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www.amrb-mena.com
www.amrb-mena.com
• AMRB operates throughout the MENA region via full service offices in Dubai &
Cairo and extension offices in Jeddah, Riyadh, Algiers and Morocco
• Since inception, AMRB has worked with various blue chip clients across a wide
geography as well as in categories as varied as personal care products to
diamonds to wireless technology.
• Kantar operates in more than 70 countries with over 15000 employees. Some
associates within the Kantar group are IMRB International, Millward Brown
International, The Added Value Group, The Futures Company, Kantar Media
Research and recently, TNS.
• CORPORATE PHILOSOPHY
– Integrity and innovation
• VISION
– To consistently provide cutting-edge market research services from
conceptualization through to execution, interpretation and reporting, thereby
enabling strategic decision making for our clients.
RESEARCH SERVICES
• Quantitative research • Qualitative research • Business & Industrial research
– Usage & Attitudes studies – Category exploration – Market entry studies
– Concept / product tests – Triggers and barriers – Market sizing
– Pricing research – Brand equity studies – Demand estimation
– BrandDynamicsTM - a brand equity measurement tool that has been used for
understanding the equity of over 20,000 brands, across markets and
categories.
– For more details on these and other Millward Brown products, please visit
www.millwardbrown.com
WALKER INFORMATION
– For more details on these and other Walker International products, please visit
www.walkerinfo.com
YANKEE GROUP: GLOBAL CONNECTIVITY
EXPERTS
• "AMRB are one of the most professional Research Agencies I have worked with, their
dedication and integrity is of the highest order"
Bassil Abul Ata, Marketing Staff Director MEA, Fayrouz International
• "AMRB are truly the best agency in the market research industry in the entire region. I
highly recommend AMRB to clients looking for being challenged on their research briefs
as well as marketing and consumer insights that drive business decision making. All of
the AMRB researchers combine a passion for market research with outstanding client
servicing skills"
Ann Van Den Bossche, Market Research & Consumer Insight Manager MEA, Fayrouz
International
• AMRB has proved technical mastery of the ad pre-testing tool, in addition to high execution speed,
coupled with thorough analysis and strategic recommendations based on deep understanding of the
consumers in the region. Concerning other types of research, AMRB's USP is their consistent level of
service across countries in the region and their high speed of execution, which is very crucial for multi
country research projects with tight time lines"
Abdellatif Elmardenly, Consumer and Marketing Insights Manager, Unilever
• "I think one of the main strength points at AMRB is that the research team do not act on the research
brief as is, they think of the problem in depth, and challenge the thinking behind it, try to see it from
different perspectives, and usually come up with innovative methodologies that best achieve the
objectives"
Sherif El Sheikh, Consumer Insights Manager, Kraft Egypt
• "AMRB has been an important partner for more than 5 years now. The relationship started with
licensed products like pretesting and has grown with large assignments on strategically important
categories. AMRB's unique marketing/ brand perspectives, turnaround timings and overall servicing
orientation has resulted in very close partnership on these categories. We wish the team the very best
for the future"
Partha Jha, Consumer Insights Manager, Kraft Foods
Key Resources
Gagan Bhalla
General Manager, Middle East & North Africa
He joined IMRB Calcutta in 1998 and was deputed to AMRB in Feb 2001.
Based in Dubai, he heads one of the largest SBUs within AMRB. He is also
the regional account lead for our largest client, British American Tobacco.
She has worked on variety of sectors, some of which include child care,
media research, financial research, research for FMCG products, food &
beverages, brown goods and white goods, personal care products, etc.
Neeraj currently looks after Egypt and North Africa region for AMRB,
and is based in Cairo.
Amol Ghate
Associate Vice President
Raja and his team of executives now handle fieldwork across all
GCC markets other than KSA.
Mohamed Said
Operations Director, North Africa
Over the last few years, Mohamed has been managing fieldwork
for both qualitative and quantitative projects in Algeria. He has
also been able to develop contacts in other North African markets
like Tunisia and Libya, who can conduct fieldwork on behalf of
AMRB.
www.amrb-mena.com
www.amrb-mena.com