KELLY JOHNSON

kj580a36@westpost.net
310 . 453 . 3322
1301 Stanford Street
Santa Monica, CA 90404
EXPERIENCE
Company FLA!R
Position Sole Proprietor of FLA!R (design for dwellings and other spaces) Feb
ruary 2002 present
Responsibilities
Masterful creation of more than twenty full-service projects: architectural de
sign, space planning and dcor. Direction of three Design Assistants and two Des
ign Interns. Management of all budgeting, ordering, installation and client pre
sentations/communications. Additional landscape, color & architectural consulta
tion.
Projects
RESIDENTIAL: complete design/9,000 sq ft Italian single-family home with hillsi
de pool and separate guesthouse/workout room; custom wood, metal and steel windo
ws by designer
RESIDENTIAL: complete design and dcor/4,500 sq ft California Spanish single-fam
ily home with custom herb garden
RESIDENTIAL: complete design/4,000 sq ft French Country single-family home with
custom windows by designer
RESIDENTIAL: complete re-design and dcor/Master Bath Suite with steam shower, b
idet and soaking tub
RESIDENTIAL: dcor and custom furnishings for Master Suites; AV & Game Rooms; Ch
ildrens Rooms, Kitchens and Living Areas of all magnitudes
LANDSCAPE: custom Herb and Vegetable Gardens; large Entries & Courtyards; Readi
ng Garden for a Master Suite; small Fruit Orchard; plus a variety of exterior l
ighting plans
OCEAN-FRONT: custom beach cabaa, Bel Air Bay Club
OFFICE SPACE: custom Pediatric suites
STYLES Beautiful and functional design in various aesthetics including Art Deco,
Mid-century Modern, East-coast/Nantucket, Country French, Craftsman, Old-World
Italian, Traditional, Vintage Hawaiian and Stylish, Fresh 21st Century
Company Baptie & Company, LTD Position VP
Corporate Sales & Marketing, The Americas 1997 1998
Responsibilities
Opened U.S. offices to facilitate executive connections and multi-cultural foru
ms for international high-tech firms.
Responsible for all state-side Sponsor Sales. U.S. Sales & Marketing liaison to
Corporate Offices in U.K.
Americanized all corporate communications including website design and forum mar
keting materials.
Executive Forums
CHANNEL FOCUS (channel marketing forums)
DIRECT FOCUS (direct sales forums)
NET FOCUS (internet sales forums)
Company
Merisel formerly Softsel Computer Products, Inc.
(Then) the worlds largest distributor of personal computer hardware & softwar
e. In 1985, Softsel was rated the fourth fastest growing private company in the
U.S. by Inc. magazine.
Positions
Acting VP Marketing, reporting directly to President Mike Pickett (1986 1987)
Director of Marketing (1985 1986)
Marketing Manager (1984 1985)
Customer Sales Manager (1982 1984)
Responsibilities
Responsible for all U.S. Marketing; Oversaw world-wide Marketing; Directed all
divisions of Marketing including: advertising, marketing communications, public
relations, sales promotions/ training/tools, vendor relations & promotions, dea
ler training/promotions/merchandising, SofTeach (large world-wide dealer produc
t and sales training seminars,) all company publication and trade shows (Comdex
& CES: SoftSoles and The Hot List Awards)
Managed U.S. inside sales team; Coordinated CA outside sales team.
Corporate Programs
SofTeach, The Softsel Hot List, The Softsel Frequent Buyer Program, Vendor Co-
op Marketing and Advertising
Product Introductions
Apple IIe, Macintosh, Lotus 1-2-3, Quicken, Hewlett-Packard Personal Computer H
ardware & Software ~ We Deal The Hard Stuff
SPECIALTIES / SKILLS
Design Specialities:
Color Selection, Space Planning, Restoration/Remodeling
Client Relations
Project Coordination
Management & Leadership
Design Industry Knowledge, particularly Internet-savvy
Marketing/Sales Specialties:
Management & Leadership
Marketing Communications
Distribution (Channel Marketing)
Sales Promotions
Sales Training
Trade Shows, Corporate Seminars, Industry Forums
Sales Team Leading & Goals/ Sales Presentations
Corporate/Parenting Speaking
Skills:
Microsoft Word Microsoft Outlook QuickBooks Web/ Net
EDUCATION
USC
Master of Arts Communication Management
UCLA
Bachelor of Arts Communications Studies

Beautiful and functional design in various aesthetics including Art Deco,

Mid-century Modern, East-coast/Nantucket, Country French, Craftsman, Old-W
orld Italian, Traditional, Vintage Hawaiian and Fresh 21st Century

Company
Baptie & Company, LTD sale
s/marketing
Position
VP Corporate Sales & Marketing, The Americas

1997 1998
Responsibilities
Opened U.S. offices to facilitate executive connections and multi-cultural foru
ms for international high-tech firms.
Responsible for all state-side Sponsor Sales. U.S. Sales & Marketing liaison to
Corporate Offices in U.K.
Americanized all corporate communications including website design and forum mar
keting materials.
Executive Forums

CHANNEL FOCUS (channel marketing forums)

DIRECT FOCUS (direct sales forums)
NET FOCUS (internet sales forums)
 KJ page1
.

Company

page 2 KELLY JOHNSON

Merisel formerly Softsel Computer Products, Inc.

(Then) the worlds largest distributor of personal com
puter hardware & software. In 1985, Softsel was rated the fourth fastest growing
private company in the U.S. by Inc. magazine.
Position
Acting VP Marketing, reporting directly to President Mike Pickett (1986 1987)
Director of Marketing (1985 1986)
Marketing Manager (1984 1985)
Customer Sales Manager (1982 1984)

Responsibilities
Responsible for all U.S. Marketing; Oversaw world-wide Marketing; Di
rected all divisions of Marketing including: advertising, marketing communicati
ons, public relations, sales promotions/ training/tools, vendor relations & prom
otions, dealer training/promotions/merchandising, SofTeach (large world-wide de
aler product and sales training seminars,) all company publication and trade sho
ws (Comdex & CES: SoftSoles and The Hot List Awards)

Managed U.S. inside sales team; Coordinated CA outside sales team.

Corporate Programs

Product Introductions
SofTeach, The Softsel Hot List, The Softsel Frequent Buyer Program, Vendo
r Co-op Marketing and Advertising

Apple IIe, Macintosh, Lotus 1-2-3, Quicken, Hewlett-Packard Personal Computer Ha

rdware & Software ~ We Deal The Hard Stuff

SPECIALTIES / SKILLS

Design Specialities:

Marketing/Sales Specialties:

Color Selection, Space Planning, Restoration/Remodeling

Client Relations
Project Coordination
Management & Leadership
Design Industry Knowledge, particularly Internet-savvy

Management & Leadership

Marketing Communications
Distribution (Channel Marketing)
Sales Promotions
Sales Training
Trade Shows, Corporate Seminars, Industry Forums
Sales Team Leading & Goals/ Sales Presentations
Corporate/Parenting Speaking

Skills:
Microsoft Word Microsoft Outlook QuickBooks Web/ Net

EDUCATION

USC

Master of Arts Communication Management

UCLA

Bachelor of Arts Communications Studies