cherished right, but also a hallowed
right. (T., Jan. 2, 99)
9. The most extravagant preparations for the street decorations were made,
and everything that was antique (and a lot of that was just old) was
trundled out and put on display to contribute to the great glory of the
Medici pope. (D. Madsen)
10. "We must teach you to speak, to read and to write." - "I know how to
talk already," I said, a little chagrined. "Everybody knows how to talk,
but how many truly know how to speak? Talking a physical ability,
speaking is art. You must learn to know what you want to say, and how
best to say it." (D. Madsen)
11. "Does the family still live here?" That is the most frequently asked
question at the ticket offices of stately homes open to the public. The
visitor is keen to know whether the house, whatever it may lack in
stateliness, is still a home, inhabited by the descendants of the people
who built it. (Sun. T., Jun. 17,01) J
12. Although kava-kava [soothing drink similar to tea made of a substance
taken from a Polynesian shrub] is regularly drunk by millions of people
all over the world, the officials can only come up with 70 "possible" or
"probable" cases of supposed adverse reaction associated with its use,
four of which are claimed to have been fatal (none in the UK). (D.T., 11
May, 03)
2.2. WeKcnVlpVl3Mbl
4. There is a tide in the affairs of men, and Vladimir Putin has taken it
at its flood. Within three months of September 11, the Russian president
has persuaded Nato to set up a new body for its dealings with Moscow
which will engage in joint consultation, joint decisions and joint action.
(D.T., Dec. 8, 01)
5. If there is a tide in the affairs of Westminster, Gordon Brown
[Chancellor ofthe Exchequer] would be forgiven today for believing it is
flowing his way. In the past months, he has eclipsed the Prime Minister
in the opinion polls for the first time. Now the latest reshuffle has seen
the promotion of several of his prominent allies, at the expense of the
dwindling band of Blair supporters. (D.M., May 30, 02)
6. The British Board of Film Classification (BBFC) has appointed
a counsellor to help the censors battle through the strain and tedium.
It should be a fascinating job for any therapist. After all, if anybody is
going to be depraved by too much screen sex and violence, it should be
the people who watch it all the time. And what are the remedies? "Old
Jones has got that lean and hungry look in his eye again, let's put him
on a month of Disneys." Or, in extremis: "Send for The Sound of Music."
(Sunday T., Aug. 4, 02)
7. A more lasting danger is that it will erode support for the political
process. The Democrats charge that the congressional hearings [on
President Clinton's fund-raising abuses] are cynical attempts to keep a
Republican hold on Congress during a popular Democratic presidency.
Many Americans will agree with that analysis, which implies an
electorate plague on both political houses. (E., Dec. 6, 97)
8. Some molecules have all the luck. DNA - the stuff that genes are
made of - attracts thousands of scientists, billions of research dollars
and endless ethical debate. And all DNA does is sit in a cell's nucleus,
waiting for other molecules to do its bidding. (E., Jun. 6, 98)
9. The most obvious [option] of course is to take advantage of one of
Russia's wonderful natural winter facilities - the snow - which makes
sledding and skiing a cheap and easy kiddies activity. If you have skates
you can hunt around your neighborhood courtyards for a small ice
rink before it thaws, and if you don't, then go to some place like Gorky
Park. Skates rental only costs 10 rubles - and the park is your oyster.
(Moscow Times, Mar. 13,98)
10. [Betty] Friedan founded the National Organization for Women in
1967. For a quarter century, she earned and got the applause of all of
us who believe in equal opportunity and equal treatment for women.
Now, at age 77, she risks losing it all by carelessly taking up the cause
of a 52-year-old man [Bill Clinton] who used and abused a 23-year-old
woman [M. Lewinsky] and then lied about it to the judge, the jury, hi S
family and the world. Politics, sex and age do indeed make strange
bedfellows. (USA T., Dec. 18, 98)
11. English literature A-level students at a leading independent school have
suffered the slings and arrows of outrageous fortune. After monthS
diligently studying Hamlet the 26 pupils from King Edward's School,
111
Bath, entered their Shakespeare paper and suffered the heartache and
the thousands natural shocks that flesh is heir to. Instead of questions
on the Prince of Denmark the paper was all about The Tempest. They
had been taught the wrong text. (D.T., Jun. 7, 01)
12. "Just like my great influence, Muhammad Ali, I will go down in
history. Like him, at the end of the day I transcend boxing." The words
of "Prince" Naseem Hamed, who lost his world featherweight title on
Saturday night, and did so as noisy as ever, telling the world that all great
boxers get beaten, and like a great boxer he will come back. Methinks
the lady doth protest too much. Naseem is good but not great, and for
some people this is the hardest thing in the world come to terms with.
Off he goes: and I am happy enough myself to say good night, sweet
prince. I only wish I could add that the rest is silence. (T., Apr. 9,01)
Time will not allow the stuffed dummy of impartiality to stand in the
way oftelling the truth as it sees it." (New York, May 3, 04)
10. Remember when we were a peaceful nation? A big, overgrown kid of
a country, too large for our youth, too gentle for our size - a boyish
grinning Gary Cooper of a country? Violence was other countries.
(R.D., Dec., 74)
11. No question about it, Jonathan Munby's riotous staging of 'The Venetian
Twins' at the Watermill is a wonderfully silly joy to behold. Goldoni's
spaghetti-tangle of a farce gets superheated to just the right degree of
bubbling mania by a 12-strong ensemble. (D.T., Jun. 2, 04)
12. Saturday [at the Reading Rock Festival] is quite extraordinary: the
line-up consists entirely of stars. Although their "slow numbers" are
rather like watching five hyperactive boys trying to push an elephant
of intention through a tiny letterbox of execution, when the beats go
over a hundred a minute, Asian Dub Foundation are a glorious thing.
(T., Sep. 4, 98)
113
By Jess Cartner-Morley
For a few years now, phones have been small enough to fit easily in a shirt
pocket. Funny, that(l). Because walk into most trendy bars and you'd never
guess it: at many tables, each occupant will have placed his - sometimes her,
but usually his(2) - mobile in front of him, next to his lager. Among all-male
groupS, each table looks uncannilY' similar: three men, three pints, three
phones. And there is more than practicality at work here(3). Even those
phones with vibrating alerts, which in a noisy bar can easily be felt in a pocket,
are proudly paraded(4). The purpose of a modern mobile is to be seen, as well
as heard(S).
The roots of mobile mania are technological; they have achieved their
present ubiquity by being phenomenally useful gadgets(6). But for such a tiny,
personal item they have a high visibility - on pub tables, with designer snap-
on covers, trilling intentionally irritating ringtones. In embracing them as a
fashion accessory, we have lifted mobiles above the strata of fax machines and
tumble dryers(7).
In the 1980s, the trainer became a key cultural accessory: the means
by which the owner pronounced his or herself to be au fait with the modern
world. Trainers embodied a new post-nine-to-five culture which embraced
elements as disparate as rave culture and gym culture(8). They achieved this
broad-brush appeal by being rooted in practicality, and therefore hard to
dismiss(9).
What a mobile phone says is that you are too indispensable to the big,
wide world to be allowed out of reach, but that you are "doing your own
thing."(lO) You are independent, yet in demand; busy, but not tied down(l1). If
the mobile has a predecessor in technology, it is the wristwatch, which spans
the same territory between fashion accessory and functional item. Having an
Outsize diving watch was the precursor of haVing the newest, tiniest phone;
the smart metallic phone cover has replaced the gold Rolex. Now that mobile
phones display the time, wristwatches have been usurped in more ways than
one(12).
As in all cultural phenomena, it's important to keep ahead of the
g.am e(13). This is where design comes in. As recently as seven or eight years ago,
SImply haVing a mobile phone marked you out as an early adopter; as they have
become more common, it has been increasingly important to have not just any
Phone, but the right one(14). And in response, mobiles have moved on in design
Illore in the past 10 years than landline telephones have in the past 30.
Whereas most cult fashion accessories are must-haves only to a
relatively small number of shopaholic women, and most cult techno
114
toys of interest only to a small band of men, the mobile has found a broad
catchment area. Builders, taxi drivers, schoolchildren and politicians alike
are suckers to the charms of the latest model; like trainers, mobiles have a
rare unisex appeal.
Still, a mobile's most attention-grabbing characteristic is not how it
looks, but how it sounds. The novelty ringtone, which began as a specialist
subject for internet whizz kids, took off with the success of the Eminern
"Stan" tune, and has become a premium-rate telephone line fixture, found in
all the tabloid back pages(15). The ringing phone, in all its melodic guises, is
now a soundtrack to bars, supermarkets and cinema foyers(16).
What the Finnish academic Timo Kopomaa called the "culture of
interruption" created by the mobile is resented far more by older generations.
Older age brackets are more likely to be censorious about "inappropriate"
phone use than teenagers. To the traditionalist, the mobile fosters rude
behaviour: it has eroded the art of making an arrangement and sticking
to it; and breaking off a conversation to answer a ringing phone is the
modern equivalent oflooking over people's shoulders at cocktail parties(17)·
However, even among the apparently uncouth, mobile-obsessed young,
there is an unspoken etiquette. Researchers have found that customers
are far less likely to put their phone on the table in an establishment with
tablecloths.
Guardian, Nov. 11, 2002
1. AHanlll3 TeKCTa
5. Что такое rave сиltиrе и gym сиltиrе? Почему эти вещи названы
disparate? Убедитесь, что логика этого противопоставления в ва
шем переводе не пропала.
