William H.

Caldwell
707 S. Gulfstream Ave., Unit #602
Sarasota, FL 34236
(941) 387-6737
wc893c14@westpost.net
*Recognized for high ethical standards
*Positive personality with driven work ethic
*Strong interpersonal skills - written, verbal and listening
*Proven in new market creation and territory management
*Skillfully communicates between customers and manufacturing
*Proven closer
*Efficient and innovative production control methods
*Strong human resource skills and training
*Strong commitment to quality and safety
*Effectively set production schedules to meet customer expectations
*Accomplished strategic planning
*Diverse background preparing long and short term business plans
*Experienced in capital equipment assessment, budgeting and
implemenatation
*P & L responsible
*Traceable positive progression through levels of management and
responsibility
Accomplishments
1. Conceived, developed, engineered, tested and brought to market new product li
ne that revolutionized the industry and captured a previously untapped market.
2. Key to a three-member team, which increased annual sales from $1.2 million to
$10.0 million, leading to record profits as a percent to sales.
3. Increased sales to residential market by 30% using interpersonal skills, crea
tive designs and customer oriented sales methods.
4. Reduced operation costs by $135,000 annually by managing labor, materials and
production costs.
5. Motivated team in developing a quality control program resulting in 50% reduc
tion of customer problems or product returns.
6. Developed management teams yielding one company President, two General Manage
rs and one National Sales Manager
Education
Urbana University, Urbana, OH
Bachelor of Arts: Business Administration
Minor Degrees: History / Chemistry
Experience
Ace Boat Lifts, LLC. Venice, FL
General Manager 12/2008 to 5/2010
P & L responsible for operations and sales. Coordinated/directed activities of o
rganization to obtain optimum efficiency, economy of operations and maximize pro
fits. Responsible for manufacturing methods, production schedules, sales and mar
keting, customer service, office management, human resources, product developmen
t and testing Reviewed/analyzed costs and operational data to ascertain company
progress. Produced and allocated budget. Designed custom equipment to meet cust
omer specifications.
Director of Sales 4/2008 to 12/2008
Directed, designed, developed and implemented national sales program leading to
increased customer base and increased sales. Relayed trends, needs and opportun
ities to ownership.
Shoreline Marine Construction Ruskin, FL
Operations Manager 1/2003 to 3/2008
Headed operations and sales function for this privately owned construction compa
ny. Generated sales leads, scheduled and made calls, prepared costs on projects
, created concept drawings, wrote and negotiated contracts and closed sales. Com
municated with local, state and federal government agencies to make sure all pro
jects were within permit guidelines. Worked with customers during all phases of
project including site visits, change orders and final inspection.
Hi-Tide Sales, Inc. Ft. Pierce, FL
Vice President 3/2000 to 12/2002
Directly reported to the President of this $10 million manufacturing company. R
esponsible for corporate production, sales and marketing. Developed business pl
ans, forecast budgets, and directed national sales force. Provided executive le
vel input and decisions for operations, capital expansion and financial growth.
National Sales Manager 1/1997 to 3/200
Developed sales and service organization for continued growth of sales and marke
t share. Prepared and implemented sales and marketing plans and budgets.