EXECUTIVE ENGLISH PLUS ™

COURSE OUTLINE

BUSINESS LEADER MODULES

John Jacob Astor Larry Ellison Allen Lane Julius Rosenwald
Phileas Taylor Barnum Henry Ford Estée Lauder David Sarnoff
Jeff Bezos Bill Gates Ralph Lauren Ricardo Semler
William Boeing Harold Geneen William Levitt Stan Shih
Warren Buffett Lou Gerstner Henry Robinson Luce Alfred Sloan Jr.
Leo Burnett King Camp Gillette Konosuke Matsushita Masayoshi Son
Andrew Carnegie Roberto Goizueta Louis Mayer Levi Strauss
Willis Haviland Carrier Andy Grove Cyrus Hall McCormick Eiji Toyoda
Steve Case William Randolph Hearst Scott McNealy Ted Turner
John Chambers Hugh Hefner Charles Merrill Theodore Newton Vail
Walter Chrysler Milton Snavely Hershey J.P. Morgan Cornelius Vanderbilt
Jim Clark Soichiro Honda Akio Morita Samuel Walton
Christos Cotsakos Howard Hughes Rupert Murdoch Thomas Watson Sr.
Michael Dell Lee Iococca David Ogilvy Jack Welch
Walt Disney Steve Jobs Jorma Jaakko Ollila Oprah Winfrey
James Buchanan Duke Ingvar Kamprad Pierre Omidyar Robert Woodruff
William Crapo Durant Herb Kelleher David Packard Frank Woolworth
George Eastman Phil Knight Arthur Rock Richard Branson
Thomas Edison Ray Kroc John Rockefeller
Michael Eisner Edwin Land Anita Roddick

*Each module includes insights into the Business Leader’s personal history, career, business philosophies, key business
decisions, successes and failures.

MANAGEMENT THINKER MODULES

John Adair Mary Parker Follett Kurt Lewin C.K. Prahalad
Igor Ansoff Henry Gantt Niccolò Machiavelli Reg Revans
Chris Argyris Ghoshal and Bartlett Abraham Maslow Edgar Schein
R. Meredith Belbin Frank & Lillian Gilbreth Elton Mayo Peter Senge
Warren Bennis Daniel Goleman Douglas McGregor Adam Smith
Kenneth Blanchard Gary Hamel Henry Mintzberg Sun Tzu
Dale Carnegie Charles Handy Ikujiro Nonaka Genichi Taguchi
Alfred Chandler Frederick Herzberg Kenichi Ohmae Frederick Winslow Taylor
Stephen Covey Geert Hofstede Taiichi Ohno Alvin Toffler
Philip Crosby Joseph Juran Robert Owen Victor Vroom
W. Edwards Deming Rosabeth Moss Kanter Richard Tanner Pascale Max Weber
Peter Drucker Kaplan and Norton Tom Peters
Henri Fayol Theodore Levitt Michael Porter

*Each module includes concise summaries about each Management Thinker’s personal history and key management ideas
and concepts.
 MANAGEMENT ISSUES
Management Types Managing Resources
Leaders and Managers Managing Finances
Managing Time Management Structure

BUSINESS SKILLS MODULES

Small Talk Negotiations
Meetings Speech Writing & Delivery
Presentations Business Writing

BUSINESS CASE STUDIES

Choose from over 100 case studies covering the real-life challenges of leading companies, banks, associations
and government agencies from around the world. Each case deals with different aspects of management
concern from Product Lifecycle, Strategic Decision Making, Entrepreneurship, Workforce Planning, PEEST
Analysis, Continuous Development, Economic Trends, and more.

MANAGEMENT TOOLS & RESOURCES

SWOT Trends
PEEST Competitor Analysis
Reports Benchmarking
Balanced Scorecard Core Competencies
CRM Lean Manufacturing
Loyalty Management Mergers & Acquisitions
Mission Statements Outsourcing
Value Chain Analysis Total Quality Management

MBA COURSE ASSISTANCE

Preparation for Classroom Presentations Review of Case Studies

Thesis & Project proofreading and editing Preparation for debates and discussions