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CONTENTS
Introduction 3
The logo 4
Typefaces 9
Tone and style of imagery 10
Promotional products 11
Artwork 12
Frequently asked questions 13
Think Brick
The logo
The Think Brick logo is a 3 colour identity. It can also The Think Brick logo is comprised of 4 main elements:
appear in CMYK (using the breakdowns below), black,
1. Horizontal type
or reversed out of one of the primary colours that it is
made up of. These 3 primary colours are: 2. Vertical type
3. The blocks
4. The strapline
C. 0 C. 69 C. 0
M. 58 M. 0 M. 0
Y. 100 Y. 100 Y. 0
K. 10 K. 0 K. 100
As shown here, the logo should always have a minimum Preferably, the logo should always appear right-aligned
of clearance space around it. This ensures clarity of but can be placed at any height on the page depending
communication and prevents the logo from becoming on application. The logo should be at least the X
lost or crowded. distance from the edge of the page or perceived border.
X X
The correct variations of the logos are supplied with the official brand artwork.
• Do not change the appearance, shape or size of any element of the logo. • Do not cut off any part of the logo.
think
• Do not use the elements of the logo independently from one another. • Do not change the proportions of any part of the logo in relation to the other parts.
Typefaces
For continuity and simplicity, we use only two typefaces in our communications.
For headlines: For body copy: Where Frutiger is unavailable, Helvetica must be used,
however it is preferable to use Frutiger Light as body copy in
DIN Schrift (Mittelschrift) Frutiger Light
all communications. This is a universally available typeface.
Photographs and Illustrations make strong impressions Images that show the benefits of brick should be used.
on our audiences. They also play a significant role in Additionally, we should always be sensitive to our
conveying brick as the material of choice. audiences and their cultures when selecting images for
our communications.
Promotional products
Promotional products may bear the Think Brick elements Please contact the Marketing Department for approval.
as long as the logo specifications are adhered to. Telephone: 01344 885651, Email: brick@brick.org.uk
Merchandise, clothing, awards and other promotional
applications must adhere to the logo specifications.
Artwork
Q. When the background is more than 50% value, which logo should I use?
A. The reverse (white) should be used.
Q. If printing in one-colour, can I print the Think Brick logo in that colour, even if it is not one of the
acceptable colours?
A. No, but you can print the reverse in a colour bar.
For more information regarding the Think Brick Brand Guidelines contact the Marketing Department.
Telephone: 01344 885651 Email: brick@brick.org.uk.