JOHN J.

ORLANDO
83 Flavell Road *Groton, MA 01450*H: 978-448-2513 *C: 508-333-5887 *
SENIOR EXECUTIVE * CHIEF MARKETING OFFICER *GENERAL MANAGER
Accomplished and seasoned senior executive with proven track record of driving m
arket share, creating brand recognition, and increasing revenues through effecti
ve product vision and go-to-market strategies. History of successfully launching
new high tech products both domestically and internationally. Characterized as
change agent and strategic catalyst with unique ability to combine brand based c
reativity with hands-on technical and operational know how. Multi-faceted leader
with the ability to recruit, grow, and motivate organizations. Strong outbound
communication and presentation skills and highly visible with industry press and
media as market evangelist. Current Chairman of the Board for the Mobile Entert
ainment Forum Americas.
Professional strengths and abilities include:
*P&L Management *Public Relations *Channel Development
*Sales and Business Development *Brand Development *Partnership Marketing
*Strategic and Tactical Planning *Product Development and Launch *R&D Management
*Market Research & Analysis *Product Marketing *Operations Management
*Competitive/Trend Analysis *Program Marketing *Team Building
PROFFESIONAL EXPERIENCE
2ERGO AMERICAS - New York, NY Sept 2009 - May 2010
PRESIDENT
Recruited as President of the Americas business for this $30M global mobile mark
eting company. Spearheaded tactical and strategic initiatives to accelerate grow
th of Americas business. Led 40 person staff with 6 direct reports. Identified m
arket opportunities and developed marketing initiatives and go-to-market strateg
y to drive sales of new products. Service offerings included mobile web, mobile
messaging, mobile applications, mobile commerce and mobile security. Broad scope
of responsibility included P&L accountability, strategic market planning, busin
ess development, sales forecasting, marketing, product development and operation
s. Key customer segment focus on mobile operators, media and entertainment compa
nies, agencies and retail brands.
* On track to deliver 30% year-on-year growth of base business, complete P&L ow
nership and accountability for $3M+ and growing business.
* Achieved two consecutive quarters of record sales while acting as interim sal
es director, sequential quarterly growth of over 50%.
* Grew total pipeline 100% from $5M to $10M and generated over $2M in new pipel
ine opportunities through lead generation programs and market focus.
* Enabled $800K in key customer wins with Fox Sports, Fox News, Universal Uclic
k, Metro PCS, RG/A, and Zeta Interactive.
* Initiated two strategic growth initiatives focused on $40M market opportunity
, in SaaS and D2C marketplace.
* Managed and revitalized team of 40 people with offices in New York, Los Angel
es, Buenos Aeries, and Mexico City.
LIVEWIRE MOBILE - Littleton, MA July 2007 - Sept 2009
CHIEF MARKETING OFFICER
Senior marketing executive and business founder for this $15M global provider of
mobile music and personalization services. Led the creation and formulation of
Livewire Mobile brand, market strategy and product vision. Implemented rebrandin
g strategy, renaming NMS Communications, and launching Livewire Mobile as the su
cceeding public company. Led 90 person staff with 7 direct reports located in Bo
ston, London and Bangalore. Led services business and strategy, product developm
ent, and directed all marketing activities including press and analyst relations
, awareness programs, direct to consumer marketing campaigns, lead generation, t
rade advertising and trade shows, product offerings and pricing. Services includ
ed music, wallpapers, games, applications and ringback tones. Customer focus on
mobile operators and channel partners.
* Led services strategy and delivery resulting in 100% year-on-year growth, P&L
ownership of $6M mobile music and personalization business.
* Created three year pipeline of $45M through lead generation programs and dire
ct marketing.
* Enabled $20M in key customer wins with Sprint, Cricket Wireless, Bell Mobilit
y, and US Cellular closely supporting sales.
* Strategic driver in acquisition of Groove Mobile, acquisition resulted in cle
ar differentiated market position and service offerings.
* Managed team of 90 people including marketing services, corporate marketing,
product management, development and deployment.
NMS COMMUNICATIONS - Framingham, MA 2004 -2007
CHIEF MARKETING OFFICER
Promoted to CMO to revitalize marketing function for $120M global provider of so
ftware and hardware technology for fixed and mobile telecommunications value add
ed services. Directed all marketing activities for three individual business uni
ts focusing on mobile entertainment, mobile backhaul, and mobile VAS operating a
cross three geographic territories including Americas, EMEA, and APAC. Responsib
ilities included press, analyst and investor relations, competitive and market i
ntelligence, marketing communications, awareness and lead generating marketing p
rograms, product marketing and new product introduction, channel marketing, and
partner programs. Recruited and built marketing team from 7 to 25 individuals wi
th offices in Boston, London, Hong Kong and Bangalore.
* Achieved 60% Program to people ratio managing $7M marketing budget. Optimized
marketing output by balancing internal and outsource functions. Managed global
marketing program allocations.
* Delivered $50M in new pipeline opportunities through lead generation, account
programs, and brand awareness.
* Created over $5M in first year pipeline through successful launches of multip
le new product offerings.
* Increase web traffic by 20% through new version of corporate web site. Implem
ented consistent messaging and SEO.
* Designed and launched partner program resulting in 200 active partner compani
es with over 8000 individual members registered for the partner program.
* Developed, managed and grew high performance marketing team from 7 to 25 pers
onnel implementing competitive intelligence, market intelligence, segment market
ing, and channel marketing practices.
NMS COMMUNICATIONS - Framingham, MA 2001 - 2004
DIRECTOR OF PRODUCT MARKETING AND BUSINESS DEVELOPMENT
Transitioned to product marketing role to lead the development, launch, and go-t
o-market strategy of the MyCaller Ringback Tone service offering. Responsibiliti
es included market and product requirements, channel strategy, product packaging
and pricing, and development of product collateral. Led channel creation activi
ties with major OEM and system integrators. Supported sales efforts direct with
mobile operators in US and EMEA.
* Delivered $50M over life of product, $5M in second year and $10M in third yea
r.
* Achieved 30% market share with product being delivered to over 30 mobile oper
ators worldwide with a subscriber reach of 250M.
* Secured key channel relationships with Logic CMG, Ericsson, Siemens, and Noki
a.
* Key contributor to significant first win with Vodafone achieving group level
award for product.
NMS COMMUNICATIONS - Framingham, MA 1998 - 2001
DIRECTOR OF PRODUCT MANAGEMENT AND DEVELOPMENT
Responsible for P/L of three individual product lines including standard FAX, IP
FAX, and Media Server. R&D activities included embedded software and hardware d
evelopment. Marketing responsibilities Included feature roadmap, product lifecyc
le management, NPI process, product and resource scheduling, product release and
support and maintenance. Managed fifteen development engineers in two research
and development groups.
* Led development of industries highest-density media server solution. This res
ulted in $5M+ revenues in year one and $10M+ in successive years.
* Evolved NaturalFaxTM product line from 4th to 2nd in market share by greatly
exceeding conventional density and feature sets.
* Developed world class carrier grade IP interoperability test lab and worked w
ith leading application companies to integrate on top of our platform
PROFFESSIONAL
* Chairman of the Board for the Mobile Entertainment Forum Americas
* Listed in top 50 mobile entertainment executives by Mobile Entertainment Maga
zine 2008
* Speaker and evangelist at industry events including 3GSM, CTIA, MEL, VON, MEM
* Highly visible and often quoted with press, media and industry analysts.
EDUCATION
Northeastern University BSEE, Cum Laude 1984-1989