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Course Objective:
The objective of the course is to teach managerial skills to aspiring manager or the trained managers who
want to become more effective. The emphasis will be on conceptual development in the area of planning,
organizing, leading and controlling managerial functions. The course also emphasis on conceptual and
technical frame works of leadership and the role of managers and change agent.
Course Contents:
Module I: Introduction
Concept, Nature, Scope, Functions and levels of Management, Evolution and Foundations of Management
Theories, System Approach to Organisation, Modern Organisation Theory.
Module V: Directing
Motivation, Co-ordination, Communication, Directing and Management Control, Decision Making,
Management by objectives (MBO) the concept and relevance
Examination Scheme:
References:
MARKETING MANAGEMENT
Course Objective:
The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the
marketplace.
Course Contents:
Examination Scheme:
Text:
Marketing Management, Ramaswamy, VS & Nam
• Student Study Material (SSM)
Marketing Management, Vivek Singh
References:
• Principles of marketing by Philip Kotler PHI publications 11 th edition
AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDHA NAGAR
Course Objective:
The Objectives of the course are:
To develop an understanding of the importance, language and techniques of Financial, Cost,
Management Accounting and Capital Budgeting.
To develop skills for preparation and analysis of financial statements
To develop an understanding of cost classification, allocation and how the costing techniques are useful
in the process of managerial decision making
Course Contents:
Examination Scheme:
• Sikdar, P.K. 1999, Advanced Cost & Management Accounting, Viva Publications.
AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDHA NAGAR
MANAGERIAL ECONOMICS
Course Objective:
To familiarize the students with theoretical concepts of the Economic Analysis so that they can use
these as inputs in managerial decision making process. Emphasis would be laid on the understanding of
key economic variables both at micro and macro level, which influence the business operations, and
strategies of the firm and the business environment under which they operate both in national and
global perspect.
Course Contents:
Examination Scheme:
Text:
• Managerial Economics, J.R. Evans / M. Adhikary
• Student Study Material (SSM)
• Managerial Economics, S.K. Laroiya
References:
• Managerial Economics, Gupta G S, Paul Samuel, V L Mote
• Managerial Economics, Prentice Hall of India – Dean Joel
• Managerial Economics, Mithani D M