BROOKE MCDANIEL SINCLAIR

802 Carriage Hill Road, Simpsonville, South Carolina 29681

(864) 770 5326
brooke.sinclair@live.com

VICE PRESIDENT OF MARKETING

Highly-effective, analytical and dynamic organizational leader with extensive ba
ckground in marketing strategy, brand development, customer experience and retai
l environment enhancement, competitive positioning, market research, and product
management for Fortune 500 companies in diverse markets, nationwide. Strategic
decision-maker with the ability to develop initiatives which align business nee
ds, market potential and customer expectations with the need to exceed establish
ed business goals. Demonstrated ability to direct and mentor cross-functional t
eams of effective, motivated employees to exceed business growth expectations, w
hile maintaining professional working environment that encourages continuous lea
rning and safe risk-taking, and rewards excellence.
- Established track record of exceptional job performance and exceeding cu
stomer and revenue goals
- Highly-effective management of regional and national marketing initiativ
es for Fortune 500 companies
- Proven leadership, change management and problem solving skills

Areas of Expertise:
- Enterprise Vision and Strategic Marketing
- Creative Concept Development and Media Analysis
- Budgeting and Forecasting
- Reorganization and Change Management
- Market Research and Data Analysis
- Expense Management and Cost Reduction
- Customer Experience Enhancement
- Sales Compensation/Incentive Programs

AWARDS
KMA of the Year for Marketing and Sales and Customer Growth, 2006 and 2008
Local Advertising Award for Creative New-product launch Campaign, 2008
Marketer of the Year for Best Practices and Marketing Effectiveness, 2007

PROFESSIONAL EXPERIENCE
Sinclair Marketing Group & Partners ~ Simpsonville, SC
CEO/Owner Dec 2009-Present
Full-range of business consulting services with focus on strategic plan developm
ent, marketing strategy, sales training, brand development, competitive position
ing, product launches, market research, customer experience management, budgetin
g, and event planning. Successfully developed and negotiated cooperative market
ing program between local chain retailer and major telecommunications company.
Development of re-branding strategy of local retailer and positioning to expand
into national marketplace.
Charter Communications ~ Simpsonville, SC
Director of Sales and Marketing (Regional) South Carolina, North Carolina, VA &
MD Dec 2005-Jan 2010
Directed sales and marketing teams, advertising and media tactics, public relati
ons activities, customer acquisition and retention and product management, acros
s 4-state region for 3rd largest operating footprint in the enterprise. Develo
ped highly-effective customer experience management programs, aligning customer
preferences with product enhancements and retail environment improvements. Mana
ged initiatives to improve net promoter score, brand loyalty and competitive sta
nding in industry..
- Effectively managed customer acquisition, sales channels and existing cu
stomer activity, exceeding annual revenue budget of more than $600M.
- Achieved 67% improvement in Net Promoter Score (customer experience indi
cator) in 3rd Q 2009 v. 4th Q 2009
- Continually maintained “Top 3†ranking in national ranking of direct sales and r
etail sales performance 2007 – 2010
- Selected to manage several national beta-tests for enterprise; Brand rep
ositioning campaign, with McKinsey Group, to stabilize customer base and revenue
in a hyper-competitive market in (Greenville, SC – 2009); Switched digital technolo
gy testing (Asheville, NC - 2008); First broadcast market in the nation to und
ergo digital transition (Wilmington, NC – 2008).
- Developed a process improvement for sales which increased new customer s
ales by 47%. Process was named a “best practice†and rolled-out nationally by the enter
prise
- Successfully re-negotiated marketing agreements with major sports/entert
ainment stadium and areas ampitheatre resulting in maximum long-term brand expos
ure in region.
- Record-ratings achievement for Summer Olympics campaign with NBC affilia
te in 2008
- Regional recognition for excellence in marketing for co-promotion with F
OOD Network HD in 2008
Charter Communications, Inc. ~ Suffolk, VA
Director of Sales and Marketing (Regional), North Carolina and Virginia Nov
2003 - Dec 2005
- Directed all marketing, sales and public relations activities for operat
ions across Virginia and North Carolina. Strategic planning to improve customer
acquisition effectiveness, strengthen competitive standing, and increase brand v
isibility across region.
- Managed successful new product launches and enhancements. Developed cus
tomer and revenue plans for newly acquired operations, expanding Charter’s operating
areas.
- Worked extensively with vendors to create new co-promotional opportuniti
es to extend Charter’s reach and marketing message effectiveness.
Southern Skies Communications Group ~ Virginia Beach, VA
Vice President of National Marketing and Programming Nov 2001-Nov 2003
- Developed marketing strategy and roll out plans for competitive multi-pr
oduct bundles for private cable operators in underserved markets.
- Worked with product vendors and programmers to acquire video content, cr
eate channel lineups and develop product packages, and pricing strategies to max
imize revenue and customer growth.
Qwest Communications ~ Phoenix, AZ
Senior Market Manager, National Mass Markets Feb 2001-Oct 2001
- Worked with national marketing team to launch new “Double-“ and “Triple Playâ€
ducts. Product offer development, advertising strategy, creative concept develop
ment, and post campaign analyses.
- Appointed to dedicated team in creating competitive video overbuild targ
eting cable incumbents in Denver and Phoenix markets.
Jones Intercable / Comcast ~ Tucson, AZ
Marketing and Sales Manager February 1998- January 2001
- Managed all local sales channels, campaign planning and execution to mee
t target customer sales and operating revenue goals.
- Successfully repackaged and re-priced products of increasing market pene
tration by 19% and cash flow by 38%.
- Executed successful co-branding efforts with vendors, increasing marketi
ng efficiency and reducing media expense by more than 30% in first year.
- Successfully managed first Digital product roll-out in the nation for Jo
nes Intercable
- Developed and executed full-scale re-branding campaign after company acq
uisition by Comcast

PREVIOUS CAREER EXPERIENCE

Cox Communications ~ Virginia Beach, VA
Marketing Manager, Addressable Products 1996-1998
Cox Communications ~ Saginaw, MI
Manager of Customer Sales & Service 1994-1996
TeleCable Corporation ~ Lexington, KY
Area Marketing Manager 1991-1994
Wade CableVision, Inc. ~ Philadelphia, PA
Marketing & Sales Coordinator 1987-1991

EDUCATION
Master of Business Administration, major in Marketing
University of Phoenix, AZ, Phoenix, AZ 2005
Bachelor of Arts, major in Broadcast, Telecommunications and Mass Media
Temple University, Philadelphia, PA
Executive Leadership Development Program
Anderson School of Business, UCLA, Los Angeles, CA 2009

TRAINING AND CERTIFICATIONS

E-Business Strategies and Technology Certificate, University of Arizona, 2001
Essential Skills in Public Affairs, NCTA | Managing in a Quality Environment, SC
CC
The Right Way to Manage – Deming | The Deming Management Method, Conway Quality, Inc
.
Secrets to Team Success, TeleCable Corporation | Cable Franchise Renewal Process
, Miller & Holbrooke;
PC Proficiencies:
Microsoft Office applications, ACT!, Adobe Photoshop, Illustrator, Corel Applica
tions, and website design and development