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Tracey Santarlasci (McRae)

Phone: (702) 809-5786


9542 Summer Furnace Street, Las Vegas, NV 89178
E-mail: ts6a9b10@westpost.net

Marketing Specialist
Passionate marketing/media professional with an extensive background in direct r
esponse advertising/marketing field. Solid track record delivering excellent cu
stomer service through successfully managing and achieving clients ROI expectati
ons. 12-years of experience working with clients coordinating effective marketi
ng campaigns utilizing radio, television, internet and promotional events.
Special Skills & Accomplishments
Strategic Media Planning
Create & Execute Promotional Opportunities
Attention to Detail
Develop Long-Term Solid Relationships

Professional Experience
Maverick Media, LLC Las Vegas, NV Owner/Marketing Consultant (Established 3/1/
2009)
Media/Marketing Consultant worked with Advertising Agencies on client campaigns
specializing in direct response marketing.
Planning, development and implementation of national radio and television campa
igns.
Broad experience implementing special event promotions, internet campaigns, dir
ect mail and per inquiry marketing campaigns to ensure clients received the most
value out of their advertising budgets.
Consolidated Media, LLC Las Vegas, NV Media Director (Mar. 2003 Jan. 2009)
Coordinated the start-up of a National in-house advertising agency for one of V
egas largest timeshare companies (Consolidated Resorts).
Increased in-bound phone calls 20%-30% annually for the client.
Ensured clients budget exceeding $30,000,000 million dollars annually was appro
priately directed to the ideal target audience and media outlets.
Strategically planned all direct response national campaigns by negotiating rat
es, radio talent, and media contracts to ensure the most efficient cost per lead
/sale for the client.
Tracked and managed the ROI performance of every direct response radio/televisi
on/internet/promotional campaign.
Coordinated high-profile radio broadcast remotes from Las Vegas during various
seasonal occasions, i.e.: Super Bowl, Valentines Day Events, Academy of Country
Music Awards, Movie Premieres, Poker Tournaments etc. These broadcasts attribut
ed to a consistent call flow and revenue growth.
Managed all commercial copywriting, production and post-production for national
radio/television spots.
Managed all in-house celebrity spokesperson talent (Alan Thicke, Tanya Roberts,
Roseanne Barr, William Shatner, Joan Rivers etc.) duties included handling all
PR matters, press releases, commercial production and interviews.
Worked closely with national media organizations on the highest level including
Clear Channel, CBS, Premiere Radio. ABC (Citadel Media), Dial Global Communicat
ion, Westwood One.
Media Makers, Inc. Las Vegas, NV Marketing Director (Oct. 2001-Mar. 2003)
(Same duties as above - Media Makers was acquired by Consolidated Resorts in Mar
ch of 2002)
Lead generation company for multiple timeshare vendors until Consolidated Resor
ts acquired the company in March 2003.

Las Vegas Airship - Las Vegas, NV- Sales & Marketing Manager (May 1999-Jan. 2001
)
Managed and supervised all aspects of management, marketing, sales and operatio
ns both locally and nationally.
Recruited and negotiated all tour operator reseller and distributor contracts a
nd promotions.
Sold corporate sponsorships sold banners which were showcased on the sides of t
he blimp.
Designed and implemented all advertising programs to generate revenue through u
se of billboards, print and radio/television advertising.
Prepared, organized, and analyzed reports on a daily basis for the purpose of t
racking department productivity.

Passkey Systems, Inc Las Vegas, NV Senior Account Manager (Jan. 1998- May 1999
)
Developed and generated new business using all aspects of client recruitment, i
ncluding phone sales and client visits.
Created successful direct mail campaigns for Las Vegas Casinos, hotels, adverti
sing agencies, educational institutions and major Nevada corporations.
Prepared, negotiated and serviced all new client contracts.
Provided ongoing maintenance for existing clientele.

The Visitel Network Las Vegas, NV Sales Account Representative (Aug. 1997 Jan
. 1998)
Sold television air time during broadcasts during Las Vegas conventions.
Generated new business through aggressive recruitment, including phone sales, p
resentations, and client visits.
Account management including contract compliance, financial performance analysi
s and competitive performance.
Maintained relationships and favorable contacts with current and potential adve
rtising accounts.

Education
Emerson College Bachelor of Science Mass Communications
References Available Upon Request