April 2011

TABLE OF CONTENTS
THE HIRING SENTIMENT ............................................................................................................. 3 & 4

SECTORAL ANALYSIS ........................................................................................................................ 5

FUNCTIONAL AREA ANALYSIS ......................................................................................................... 6

CITY BASED SCENARIO ...................................................................................................................... 7

WORK EXPERIENCE BASED ANALYSIS ............................................................................................ 8

METHODOLOGY ................................................................................................................................... 9

ANNEXURE ................................................................................................................................... 10-12

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 April 2011

THE SENTIMENT: OVERALL HIRING SCENARIO

Calendar 2011 is expected to be a landmark year for job creation as all industries are upbeat about their hiring
sentiment. The job speak index for Apr-11 at 1062 as compared to 1085 in Mar-11 shows a minor dip in the hiring
activity owing to the ongoing appraisal season. Hiring activity for the Construction and Engineering sector has been
clocking impressive growth figures for the past few months and has finally reached its peak of 830 in Apr-11. This is
the highest point on the index for the sector since Jul-08. This dovetails with the optimism shown in the Naukri Hiring
Outlook Survey where 77% of recruiters from the Construction and Engineering sector had anticipated new jobs will
be created in the first half of 2011 and 47%.

An in-depth analysis of the indices shows that all the top industry sectors registered minor dips in hiring
owing to the ongoing appraisal season.

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 April 2011

In Apr-11 most key functional areas and cities saw a minor lull in their hiring activity. Bengaluru and Chennai
in particular have seen their indices dipping by 15% and 12% respectively in Apr-11 over Mar-11

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 April 2011

THE MACROSCOPE
S ECTORAL A NALYSIS
An in-depth analysis of the indices shows that all the top industry sectors have witnessed minor dips in their
hiring activity. Key industry sectors like Auto, Banking, Oil and Telecom saw their indices dipping by 2%
respectively in Apr-11 over Mar-11 while the BPO sector saw a 16% dip in the hiring activity in Apr-11 when
compared to the last month. The Construction and Engineering sector witnessed maximum movement in the
employment front both monthly as well annually as the index moved up by 9% in Apr-11 over Mar-11 and by
13% in Apr-11 over Apr-10. Both IT and Capital Goods sector maintained steady hiring levels over the
month.

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 April 2011

F UNCTIONAL A REA ANALYSIS

The hottest skill sets for the month of Apr-11 were professionals in Production and Project management
where the index moved up by 4% respectively in Apr-11 as compared to Mar-11. The demand for
professionals in HR, Accounts, Sales, and Software Development maintained steady hiring levels in Apr-11
over Mar-11.

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 April 2011

C ITY B ASED S CENARIO

Most cities have experienced a lull in hiring activity in Apr-11. Among the metros only Mumbai maintained
steady hiring levels, while Delhi and Hyderabad saw dips of 2% respectively in Apr-11 over Mar-11.
Bengaluru and Chennai saw dips of 15% and 12% respectively in Apr-11 over Mar-11. However the three
month moving average indices for these cities maintained steady hiring levels

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 April 2011

W ORK - EX BASED S CENARIO

Hiring activity saw a dip across all experience brackets barring 8-12 years and over 16 years experience
levels where the index maintained steady hiring levels. Hiring activity in the 0-3 years and 4-7 years dipped
by 4% and 2% respectively in Apr-11 over Mar-11.

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 April 2011

METHODOLOGY
The Naukri Job Speak index from Feb’10 includes both online jobs as wells as jobs acquired from existing clients
by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job postings on
Naukri, addition of the same to the index gives a more holistic picture of the Indian job market. Therefore, the Job
index which was till now based on the July 2008, has been realigned to take care of the effect of the Jobs added
by the tele-sales team.
On the basis of job listings added to the site every month, the data shows an increase or decrease in the index. To
calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent months
have been indexed with data of July 2008. The monthly report shows hiring trends across industry sectors,
geography and functional areas. There might be high volatility for certain fringe cases like smaller cities, niche
industries etc. owing to a small base, but more than 34000 clients using Naukri.com leads to high reliability of the
data.
Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The total jobs
on site are defined as:
Total Jobs: Jobs Added + Jobs Refreshed
Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and
therefore indicates that the position is still open.

Disclaimer

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 April 2011

The data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to
derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of
error

ANNEXURE
Industry Sectors

Upward movement of the index

Dip in the index

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 April 2011

Functional Area

Upward movement of the index

Dip in the index

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 April 2011

Cities

Upward movement of the index

Dip in the index

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