GREGG LAYCOCK

5768 Auburn Drive * Madison, Wisconsin 53711

(608) 347-7444 * gl502b68@westpost.net

SALES MANAGER
Strategic and highly influential leader in medical
device manufacturing enterprises, applying more than
25 years of experience to the achievement of
outstanding team performance, relationship management,
and profits. Available for relocation.
* Demonstrates expertise in business development,
operations, process improvement, program
management, sales and marketing, account management,
fiscal oversight, and client satisfaction.
* Specializes in sales of capital medical equipment to entire healthcare spectru
m including both hospitals and physician's offices with focus on diagnostic card
iology and cardiopulmonary products.
* Excels in product management through launches,
prospecting, presentations, pricing, contract
management, closing, and post-sales support.
* Consistently deliver No. 1 sales numbers in
challenging markets and economies.
* Applies knowledge of technical products to needs
assessments and customized client solutions.
* Establishes and maintains high-value business
relationships and strategic alliances.
* Recruits, trains, and motivate direct sales teams, distributors, manufacturer
representatives/agents to surpass enterprise targets.
* Identifies and seizes opportunities to secure new
sources of revenue and realize continuous improvement.
KEY COMPETENCIES
* Global Corporate Leadership
* Strategic & Tactical Planning
* Business Modeling
* Divisional Turnaround
* Regional & Global Sales
* Distributor & Channel Management
* Market & Account Expansions
* Revenue Generation
* Market Analysis
* Forecasting
* Reporting
* Networking
* Prospecting
* Deal Closing
* Client Acquisition & Retention
* Goal Setting
* Talent Development
* Performance Management
* Benchmarking
* Communications
* Presentations
* Event Planning
* Negotiations
* Problem Solving
PROFESSIONAL EXPERIENCE
DHA ADVANTAGE, Houston, Texas * 2009
Provider of plant-based Omega 3 nutritional supplement
for physicians to patients.
Regional Director
* Recruited and trained independent Sales Representatives across the US focusing
on management of sales and product knowledge for start-up enterprise.
CARDIAC SCIENCE, Bothell, Washington * 2007 - 2009
Provider of non-invasive cardiology products and electronic management systems t
o physicians and hospitals through medical distributors.
District Manager
* Assisted distributors representatives in following-up leads, product demonstra
tion and in-servicing of final users.

SCHILLER AMERICA, Baar, Switzerland * 2003 - 2006

Manufacturer of non-invasive cardiology equipment sold
through medical distributors.
District Manager
Participated in establishment of U.S. presence for
sales of diagnostic cardiopulmonary products while
acting as defibrillator liaison with Switzerland-based
company. Provided exceptional management of medical
distributors and accounts in upper Midwest with focus
on promotion of company's capital equipment.
* Ranked No. 1 Sales Representative in company for 2
years.
MEDICAL RESEARCH LABORATORIES, Chicago, Illinois * 2000
- 2003
Manufacturer of multi-parameter defibrillators and AED's
(Automated External Defibrillators) with annual sales of
$25M.
Vice President of International Sales
Exceeded all challenges to aggressively grow their international sales
through actions primary sales representative and Product Manager.
* Catapulted annual sales of less than $1M to more
than $6M in less than 2 years.
BURDICK, Deerfield, WI * 1977 - 2000
Manufacturer of non-invasive cardiology products for
Hospitals and physician's offices and the healthcare market in general with annu
al sales of $50M.
Vice President of International Sales (1997 - 2000)
Realized breakthrough business development with
introduction of company's diagnostic cardiology
products to world market.
* Facilitated delivery of annual international sales
in excess of $10M in 3 years.
* Expanded volume of company's business by 20%.
* Earned promotion to Corporate Officer and Equity
Stockholder of company.
* Achieved membership in President's Club for 9
consecutive years.
Regional Sales Manager, Southern U.S. & Latin America
(1992 - 1996)
Spurred sales performance in every region of U.S. to
include supervision of 12 District Sales Managers in
southern half of U.S. Launched international sales for
company with establishment of Latin America business.
Determined languages for installations on products.
Selected international shows for corporate
participation, and performed strategic planning for
staffing and product displays.
* Achieved sales to distributors of nearly $15M.
* Identified, appointed, trained and managed medical
distributors throughout the world
* Participated in expansion of annual sales from $14M
to $40M.
Additional career highlights include the following:
Regional Sales Manager, Eastern U.S. with Burdick.
Built team of 10 District Sales Managers, improved
company's representation along Eastern Coast of U.S.,
drove distributor sales to nearly $12M, and elevated
Eastern region to rank of No. 1 in sales and profits.
Regional Sales Manager, Southeastern U.S. with
Burdick.
Achieved turnaround for underperforming Southeastern
U.S. region. Oversaw 7 District Sales Managers
generating annual distributor sales of $8M, and
elevated rank of Southeastern region from third to
first place.
Regional Sales Manager, Central U.S. with Burdick.
Optimized activities of 6 District Sales Managers,
resulting in annual distributor sales of $6M.
Additional positions include District Sales Manager
with Burdick.