1l. l.JTO TaKoe tumble dryer H KaK 3TO YCTPOMCTBO pa60TaeT? ECTh JIll npH-
'lHHhI ):J;JI~ nepe):J;a'lH: 3Toro nOH~TH~ B ):J;aHHOM KOHTeKCTe <PYHKUHO-
HaJIhHhIM aHaJIOrOM H KaKlle?
12. l.JTO B ):J;aHHOM KOHTeKCTe 03HaqaeT broad-brush? I1poBephTe 3HaqeHHe
3Toro CJIOBa B TOJIKOBOM aHrJIHMCKOM CJIOBape H npOaHaJIH3H:pYMTe
KOHTeKCThI ero ynoTpe6JIeHH~ . KaKa~ MeTaciwpa JIe)l(llT B OCHOBe 3 Toro
3Ha'leHH~?
13. BHH:MaTeJIhHO npOaHaJIll3HpYMTe CMhICJI npe):J;JIO)l(eH ll~ (9), cTapa~ch
y~CHllTh ce6e CMhICJI Ka)l():J;oro ero 3JIeMeHTa . YTOq HHTe B TOJIKOBOM
aHrJIHMcKOM CJIOBape 3HaqeHlle CJIOBa dismiss. I1pHMHTe B paC'leT TO,
'lTO Bhlpa)l(aeMOe 3TH M rJIarOJIOM ):J;eMCTBHe B ):J;aH H OM CJIY'lae MO)l(eT
OTHOCHThC~ He TOJIhKO K TeM , Y Koro 6hIJIH trainers.
14. KaKHM COqeTaHHeM ~BJI~eTC~ big, wide world: cB060)J,HhIM llJIll <pp a-
3eOJIOrllqeCKll cB~3a HHhIM? KaKHe nOCJIe)J,CTBll~ OT BeT Ha 3TOT Bonp oc
6Y)J,eT HMeTh ):J;JI~ BhI60pa BapHaHTa nepeBo)J,a ?
15. l.JTO 0 3HaqaeT H: KaK ynoTpe6JI~eTC~ Bhlpa)l(eHlle to do one's own thing?
Y6e):J;HTech , 'lTO npe)J,JIO)l(eHHhIM BaMll BapHaHT nepe Bo):J;a <PY H KUHO-
HaJIhHO cooTBeT c TByeT a HrJIH:MCKOMY BhIpa )l(eHHIO.
16. BhIpa3HTeJIeM K a KoM H ):J;eH ~BJI~eTc~ , no M HeHllIO a BTop a, HaJIHqlle
y qeJIOBeKa M06 H JIhHOrO TeJIe<poHa? 06b~CHllTe ce6e, n OqeMY a BTop
np"XO):J;HT K TaKOMY BhIBO):J;Y· I1pe)l():J;e qeM n p e):J;JIaraTh OKOH qaTeJIhHhIM
118
2. Ynpa>KHeHIIUI
"as muc.h a cause:' of the disaster as the craft's technical failings, said
the officIal report mto the destruction. (D.T., Aug. 27, 03)
9. Human beings have a hard time dealing not just with pain, but also
with long-term problems, especially ones that don't necessarily show
immedi~te effects. Whe~her it's planning for retirement or losing weight,
we find It too easy to dIsregard very clear science - and disregard our
long-term health - in order to satiate our immediate desires. There's no
excuse for the sort of half-fictions and outright lies that too often make
up the climate-change-denial machine, but it's human psychology _
as much as politics - that's preventing us from dealing with one of the
greatest threats the species faces. (Time, Qct. 04, 11)
10. The most famous wines are invariably excellent, but prices reflect cachet
and scarcity as much as quality. Buyers are often wealthy collectors
who have no intention of drinking them, or speculators who plan to sell
at a handsome profit five or ten years hence. (N.Y.T., Times Topics)
<;>
----
it more often than not squats like a large toad in the corner of yOUr
living space - too big, too black and too damn bulky to be anything
other than a complete eyesore. (lnd., Mar. 6, 99)
7. Paris: The state railway SNCF must pay damages of about £1,000 to two
anti-smoking groups because no-smoking signs at a Lyon station were
"too discreet" to keep smokers informed. (T., Sep. 24, 99)
8. World stock markets are falling, but some ofthose most skilled at playing
them become too rich to care. (D.T., Mar. 31, 01)
9. A primary school on the Isle of Portland, Dorset, decided earlier this
week to change its pupils' uniforms from red to blue and yellow. The
school had discovered, after conducting a research project, that red was
too aggressive a colour to have as a school uniform. (lnd., Jun. 7, 01)
10. A former bus driver who took more than 100 driving tests on behalf of
learners too hopeless to pass themselves was jailed for nine months
yesterday. (G., Jan. 17, 04)
11. Television, people now routinely say, is terrible. We don't like watching
stupid people doing stupid things, as in Big Brother and his oafish
cousins, and we don't like watching clever people doing stupid things, as
in most current documentary shows. Most mainstream British television,
most of the time, is now too awful even to consider watching, even if,
occasionally, one finds oneself seeing it. (Sunday T., Jun. 12, 05)
12. We live in an apathetic age in which people are too scared or too stupid
to have an opinion about anything, for fear of being "offensive." (T.,
Apr. 10,04)
13. She was gorgeous, with a caramel-colored mane and the face of a forties
pinup girl, almost too beautiful for anyone to pay attention to what
was coming out of her mouth. (New York, May 3,04)
14. As an avid listener and composer of electronic music, I find it regrettable
to see the genre commonly portrayed as either pretentiously aloof or too
closely associated with commercial music forms for it to merit any
intellectual consideration. (G., Oct. 13, 01)
15. When he ran Sharp'S [Sharp Corp.] television business in the 19805,
[Katsuhiko] Machida says the firm had trouble competing because it
didn't manufacture the most important TV component, the cathode-ray
tube. Forced to cobble together parts bought from competitors, Sharp
was essentially an assembler, cranking out televisions that were always
a little too expensive and too poorly engineered to attract many
customers. (Time, May 9, 05)
123
By Toby Harden
)
~
Remember those aimless student days? A week's work completed, there would
be six whole days to waste until the next caffeine-fuelled all-nighter known
as the Essay Crisis(!}. Afternoons would be spent drinking in a dank college
bar, followed by earnest conversation into the early hours. We would then
emerge, blinking in the sunlight at lunchtime, and do it all over again(2).
f For most of us in the Oxford of mid-1980s, life consisted of frequent
parties, much preoccupation with sex and the occasional demo against
Thatcher's education cutS(3).
Today's predicted anti-capitalist demonstrations would have been an
ideal excu se to trek to London for protest(4). The coolest thing a fellow student
achieved in my time was to be pictured on the Guardian front page being led
away by the police after a show of solidarity with striking miners(S).
Alas, this familiar portrait of student life could soon be a historical
phenomenon. According to David Brooks, who identified the Bourgeois
Bohemians - "bobos" - as America's new elite(6), Ivy League universities are
crammed with bright, earnest, respectful workaholics. And what happens in
the USA today is likely to cross the Atlantic tomorrow(7).
Brooks, who has just conducted a pop-cultural study of students at
Princeton, New Jersey, was shocked by what he found. In the latest edition of
Atlantic Monthly, he reports that the militant protesters, alienated cynics and
fraternity house party animals have been replaced by the "Organisation Kid."
OKs "create and join organisations with great enthusiasm,"(8) he says.
"They are responsible, safety-conscious and mature. They feel no compelling
need to rebel - not even a hint of one. They not only defer to authority; they
admire it."(9) Princeton lecturers even said they had trouble getting students to
call them by their first names(lO).
A typical OK's daily routine, Brooks discovered, could include rowing at
dawn, classes in the morning and afternoon, duty as a student adviser, tutoring
disadvantaged children, singing practice, a prayer session, gym training and a
few hours of study before bed(ll).
One OK who went to bed at 2am and rose at 7am explained that she could
afford so much rest because she had perfected a way of studying in her .sleep.
Before dropping off, she would recite a math problem, then dream about It and
find out it had been solved when she woke.
OKs are so busy they have to programme time fo~ c~atting to friends.
When Brooks sent them e-mails before going to bed at mIdlllght, he would get
up to find they had all replied - at l.lSam, 2.S9am and 3.~3a~. .".
"Sometimes we feel like we're just tools for processmg mformatlOn, saId
one student. "It wasn't rational to buck authority once you found out what the
penalties were,"(12) said another, explaining why he had never been to a protest.
124
And sex? Forget it. The OK just hasn't got the time. Discussions about
issues not on the curriculum are scheduled on Palm Pilots. Some OKs have
"friendship with privileges" (ie, with sex) but these relationships are nOt
likely to become serious until years later, when careers are safely on track.
The OK is about to hit Britain when the third series of The Sopranos
the acclaimed television drama about a New Jersey Italian-American Mafi~
family, is shown this year(13). Meadow Soprano, the mob boss's daughter, is
starting at Columbia and meets Noah, her first boyfriend.
Noah turns out to be the ultimate OK. When Meadow's angst-ridden
friend sits in Noah's room pouring out her problems to him, he flunks his
class paper(14). His response? He rings his lawyer father and gets a restraining
order slapped on her so she won't affect future grades.
But Meadows shows that the old student spirit is not yet dead. After
being dumped by Noah(lS), she becomes recklessly unOK, getting drunk,
popping an ecstasy pill, running off with a new boyfriend's car keys, writing
off his Mercedes and then sleeping with him.
