Joseph D.

Nespoli
2151 18th Avenue San Francisco Ca 94116 (415) 664-1807 jn51cfcc@westpost.net

Summary:
* 25 years buying, merchandising, planning, and product development experience
* 20 years recruitment, training, and management of executive level and sales pe
rsonnel
* 15 years development and implementation of Corporate Policy manuals, Employee
Handbooks,
and sales training programs
* 10 years training and development specialist
* Diverse range of experience within both corporately and privately held organiz
ations

Professional Experience:
Relax The Back 9/03-Present
La Palma, California
Vice President, Merchandising
* Direct report to corporate CEO
* Overall responsibility for all merchandising vendor products and programs, ext
ensive product development and visual merchandising for (107) back and neck care
specialty retail store locations across the United States and Canada
* Management, training, and ongoing development of Director of Merchandising, Di
rector of Visual Merchandising, and Product Development Manager
* Oversight of all Merchandising, Visual Merchandising, and Product Development
teams
* Developed company's first comprehensive Private Label program-by lifestyle cat
egory
* Defined Core Assortment and Initial Inventory Assortment programs for both exi
sting and new franchisees
* Increased blended MU by 4.7% in 2005
* Redesigned RTB product catalog; increased Co-op contributions by 28% in 2004,
36.3% in 2005
* Daily interaction with Board of Directors, Franchise Advisory Board, Franchise
owners, store personnel
* Creator and trainer; "RTB Merchandising" program for "RTB University" training
sessions

Evolution Furniture Company 10/97-9/03

Berkeley, California
Director of Merchandising
* Overall responsibility for vendor merchandising and analysis, visual merchandi
sing, and sales associate training and development for five home furnishings sto
re locations in Berkeley,
San Francisco, and San Rafael, CA.
* Directly supervised and trained the Furniture Buying Group including: Buyers,
Expediters,
Inventory Controller, and Merchandise Coordinators
* Sole buying and product development responsibility for Upholstery and Accessor
ies divisions
* Developed and implemented first corporate Employee Handbook
* Developed and implemented vendor product knowledge seminar program
* Creator and trainer; "Evolution Proactive Selling" program
* Personal biography feature in the February 2000 "Highpoints" furniture trade m
agazine
Cedanna, Inc. 09/96-10/97
San Francisco, California
Director of Retail Development
* Corporate responsibility for Human Resources, training and development, store
operations, visual merchandising, and vendor merchandising and analysis for thre
e home furnishings store locations in
San Francisco, and Half Moon Bay, CA.
* Sole responsibility for buying and merchandising of the Case Goods and Upholst
ery divisions
* Developed corporate "Policy and Procedures" manual
* Developed and implemented vendor product knowledge seminar program
* Researched and developed first corporate Employee Handbook
* Creator and trainer; "Cedanna Proactive Selling" program
Joseph D. Nespoli
Continued

Polo Retail Corporation 02/94-6/96

Denver, Colorado
General Manager. Palo Alto, Ca
* Overall fiscal responsibility for store operations and merchandising the Polo
Ralph Lauren clothing and home furnishings store in Palo Alto, CA. with sales in
excess of $11,000,000
* Overall responsibility for Human Resources administration and associate recrui
tment, training and development
* Direct supervision of 30 sales and sales support associates, 4 Area Sales Mana
gers, Operations and Cash Office Managers, Shipping/Receiving Manager, and Alter
ations Manager
* Special Projects Trainer; instrumental in creation and implementation of corpo
rate selling program
* Increased sales by 6.6% over plan, reduced inventory shortage 3.4%, reduced op
erating expense by 3.5%
Vans, Inc. 07/92-10/94
Orange, California
Director of Merchandising
* Merchandising and store operations responsibility for 80 company owned retail
stores in California, Washington, Nevada, and Arizona with annual sales volume i
n excess of $25,000,000
* Designed and developed exclusive footwear product for the retail market
* Developed both branded and private label apparel and accessories programs for
the retail stores
* Researched, developed, and executed retail division advertising campaign
* Directly supervised 3 Retail Buyers, 2 Product Expediters, and the Office Mana
ger
May Merchandising Corporation 05/81-07/92
St. Louis, Missouri
Retail Buyer, Robinson's May, Los Angeles, Ca 02/87-07/92
* Responsible for buying and merchandising footwear for 29 store locations in CA
and AZ
* Developed, analyzed and executed seasonal financial plans for Bridge/Designer
Salon, Athletic, Traditional, and Junior shoe divisions
* Researched and developed a private label import program in the "Better" footwe
ar markets
Divisional Merchandise Manager; Robinson's, Los Angeles, Ca 02/86-02/87
* Responsible for merchandising Men's Sportswear, Furnishings, Children's, Cosme
tics, Intimate Apparel, and Women's Shoe divisions
* Trained and developed 7 area sales managers
* Supervised $11,000,000 corporate mail order program for Cosmetics Division
* Trainer; "Executive Trainee" programs
Assistant Buyer; Robinson's, Los Angeles, Ca 10/84-02/86
* Assistant to Men's Sportswear buyer
* Sole buying responsibility for the Ralph Lauren department
* Developed sales, stock, and merchandise presentation guidelines for 22 stores
Area Sales Manager; Robinson's, Pasadena, Ca 01/82-10/84
* Executed sales, stock, and merchandising strategy for Housewares, Notions, and
Electronics departments
* Trained and developed 10 sales and sales support associates
* Coordinated special "Personalized Events" programs for store locations through
out Southern California
* Executive Trainee

Relevant Skills:
Excellent communication and analytical skills
PC and Mac literate; Microsoft Word, Excel, PowerPoint, Outlook

Education:
California School of Professional Psychology Doctoral Program
Los Angeles, California
Adelphi University BA Clinical Psychology
Garden City, New York