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Organic Market

Global market: A new report, "Global Organic Foods &


Beverages Market Analysis by Products, Geography,
Regulations, Pricing Trends, & Forecasts (2010 – 2015)”
forecasts an estimated compound annual growth of 12.8
percent for the global organic food and beverages market.
This will result in a significant expansion of the market,
which was estimated at $57.2 billion in 2010. By 2015, the
global organic food and beverages market is expected to
reach $104.50 billion.

Market expansion for organic foods depends on the


outcome of a number of evolving issues like organic price
premiums, the price-quality trade off, country of product
origin, genetically engineered content, and integration of
social goals into the production process. In the past five
years, expanding global markets for organic foods have
seen annual growth rates of 15 to 30 % in Europe, the
United States, and Japan. Over 20 to 30 % of consumers
surveyed across Europe, North America, and Japan claim
to purchase organic foods regularly.
International Organic Market
• Current market size
o World - USD 25 billion
o USA - USD 8 billion
o European Union - USD 7.5 billion
o Japan - USD 3 billion
• World average growth rate 20-25%
• Commands premium prices 15-50% over conventional
produce .
Market Growth Projections
According to ITC projections, the organic market size in
2011 is estimated at $ 46 billion in the EU, $45 billion in
US and $11 billion in Japan. The exchange of organic
products internationally is increasing dramatically. Markets
are evolving to demand highly processed organic products
as well as raw commodities. In Europe, markets are
expanding for ready-to-eat meals, frozen foods, baby food,
snacks, and beverages. Organic food processing
ingredients include juices, fruit powders, dried fruit, meat,
flavorings, essential oils, herbs and spices, and nuts.
Sample trade flows into Europe are from Israel (fresh
produce), Brazil-Chile-Argentina (fresh produce, soy, and
wheat), other European countries (baby food, processed
foods, cereals, and meat), Canada (wheat, soy, and
canola), Mexico-Central America (bananas, citrus, and
coffee, cocoa), Sri Lanka-India (tea), and the United
States (processed foods of all types, wheat).

(INDIA)
The organic food market is worth USD 129.3 mn and
shows huge potential for growth in future.
With the change in dietary need and enhanced income
coupled with awareness for health there is a growing
appreciation for organic products. Many of the hotels
consume green food grown under the contracts.
Organically labeled fruits and vegetables are also
appearing on some of markets. Since India has much
larger area, which have used minimal pesticides and
chemical where potential for conversion exist, organic
movement has taken a root in many of the states and
there is growing demand especially in cities and market is
expected to grow more than 20 per cent annually. It is
envisaged that 20 per cent of production shall be organic
in 5 years.

Existing Regulatory provision for domestic


market :
• Presently there is no regulatory mechanism for
production & sale in domestic market.

• Some private agencies/organizers are doing on their own


in sporadic pockets.

• Since country has enormous potential for organic


agriculture, the Government of India has identified the
organic farming as major thrust area during X Plan.

• The existing legal framework deals with export of organic


products and not for sale in the domestic market.

• The Government is proposed to be restricted to


formulating standards and designating accreditation
agencies.

• The private sector, NGOs etc. will continue to have a


major role in promotion of organic farming and also
incertification process.Existing Regulatory provision for
domestic market.

Most common organic products


exported from India:
Compared to other products, organic tea and spices is the most
common organic Products being exported.

Major Season States Locations


Product
Tea Througho Assam, West Darjeeling,
ut the year Bengal, Guwahati,
Uttranchal Dehradun
Spices Througho Kerala, TamiNadu, Cochin, Coimbatore,
ut the year Karnataka Idduki, Coorg
Coffee Througho Kerala, Coimbatore,Coorg,
ut the year TamilNadu, Wayanadu,Peerema
Karnataka de
Rice Kharif & Punjab, Haryana, Amritsar, Jalandhar,
Rabi Assam,Maharashtr Darrang, Ratnagiri,
a, Tamil Nadu Kanchipuram,
Thiruvallur
Wheat Kharif & Punjab, Haryana, Ambala, Patiala,
Rabi Uttar Pradesh Bhatinda, Faridkot
Vegetable Througho All States Various location
s ut the year
Fruits Througho All States Various location
ut the year
Cotton Kharif Maharashtra, Akola, Amravati,
Gujarat Amreli, Kheda,
Madhya Pradesh, Indore
Organic Certification:
Certification – its need and significance
The organic agriculture sector in India is presently experiencing a
tremendous growth: all over the country more and more farmers
are shifting to Organic Agriculture. So it is very essential that the
honest organic farmer needs to be protected from unfair
competition. Another point is that more and more consumers are
becoming interested in organic products as they look for more
safe food and are concerned about the environment. They are
ready to pay a premium price for organically produced
products.Inorder to give an assurance for the consumer that a
product has been produced organically; only those farmers who
grow their production in accordance with the organic standards
can label their products with a certificate and can market their
produce at a higher price.
Certification bodies in India:
The following certification bodies are fully accredited under the
Indian National Program for Organic Production
• ECOCERT International (based in France and Germany, branch
office in Aurangabad);
• IMO India Pvt. Ltd. – Institute for Market ecology (based in
Switzerland, office in Bangalore);
• INDOCERT (based in India, office in Aluva, Kerala);
• LACON GmbH (based in Germany, office in Aluva, Kerala);
• SGS India Pvt. Ltd. (based in Switzerland, offices in Delhi and
other cities);
• SKAL International (based in the Netherlands, branch office in
Mumbai).
Increasing competition can be expected in the Indian Certification
market in the near future.