True, that may not have been common behaviour during my student
days - but it was the kind of thing which we all aspired to.
Daily Telegraph, May 1, 2001
125
1. Анализ текста
отношение?
3. Какой текст по сути пересказывает автор в своей статье?
4. Как вы понимаете сущность социального типа organisation
kid? Найдите и внимательно про читайте статью Д. Брукса The
Organization Kid. Ответьте для себя на следующие вопросы: в ка
ких социальных условиях складывался этот тип? Каково отноше
ние этих молодых людей к работе, учебе, государству и трудовой
этике? Как они относятся к риску? Как они взаимодействуют друг
с другом? В дальнейшем при возникновении вопросов относитель
но смыслового содержания статьи не забывайте обращаться к тек
сту Д. Брукса .
5. Откуда , на ваш взгляд , произошло и чем объясняется название
organisation kid? Найдите сведения о происхождении и значении
понятия organisation тап.
6. Подумайте о том, как вы будете передавать центральный термин
статьи - organisation kid. Прежде чем определиться с окончатель
ным вариантом, назовите пять-шесть основных характеристик
этого типа людей (см. вопрос 4): в варианте перевода вам пред
стоит отразить наиболее существенные из них. Важно ли, что в
оригинале organisation kid дает аббревиатуру ОК? Если ваш вари
ант передачи organisation kid будет состоять из двух слов, стоит
ли стремиться к тому, чтобы они давали графически ту же аббре
виатуру? Приведите аргументы за и против такого решения. Если
вы выбрали вариант перевода, дающий ту же аббревиатуру, как вы
собираетесь ее использовать в тексте статьи? В любом случае про
верьте , звучит ли предложенный вами вариант перевода достаточ
но оригинально, чтобы претендовать на роль наименования вновь
открытого явления (в противном случае читателю будет неясно,
создает ли автор новый термин или просто использует привычное
слово (словосочетание)). Если вам сразу не удастся найти удачное
решение, подберите окончательный вариант передачи organisation
kid в процессе перевода статьи или по его окончании.
----
учился автор статьи . Что такое в этом контексте essay? ПровеРЬТе
по толковому словарю значение слова «эссе». Опишите для се бjj
хронологию типичной недели сверстников автора в студенчеСК Ие
годы . С чего начинался и чем заканчивался недельный цикл?
2. Прежде чем дать окончательный вариант перевода предложе_
ния (2), опишите для себя типичный распоря док дня сверстников
автора в студенческие годы . Убедитесь , что и з вашего перевода Чи
тателю понятно время, место и последовательность упоминаем ых
в предложении занятий.
3. О каких аспектах политики М. Тэтчер идет речь во фрагменте (3)?
4. О каком событии идет речь в предложении (4)? Обратите внимаН ие
на дату публикации статьи . Что в западной культуре связано с этой
датой?
5. Найдите основную информацию о Д. Бруксе. На какую его раб о
ту ссылается автор статьи (6)? Как вы понимаете смысл термин а
Bourgeois Boheтians? Чтобы оценить нюансы его значения , най
дите сведения о понятиях bourgeois, boheтian, «буржуа» и «б о
гема» в английском и русском языках соответственно. Уточните
историю их развития и характеристики социальных групп, к кот о
2. Ynpa>KHeHIIIJI
2.1.1. Peanuu-anmpononuMbl
hazily scanned the faces on the covers of the celebrity mags and realized
I didn't have a clue who most of them were. CVF., Aug., 04)
6. E~bryonic stem cells are tho~ght to be the ~eligs of human biology _
miraculously capable of renewmg themselves mdefinitely and taking the
traits of any other cell in the body. (New York, Jan., 3, 05)
2.1.2. PeaJluU-mOnoHuMbl
1. Never trust a fat man in a thin country, says an ancient Central Asian
proverb of modern relevance. It was hard not to recall the proverb this
week, after the publication of photographs of Saddam Hussein's Sijood
palace. Neither the White House nor 10 Downing Street nor even the
Elysee Palace compares in ostentation to Sijood. (LH.T., Dec. 7~8, 02)
2. [Barry] Goldwater wrote that he had been "better equipped,
psychologically" for military life than for politics. "If I had my life to
live over again, I'd go to West Point," he said in his autobiography.
(New York Review of Books, May 17,01)
3. One by one, icons of the French way of life are under attack. The
government is to ban smoking in public places, threatening an end to
the smoke-filled cafe beloved of students. Speed cameras on motorways
are bringing to a halt the annual August carnage as families rush to the
beach. Now it looks as if "Liberation," a newspaper founded by Jean-
Paul Sartre that is the bible of the left-bank intelligentsia, could be
heading into history. What is happening to France? (E., Oct. 21, 06)
4. Dr Carey grew up in Dagenham and is proud of the fact that he can call
himself a true Cockney, born within earshot of Bow Bells. (lnd., Mar. 6,
97)
5. If the DTI [Department of Trade and Industry] sword were to fall on
every businessman who had been economical with truth about his
assets, the City would shrink to Square Inch. (T., Feb. 13,99)
6. Alabama, the steely buckle on America's Bible belt, made it a law this
week that every child must start school with a minute's silence. It is
a way of resuming morning prayers 35 years after the Supreme Court
banned them. (D.T., May 2, 98)
1. The Bush team grasped that key swing groups, such as suburban "soccer
moms" - for whom Ms Hughes [George Bush's communication director]
has a particular good feel - disliked the harsh tone of the Gingrich
Republicans during the Clinton impeachment hearings. "Talk sweet,
and you can make then do almost anything," was the quiet message to
disgruntled Right-wingers. ~D.T., Dec. 8, 01) .
2. Living in the United States m the nineteen-thirties, or fifties, one would
have to be Amish not to know about [stripteaser] Gypsy Rose Lee. (N.Y.,
Feb. 28, 05)
130
3. Ian Pierpoint, of specialist researchers Vegas, who carried out the research
for the RBI [Research Business International], said: "11 September was a
JFK moment for Britons. The question ' Where were you when ...?' will
be asked for many years because the attacks made a carefree generation
wake up to the fact that life can suddenly end." (Obs., Dec. 9, 01)
4. As we show on the Guardian's fashion pages today, shorts are a serious
mistake. They may be all right for Andre Agassi on the Centre Court.
But for the most men there is one simple rule on wearing shorts: Don't.
Why is it that men seem to have this incurable urge to get out of trousers
on hearing the first cuckoo? (G., May 27, 98)
5. Britain's high child custody rate demonstrates three kinds offailure: two
attributable to the public sector and one for which we must all take the
blame. First, the public sector gives disproportionate attention to policing
children, rather than to improving childhood. Second, the system
rewards "charge of the Light Brigade" initiatives. Media attention and
political rewards come from doing the glorious but ineffective, rather
than the dull but long term. (G. , Sep. 25, 08)
6. Flash mobs are Python-esque street theatre events organised by email.
Big crowds of strangers suddenly materialise at a predetermined
location, act out a series of actions and then melt away, leaving
bystanders bewildered and amused . (G., Aug. 7, 03)
7. Globalised free trade is eating itself. It was billed as a way of spreading
wealth throughout the world, by out-sourcingjobs, so that back home we
could benefit from cheap goods while simultaneously providing money
to the world's poorest. Inevitably, however, those who would have been
doing those jobs in developed countries don't even have the wherewithal
to consume the cheap stuff. D'oh! (G., Aug. 10, 11)
conscious food and two types of coffee that will be marketed for a
limited time. (N.YT. , Mar. 11 , 11)
5. The airline [Ryanair], which says it has picked up business as cost-
conscious European consumers move to lower-cost airlines, expects
passenger numbers to grow to 80 million from 76 million (G., Jan. 17, 12).
6. Thanks to the employees, the factory 's energy consumption is kept to a
minimum; staff will only turn lighting and heating on when and where it
is really necessary and as a result, it is hardly used in the summer months.
Ecover also stimulates energy-conscious behaviour outside the factory
walls; employees are encouraged to travel to work regularly by bicycle or
car share and are remunerated for their efforts. (g.co.uk, Jan. 14, 12)
7. The taste among mainland Chinese consumers for luxury brands is
nothing new. Louis Vuitton first set up shop in Beijing in 1992, and now
has almost 40 outlets inside the country; within a few years Burberry
will have 100. More notable is the current effort being expended by UK
stores to target high-spending Chinese tourists who will - they hope -
plug the gap left by austerity-conscious Britons. (g.co.uk, Dec. 27, 11)
8. Brand-conscious Brazilians love to use their money - cash, above all -
ranking first per capita in spending among the top 10 groups of foreign
visitors to the United States, a list that includes the French, British and
Germans. (N.Y.T., Dec. 27, 11)
9. This year also showed, however, that even if people know enough
to fores ee and prepare for climate-related hazards, they can still be
taken unawares by geophysical forces. Japan is the most earthquake-
conscious society on the planet, its engineers are the most sophisticated.
Tsunami - all too often generated by seismic shock - is a Japanese word.
And yet the magnitude 9 Tohoku earthquake that hit Japan in March
took both a nation and its scientists by surprise: the violence was 100
times greater than anything anyone had expected. (g.co.uk, Dec. 2 6, 11)
10. These are body-conscious times, but compared to women, men are still
the timid sex when it comes to intimate appareL Most men don't even buy
their own briefs, their wives and mothers do it for them. (N.Y.T., Jan. 13, 99)
ypOK18
By Michael J McCarthy
past the security guards, tucked away on the fourth floor of the Britannica
Centre in Chicago, a corporate think tank is busy whittling down a stack of
scholarly riddles(1).
