VICKI A.

SELL
21151 Stoneridge Court (Home): 952-461-3666
Lakeville, MN 55044 vs125159@westpost.net (Cell): 612-387-1097
REGIONAL MANAGER REGIONAL ACCOUNT EXECUTIVE NATIONAL ACCOUNT EXECUTIVE
SALES EXEC
Talented and accomplished National/Regional Account Manager with proven ability
to successfully sell educational technology, telecommunications, and technology
services in a specified territory. Expertise in understanding technology improv
ement initiatives and aligning technology services with business goals and objec
tives. Excellent problem-solving skills, communication skills, technology skill
s, interpersonal skills, goal-setting skills, and a successful relationship buil
der.

Consultative Selling Prospecting Negotiating Writing Proposals Follow Up Ski

lls RFP Requests
SPIN Selling Territory Management Executing Sales Plans Role Model
Passionate Closing Skills Sales Force Pipeline Reporting Strategic Partnershi
ps
Producing Accurate Revenue Forecasts Consistently Meet/Exceed Sales Quotas
Motivate Sales Team Offer Suggestions to Management Facilitate Face-To-Face Me
etings
Facilitate Webinars Attend Trade Shows Research Competition Industry Expert

PROFESSIONAL EXPERIENCE

DATAMARK; Salt Lake City, UT (home office out of MN) 2010-present

Current Position: Regional Director
Responsible for closing new business focusing on the Strategic Proprietary Highe
r Education market to propose data-driven, response marketing solutions to incre
ase recruiting efforts and enrollments to help large for-profit institutions fil
l seats. Responsible for all strategic (10+ campus) proprietary schools in the
entire U.S. including cold calling, prospecting, presentations (almost always in
person), reporting pipeline activities utilizing salesforce.com, establishing s
trategic partnerships, and writing RFP's and other types of proposals. Work ver
y closely with Client Solutions Management Team and Client Development Solutions
Team to propose suitable offerings to provide complex marketing solutions. Wor
k independently from a home office to achieve sales activities and results.
* Finds and contacts potential new customers to help them with their strategic e
nrollment goals
* Provides accurate forecasting utilizing Salesforce.com to ensure quota is met
and/or exceeded each quarter
* Communicates directly with VP and CxO-level executives to provide a complex so
lution to enhance their marketing and enrollment efforts
* Demonstrates strong product knowledge and industry/competitive analysis to ens
ure positive results
* Constant rapport-building to offer complex solutions resulting in up-selling o
f the Datamark product line
* 25-50% travel across the country to close new business, often times with the V
P of Business Development and the President (as the clients I sell to are quite
large and complex)
* Average sale is $500,000 in revenue per quarter
* Recognized as a quick learner, rapport-builder, and strategic account expert
* Over 4 years experience in utilizing salesforce.com to manage prospects, clien
ts and forecasting opportunities
ATOMIC LEARNING; Little Falls, MN (home office out of MN) 2007-2010
Current Position: Higher Education Sales Manager, Western Region
Previous Position: K12 Western Regional Manager
Oversee and/or handles the service, solicitation, and sale of key accounts, with
duties entailing prospecting, writing proposals, developing sales strategies, r
eporting pipeline activities, establishing strategic partnerships, producing acc
urate revenue forecasts, providing webinars to sell products, attending trade sh
ows with the goal of consistently meeting/exceeding sales quotas. Work independ
ently from a home office to achieve sales activities and results.
* Finds and contacts potential new customers in order to grow the membership bas
e and revenue in the Western Region territory
* Cultivates and maintains favorable contact with accounts of the organization's
policies, products and services
* Communicates directly with new and existing customers or clients to explain fe
atures and merits of products or services offered
* Works with high-level educators in school districts, DOE's, and government to
integrate technology solutions into their curriculum
* Demonstrates product or services and provides assistance in the best applicati
on of products and services
* Closes transactions and produces accurate revenue forecasts and pipeline repor
ting using salesforce.com
* Calculates and quotes prices to large schools, districts and training centers
(also handles large RFP's)
* Analyzes and interprets records of present and past sales, trends and costs, e
stimated and realized revenue, administrative commitments, and obligations incur
red for management using Sales Force
* Submits expense reports to management; offers sales strategies and testimonial
s to management
* Attends trade shows and conferences in the Western Region territory to obtain
new customers and to establish strategic partnerships and long-term relationship
s with customers, prospects and partners
* Increased revenue in the Western Region territory even in hard economic times,
especially in the West
* Recognized as a team leader and role model on the sales team and company wide
Vicki A. Sell Page 2
TASTEFULLY SIMPLE/ENTERPRENEUR; Lakeville, MN 1998-2007
Direct Sales/Executive Mom
Independently responsible for starting my own home-based, direct sales business
with proven success in achieving personal goals and high sales achievements. Co
nsistent in growing and developing strong referrals and repeat clients. Strong
communication skills and superb ability to cross-sell products. Also served as
an executive mom, running a very high-energy, productive, healthy family househo
ld for over ten years.
SPRINT PCS; Minneapolis, MN 1997-1998
Major and National Account Executive
Acquired new accounts by means of heavy cold calling, trade shows, referrals, an
d prospecting. Developed excellent rapport with new and existing accounts to es
tablish long-term working relationships. Worked independently from a home offic
e to manage a large territory with very little supervision. Recognized as a suc
cessful goal setter, team player, and sales breaker.
* Consistently rated in the top 5% of the sales force of over 100 sales reps. Q
ualifier of President's Club and held many awards for achieving over plan
* Recognized as a team leader, motivating the sales teams and consistently selli
ng over 100% of plan
* Awarded several awards for exceeding quota consistently on a monthly basis
SKYTEL; Washington, DC 1994-1997
Global Accounts Manager
Offered solutions to help major and national companies in Minnesota communicate
remotely via mobile devices. Proven "hunter" by acquiring new accounts and sell
ing new products within several different vertical markets.
* Consistently recognized in the President's Club, exceeding sales quotas and co
ntests
* Strong dedication and a strong team player on my sales team based out of Chica
go; worked independently from home office. Self-discipline, hard work ethic, an
d high activity were my trademarks
AMERICAN PAGING INC; St. Paul, MN 1991-1994
Account Manager
Established new sales and business development activities in the Twin Cities are
a. High sales achiever.
* Consistently achieved and exceeded sales quotas leading to excellent commissio
ns, rewards and incentives. Achieved company revenues of over $250,000, which w
as well above plan
EDUCATION
UNIVERSITY OF MINNESOTA, MANKATO 1987-1991
Bachelor of Science Degree in Marketing and Management; Speech Communication Min
or
* Appointed to Dean's List 9 of 12 quarters
* Achieved an overall GPA of 3.55 (Majors/Minor in Marketing/Management GPA was
3.75)
* Active member of Delta Sigma Pi co-ed business fraternity
* Graduated with two majors and a minor in 3.5 years, working part-time to pay f
or college credits
ACHIEVIEMENTS
* Consistently rated in the top 10% of my peers my entire sales career
* Attendee of several formal sales training programs: REAL Selling, Dale Carneg
ie, TeleMasters, and Slattery
* Founder/President of MOMS Club of Lakeville, MN
* Served as VP and Secretary on the PTO of area schools; very active in Fundrais
ing and Volunteering events
* Member of ISTE and many Educational Tech Forum Groups along with other network
ing groups such as LinkedIn Minnesota.
REFERENCES AVAILABLE UPON REQUEST