What is Social Media?

Social media is media

designed to be
disseminated through
social interaction,
created using highly
accessible and scalable
publishing techniques.
- wikipedia.org
What is Social Media?
Current Statistics
Social Media Platforms
Social Media Platforms
Social Media Platforms
How is Social Media used?
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Step 1 – Preplanning
Step 1 – Preplanning

Email Direct Mail

Websites/Online Ads Newsletters

Step 1 – Preplanning
Preplanning
Step 2 – Listen to the Conversation
Step 2 – Listen to the Conversation
Listen to the Conversation
Step 3 – Create Your Target Profile
Step 3 – Create Your Target Profile
Create Your Target Profile
Step 4 – Set Specific Goals
Set Specific Goals
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Join the Conversation
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Measure ROI
Determining SM Budget
Budgeting for Social Media
Levels of Social Media Engagement
Tips to get started
Additional Resources