Did Martin Luther really nail his 95 Theses to the door of a German
church?(2) Was Houdini born in Wisconsin, as he long claimed, or in
Budapest? Did Emperor Caligula actually make his horse a Roman consul?(3)
Is Pluto a major planet or, as astronomers are starting to say, more of a moon
or asteroid?(4)
A Fixtu re
Those are some of the 2,000 queries received each year at the complaint
department of the venerable Encyclopaedia Britannica. A fixture in the
homes of generations of Americans and Europeans, the 32-volume library has
for m any people become simply a nostalgia thing - a reminder of homework
all-nighters or pushy door-to-door salesmen(S).
But the 231-year-old Encyclopaedia Britannica, which had been on
the verge of obliteration by the Internet, leaped onto the Web in 1994 and
remains one of the few online reference works that command a fee - about
$50 an nually. More than 70% of four-year college students in the U.S. have
access to Britannica online, with their schools forking over about 45 cents per
head (at discounted rates)(6).
To survive on what often seems like the misinformation
Superhighway(7), privately held Britannica must offer a reliable, authoritative
archive. "If you have a computer and can fog a mirror, you can post anything
on the Internet," says Lars Mahinske, a senior researcher for Britannica. "We
try to be an oasis from the anarchy out there."(8)
And the weighty job of keeping the 44-million-word Encyclopaedia
Britannica updated and factual falls to a panel of 7,000 professors and
egghead contributors world-wide(9) along with a handful of bookworm
sleuths in the complaint department. Britannica has just begun a massive,
three-year overhaul of its entire database. When it is completed, editors
anticipate about half the articles - nearly 22 million words - will have been
tWeaked, simplified, overhauled or tossed(lO).
Some of the revisions will result from the mountain of quibbles sent in
by professors, assorted busybodies and nuts(11). Many of those don't pan
out. One example is a 1997 obscenity-filled rant from a Texas ~an accusi~g
~ritannica of bias against the Ostrogoths, a medieval populatIOn that dIS-
banded in the Dark Ages(12).
134 Ypo"l1
----
Melting Myths
1. Анализ текста
ся его ремой?
16. Проверьте в английском толковом словаре значения слова bonus.
Какие русские варианты, исключая слово «бонус», вы могли бы
предложить для их различных контекстуальных реализаций?
17. Как вы понимаете сочетание honest тistakes? С какими други ми
ошибками они сопоставляются (почему сказано even)?
18. Выясните значение сочетания (о have а jieZd day. Учитывая кон
текст статьи и ваши фоновые знания, ответьте на вопрос, почему в
данном случае newspapers had а jieZd day.
19. Как вы понимаете каламбур (19)? Каково дословное и подразуме
ваемое значение з аголовка? Учтите, что, если вы постараете с ь
передать этот каламбур в переводе, он должен звучать понятно и
естествен но , в противном случае комический эффект будет утеря н.
Если вы реши л и отказаться в переводе от каламбура, посмотрите,
насколько кон цовка статьи будет соотв етствует смыслу послед не
го абзаца (fiood о/ bad publicity, had а jieZd day и т. д.). В случае
необходимо сти попробуйте предложить вариант заголовка, произ
водящий сходный коммуникативный э ффект, но построенный на
основе других слов (понятий).
2. Упражнения
1. ТЬе Russian есопоmу is а sad, shrunken thing, and it will make litt!e
difference to British lives whether the current crisis shrinks it stil !
further. (D.т. , Aug. 27, 98)
139
not wear certain clothes and why, and has stuck to it ever since. Be
is generally OK with other people wearing buttons but will sometimes
remark that he doesn't like an adult "because they were wearing buttons."
(G., Jun . 20, 09)
13. This week it has emerged that Robbie Williams, among various
dependencies that have prompted him to go into rehab again, has a thing
about double espressos. He supposedly downs 36 a day. (G., Feb. 15, 07)
5. At around. five o'clock one morning last week I was jolted awake by
what felt lIke someone blastlllg a tape recorder loudly into my ear. (Ind.,
Sep. 28, 95)
1. "Sixty per cent of the population use libraries. What we want is more
books and longer opening hours. What we get are cuts in book funding
and staffing." (Ind., Oct. 18, 95)
2. As an atheist I do not believe in marriage for any religious reason. What
marriage does is make it harder to walk away. I take my pledge to my
wife seriously and I am happy that the world knows this. (T., May 28, 02)
3. If there's any area where the United States should have an advantage
fighting terrorism, it's the Internet - yet Islamic extremists sometimes
use it to recruit and train terrorists and to communicate with each other
in sophisticated ways. What is clear is that Islamic extremists are not
the troglodytes Americans think they are. (N.Y.T., Jan. 10,06)
4. Einstein once tried to warn off biographers by saying that what is
essential in the life of a scientist is "what he thinks and how he thinks,
and not what he does or suffers." (G. Sep. 21, 02)
5. Cape Town is a popular venue for visiting film-makers because of
its sandy beaches, blue sea, jagged mountains, nearby desert and
vineyards, and streets that can double as London or San Francisco.
But what the [film] industry needs is more home-grown achievement.
It is rare for a local firm to earn big money or critical acclaim, let alone
both. (E., Mar. 6, 04)
7. Science has yet to identify whether the brains of the Twitter generation
are any different from the rest of ours, but today's culture of one-click
shopping and instant messaging doesn't merely satisfy our desire for
instant gratification, it encourages it. (Nsw., Nov. 7, 11)
8. Two standardized forms of Breton [language] were developed in the mid-
20th century to encourage the literary development of the language;
but the French government encourages the use of French rather than
Breton, and the number of Breton speakers is declining. (E.B.)
9. The pirates' main trade was in people, taken for ransom or slavery.
Women might avoid domestic slavery by being taken as wives by wealthy
Muslims or Christians, or allocated to harems where their greatest
hardships were probably boredom and over-eating (concubines were fed
bread soaked in syrup to encourage rotundity). (D.T., Jan. 7, 02)
10. This presumed connection between suicide terrorism and Islamic
fundamentalism is wrongheaded, and it may be encouraging domestic
and foreign policies that are likely to worsen America's situation. (I.H.T.,
Sep. 23, 03)
11. "Religion is seen as out of step with Britain's liberal culture," the report
says. "More than half of those questioned said it encouraged intolerance
and fanaticism." (Obs., Dec. 9, 01)
12. While some [educators] say video games can encourage collaboration
and build problem-solving skills, others argue that games are a distraction
with little learning value. (U.S.N. & W.R., Nov. 11, 11)
13. Children going into smaller classes for the new school term will gain
financially for the rest of their lives, says a study by a leading economic
think tank. Class size - measured as the ratio of pupils to teachers - has
a significant effect on future earnings at work, and the bigger the class
a child is in the less they will be paid. It seems that smaller classes help
children enjoy lessons more and encourage them to stay on at school.
(Obs. , Sep. 1, 02)
14. The House yesterday cast a symbolic vote to reaffirm "In God We Trust"
as the US motto and encourage its placement in all public buildings and
public schools. (N.YP. , Nov. 2, 11)
15. "You know that we take employee satisfaction very seriously as a
company - creating a sense of community and pride within our hotels
is a top priority. The Renaissance [hotel in] Providence actually has a
number of employee programs in place that encourage health, welIness
and employee satisfaction." (USA T., Oct. 19, 11)
16. The complex choice boils down to two main options. E.ither Obama
approves the construction of the pipeline- an e.conomlc boon and
substantial move toward energy security and stabilIty. Or he could call
off the project to appease the demands of environmentalists who are
incensed that the U.S. would encourage even more large-scale fossil-
fuel production and the spewing of more greenhouse gases into the
atmosphere. (Nsw, Nov. 7, 11) .
17. Hitler posed to the German people the Jewish QuestlOn (JudenJrage) :
What was to be done to make Germany "Jew-free" (Judenrein)? The
144
----------------------------------------------------------~
---
initial "answer" was jnternal exile, the expuision ofJews from rural
Germany, from villages and small towns, and their concentration in the
larger cities. The next "answer" was voluntary emigration abroad, which
was encouraged (but not required) by the government. (A. Axelrod)
18. Years of experience tell me that reports of violence in the streets
especially graphic reports on radio and television, tend to encourag~
more violence soon afterwards. One has followed the other too often
for there to be no connection. The important word in my statement is
"encourage." It does not mean that news reports "cause" the subsequent
violence. Other important factors need to be present. (G., Apr. 13, 98)
8. Britons visiting France should take care oftheir credit cards. The country
leads the world in card theft, and Paris is the worst city, according to
figures from British company Card Protection Plan. (T. , Jun. 10, 94)
9. Ending perhaps the worst political crisis to face the Republican Party
since George W. Bush took office, Senator Trent Lott, beleaguered by
charges of racism, renounced his position Friday as majority leader of
the incoming Senate. (LH.T., Dec. 21- 22, 02)
10. The chief of the Chernobyl nuclear power station, site of the world's
worst nuclear accident, said Thursday that he would restart one of the
Ukrainian plant's reactors next month. (LH.T., Apr. 24, 98)
11. GERMANY: The government said yesterday it wanted to set up a
blacklist of violent computer games, giving it the power to ban them
from distribution. It is proposing the blacklist in response to the last
month's killing of 16 people at a school in Erfurt by a former student, the
country's worst post-war massacre. (lnd., May 9, 02)
12. During a single, terrible night in 1953, storm winds and a spring tide
combined to produce the worst flooding in Holland's modern history.
