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RANDY CARPENTER

2617 SW 12th
Lee's Summit, Missouri 64081
(913) 488-8383
rc3e9538@westpost.net

Overview
* Motivated, personable business professional with a Masters of Business Admini
stration with experience in sales, customer service, strategy, planning, repor
ting, marketing segmentation, product marketing, competitive intelligence, pric
ing / financial analysis, and property asset management
* Excellent communication skills both written and verbal. Created marketing p
lans, strategy documents sales collateral, reporting and situation assessments f
or senior executives and cross functional partners
* Diplomatic and team oriented. Acted as liaison between Sprint and external p
artners / vendors. Negotiated vendor contracts and worked to maximize return on
investment
Professional Experience
ENTREPRENURIAL October 2009 - Present
* Increased annualized territory revenue 18% in less than 5 months
* Established and maintained relationships with key managers / buyers to establ
ish and increase territory sales for a $840M nationwide wholesale food distribut
ion company
* Optimized placement of company and partner brands to maximize return on inves
tment and improve breakage
* Managed inventory to ensure product availability and reduce investment carryo
ver
SPRINT NEXTEL
Senior Manager - Customer Service (October 2006 - January 2009)
* Analyzed interpreted and modeled key customer loyalty and satisfaction result
s and provided key insights and hypothesis in monthly Operational Review Meeting
s
* Developed and maintained an enterprise wide scorecard that measured progress
in improving customer attitudes, perceptions and satisfaction
* Managed survey vendor relationships and contracts for primary and secondary r
esearch
* Recognized by Vice President - Received 2 Customer Experience All Star Awards
for team contributions
* Led efforts to correct Premium Short Message Service billing issues one of th
e top ten customer complaints
Senior Planning Manager - Strategic Planning (November 2005 - October 2006)
* Led the annual planning process for Large Enterprise, Customer Care, Marketin
g and Strategic Alliances groups for Sprint Business
* Developed objectives, measures, targets and initiatives aligned with corporat
e goals for the annual planning cycles
* Trained coworkers on the Balanced Scorecard planning methodology and Sprint's
proprietary decision support tool
* Reviewed monthly business unit results in monthly executive leadership team m
eetings
Market Segmentation Manager - Consumer Base Management (January 2004 -November 2
005)
* Evaluated wireless segmentation marketing and revenue generation opportunitie
s for the wireless base (including Multiple Carrier Households, Youth, Prepaid &
Early Termination Fees)
* Analyzed portfolio of emerging products to determine a marketing 1-N prioriti
zation list
* Collaborated with Finance and Acquisition Marketing to define annual metrics
and targets
* Identified and recommended a settlement process to satisfy a multi-million do
llar class action suit. Company savings from this solution exceeded $1.5M

Sprint Nextel (continued) Randy Carpenter - Page 2


Product Marketing Manager - Emerging Technologies / Offer Mgmt (June 1997 - Janu
ary 2004)
* Defined marketing and customer requirements for new consumer products
* Created the launch plan including: employee product training, channel tactics
, price/promo strategy and sales forecasts for Voicemail and for Voice Activated
dialing products
* Managed 40+ initiatives / enhancements for Marketing
* Responsible for marketing research budget of $800K
* Led trial of a 10XXX product including product concept testing, creative deve
lopment/placement and pricing
* Managed operations and vendor relations to support a 5 city IP Telephony prod
uct trial
Senior Analyst - Competitive Intelligence (October 1995 - June 1997)
* Interpreted competitive activity by discerning trends in the residential wire
line telecommunications category related to marketing, new product initiatives
and pricing tactics
* Created a weekly communication in which results were distributed to the compa
ny
* Supported executive decision making for key initiatives by providing specific
competitive research
Financial/Pricing Analyst - Pricing (November 1991- October 1995)
* Responsible for setting intra / inter lata, intra/interstate and intl rates a
nd surcharges for calling cards
* Automated pricing moves and revenue impacts by modeling calling patterns, acc
ess costs and competitive prices
* Managed price changes with regulatory teams and billing to ensure error free
implementation
* Set up a methodology across Sprint systems to provide in-house access to traf
fic, network costs and revenue information
HARDESTY, PUCKETT & COMPANY August 1989 - September 1990
Manager Cable/Paging Assets - Southeastern Region
* Appraised, and valued Cable TV and Paging Properties listed for sale with our
company
* Completed pre-sale due diligence through on site inspections of head ends, pl
ant, facilities and other assets
* Forecasted financial projections and calculated rates of return for specific
projects
* Listed properties for sale with our company
* Prepared offering booklets on individual systems for potential buyers and inv
estors
Education
University of Missouri/Kansas City
Masters of Business and Public Administration 1988 - 1989
University of Kansas - Lawrence, Kansas
Bachelor of General Studies Sociology and Personnel Administration 1980 - 1984
Interests
Vintage motorcycle restoration and repair
Awards
2 time recipient of the Sprint Values Excellence Award (2003 & 2004)
2 time recipient of the Customer Experience All Star Award (March 2007 & Decembe
r 2007)

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