TWO PART RESUME' by ROBERT FERNANDEZ MBA.

Personal Information
Name: Robert Fernandez Email: rf64a5fc@westpost.net
Phone: 7865157791 Fdez_2000@yahoo.com
Home Location: US-FL-North Miami Beach-33160 (Citizen)
PROFESSIONAL EXPERIENCE
Job Categories: Marketing (7 Years experience)
Total years experience: 7 Years
________________________________________
Company Information
Company Name: Adrienne Arsht Center Start Date: May 2009
Job Title: Marketing Co-ordinator End Date: Present
Company Name: Burger King Corporation Start Date: August 2008
Job Title: Marketing Specialist End Date: May 2009
Company Name: AUSTRALIAN INTERNATIONAL INVESTMENT GROUP Start Date: January 2008
Job Title: Marketing Associate (Contract) End Date: August 2008
Company Name: HEALTHCARE FINANCE GROUP Start Date: Febuary 2007
Job Title: Marketing Associate (Contract) End Date: December 2007
Company Name: SONY CORPORATION OF AMERICA Start Date: January 2005
Job Title: Marketing Co-ordinator / Executive Assistant End Date: Febuary 2007
Company Name: TOP LINE PRODUCTIONS Start Date: November 2003
Job Title: Executive Assistant End Date: January 2005
Company Name: MERRILL LYNCH Start Date: January 2002
Job Title: Business Development Analyst / Account Manager End Date: November 200
3

Additional Skills And Qualifications

Managed Others : Yes (12 others) Languages Spoken : English, Spanish
Most recent wage: 30.00 USD per hour Felony Conviction: No
Security Clearance: No Military Experience: No
Education
School:
Nova Southeastern University Major:
Marketing Degree:
Master's Degree Graduation Date:
January 2004
School:
Florida International University Major:
Communication Degree:
Bachelor's Degree Graduation Date:
January 2000
________________________________________

Desired Position
Desired wage : 40.00 USD per hour
Desired employment type: Full-Time
Desired commute: 25 miles
Desired travel: Up to 25%

ROBERT FERNANDEZ
17560 Atlantic Blvd. Bldg 2 Apt 401 * Sunny Isles Beach, Florida 33160
fdez_2000@yahoo.com * 786-515-7791
MARKETING SPECIALIST
Business Development * Market Trend Analysis * Program Coordination
Highly skilled and motivated Marketing Coordinator with broad-based experience i
n maximizing strategic marketing programs and initiatives for high-profile compa
nies. Proven record of excellence in conducting key market research and analysis
to streamline and better target existing programs, and to identify and capture
new business opportunities. History of maximizing prospecting capabilities throu
gh insightful analysis and innovative marketing initiatives. Demonstrated capaci
ty to build and maintain strong relationships with executives and associates at
all levels. Possess outstanding communication skills with fluency in Spanish.
CORE COMPETENCIES
* Strategic Marketing Solutions
* Prospect / Lead Generation
* Communication & Collaboration * Partnership Development
* Solution Provider
* Corporate Branding Initiatives * Competitive Analysis
* Promotional Campaigns
* Account Management
PROFESSIONAL EXPERIENCE
Adrienne Arsht Center for the Performing Arts of Miami Dade County -Miami, Fl 20
09-Present
Marketing Co-Ordinator
Produced and generated high income campaigns to advance and promote Broadway Acr
oss America events with earnings exceeding $1 million dollars.
* Managed various budgets exceeding $25,000
* Manage distribution of promotional materials
* Managed volunteer teams
* Created and Implemented partnerships with companies such as: David Barton G
ym, Seminole Hard Rock Cafe and Casino, Miami International Wine Fair, Miami Int
ernational Book Fair, Coconut Grove Arts Festival, Air Jamaica and similar organ
izations with sponsorships exceeding $200,000.
* Liaison between departments ensuring smooth communication throughout the or
ganization
Burger King Corporation-Miami, Fl 2008- 2009
Global Communications
Conducted User Acceptance Testing for BK (R) Global Evolution Project-A new intr
anet look and feel and functionality implemented throughout Burger King's SAP Po
rtal.
* Executed manual Quality Assurance Test Scripts and detected system errors.
* Logged system defects in Mercury Quality Center in order for development te
am to keep track and fix
* Validated production functionality after-go-live
* Performed software compatibility testing for 6.0 and 8.0 browser
HEALTHCARE FINANCE GROUP - Coral Springs, Florida 2008-2008
Marketing Associate (Contract)
Assisted the Vice President of a Wall Street financial firm in achieving various
marketing and administrative efforts Contributed to a range of marketing effort
s such as deal announcements, mass e-mail campaigns, and the modernization of an
ACT database by organizing contacts according to their center of influence. Res
ponsible for providing direct support to the Vice President for a variety of dut
ies including arranging travel and meeting appointments, drafting letters and va
rious reports, preparing business presentations, and compiling financial data, w
hich included work with highly confidential information.
Key Achievement:
* Developed strong interpersonal, leadership, negotiation, analytical, and pr
oblem-solving skills.

