LUCY SPENCER

Cell: 646 241 3385 * Email: ls60c716@westpost.net

Knowledge, Skills & Strengths
*Over 10 years experience in brand and project management, marketing and promot
ions, print production, premium development in the entertainment and retail indu
stry
*Talented marketer, who champions strategic brand and corporate initiatives, tr
anslating them into specific priorities, objectives and action plans
*Energetic team player with diplomatic, well developed written & verbal communic
ation skills, with exceptional influence and relationship building acumen
*Very organized, proactive, with strong initiative and attention to detail
*Thrives in a deadline-driven environment working within budget requirements
*Additional skills include problem solving, process improvement and creativity,
often providing "out-of-the-box" solutions, tailoring them appropriately to the
audience.
*International Experience

Work History
The Walt Disney Company (TWDC) 2007 - Present
Associate, Corporate Brand Management
Burbank, CA
Responsibilities
*Primary point of contact for all Disney divisions, overseeing brand and charact
er stewardship, providing strategic consultation and approvals across media plat
forms for branded content, advertising, promotions and marketing collateral incl
uding sweepstakes, new licensed product categories, character appearances and ev
ents; ensuring that these collaborations, executions and applications support co
mpany strategies and maintain integrity of the Disney Brand.
*High level of visibility and accountability for direction within the Disney org
anization, requiring interaction with multiple business divisions and corporate
partners, and a broad cross section of management levels, tailoring responses ap
propriately and providing creative and strategic solutions to TWDC's diverse bus
inesses where required.
*Develops and disseminates new companywide strategies and guidelines, manages an
d responds to stewardship requests, identifies and facilitates leadership input
as necessary to resolve business conflicts.
*Liaison for N. America, Canada, Russia, Australia & NZ, monitoring all third pa
rty promotions across the Disney brands and businesses. Identifying opportunitie
s and adding value, whilst maintaining a flexible approach to solutions when man
aging conflicts in a diplomatic manner.
*Provides brand consultancy and creative direction for companywide marketing cam
paigns by business unit.
Achievements
*Developed expert knowledge in stewardship of the brand and character use across
the company according to defined consumer strategies.
*Became primary consultant for all food based tie in promotional activity, succe
ssfully upholding Company Guidelines, resolving any issues to make a promotion h
appen where viable possible and provided training accordingly.
*Identified areas of training and development of brand & character approvals, en
couraging individuals to think about the brand at a much earlier stage of develo
pment to increase brand equity and ensure they are in line with overall business
strategies.
*Assisted Director with creation and development of new training material to add
ress specific needs of audience and establish new and feasible approaches to man
aging brand and character franchise stewardship companywide, motivating and empo
wering the business units.
*Facilitated brand & franchise Stewardship training presentations and work sessi
ons to Business Units as required.
*Assisted Franchise Management team to implement newly developed strategies for
franchise properties from a stewardship perspective; upholding principle guideli
nes, highlighting and resolving any issues that may be contrary to these initiat
ives.
*Strengthened relationships with companywide legal teams to gain better understa
nding and insight of business activities, company policies and regulation requir
ements, ensuring compliance of strategies initiated and developed on a consisten
t basis.
*Often exceeded expectations and deliverables required, thus gaining increased r
espect and trust from business units and corporate partners.

Disney Store
2001 - 2005(Europe)
London, UK

Point of Sale & In-store Communications Manager

Achievements and Responsibilities
*Reduced annual Point of Sale expenditure by 20% by developing and implementing
new POS mechanic.
*Increased accuracy of POS information and shortened production/delivery turnaro
und time by creating POS briefing template for use across Merchandise/Store Oper
ations/Visual Merchandising teams enabling promotions to be turned on within 24
hours across Europe.
*Managed 1.5 million In-store Communications budget across Europe.
*Developed and delivered all Point of Sale requirements from Merchandise, Store
Operations, and Strategic Marketing departments to support effective visual comm
unication across Europe, on time and within budget.
*Developed creative briefs, managed in-house creative resources and external age
ncies which included all visual communication & POS requirements obtaining best
solutions/prices within budget and ensured on time delivery.
*Ensured compliance of promotions, supporting POS & display across all stores to
deliver high quality, consistent results.
European Promotions Executive
Achievements and Responsibilities
*Introduced marketing events programme that maximised seasonal business opportun
ities and manufactured additional activity to enhance the retail experience
*Introduced first self-liquidating spend promotion, including development of pre
miums and rolled out throughout Europe that became a template for future promoti
ons.
*Managed 2 million promotions budget across Europe.
*Developed promotional calendar and managed implementation across the business a
nd analyzed event campaign performance.
*Created additional opportunities with synergy and Corporate Alliance partners t
o drive footfall, increase payment card usage, increase consumer spend, identifi
ed incremental awareness opportunities for events.
*Managed third party promotions and media placement, ensuring brand integrity
European Promotions Executive - Local Activity
Achievements & Responsibilities
*Created and implemented consistent promotional marketing tools to maximise the
local promotional opportunities in all markets and assisted Marketing Director o
n special projects.
*Delivered the programme to support the Grand Opening of Flagship Store in Paris
, France, including the creation and development of all aspects - PR, advertisin
g and event co-ordination.
*Created Pan European Christmas Gift Guide, including sourcing and development o
f design, print & production whilst maintaining core objectives within branding
guidelines, and then briefing and management of Guest Research programme to meas
ure reaction to the catalogue throughout Europe.

The Marketing Department / TMD Research Agency 2000 - 2001 National Australia
Bank
Sydney & Melbourne, Australia
Signet Trading Plc (Ernest Jones & Leslie Davis) 1997 - 1999
Marketing Assistant
London, UK
Responsibilities and Achievements
*Managed all Point of Sale requirements for national jewellery retailer liaising
with Marketing, Buying & Retail Operations departments.
*Handled all operational/promotional enquiries and requests for 180 outlets acro
ss two brands in UK.
*Assisted Marketing Controller in brand & co-operative watch brand advertising c
ampaigns, media placement and production of Christmas, watch and bridal brochure
s.

Beryl Gibson Associates 1996 - 19

97
Studio assistant within Colour & Textile Consultancy London,
UK
Responsibilities and Achievements
*Developed color and fabric mood boards, providing trend direction to fashion a
nd furnishing textile industry, Yarn manufacturers and global retail accounts
*Created fabric swatches to support new textile design concepts and yarn develop
ment

Education & Training

Chelsea College of Art & Design 1996
London, UK
BA (Hons) Design - Textiles
Lincolnshire College of Art & Design 1993
Lincolnshire, UK
1 Year Art & Design Foundation Course