JOHN J.

SOTERA
48 Throne Hill Road Groton, MA 01450
978-448-5794: (home) 978-877-2406 (cell): jjsotera@cs.com (email)

SUMMARY
A HIGH POTENTIAL SALES AND PRODUCT MARKETING DIRECTOR with 20+ years of high-te
ch experience in product and services management, sales and marketing, market re
search, strategic planning, business development, in both US and overseas assign
ments. Demonstrated abilities to research industry trends and customer expectati
ons to develop strategies to penetrate new markets, increase market share and cr
eate customer product loyalty. Decisive and energetic team leader with an exce
ptional ability to initiate market development strategies with a special experti
se to penetrate competitor-dominated markets domestically and internationally.
EXPERIENCE

2003 to 2010 INTERTECH CORPORATION, Atkinson, NH

A privately held company, Intertech provides high technology products to Russia
and other CIS countries with laboratory, on-line and air monitoring equipment.
Vice President Of International Marketing:
* An extensive experience in sales and marketing with a deep understanding of h
ow to identify and develop new markets and penetrate competitor-dominated acc
ounts with the best strategies for increasing market share.
* Optimized sales and marketing program in a representative office in Poland an
d doubled sales in a 4-year period and increasing the operational P/L from a 10%
loss to a 5 % profit.
* Created sales strategies designed to motivate sales engineers to increase pro
ductivity and establish performance consistency through goal setting, coaching,
team building, and professional development of a winning attitude.
* Streamlined overall export activities of high technology products to Russia t
o eliminate errors and increase the profitability of customer contract and to en
sure compliance with U.S. Export regulations.

Key Words: Sales, Product Marketing, Market Research and Development

Page 2 Sotera Resume
1999 to 2003 LEEMAN LABS, INC, Hudson, NH
A manufacturer of Analytical Instrumentation later sold to Teledyne Instruments.

Director of Sales:
* Established a high performing sales staff with excellent hiring, goal setting
performance management, coaching, team building and professional development to
effectively increase sales productivity. With a market research identified a cu
stomer need for a mercury analyzers with automated sample preparation, execute
d a strategy that increased sales by 40% in 2 years.
* Identified a nuclear market need and executed a sales plan to provide the rad
ioactive containment of ICP exhaust with a $450,000 of incremental sales.
1987 to 1999 THERMO JARRELL ASH (TJA) CORPORATION, Franklin, MA
A Division of Thermo Instrument Systems, TJA is a world wide Manufacturer and Di
stributor of Laboratory Instrumentation with $80M in annual sales.
Vice President Worldwide Sales And Marketing:
* Successfully launched product lines overseas, doubling product sales to Europ
e and Japan in a five-year period. Strengthened international distribution netwo
rk with training, motivational incentives and performance management to serve $9
M in annual revenue and create customer satisfaction and loyalty.
* With a targeted marketing campaign launched new an environmental product with
vastly improved detection limits with $2M incremental sales in 18 months.
1984 to 1987 ALLIED ANALYTICAL SYSTEMS, Waltham, MA
Allied Analytical Systems was a Manufacturer of Analytical Instrumentation with
$30M in sales that was sold to Thermo Instrument Systems in 1987.
Product Manager:
* Led cross-functional teams to develop competitive and practical new products,
from marketing concept to commercial launch. With product based applications an
d solutions to the customers needs launched two new products increasing sales
revenue 10% over a three-year period.
* Successfully established a marketing strategy to achieve company goals for gr
owth for products raging from $25K to $100 with a 15% increase of sales.

EDUCATION:
MS XAVIER UNIVERSITY, Cincinnati, OH: Master of Science in Chemistry.
BS MERRIMACK COLLEGE, North Andover, MA: BS in Chemistry.