CHERREE ARMSTRONG

822 Lincoln Road, #202 Home: (402) 502-3080

Bellevue, Nebraska 68005 E-mail: ca4dccf6@westpost.net
* MARKETING PROFESSIONAL *
with comprehensive experience in
* Team leadership / supervision * Business management * Promotional product sale
s
* Account management * Client base expansion * Business development
* Vertical market development * Strategic planning * Client presentations
* Budget management / cost control * Market research * Product planning and dist
ribution
A creative professional and former entrepreneur with expertise in all aspects of
successful marketing, advertising, public relations, and management. Experience
includes developing and implementing business strategies that increase product
awareness; managing and motivating cohesive teams that achieve results; and buil
ding long-term relationships with clients and vendors. Adept at managing success
ful marketing products for such high-profile clients as Tommy Hilfiger, Wal-Mart
, Herman Children's Hospital, and Maxwell House. Practiced at interacting with a
diversity of professionals including senior management and sales teams at corpo
rations, non-profit organizations, and public relations / ad agencies.

EDUCATION
Attending Bellevue University, Bellevue, Nebraska, September 2009 - Present
Goal: Masters in Leadership Expected graduation date: January 2011
Bachelor of Science in Marketing Management (cum laude), January 2010
Bellevue University, Bellevue, Nebraska
GPA: 4.0 (within major) Dean's Scholar
(Worked full-time while attending college full-time)

PROFESSIONAL EXPERIENCE
SELF-IMPOSED SABBATICAL, Bellevue, Nebraska April 2008 - Present
Focused on earning Bachelor of Science in Marketing Management while working var
ious full-time jobs.
HONDA CARS OF BELLEVUE, Bellevue, Nebraska March 2004 - March 2008
Sales and Leasing Consultant
Interviewed customers to define risk and benefits, presented solutions, managed
customer trials of product, coordinated credit applications between customer and
several national banks, processed transaction paperwork, and followed up with c
ustomers. Attended college full-time.
* Received "Salesperson of the Month" on two separate occasions.
* Achieved "Sales Council of Leadership" (Silver status) for reaching production
quota and customer sales satisfaction rates at 98% or above district average pe
r month.
* Earned first place over all consultants during storewide presentation contest.
* Won third place in the District's "Honda Walkaround" (a sales presentation con
test), 2006.
* Served as lead trainer for sales representatives, 2005.
PRIME SUPPLY INC., Omaha, Nebraska June 2002 - April 2003
Promotional Marketing / Advertising Account Manager
Developed and managed accounts. Marketed and sold brochures and advertising bran
d to small and mid-sized businesses.

VIP MARKETING, Humble, Texas September 1997 -March 2002

Owner / President
Launched business and directed all daily operations of business including outsid
e sales, coordinating products to meet client objectives, and matching client de
adlines for branded merchandise. Developed in-house fulfillment for corporate cl
ients. Designed and sold branded advertising and promotional products to busines
ses, industries, schools, museums, charities, and hospitals. Served as manufactu
ring distributor and handled orders and art for imprinted client products. Manag
ed and trained approximately eight personnel.
* Earned and managed high-profile clients such as Tommy Hilfiger; US Homes, Inc.
, Children's Memorial Hermann Hospital; BHP Petroleum; Fiesta Foods; Wal-Mart; B
aroid; Dorsett Bros.; Continental Coffee; and Maxwell House.
* Promoted safety programs and other programs for charitable organizations such
as the Children's Miracle Network.
ROMCO PROMOTIONAL ADVERTISING, Houston, Texas April 1994 - September 1997
Advertising Account Executive *Business is now closed
Performed outside sales and built business relationships to market promotional p
roducts to a variety of businesses. Created advertising storyboards and presenta
tions to utilize in marketing business to potential clients. Managed high profil
e and academic accounts including both for-profit and non-profit organizations.
Achieved sales goals through networking, vertical market development, cold calli
ng, referrals, and other marketing strategies.
* Built client base that generated sales from zero to over $300,000 in annual re
venue.
* Achieved 66% above quota for first-year sales.
* Won a sales award for generating the most new accounts within one month.
* Directed sales meetings for nine account executives.
CHAMPION AWARDS & ADVERTISING, Houston, Texas May 1991 - April 1994
Account Executive *Business is now closed
Created and managed branded merchandise programs for Chevron, Compaq, USPCI, and
Valic. Handled outside sales for development of new program clients generating
annual revenue from $10,000 to $750,000+. Managed orders with manufacturers for
art and negotiated delivery dates for special events. Oversaw distribution point
s for coordination of merchandise.
* Achieved incentive for cost reduction for catalog merchandise.
* Accomplished largest inside sale for promotional products by vertical developm
ent.
* Contributed to advertising and promotional team to earn an exclusive contract
with a large account that generated approximately $100,000 in annual sales.
* Promoted to handle outside sales for another division.
MIKE SANDERS & ASSOCIATES, Dallas, Texas October 1989 - May 1991
Office Manager
Managed front desk for this marketing/advertising firm. Typed purchase orders wi
th layout sheets and sent to manufacturers. Handled all communication with manuf
acturers regarding shipping dates. Managed accounts payable, accounts receivable
, sales tax reports, and monthly invoices. Supervised one part-time employee.
HOWARD CROW COMPANY GIFT SHOPS, Dallas, Texas January 1988 - October 1989
Assistant Manager
Assisted in opening store inside a hotel. Developed gift baskets and gift basket
 ideas for corporate clients. Conducted inside/outside sales for high-end gifts.
Produced large orders for hotel VIPs, and convention participants as well as cu
stom gift baskets for Trammell Crow executive gifts.
WYLIE BATH KITCHEN, Corsicana, Texas September 1986 - December 1987
Showroom Manager
Partnered with designers and contractors to sell high-end bath and kitchen produ
cts to clientele.