(Nsw., Sep. 15, 84)
146
YpoK19
By James K. Glassman
1. AHanlll3 TeKCTa
двойственность.
4. Проанализируйте вводную части статьи (первые пять абзацев). II O
какому образцу она построена? На какой жанр намекает выра)!(е _
ние open-and-shut case?
5. Какое отношение к данной статье имеет эксперимент Зонера? BbI_
стройте для себя хронологическую последовательность собы тий,
упоминаемых в статье, и разберитесь, как журналист собирал ма
териал для написания статьи.
и почему?
3. В каком смысле можно понимать глагол to Ьаn применительно к
упоминаемому в статье веществу? Проанализируйте различные
возможности передать этот глагол вхданном контексте (в несколь
ких местах текста) по-русски. Учтите комический эффект, который
могут повлечь за собой некоторые варианты. Полезен или вреден
комический эффект в данном контексте?
4. Проанализируйте значение enterprising в толковом английском
словаре. Прежде чем выбирать вариант передачи этого слова, по
думайте, за какие качества/действия автор статьи характеризует
мальчика этим прилагательным.
го текста.
11. Работая над передачей фрагмента (6), сначала уясните, что под
разумевается под public роису. Ознакомьтесь с соответствующей
статьей в МНС и при необходимости подробнее изучите сайт этой
организации. Затем подумайте, в чем смысл метафорического вы
ражения drive over а clifJ в этом контексте. В чем могло бы заклю
чаться подобное действие, проделанное с public policy? Найдите в
переводимой статье указания на примеры случаев, которые ПОД
ходят под это описание. Только после этого определитесь с оконча
тельным переводом фразы (6).
12. Что такое urban myth/legend? Какие истории относятся к этой ка
тегории? Должно ли действие urban myth обязательно разворачи
ваться в городе? Подберите вариант для передачи этого сочетаниЯ,
исходя из собранных вами сведений, а также из контекста.
13. Как вы понимаете выражение (оо pat, (оо neat? Почему David
Мипау сначала не поверил в историю Зонера? Какие русские вЫ
ражения были бы уместны для указания на причину подобного
подозрения?
14. Проверьте в словаре значение слова science. В чем разница межДУ
ним и словом «наука» (ознакомьтесь с соответствующими статьЯ
ми в МНС)? Кто, по мысли автора статьи, в первую очередь ста
новится жертвой того, что он называет Zohnerism (7)? В чем н адо
Плохо разбираться, чтобы легко попадать на УДОчку подобнЫ Х
вещей?
15. Как произносится название компании Dow Corning? Заодно вспом
ните, как в английсКОМ ЯЗЫке звучит название биржевого индекса
DowJones.
151
16. Что такое silicone и чем это вещество отличается от silicon? Какой
вариант передачи Silicon ValZey корректнее: «Силиконовая долина»
или «Кремниевая долина»?
17. Проверьте в словарях русского языка написание слова, которым вы
собираетесь передать implant. Примите во внимание, что в совре
менной бытовой речи, рекламе и языке СМИ можно встретить как
минимум два некорректных варианта написания этого слова.
2. Упражнения
3. The magazine [New Statesman] is famous for its aggressive and often
satirical analysis of the British and world political scenes. (E.B.)
4. The princess's [Princess Diana's] death provided a dramatic example of
the need to withdraw advertising in response to a tragedy. (FT., Sep. 15,97)
5. Scarborough is a fine resort, with a dramatic setting, fresh sea food and
bracing air. (T., Dec. 14, 95)
6. Open season on the tax code has officially begun, with leaders of both
parties proposing dramatic - and dramatically different - changes in
the way Americans would pay taxes. (LH.T., Jan. 22, 98)
7. Economic growth had little impact on social and cultural behavior in
Kenya, but the modern medicine was cutting back the death rate rather
dramatically, especially among babies and young children. (Nsw.,
Sep. 14,84)
8. A national study is to be undertaken to find whether video games can
trigger epilepsy in children, doctors announced yesterday. Anecdotal
reports of seizures in some children have been strongly denied by game
manufacturers. (G., May 18, 93)
9. Is it all going wrong? In most respects, South Africa is set on a steady
course that gives no immediate cause for concern. But there is a reason
for the question. The commonest anecdote from South Africa these days
is no longer about the good humour and harmony that have characterised
the transition from white to majority rule, but about robbery, car jacking
and violent crime. (E., Sep. 27, 97)
10. "He was born into a world without photographs," the National Portrait
Gallery's Mary Panzer says of Matthew Brady, the complicated 19th-
century artist/entrepreneur who helped give the fledgling craft of
photography a vision based, schizophrenically, on both fancy and fact.
(LH.T., Oct. 13, 97)
11. [Jean-Luc Godard's "A1phaville" is] beautifully poised between
absurdity and brilliance, as you might expect from a genius trying
schizophrenically to accommodate a loathing of Western society with
a love ofB-movies, cops and gangsters. (T., Nov. 4, 95)
12. While bin Laden had not admitted responsibility for the September 11
bombings, his extravagant praise for the perpetrators leaves little doubt
of his complicity. (D.T., Oct. 11,01)
13. Mr Kent has a company called the Life Extension Foundation, which
sells health products and supports research intended to help people live
extravagantly long lives and maybe not die at all. (N.Y., Jan. 19, 04)
14. Given the £700,000 investment and the payback time of these things,
it will probably be 2020 before the Royal Ballet has its next chance
to beget a production of "The Sleeping Beauty" that is worth of the
magic and majesty of the most ambitious ballet ever created. (D.T.,
Mar. 1,04)
15. Our so-called world-class universities are pathetically underfunded.
Their academic staff are shOckingly underpaid. (D.M., Jan. 20, 04)
16. ~mmigration officers became the latest group of civil servants to take
mdustria1 action yesterday. An overtime ban by 3,500 members of the
153
and black slacks looked on anxiously as guests filed in, about five or six
tables in all. Our first course was appropriately, perfectly absurd and
out of context here in southern Sri Lanka: a hot, watery, tasteless bowl
of spinach soup served with a basket of dinner rolls and tray of butter
cubes on ice. (USA T., Jan. 20, 12)
5. After the euphoria that came with the approval of the merger, AOL and
Time Warner have come back to earth with a bang. In line with promised
cost savings of £680m, the internet and TV behemoth has found itself in
the uncomfortable position of having to cut about 2,400 jobs - although
put in context, this figure is only 3% of the newly merged AOL Time
Warner. (G., Jan. 24, 01)
6. "We pretty much begin with the discovery of fire, and go from there,"
[Nathan] Myhrvold explains as he cracks the spine of the first volume
[of his book] "History and Background." The opening treatise takes the
reader from Apicius to Escoffier to nouvelle cuisine and "The Seeds of
Modernism," finishing with a 30-year timeline placing key techniques
and innovators in context. (A., Feb. 10, 11)
7. "We wanted to show young art in context," said Irena Satkeova, manager
of [the] Artbanka [Museum of Young Art]. "It brings value and you can
see the quality of young art is really high." (N.Y.T., Jan. 3, 12)
8. The urgency of slowing down - to find the time and space to think - is
nothing new, of course, and wiser souls have always reminded us that
the more attention we pay to the moment, the less time and energy we
have to place it in some larger context. "Distraction is the only thing
that consoles us for our miseries," the French philosopher Blaise Pascal
wrote in the l7th century, "and yet it is itself the greatest of our miseries."
(N.Y.T., Dec. 29, 11)
9. Gingrich also referred in the 2005 article to the threat of a nuclear Iran, but
without urging any immediate American or Israeli action. While there's
no doubt this is agraver concern than it was six years ago, Gingrich said
then that Iran was "believed by many countries to be secretly developing
nuclear weapons." He put this in the broader context of North Korea
and Pakistan already having nukes, and Gingrich calling them and a
chemical-weapon-armed Syria "hostile to Israel's existence." (Nsw, Jan.
18, 12)
10. "We've been working with elders, museum collections, we've been
documenting our language, we've been documenting pretty much
everything that has been lost," [Sven] Haakanso n [executive director
of the Alutiiq Museum] told us in the video interview. "What we've
been doing is trying to take knowledge that was taken out, and put it
into a living context back into Our community." (N.G., Aug. 1, 11)
156
YpoK20
By Ruth Marcus
Did PowerPoint make the space shuttle crash? Could it doom another
mission? Preposterous as this may sound, the ubiquitous Microsoft
"presentation software" has twice been singled out for special criticism by
task forces reviewing the space shuttle disaster.
Perhaps I've sat through too many PowerPoint presentations lately, but
I think the trouble with these critics is that they don't go far enough(l): The
software may be as much of a mind-numbing menace to those of us who
intend to remain earthbound as it is to astronauts.
PowerPoint's failings have been outlined most vividly by Yale political
scientist Edward Tufte, a specialist in the visual display of information.
In a 2003 Wired magazine article headlined "PowerPoint Is Evil" and a
less dramatically titled pamphlet, "The Cognitive Style of PowerPoint,"
Tufte argued that the program encourages "faux-analytical" thinking
that favors the slickly produced "sales pitch" over the sober exchange of
information(2).
Exhibit A in Tufte's analysis is a PowerPoint slide presented to NASA
senior managers in January 2003, while the space shuttle Columbia was in
the air and the agency was weighing the risk posed by tile damage on the
shuttle wings(3). Key information was so buried and condensed in the rigid
PowerPoint format as to be useless(4).
