1202 SW 257th Dr., Troutdale, OR 97060 503-618-7545 Home 503-329-0408 Cell
ap6a860c@westpost.net Executive Director Management / Community Relations / Sales & Marketing / Volunteer Management / Event Planning PROFESSIONAL EXPERIENCE Event Creator and Manager, Pinkerton's Marketing & Advertising Services, 11/08 t o present Troutdale, Oregon Created and developed Eastside Health & Fitness Expo 2009, targeted specific bus iness industries as potential exhibitors, sold over 110 exhibitor's spaces for t he event, eighteen of which were senior services providers. Employed past skills to create and implement marketing strategies for the event, the program, and th e advertising campaign. Marketing & Membership Director, West Columbia Gorge Chamber of Commerce, 10/07 to 11/08, Troutdale, Oregon Day to day office operations included the visitor's center duties and tourism in formation. Other responsibilities included: developing new member marketing stra tegies which resulted in over one hundred new memberships; improving the monthly newsletter, by improved editorial content and adding a member spotlight, encour aging members to write articles about their businesses; brought in additional re venue through multiple recurring advertisers: demonstrated leadership by creatin g a well functioning membership committee, created accounting procedures for tra cking and payment on marketing and membership activities, managed membership eve nts which included; business AM's, after hours, membership luncheons, new member orientations, campaign forum and fundraising drawings, developed many rewarding relationships with chamber members, businesses and governmental leaders. Community Relations Director, Cherry Park Plaza, 03/07 to 10/07, Troutdale, Oregon Planned and implemented marketing events promoting the independent senior commun ity. Targeted and called on community leaders including pastors, social workers and hospital discharge planners. Networking and follow up to create and establis h successful working relationships within a variety of community settings. Respo nsibilities included arranging and implementing activities in the following cate gories; physical fitness, health, recreational, intellectual, educational, socia l, creative, entertainment, religious, services, volunteering and special reques t of residents. Promotion of resident social interaction was established by crea ting editorial information for a Resident Pictorial Directory. Weekly arranged t ransportation for resident's activities and weekly trips. Took potential residen ts on tours and walked them through contracts and move in questions as well as c ontractual signings. District Director of Marketing and Sales, RCS Management Corporation, 0 1/06 - 02/07, Westfield, Indiana Oversee RCS marketing operations in Oregon and Vancouver areas including marketi ng strategies to national marketing team, local market identification, created c ollateral for new durable medical equipment product lines roll out, developed ne w business and signed agreements with Oregon / Washington Nursing Homes requirin g oxygen and oxygen related equipment. . Account Manager, San Francisco Examiner, Newspaper, 4/04 - 11/04, San Francisco, Cali fornia Managed all client development including; identification, targeting, new product rollout, relationship development, key accounts, contract negotiations and orde r fulfillment. Successful with direct networking, local businesses and community leaders as well as organizations. Tripled revenue in the first four months and won a contest for most contracts signed for 2005. Executive Director, Rental Housing Association of Northern Alameda County 1/01 - 1/02, Oakland, Cali fornia Oversee all association operations including; office staff of 3, improved office infrastructure , reporting procedures, marketing business strategies, marketing planning and strategies, membership development and problem solving, budgets, n ational and community networking with business and government leaders, leadershi p and support to a Anna Pinkerton 1202 257th Dr., Troutdale, OR 503-618-7545 Home 503-329-0407 Ce ll bapink@veriszon.net 16 member board and 6 active committees. Developed and created a ballot initiati ve to further protect rental property owners. Membership increased just over 6% in one year. Regional Manager, American Heart Association, 8/99 - 1/01, Oakland, California Oversee regional business functions of CPR development and training between Sout h San Francisco and the Oregon Boarder including; 2 persons office staff, volunt eer development, identifying key volunteers, cross training, mentoring, coaching , networking with hospitals and staff as well as colleges and community emergenc y services, event planning business conferences and corporate client CPR develop ment. Created and presented high impact educational programs for products and se rvices between providers and community. Successful introduction, use and purchas e, of the AED to non medical businesses were the high lights of my achievements.
Business Owner, "InTouch", 9/92 -12/96,
Lodi, California Built and developed client base and contracted services including; identifying a nd targeting of new business, membership development, key accounts, marketing st rategies, advertising programs, branding, internet development, networking, spec ial events and promotions. Clients included, Lodi District Chamber of Commerce, California Welcome Center at Kingsburg, Lodi Memorial Hospital as well as many o thers. Competent use of Microsoft Office including Outlook and Publisher created a successful communication and production for clients. Marketing Director, California Family Medical Group, INC., 4/89 - 9/92, Lodi, California Oversee all operations for marketing including; marketing team leader, marketing strategies, market identification, branding, media development, advertising pro grams and a newly created news letter, script writing for radio and television c ommercials. Using the strategy, "We serve a diverse community," we secured many new patients and added $20,000. to our bottom line during this campaign. COMMUNITY ACTIVITIES * Planned, developed and marketed Health Expo in Stockton, CA, at the Sto ckton Civic Auditorium. Presented 60 medical professional exhibitors and some le cturers as well as nutritional caters and fitness demonstrators. Created a succe ssful networking vehicle for the local medical industry. * Expanded business profits as result of promoting and marketing for a variety o f local events; Flea Market at the Gault Fea Market, San Joaquin County Fair dem onstrations, seminars for local service agencies, chamber breakfast; new member meetings, targeted venues for chamber mixers, drama productions, local service a gency dinners and retail sidewalk sales. * Supervised and expanded a curriculum for women's programs on lifestyle, busine ss and homemaking. Retained and strengthened social and business contacts. * Reduced costs and improved educational programs as an Administrator for childr en's programs working with children from 3 to 12 years of age. * Built local and state relationships by coordinating and managing an all day co nference for a local service agency. Developed a large association of local part icipants. PROFESSIONAL ASSOCIATIONS * Member of OHCA, Oregon, 2006 - 2007 * San Francisco Convention Visitors Bureau - Ambassadors Club * Lodi District Chamber of Commerce, Sub Committee Chair for video development for tourism committee * Republican Women's Club, member * Co-Founder and Developer, Professional Business Singles * Lions Club, member * Chairperson, Republican Youth Group * Promotional Chair for Lodi Council of Churches * Currently associated with these Boards; Reynolds Education Foundation, Gresham Senior Center and Columbia River Gorge Kiwanis Club. Anna Pinkerton 1202 257th Dr., Troutdale, OR 503-618-7545 Home 503-329-0407 Ce ll bapink@veriszon.net EDUCATION College of the Canyons, 1973, Saugus, CA CA University of Santa Barbara, 1988, Bakersfield, CA 93300 SPECIAL ACHIEVEMENTS Leadership Lodi, 1996, Sponsored by the Lodi District Chamber of Commerce, CRM-C ertificate Residential Management 2001, Mediation Certificate 2002, Taken & pass ed the precursor test for a California Real Estate License 2004