Perception: Is a process by which individuals organize and interpret their sensory

impressions in order to give meaning to their environment.

Factors that influence perception:

Factors in the situation:

Time, Work Setting, Social Setting

Factors in the perceiver:

Attitudes, motives, interests, experience, expectations

Factors in the target:

Novelty, motion, sounds, size, background, proximity, similarity

Person Perception: Making judgment about others:

Attribution theory:
An attempt to determine whether an individual’s behaviour is internally or
externally caused.

Depends largely on 3 factors:

a. Distinctiveness: Whether an individual displays different behaviors in

different situations.
b. Consensus: Whether everyone behaves the same when passed through
the same situation.
c. Consistency: Whether an individual responds the same way over time.

Internally caused behaviours: Which are under the personal control of an

individual.
Externally caused behaviours: Not under the control of individual.

Fundamental Attribution error: The tendency to underestimate the influence of

external factors and overestimate the influence of internal factors while making
judgments.

Self-Serving Bias: The tendency of individuals to attribute their own successes to

internal factors and put the blame on external factors.

Frequently used shortcuts in judging others:

a. Selective Perception: The tendency to selectively interpret what one sees

on the basis of one’s interests, background, experience and attitudes.
b. Halo Effect: The tendency to draw a general impression about an
individual on the basis of a single characteristic.
 c. Contrast Effects: Evaluation of a person’s characteristics that is affected
by comparisons with other people recently encountered who rank higher
or lower on the same characteristics.
d. Stereotyping: Judging someone on the basis of one’s perception of the
group to which that person belongs.
e. Profiling: A form of stereotyping in which a group of individuals is singled
out – typically on the basis of race or ethnicity – for intensive inquiry,
scrutiny or investigation.

Specific applications of short cuts in organizations:

a. Employment Interviews
b. Performance Expectations
i. Self fulfilling Prophecy: A situation in which a person
inaccurately perceives a second person and the resulting
expectations cause the second person to behave in ways
consistent with the original perception.
ii. Pygmalion Effect:

Decision making in organizations:

Rational Model, Bounded Rationality and Intuition:

Six Step rational decision making model:

• Define the problem

• Identify the decision criteria
• Allocate weights to the criteria
• Develop the alternatives
• Evaluate the alternatives
• Select the best alternative

Common biases and errors in decision making:

a. Overconfidence bias
b. Anchoring bias: Tendency to fixate on initial information, from which one
then fails to adequately adjust for subsequent information.
c. Confirmation bias: The tendency to seek out information that reaffirms
past choices and to discount information that contradicts past judgments.
d. Availability bias: The tendency of people to base their judgement on
information that is readily available to them.
e. Escalation of commitment: An increased commitment to a previous
decision in spite of negative information.
http://www.youtube.com/watch?
v=ubNF9QNEQLA&playnext=1&list=PL475A9649C2C7775E