"It is easy to understand how a senior manager might read this
PowerPoint slide and not realize that it addresses a life-threatening situation,"
the Columbia Accident Investigation Board concluded, citing Tufte's work.
The board devoted a full page of its 2003 report to the issue, criticizing a space
agency culture in which, it said, "the endemic use of PowerPoint" substituted
for rigorous technical analysis.
But NASA - like the rest of corporate and bureaucratic America -
seems powerless to resist PowerPoint. Just this month a minority report by
the latest shuttle safety task force echoed the earlier concerns: Often, the
group said, when it asked for data it ended up with PowerPoints - without
supporting documentation.
These critiques are, pardon the phrase, on point, but I suspect that the
insidious influence of powerPoint goes beyond the way it frustrates scientific
analysis. The deeper problem with the PowerPointing of America - the
PowerPointing of the planet, actually - is that the program tends to flatten
the most complex, subtle, even beautiful, ideas into tedious, bullet-pointed
bureaucratese(S).
I experienced a particularly dreary example of this under a starry
Hawaiian sky this year, listening to a talk on astronomy. It Was the perfect
157
J1loment for magical images of distant stars and newly discovered planets. Yet,
instead of using technology to transport, the lecturer plodded point-by-point
through cookie-cutter slides.
The soul-sapping essence of PowerPoint was captured perfectly in a
spoof of the Gettysburg Address by computer whiz Peter Norvig of Google(6).
It featured Abe Lincoln fumbling with his computer ("Just a second while I
get this connection to work. Do I press this button here? Function-F7?") and
collapsing his speech into six slides, complete with a bar chart depicting four
score and seven years(7).
,. Анализ текста
рошо известно, о каком событии идет речь? Чем это подтвержда ет
ся? Подумайте о возможной прагматической адаптации при пер е
воде в связи с разницей в фоновых знаниях читателей оригина ла
и перевода.
-------
перевод а предложения , про анал изируйте упражнение 2.2. и пр ед_
ложите варианты п ередачи выделенных конст рукций .
8. В каком значении в данном контексте употреблено слово cuZture?
Подбирая вариант его передачи, примит е в расчет то, чт о речь и де т
об организ ации.
9. Как вы понимаете значение сочетания corporate and bureaUCratic
Aтerica? Указывает ли оно на характеристику страны или на ОПре _
деленную ее часть? Проверьте в толковом английском словаре зна_
чения слов corporate и bureaucratic. Сопоставьте их значения со
значением сходных по звучанию и происхождению русских с лов .
2. Упражнения
TeKCT 1
1he national penchant for watching television every evening before going to
sleep, playing video games late into the night or checking emails and text
messages before turning off the lights could be interfering with the nation's
sleep habits.
"Unfortunately, cell phones and computers, which make our lives more
productive and enjoyable, may be abused to the point that they contribute to
getting less sleep at night leaving millions of Americans functioning poorly
the next day," Russell RosenbePg, the vice chairman of the Washington DC-
based National Sleep Foundation (NSF), said in a statement.
Charles Czeisler, of Harvard Medical School and Brigham and Women's
Hospital in Boston, said exposure to artificial light before going to bed can
increase alertness and suppress the release of melatonin, a sleep-promoting
hormone.
"Technology has invaded the bedroom," Czeisler explained in an
interview. "Invasion of such alerting technologies into the bedroom may
contribute to the high proportion of respondents who reported they routinely
get less sleep than they need."
Baby boomers, or people aged 46-64 years old, were the biggest offenders
of watching television every night before going to sleep, while more than a
third of 13-18 year-olds and 28 percent of young adults 19-29 year olds played
video games before bedtime.
Sixty one percent also said they used their computer or laptop at least a
few nights each week.
And a propensity to stay in touch means that even people who have
managed to fall asleep, are being woken up by cellphones, texts and emails
during the night.
Sleep experts recommend that teenagers get 9 hours and 15 minutes of
sleep a night but adolescents in the study were only averaging 7 hours and 26
minutes on weeknights.
Reuters, Mar. 7, 2011
TeKCTbl A JIlI CaMOCTOllTenbHOH nOArO TOBI\i1
168
---
TeKCT 2
Mr Morin, who heads the centrist Nouveau Centre party, is a rank outsider
for April's presidential elections, polling less than one per cent, is 50 years old.
In a campaign speech over the weekend in Nice, southern France, he
made the audacious claim.
"You, some of you, with white hair, you saw nearby the landings in
Provence ... I, who saw the Allied landings in Normandy, we have lived
through things much more difficult that what we have to go through today,"
he claimed.
His comments were immediately seized upon by the internet community.
"For a man born in 1961 to take part in the Allied landings of 1944 is a
great achievement," wrote Voici.fr.
His Wikipedia profile was instantly updated to describe him as a
"pioneer of time travel" following his curious D -Day claim.
Internet jesters quickly homed in on the nickname of Morin McFly, after
Marty McFly, the hero of the 1980s time travelling film Back to the Future
starring Michael TFox.
It spawned a raft of internet parodies. "I was there at the Big Bang, it was
overrated," wrote one.
"I was in Rouen when Toan of Arc was burned," claimed a second.
"You should have seen the Trojans' face when the Greeks came out of
that horse," said a third.
Faced with the deluge of ridicule, Mr Morin stood by his remark today,
saying it wasn't a mistake but a semantic "shortcut."
"It wasn't a blunder at all but simply a shortcut to something deeply
anchored in the eye of every Norman. It's our DNA, our genetic code," he told
RMC radio.
"I was brought up with the white crosses of Canadian and American
soldiers in the (war) cemeteries, of these children who died for our freedom
and thus it's a part of our common history, that's all," he said.
Taking the jokes at his expense on the chin, he wrote on Twitter: "Well
done for your humour! 1 always said the French were full of creative talent! "
Mr Morin has little to laugh about from a political perspective, however,
as two key party allies deserted him on Wednesday to come out in support of
Nicolas Sarkozy, the incumbent conservative.
Mr Morin dismissed calls for him to throw in the towel.
"I intend to go all the way," he said, predicting he would "not stay on one
per cent."
Daily Telegraph, Jan. 25, 20 /2
169
Te KCT 3
By Nicholas Bakalar
When a 12-year-old's mother asks him "How many times do I have to tell you
to stop?" he will understand that the answer, if any is required, had better not
include a number. 0
TeKCT4
Books are little hand-held parallel universes. Someone reading a book is likely
to be living a far more exciting life on the page than in reality. One of the
things you don't find characters in books doing is sitting down and reading a
book for a couple of hours. Especially in thrillers. Research has shown that any
book over an inch thicK is read 15 times less than one less than an inch thick.
Readers have an instinctive cut-off point where they simply don't believe that
any story could be that long, or any character that interesting.
Hardback buyers are superior to paperback buyers in every way,
especially in the muscles required to keep half a hundredweight of paper aloft.
Never read a large hardback in the bath if your feet don't rest comfortably on
the far end. Otherwise, by the end of chapter two, you'll be underwater.
Not all books are bought new. Antique books are bought by people who
collect rather than read, while secondhand books are bought by people who
read rather than collect. A used paperback will often have notes scribbled in
the margins. This is done by the same people who talk to themselves loudly
in public. Reading their old books is like being trapped in a parallel universe
with a madman.
Apparently, there is a skill that people pay to acquire called speed
reading. This makes as much sense as taking a course in speed love-making.
When you're reading at normal speed, it's nice to pause at the end of a
chapter. The maximum number of pages people will read to get to the end
of a chapter is five. Which is why weaker authors have a new chapter every
four pages to encourage you to keep moving. Important, serious authors
sometimes forget to have chapters altogether, and you then have to mark
your place in the book. If you've had the same book marked for the past 30
years, you're probably one of the dullest people in history. That, or you're just
a titanically slow reader.
Folding the top corner of the page over is like marking your territory by
peeing on it. You know where you've been, but no one else will ever want to go
there. Occasionally, you'll find a book in which the pages have been marked
by the blood of a husband who doesn't want to read in bed and insists on
putting out the light so he can go to sleep. This is a bit harsh, because dreams
are just badly edited fiction for speed readers.
Guardian, Apr. 5, 2003
172 TeKCThl .nil}! CaMOCTOllTeilbHOH nO.nrOTOBKI1
TeKCT 5
TeKCT6
LEVIATHAN'S SPYGLASS
THE TRADITIONAL CENSUS IS DYING, AND A GOOD THING TOO
God is, according to the Bible, in two minds about censuses. The Book of
Numbers is so named because of God's command to Moses that he should
count the Israelites in preparation for war. Years later when King David does
the same thing, the Lord wastes no time in smiting him for his trouble.
Perhaps God's ambivalence springs from uncertainty about whose side
He is on. Historically, rulers liked censuses, because they enable them to
conscript and tax their people. Citizens disliked them for the same reasons.
But, as governments became less malevolent, an exercise designed to extract
value from the populace became one whose purpose was to improve the
quality of administration.
Now this centuries-old tradition is slowly coming to an end. If statisticians
in Britain get their way, for instance, the census planned for next year could
be the country's last. Instead, they are considering gathering information
from the vast, centralised databases held by government, such as tax records,
benefit databases, electoral lists and school rolls, as well as periodic polling
of a sample of the population. It is a global trend, pioneered, inevitably, in
Scandinavia . .Denmark has been keeping track of its citizens without a
traditional census for decades; Sweden. Norway Finland and Slovenia, among
others, have similar systems. Germany will adopt the approach for its next
count, also due in 211.
