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OHLAUG
11739 Wood Drive SW
Brainerd, MN 56401
(218) 825-4959 (H)
(218) 270-0571 (C)
do19992b@westpost.net
PROFESSIONAL SUMMARY
Career Summary: A motivated, performance oriented business professional experie
nced in the international consumer products manufacturing segment. Accomplished
leadership and management skills for complete business segments and cross-funct
ional teams. Expertise in product identification, development and implementatio
n of new products and supporting marketing programs. Excellent oral, written an
d presentation skills.
Strategic Performance: Accountable for the performance and development of a $2.
5 million consumer educational/entertaining outdoor product division. Prior to
this position, managed a $30 million plus fishing rod and rod/reel combo product
segment. Experienced in developing, tracking and analyzing strategic plans and
budgets.
Product Development: Managed the development, implementation and distribution o
f new products within specific outdoor product categories. Coordinated activiti
es between Product Innovation, Sourcing and Operations. Recipient of a corporat
e 'Neutron Bomb' New Product Performance Award for product re-design which incre
ased sales by 520% in its first year.
Team Leadership: Successfully directed a complete business division including s
ales, purchasing, order processing, product development and fulfillment team mem
bers. Led a cross-functional team to monitor and affect positive change in nume
rous business segments, including net sales, gross profit, net earnings, invento
ry, forecasting, product quality and new product introductions.
International Experience: Over 17 years of extensive travel experience througho
ut Asia developing international product suppliers and new product designs. Wor
ked collaboratively with domestic and international teams to create new product
designs, improve supplier quality, reduce costs and increase productivity.
PROFESSIONAL EXPERIENCE
InterMedia Outdoors, Inc., Baxter, Minnesota
Director of Merchandise 2006-2009
- Directed all activities of the educational/entertainment consumer merchandise
product line which included Direct-to-Consumer and Retail Distribution business
segments.
- Managed the merchandise team including sales, order entry, accounts receivable
, accounts payable, purchasing, product fulfillment and graphic design functions
.
- Accountable for developing strategic plans, forecasting, P&L and inventory man
agement.
- Led Retail Sales Team directing account activities, strategies, promotions and
team goals.
- Managed and presented to the Wal-Mart account supervising daily activities and
reporting.
- Profitably managed Retail Segment to maximize sales and budgets in a depressed
retail market.
- Restructured sales department to include independent sales representation grou
ps.
- Increased Consumer Segment net sales in 2007 and 2008 by 3.4% and 13.6% respec
tively.
- Initiated, created and directed all Consumer Segment activities including cust
omer service, direct mail and email blast campaigns, web store and publication a
d product campaigns.
- Reduced inventory by 24% from 2007 to 2008 with product SKUs increasing by 13%
.
- Developed sales reports and tracking mechanisms to analyze Consumer and Retail
programs.
- Initiated and managed all graphic production including catalogs, packaging and
promotional tools.