Organic standards
Organic standards describe minimum requirements for a farm or
product to be certified as ‘organic’. There are organic standards
on the national as well as international level. For certification, the
standards of the target market or importing country are relevant.
Indian National Standards for Organic products
In 2000, the Government of India released the National Standards
for Organic Products (NSOP) under the National Programme for
Organic Production (NPOP). Products sold or labeled as 'organic'
thereafter need to be inspected and certified by a nationally
accredited certification body. A copy of the NSOP is available
from info@apeda.com This e-mail address is being protected
from spam bots, you need JavaScript enabled to view it .
European Regulation EEC 2092/91
Most relevant for exports to Europe is the European Regulation
EEC 2092/91. An amended version of this complex regulation is
available on http://europa.eu.int/eur-
lex/en/consleg/main/1991/en_1991R2092_index.html
IFOAM Basic Standards
Being the 'mother of organic standards', IFOAM Basic standards
are not standards for certification but standards for standard
setting on the national or international level. They are regularly
reviewed and updated in a democratic process by the IFOAM
members from allover the world. The latest copy is available from
headoffice@ifoam.org This e-mail address is being protected
from spam bots, you need JavaScript enabled to view it
US-NOP standards.
USDA's National Organic Program regulates the standards for
any farm, wild crop harvesting, or handling operation that wants to
sell an agricultural product as organically produced.
http://www.ams.usda.gov/nop/indexIE.htm
Organic certification is offered for the following avenues:
Crop production:
Farm certification is necessary whenever farm products need to
be labeled and marketed as organic.
Processing / Trade / Export:
Processing certification is necessary whenever an organic
product is being processed in some way or another and need to
be labeled and marketed as organic. It may involve simple
operation from drying or it may be as complicated as a multi-
ingredient food product that is processed at a number of different
facilities before getting the finished product. If a farmer is
processing only his own certified raw materials, at his own
processing unit, it can be considered as on farm processing. If he
is processing at an outside processing unit OR adding other
ingredients to his certified produce OR processing other 'not
certified produce' at his own processing unit, it is off farm
processing. Both on farm and off farm processing must be
subjected to inspection by the certification body, if the processed
product is to be labeled and marketed as "Organic".
Wild collection:
Wild collection certification is required whenever wild products are
to be marketed as organic. Wild products are native or indigenous
crops that are not intentionally grown and are harvested from
non-cultivated areas. e.g. medicinal plants and herbs, wild
mushrooms etc.
Apiculture:
Apiculture certification is required whenever honey needs to be
certified and marketed as organic. The evaluation process
includes organic beekeeping system, documentation and onsite
inspection of the apiary unit.
What are organic labels?
In order to show the buyers in the market or shops that a product
is organic, labels are usually used. Like brand names these labels
are registered and protected and can be used only by certified
farmers, processors and sellers. Organic certification confirms
that a product has been grown and processed according to
specific organic standards. Labels and certification help the
consumers to recognize trustworthy organic products easily.
Therefore the whole chain from farmer to seller is certified in
order to build trust.
What is NSOP?
NSOP means National Standards for Organic Production, which
has been formulated by Dept. of Commerce, Govt. of India for
National Program for Organic Production
What is NPOP?
It is the National Program for Organic Production formulated by
Dept. of Commerce, Govt. of India.
Internal Control System (ICS)
An Internal Control System (ICS) is the part of a documented
quality assurance system that allows an external certification
body to delegate the periodical inspection of individual group
members to an identified body or unit within the certified operator.
This means that the third party certification bodies only have to
inspect the well-functioning of the system, as well as to perform a
few spot-check re-inspections of individual smallholders.

The rational behind ICSs for group certification is two-fold:

1) To facilitate smallholder certification i.e. simplify certification


and reduce its cost for smallholders through coordinated
documentation.

2) to implement and maintain a high quality assurance system


for organic standards in smallholder production.

Group certification enables smallholders to access organic


markets and enables developing countries to commercialize their
products at the international level. ICSs also provide a good basis
for sound quality systems to ensure organic quality and provide
consumers with imported organic products at reasonable cost
ORGANIC FOOD Stores in Delhi-NCR.
Panchvati
Address: 1, Tansen Marg, Bengali Market, New Delhi - 110001,
India.

Navdanya
Address:A-60,Hauz-Khas,New-Delhi-110016,India
Sells all types of organic food items.

Organic Café
Address: D-26, Ground Floor, Hauz Khas, Near Hauz Khas
Market, New Delhi 110016, India

Navdanya Organic Cafe


Address: Shop No. 35, Vasant Arcade, Sector B7, Vasant Kunj,
New Delhi, India
Navdanya Organic FoodCafe
Address: Stall No. 18, Dilli Haat, Opp. INA Market, New Delhi,
India

Organic World
Address:Khanpur,New Delhi,India
Sells organic grains, organic spices, organic herbs, organic
cereals, organic nuts, organic oils.

Navdnaya HPCLOrganicFoodOutlet
Address: Ashram Chowk, Delhi Ring Road, Mathura Road
Crossing, New Delhi 110065, India

Dubden Green
Address: Dubdengreen, 4-A Shahpur Jat, New Delhi 110049,
India
Deals in various organic and health foods.

Whole Foods
Address: A-11, Greater Kailash II, Savitri Cinema Road, New
Delhi -- 110 048, India.

REPORT ON
ORGANIC FOOD

BY:

SHAMIKH RIZVI