There are two reasons for the change. The first is that computerisation
allows statisticians to interrogate databases in a way that was not possible when
information was stored on cards in filing cabinets. The second is that counting
people the traditional way is getting harder and less useful. Rising labour
mobility and the accelerating pace of societal change mean that information
goes stale more quickly than ever. Since its last census in 2001, for instance,
Britain has seen hundreds of thousands of immigrants arrive from new eastern
European members of the ED. Local governments complain that out-of-date
information ignores these newcomers, leaving schools overcrowded, budgets
stretched and houses scarce. At the same time, filling in the forms has become
more onerous: what started as a short questionnaire about who lived where
has turned into an inquisition about everything from toilet and car ownership
to race and religion. As a result, compliance rates are falling. The decline of
deference raises worries about reliability: last time, when asked about their
religious affiliation, 0.7% of Britons replied that they were Jedi Knights.
----
over $11 billion. The Finns, by contrast, spent about €lm ($1.2m) on their last
one. That's about $36 per head in America and 20 cents in Finland. Historians,
and some statisticians, bemoan the impending loss of a continuous data series
that, in some cases, goes back over two centuries. Civil libertarians with an
eye on the historic misuse of census data - by everyone from the Nazis to
the Americans, who rounded up and imprisoned Japanese-Americans in the
second world war - worry about the growth of government-by-database, and
fret that a database census is another step on the road to an omniscient state.
Government misuse of data is an ever-growing danger, certainly but
one to be combated by strong rules on freedom of information and eternal
vigilance, not anachronistic and increasingly inaccurate headcounts. The
prize is the goal of every sage and seer; self-knowledge. (And, more prosaically,
better and cheaper government.)
Economist, Jul. 17, 2010
175
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By David StaufJer
Q
Last year I competed an assignment that involved reading the 1995 annual
reports of 96 large U.S.-based corporations. Although I'd regularly written
and read annual reports for almost 20 years, the concentrated reading was
humbling. In writing letters to shareholders, I' cl had my share of hunched-
over-the-keyboard agony, trying to give a rosy glow to lackluster corporate
performance. I was, I thought, justly proud of my glittering prose.
But in the 96 reports I reviewed last year, "my" phrases appeared time
after time. In headquarters suites from coast to coast, it would seem, corporate
chieftains and their departments of vacuous messages wrestle with the same
challenges of artfully reversing the spin of negative events - and repeatedly
come up with the same confabulations.
Sameness is apparent from the outset, as most opening statements employ
superlatives: "We are the leading provider oL." or "... the dominant force in ... "
Everyone of the annual reports from long-distance phone companies said
"we're" the leader in the field. And one chairman after another reported the
completion of yet another "record year" - including heads of two companies
whose major financial indicators, depicted later in the report, had all declined
from the previous year.
So, as the spring annual report season arrives, I can offer some perspective
on what may really have happened in the back of the glowing phrases you'll be
reading in the next few months:
• What happened: Performance was flat to abysmal on all fronts, the
company was mentioned prominently in charges of shady political fund-
raising, and the founder's messy divorce was all over the tabloid TV shows.
How it's described: "The past year can be characterized by the words
of the immortal Charles Dickens: 'It was the best of times, it was the worst of
times."
• Sales were flatter than ever; expenses soared; earnings plummeted.
How it's described: "We achieved record highs in numerous measures
of corporate performance."
• The firm downsized again, imposing even more work on surviving
middle managers, who were thanked with a 3% salary increase. The chief,
meanwhile, reeled in a pay package worth a few million more than last year's.
How it's described: "Our employees are our most important asset."
• By just about every measure of corporate performance, the company
now ranks at or near the bottom for its industry.
How it's described: "We are well positioned for future growth."
• The product launch or corporate acquisition that put the company's
existence at risk fell flat on its face.
176 TeKCTbl ,ll,JUl CaMOCTOllTenbHOH nO,ll, rOT OBKI1
TeKCT8
INJURY INFLATION
DON'T ALWAYS BELIEVE WHAT YOU READ IN THE PAPERS
Some people take numbers seriously. Indeed, we do. Ever since August 1843,
when our first editor promised his readers the "statistics of the week," our
articles have been peppered with numbers. A subsequent editor, in 1950s,
coined the word numeracy, to describe a quality he valued. But numeracy is
nothing without accuracy - and we, like other journalists, are not infallibly
accurate. Wise readers, even of The Economist, should never forget that there
are lies, damned lies and statistics, and among the most damnable are those
relating to disasters, whether natural or man-made.
British readers may need little reminding of this. They have just endured
a week in which Britain's newspapers have revelled in a dreadful train crash.
The death toll rose almost minute by minute until, two days after it had
happened, "at least 100" were dead, according to one tabloid, and "it could
be many more, even as high as 170." The Times reckoned 70 had been killed
and 100 more missing. No wonder, for the Sun, it was "the worst peacetime
disaster." We ourselves said "at least 70" had died. In fact, after a week after
the accident, the death toll had settled at about 35 - a fact that few newspapers
reported in type so big and bold as the sort they had been using a few days
earlier.
Back in April, we reported claims by he American State Department
that 100,000 people had been killed in Kosovo. We were sceptical, but by the
end of the war in June we had swallowed, albeit with the weasel qualification
of "perhaps," the figure of 100,000 Kosovars dead at the hands of the Serbs.
Today few authorities put the correct number above 10,000
A similar downsizing is going on in East Timor, where mass killings
were widely reported to have been carried out by rampaging militias. The
rampaging took place, but the reports of the deaths were a bit like Mark
Twain's: exaggerated. A United Nations spokesman said this week, "We've
heard horrendous stories for which there's not a shred of evidence ... We
don't believe that people in their thousands have been killed and their bodies
burned or thrown in the sea."
may want to curry sympathy. On August 24th, the official toll in Turkey's
earthquake was an apparently precise 17,997. A day later it had dropped to the
equally precise figure of 12,514.
This points to some rules for journalists, such as: treat the claims of
interested parties with suspicion, make clear that the figure you accept is
just an estimate and, if you are subsequently proved wrong, own up to it. But
readers too should beware - of spurious accuracy, of manifest inflation, and
of journalists' persistent tendency to exaggerate. Whatever the power of the
press in general, when it comes to killing people, the pen is truly mightier
than the sword.
Economist, Oct. 16, 1999
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By Jim Sollisch
If you've ever been on a jury, you might have noticed that a funny thing happens
the minute you get behind closed doors. Everybody starts talking about
themselves. They say what they would have done if they had been the plaintiff
or the defendant. They bring up anecdote after anecdote. It can take hours to
get back to the points of law that the judge has instructed you to consider.
Being on a jury (I recently served on my fourth) reminds me why I
can't stomach talk radio. We Americans seem to have lost the ability to talk
about anything but our own experiences. We can't seem to generalize without
stereotyping or to consider evidence that goes against our own experience.
I heard a doctor on a radio show the other day talking about a study
that found that exercise reduces the incidence of Alzheimer's. And caller
after caller couldn't wait to make essentially the opposite point: "Well, my
grandmother never exercised and she lived to 95, sharp as a tack." We are in
an age summed up by the aphorism: "I experience, therefore I'm right."
This isn't a new phenomenon, except by degree. Historically, the
hallmarks of an uneducated person were the lack of ability to think critically,
to use deductive reasoning, to distinguish the personal from the universal.
Now that seems an apt description of many Americans. The culture of "1" is
everywhere you look, from the iPod/iPhone/iPad to the fact that memoir is
the fastest growing literary genre.
How'd we get here? The same way we seem to get everywhere today:
the Internet. The Internet has allowed us to segregate ourselves based on our
interests. All cat lovers over here. All people who believe President Obama
wasn't born in the United States over there. For many of us, what we believe
has become the most important organizing element in our lives. Once we all
had common media experiences: WaIter Cronkite, Ed Sullivan, a large daily
newspaper. Now each of us can create a personal media network - call it the
iNetwork - fed by the RSS feeds of our choosing.
But the Internet doesn't just cordon us off in our own little pods. It also
makes us dumber, as Nicholas Carr points out in his excellent book, "The
Shallows: What the Internet is Doing to our Brains." He argues that the way
we consume media changes our brains, not just our behaviors. The Internet
rewards shallow thinking: One search leads to thousands of results that skim
over the surface of a subject.
180 Te KCTbl ,[1n l! caMOCT Ol! T e n bHOM nO,[l r OTOBKI1
Of course, we could dive deeply into anyone of the listings, but we don't.
Studies show that people skim on line, they don't read. The experience has
been deSigned to reward speed and variety, not depth. And there is tangible
evidence, based on studies of brain scans, that the medium is changing OUr
physical brains, strengthening the synapses and areas used for referential
thinking while weakening the areas used for critical thinking.
And when we diminish our ability to think critically, we, in essence,
become less educated. Less capable of reflection and meaningful conversation.
Our experience, reinforced by a web of other gut instincts and experiences
that match our own, becomes evidence.
Ironically, the same medium that helped mobilize people in the Arab
world this spring is helping create a more rigid, dysfunctional democracy
here: one that's increaSingly polarized, where each side is isolated and capable
only of sound bites that skim the surface, a culture where deep reasoning and
critical thinking aren't rewarded.
