Event Marketing manager

Marketing Programs * Event Marketing * Budget Management * High-Tech Indus

try * Medical Industry

Proven corporate marketing program and events manager with solid background in c
oordinating, launching, and executing high-profile tradeshows, conferences, semi
nars, and meetings for Cisco Systems, Apple Computer, Inc., and a variety of For
tune 500 companies.
Highly organized and effective program manager with demonstrated ability to stra
tegize, coordinate and execute detailed logistics for successful corporate even
ts.
Encourage event attendance through creative, high-impact marketing campaigns tha
t boost registration, participation, and enthusiasm, directly increasing product
recognition and profits.
Maintain solid financial controls, develop budgets, and negotiate vendor contrac
ts to keep costs low while producing high-quality results for profitable ROI mea
surements.
Lead and communicate with cross-functional teams and work under tight deadlines
to deliver projects on time.
CORE COMPETENCIES
Operations Management * Public Relations * Written & Interpersonal Communica
tion * Event Planning
Vendor Negotiations * Budget Management * Problem Solving * Advertising *
Process Improvement
Cross-Functional Team Leadership * Marketing Campaigns * Project Management
* Expense Control
professional performance
CISCO SYSTEMS, San Jose, CA 3/2010- Present
Program Manager, Data Center Event Strategy (Contract)
Worked with Data Center Event Strategy Team to identify and implement participat
ion in various tradeshows and events.
||Tradeshows & Events|| Identify and secure appropriate industry opportunities f
or Cisco participation including sponsorships, speaking engagements, trade show
participation, receptions/customer events.
||Messaging and Communicatons|| Worked with internal Cisco teams to develop over
all messaging and communications plans and their implementation. Included Deman
d generation support programs for field. Also worked with internal teams to ide
ntify appropriate Customer Success stories and Customer participation in activit
ies where appropriate. Worked with team on Social Networking participation inc
luding blogging, Twitter, Facebook. Coordinated pre-event and on-site videograp
hy. Created video loops for viewing in booth from existing marketing library fo
otage.
||Staffing and Support|| Worked with internal teams to identify appropriate staf
fers and equipment support. Provided all speaker support for executive teams as
well as booth staffers.
CISCO SYSTEMS, San Jose, CA 3/2007- 8/2009
Program Manager, Tradeshows & Events (Contract)
Planned and executed high-profile corporate events for Cisco Systems with concen
tration in tradeshow execution.
||Tradeshows|| Work with stakeholders to define and produce tradeshow booths, de
mos, and messaging as well as customer strategic experience (SEM).
||Logistics Planning|| Define complex project plans, timelines, staff responsib
ilities, and budgets.
||Contract Negotiation|| Select vendors and negotiate contracts for facility re
ntal, catering, advertising, graphic design, print materials, and signs.
||Financial Controls & ROI|| Maintain responsibility for event budgets and prov
ide post-event financial reports and ROI analysis.
||Lead Tracking|| Collaborate with field sales department to develop customer en
gagement opportunities.
||Event Improvement|| Conceive and suggest new event ideas and provide recommen
dations on cost-effective operational improvements and green, energy-saving oppo
rtunities.
||Cisco Preferred Access Customer Appreciation Program|| Key member of developm
ent team for Ciscos new Cisco Preferred Access, Customer Loyalty and Appreciati
on Program. Similar to an airline frequent flyer program, allows customers to e
arn points redeemable for training, merchandise and various discounts to future
events. Based on driving customer behavior at live as well as on-line events an
d receiving a reward for their activities.

WASHBURN DESIGN & CONSULTING, INC., Cupertino, CA 1993-2007

Corporate Events Consultant / Owner
Planned and executed high-profile corporate events for domestic and internationa
l Fortune 500 clients including conferences, tradeshows, seminars, sales meeting
s, and incentive programs.
||All Events|| Work with stakeholders to define strategy and messaging and produ
ce environment, demos, and overall program.
||Logistics Planning|| Define complex project plans, timelines, staff responsib
ilities, and budgets.
||Contract Negotiation|| Select vendors and negotiate contracts for facility re
ntal, catering, advertising, graphic design, print materials, and signs.
||Financial Controls & ROI|| Maintain responsibility for event budgets and prov
ide post-event financial reports and ROI analysis.
||Lead Tracking|| Collaborate with sales department to develop customer engageme
nt opportunities.
||Event Improvement|| Conceive and suggest new event ideas and provide recommen
dations on cost-effective operational improvements and green, energy-saving oppo
rtunities.
CONSULTING CLIENTS
Apple * Cisco * Microsoft * Oracle * AT & T * Kaiser Permanente * Claris * DEMO
Conference * Hyperion * LSI Logic * Forum for Women Entrepreneurs
additional EXPERIENCE
APPLE COMPUTER, INC., Cupertino, CA
Public Relations Associate
Participated in executive roundtable planning and pubic relations for Apple corp
orate events. Supported software and enterprise divisions through coordination o
f press briefings and photo shoots. Developed and maintained various project bud
gets.
GOULD ELECTRONICS, Cupertino, CA
Sales Coordinator
Supported Field Sales in coordinating sales estaimates, invoices, customer suppo
rt. Maintained demo equipment and developed and maintained asset management sys
tem. Coordinated sales reports, all travel and expense reports. Handled all cu
stomer Returns.
SYN-OPTICS BY STRYKER CORPORATION, Sunnyvale, CA
EA to VP of Sales & Marketing/Customer Service Representative
Hired as Executive Assistant to VP of Sales and Marketing. Supported Sales Staf
f in coordinating sales leads, maintaining database, coordinated participation i
n all trade shows and events. Developed and distributed sales collateral. Role
grew into Customer Service Representative where I interacted with customers to
return equipment for repair or replacement. Developed and maintained an asset m
anagement/RMA system cross referenced by customer, product and serial number whi
ch resulted in increased efficiency of Return process.

professional associations
Meeting Planners International (MPI)
Corporate Event Marketing Association (CEMA)
International Society of Meeting Planners (ISMP)
Society of Incentive and Travel Executives (SITE)
EDUCATION
Associate of Arts in Liberal Arts
DeAnza College Cupertino, CA
technical proficiencies
Adobe: Photoshop, Illustrator, Acrobat, and InDesign
Microsoft: Word, Excel, Access, Outlook, PowerPoint, Money, FrontPage, and LiveM
eeting
FileMaker Pro * QuickBooks Pro * QuarkXPress * Clients & Profits * Sales
force.com
Cvent * WebEx * Web 2.0 Technologies (Facebook, Twitter, Second Life)