AUSTRALIAN INTERNATIONAL INVESTMENT GROUP - Pembroke Pines, Florida 2007-2008

Marketing Associate (Contract)
As Marketing Manager on temporary assignment, supported CEO in formulating marke
ting strategies to occupy a commercial real estate building. Developed, planned
and executed marketing plan for an 80-office commercial real estate project and
oversaw all activities and services related to the acquisitions, Web sites, and
management of the facility using multi-industry market trend analysis. Collabora
ted with cross-functional teams and company attorney to ensure open lines of com
munication and universal understanding.
Key Achievements:
* Spearheaded creation of company's Web page in English and Spanish to increa
se awareness for the Australian Property Group in North America, to include init
iating and implementing all marketing management concepts and strategies.
* Assisted in the collaboration of elevating awareness of a nonprofit organiz
ation in South Florida already recognized in Brazil, Dominican Republic and Spai
n through numerous successful fundraisers.
* Oversaw several nonprofit charity events to raise funds for nonprofit organ
ization seeking to raise awareness and research funding for children with mental
paralysis in Golden Glades, FL and to introduce Mapet Foundation to the United
States.
SONY CORPORATION OF AMERICA - New York, New York
Marketing Coordinator / Executive Assistant, 2005 - 2007
Supported Marketing Manager in promotional efforts for Sony's VIP exclusive shop
ping program. Contributed to all marketing activities, including direct mail, em
ail campaigns, event marketing, and new client acquisition. Performed research a
nd analysis of high-value customer base, industry trends, and competitors to dev
elop effective marketing initiatives and programs. Reviewed collateral to ensure
accuracy and adherence to specifications and messaging, as well as the flow of
creative assets between Sony and key partners. Prepared and administered budgets
for $100K+ projects. Collaborated extensively with internal partners (Sony Play
Station, Sony BMG, Sony Pictures and Sony Ericsson) and external partners (Neima
n Marcus and American Express) to support premium luxury brand partnerships.
Key Achievements:
* Delivered increased revenue and cost savings of more than $100K by filterin
g and updating Siebel database to more accurately target marketing collateral to
active customers and perform surveys to determine consumer purchase volume and
buying habits.
* Initiated highly effective strategy to transform cold leads into warm leads
through cross-promotion and information sharing with branded partners, generati
ng email campaign to target potential customers.
TOP LINE PRODUCTIONS - New York, New York
Executive Assistant, 2003 - 2005
Assisted Emmy award-winning director and his agent in co-ordinating and facilita
ting directorial endeavours, including Good Morning America, Martha Stewart and
The Rosie O'Donnell Show. Scheduled and secured travel arrangements for team, bu
siness associates and high-profile clientele. Conducted preliminary interviews w
ith celebrities regarding specific needs and contractual agreements for scriptin
g requirements. Coordinated all aspects of deal memos with union positions, incl
uding AFTRA and DGA. Assisted in budget management.
MERRILL LYNCH - Fort Lauderdale, Florida
Business Development Analyst / Account Manager (Intern), 2002
Propelled account development for small-to-mid range clients, designing and pres
enting competitive proposals to help achieve goals for growth and expansion. Ass
isted corporate leadership with forming and implementing marketing strategies. P
erformed research and analysis of businesses, including reviewing financial stat
ements and touring client facilities to identify key opportunities. Developed an
d presented customized proposals for companies, offering financial packages such
as credit lines and loans. Trained new interns on best practices in telemarketi
ng and account management.
Key Achievement:
* Generated $5M in revenue within 6 months, successfully opening 14 new accou
nts.
EDUCATIONAL BACKGROUND
NOVA SOUTHEASTERN UNIVERSITY - Fort Lauderdale, FL | Master of Business Administ
ration in Marketing, 2003
Key Project: Designing & Delivering Superior Customer Value
FLORIDA INTERNATIONAL UNIVERSITY - Miami, FL | Bachelor of Science in Communicat
ion (Advertising), 2000
Minor in Marketing
Technical Proficiencies:
Siebel Database, Microsoft Office (Word, Excel, PowerPoint, Outlook)