The challenge for most of us isn't to go backwards: We can't disconnect
from the Internet. Nor would we want to. But we can work harder to m ake
"search" the metaphor it once was: to discover, not just to skim. The Internet
lets us find facts in an instant. But it doesn't stop us from finding insight, if
we're willing to really search.
Christian Science Monitor, Jut. 29, 20]J
181
T eKCT 10
BOO, HUMBUG!
By Michael Elliott
Ah, October. A hint of mist in the damp air, a rustle from the trees as they
shed their leaves in nature's annual striptease and, everywhere you look, ripe,
corrugated pumpkins, waiting to be turned into something delicious by a
touch of nutmeg and a hot oven. Except that the mist comes from dry ice
stuck in a grinning skull, the whisper in the trees from nylon ghosts hung
in the boughs, and the pumpkin, made of bilious orange plastic, has a gizmo
inside that groans "Whooooooo o ..." as you walk past. Halloween is upon us
again.
I hate it.
Oh, I don't hate the kids who come trick-or-treating to our house, some
of whom might almost be considered cute, even if most of the ones over 8 are
running a protection racket. And I don't hate the candymakers, the greeting-
card printers or the manufacturers - somewhere in Guangdong Province,
China, I guess - who turn out all those disgusting plastic decorations that are
beginning to disfigure suburbia and who, together, have turned an innocent
night of excitement for children into something run by and for adults. Those
in the Halloween industry are simply behaving as good capitalists should,
following the maxim of that great economist P.T. Barnum that a sucker is born
every minute, satisfying a market they have themselves created. Halloween
Express, a Kentucky-based chain, now has some 70 franchised stores in 21
states. Americans will spend about $6.9 billion on Halloween this year $2
billion on candy alone, an extra $1.5 billion on costumes and much of the rest
on decorations and doodads. Don't get me started on outfits for pets or the
move to extend the holiday into an event that runs for a whole season so that
it becomes - you'll love this - "Falloween." Only Christmas gets consumers
dipping into their pocketbooks with such happy abandon. Stretch Halloween
over the whole of October, and it may soon race into first place in the waste-
your-money-on-trash stakes.
Still, if companies want to sell even more masks, lanterns, witch hats and
the like, good luck to them . It's the gullible consumers who fall for the pitch
whom I detest - the employees who insist on decorating sensible cubicles with
orange and black streamers and littering the office with bowls of candy, the
folk who dress up and throw pumpkin parties at country clubs, the hundreds
of thousands who will come to work next week in costume. Chris Riddle is the
Halloween trend spotter at card-and-~ecorations giant .American Greetings,
which estimates that 25% of the Amencan work force wIll observe Halloween
in some fashion this year. "It's a release," Riddle says of the way people deck
out their suburban yards, "a way to say, 'I can still act like a kid.'"
That's my problem. Halloween, for me, is the gaudiest example of
the infantilization of American culture. It's up there with other classics
182 TeKCTbJ .!Imf caMOCT05lTen bHOH nO.!l rOTOBKI1
like McDonald's Happy Meals or Hollywood 's post - Star Wars decision
to concentrate on making kids' films for grownups. These aren't just the
mutterings of an old curmudgeon. I like parties as much as the next guy (so
would you if you'd grown up in a house where the Messiah was considered
light entertainment), though I've never quite seen why you needed a specific
date on the calendar as an excuse to let your hair down. There's a larger point.
In time, infantile societies become degraded, unable to meet the realities that
face them.
How did cultural infantilization creep up on us? In The Disappearance
of Childhood, a wonderful little book first published in 1982, Neil Postman,
a New York University professor who died this month, identified a shift
from a culture based on literature - on reading - to one based on the image.
In a preliterate world, there's no distinction between children and adults.
Look at a Bruegel painting, and you see adults eating, drinking, groping,
necking, together with their children. Literacy changed all that. Reading has
to be learned; it separates the world of the child from that of the adult. But
children can absorb images - from TV, say - just as easily as their elders.
Postman worried that a postliterate culture would be one in which barriers
that protected children from the perils and temptations of the outside world
would be torn down.
Halloween shows that the process works in reverse. We now have to be
worried not just about children acting like adults but about adults behaving
like children. That doesn't mean adults have to be serious all the time. It does
mean that they should recognize when it's time - and what it means - to grow
up and let the kids run their own holiday. "When I was a child, I spake as a
child, I understood as a child, I thought as a child ..." wrote St. Paul to the
Corinthians. "But when I became a man, I put away childish things." Paul had
never seen plastic pumpkins going "Whoooooooo ..." but you can bet that ifhe
had, he would have told the Corinthians to put them away.
Time, Oct. 19,2003
Приложения
185
A. These titles of address are volatile because of our informal new society. The
change was started by feminists in America, who did not see why their title
had to declare their marital status.
We need to address people as they wish to be addressed (if we can work
it out). It is unkind (and unprofessional) of Jane Smith not to give you an
indication of how she wants you to address her in reply. But in the absence
of any other indication, I should go for "Dear Jane Smith." I am addressed
as "Dear Philip" or "Dear Phil" by strangers, usually within the flaky PR
industry. Swallowing pomposity, I reply in kind, as they would presumably
wish: "Dear Sharon."
Times, Oct. 11, 2003
186
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• Consecrate
• Hallow
(in narrow sense)
• Add or detract
• Note or remember what we say
• Civil war
• Dedicate field
• Dedicated to unfinished work
• New birth of freedom
• Government not perish
193
Fourscore and seven years ago our fathers brought forth on this continent a
new nation, conceived in liberty and dedicated to the proposition that all men
are created equal.
Now we are engaged in a great civil war, testing whether this nation, or
any other nation so conceived and so dedicated, can long endure. We are met
on a great battle-field of that war. We have come to dedicate a portion of that
field, as a final resting place for those who here gave their lives that that nation
might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we cannot dedicate - we cannot consecrate - we
cannot hallow this ground. The brave men, living and dead, who struggled
here, have consecrated it far above our poor power to add or detract. The world
will little note, nor long remember what we say here, but it can never forget
what they did here. It is for us, the living, rather, to be dedicated here to the
unfinished work which they who fought here thus far so nobly advanced. It is
rather for us to be here dedicated to the great task remaining before us - that
from these honored dead we take increased devotion to that cause for which
they gave the last full measure of devotion; that we here highly resolve that
these dead shall not have died in vain; that this nation, under God, shall have
a new birth of freedom; and that government of the people, by the people, for
the people, shall not perish from the earth. (Address on the occasion of the
dedication of the Gettysburg National Cemetery, Nov. 19, 1863)
194 Приложения
Вариант 1
Восемьдесят семь лет тому назад наши праотцы породили на этом мате
чтобы эта нация могла жить. Такое действие нам вполне подобает и
приличествует.
Пер. В. Набокова
195
Вариант 2
Восемьдесят семь лет тому назад наши отцы положили начало новому
государству на этом континенте _ от них пошло на земле новое племя
людей, зачатых в лоне Свободы и глубоко верящих в то, что все люди
равны от рождения.
Вариант 3
Минуло восемьдесят семь лет, как отцы наши основали на этом конти
силах что-либо тут прибавить или убавить. То, что мы говорим здесь,
будет лишь вскользь замечено и вскоре забыто, но то, что они здесь
сделали, не будет забыто никогда. Давайте же мы, живые, посвятим
себя здесь тому неоконченному делу, которое вершили здесь эти воины.
Давайте посвятим себя здесь великой работе, которая нам предстоит, и
преисполнимся ещё большей решимости отдать себя той цели, которой
павшие здесь отдали себя всецело и до конца - давайте торжественно
поклянёмся, что смерть их не окажется напрасной, что эта Богом хра
нимая нация обретёт возрождённую свободу и что власть народа, волей
народа и для народа не исчезнет с лица земли.
Пер. П. Палажченко
]97
Вариант 4
Вот уже восемьдесят семь лет, как отцы наши на этом континенте дали
жизнь новой нации - нации, зачатой в свободе и преданной тому убеж
дению, что все люди сотворены равными.
Пер. В. Ланчuкова
198 При л ожения
Вариант 5
Восемь десятков и семь лет назад наши отцы образовали на этом кон
тиненте новую нацию, зачатую в свободе и верящую в то, что все люди
рождены равными.
Теперь мы ведем великую Гражданскую войну, подвергающую
нашу нацию или любую другую нацию, таким же способом зачатую и
исповедующую те же идеалы, испытанию на способность выстоять. Мы
встречаемся сегодня на великом поле брани этой войны. Встречаемся,
чтобы сделать его часть последним пристанищем для тех, кто отдал
свою жизнь во имя того, чтобы наша нация смогла выжить. Со всех
точек зрения это уместный и совершенно верный шаг.
Но в более широком смысле мы не можем посвящать, мы не можем
благословлять, мы не можем почитать эту землю. Отважные люди, жи
вые и мертвые, сражавшиеся здесь, уже совершили обряд такого посвя
щения, и не в наших слабых силах что-либо добавить или убавить. Мир
едва ли заметит или запомнит надолго то, что мы здесь говорим, но он
не сможет забыть того, что они совершили здесь. Скорее, это нам, жи
вущим, следует посвятить себя великой задаче, все еще стоящей перед
нами, - перенять у этих высокочтимых погибших еще большую при
верженность тому делу, которому они в полной мере и до конца сохра
няли верность, исполниться убежденностью, что они погибли не зря,
что наша нация с Божьей помощью возродится в свободе и что власть
народа, волей народа и для народа не исчезнет с лица земли.
Пер. Э. Иваняна
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