JAMES W.

STROHECKER
605 Mendocino Way
Redwood City, CA 94065
650-596-0659 (home)
415-519-8103 (cell)
js6fa70e@westpost.net
SUMMARY OF QUALIFICATIONS
Successful, measured implementation of business-to-business lead-generation, soc
ial and video marketing, and partner marketing campaigns for enterprise-focused
technology companies. Accomplished track record in PR/AR, video and written con
tent development, corporate/product messaging and introductions.
* Strong capability in creating product/corporate positioning that delivers glob
al market relevance.
* Innovative capacity to create effective, measurable, repeatable public/analyst
relations programs that communicate unique competitive advantages and build cus
tomer demand.
* Demonstrated track record in both planning and executing successful public rel
ations programs.
PROFESSIONAL EXPERIENCE
QUMU, INC. - DIRECTOR OF FIELD MARKETING & MARKETING COMMUNICATIONS - 06/08-PRES
ENT
Produce and direct the demand, lead-generation, content creation, positioning, a
dvertising and external communications, video and promotion programs for leader
in enterprise video to Global 1000 organizations.
* Lead generation: Produce effective Eloqua/Marketo-based email campaigns and tr
ack leads-to-close metrics. Increased lead-generation 150 %;
* Video and written content: Create customer and partner videos, webcasts; inte
rnal and external video scripting/production; develop all collateral, sales tool
s, presentations; white paper ideation, editing, offer-campaigns. Increased cont
ent (video and authored WPs) 300%, downloads 200%.
* Product positioning: Develop competitive product/corporate positioning, introd
uctions, messaging. Two competitors copied positioning.
* Marketing campaigns: partner marketing, webinars, seminars, analyst video webc
asts; trade show/conference traffic development, demos and presentations; video
testimonials and lead-gen event direction and production. Increased campaigns 40
0% (4x/qtr - 16-20x/qtr).
MARKETING - CONSULTANT - 7/07 - 06/08
Consulting engagements: Director of Marketing for enterprise-focused HDE securi
ty software company; Director of Field Marketing for an enterprise-focused unifi
ed messaging company; and new business planning/messaging and presentation coach
ing for a mid-sized PR agency.
* Produced successful large enterprise and government department-oriented eSemin
ar lead-gen programs that included content development, Telesales coordination a
nd channel development.
* Directed successful public relations, analyst relations, content development,
and customer promotion programs. Managed three PR agencies, creative branding a
gencies, and external writers.
* Tracked program effectiveness via inbound landing page leads and leads-to-clos
e metrics via Eloqua.
CALLTOWER, INC., DIRECTOR OF PRODUCT/CORPORATE MARKETING & COMMUNICATIONS - 10/0
5-06/07
Created successful North American marketing campaigns; strategy, development and
implementation of product launches, PR/AR, content development, external vendor
management, advertising, and sales tools to compete directly against much large
r companies and increase direct and channel sell-through.
* Sales Support/Sales Tools: Created all sales tools and presentations. Develo
ped lead-gen programs, PPC, SEO. Sales training, incentive and competitive posi
tioning programs. Directed partner training, sales incentive and competitive po
sitioning programs with Microsoft, CenterBeam, and InterCall.
* Content/PR/AR: Conducted all media/analyst outreach and presentations; news c
ontent and awards development; speaker placement; article placement; customer pr
omotion programs.
* Web Site Development: Directed Web Site redesign, created new links and produ
ced/posted new content daily/weekly to increase natural search profile and traff
ic.
PHOENIX TECHNOLOGIES, SENIOR DIRECTOR OF MARKETING - 10/03-8/05
Responsible for development of worldwide marketing communications programs inclu
ding corporate and product messaging/launches, Field Marketing programs, Web Sit
e restructuring, PR & AR, sales tools, as well as MDF programs, joint customer s
uccess stories, collateral, and APAC and EMEA program coordination.
* Public Relations: Created worldwide PR/AR plans, edited all content. Managed
three PR agencies.
* Strategy and Planning: Defined and drove product launch and communications (P
R, AR and Channel Partner) for worldwide product introductions.
* Content Development: Conceived, wrote and edited content, background document
s, "Lite Papers," and customer success stories for target media, analysts, and p
artners.
* Product Introductions: Launched firmware and software products with $12 milli
on in incremental sales. Evaluated market trends, and captured customer and cha
nnel product requirements and translated this into marketing messaging, sales de
liverables and worldwide promotional activities.
* Channel and Partner Programs: Developed collaborative marketing programs. Di
rected creation of Sales support tools: including Flash Demos, Sales Training M
aterials, internal and external newsletters, corporate presentations/templates,
new corporate/partner Web Site.
CHORDIANT SOFTWARE, INC., SENIOR DIRECTOR OF CORPORATE MARKETING - 6/00-7/03
Directed all corporate PR/AR initiatives for Chordiant Software including overal
l worldwide brand strategy, message/story line development, video customer testi
monial and partner marketing programs.
* Successfully managed communications programs led to increased awareness, marke
t share, and competitive market differentiation for a publicly traded, $100 mill
ion, CRM applications company.
* Successfully directed all communication initiatives for worldwide product laun
ches including adaptation to aggressive timelines, limited budgets and personnel
resources.
* Delivered a comprehensive worldwide branding program within nine weeks and man
aged global implementation and adoption of new materials
* Significantly improved market awareness and lead-gen programs within three mon
ths, resulting in lead-to-close increase of 30% and eight new analyst reports/re
commendations.
* Developed global marketing and product integration plans, corporate and produc
t positioning, branding, and packaging for four separate public and private comp
any acquisitions.
EDELMAN WORLDWIDE, VICE PRESIDENT -- 8/97-3/00
Directed office's 300 percent revenue growth. Trained and developed an outstand
ing young team of emerging market leaders and grew the agency into a local and r
egional powerhouse.
* Directed all new business sourcing and secured new accounts totaling $5 millio
n in annual revenue.
* Received two promotions and grew agency team from 22 people to 45 people in 30
months.
* Managed accounts including: PeopleSoft, VeriSign, TSI Software (Mercator), TIB
CO, iPass, NetSchools, and TribalVoice.
CONNECT, INC., DIRECTOR, INTERACTIVE MARKETING -- 3/93-8/97
Responsible for all domestic and international advertising, public relations, ex
ternal communication for this leader in high-end, interactive commerce software.
Managed outside writing and creative design contractors and agencies with $1.4
million annual budget. Developed financial presentations and investor outreach
including quarterly reports and Annual Report.
* Successfully repositioned CONNECT as an enterprise platform.
* Led successful IPO messaging and PR. Developed consistent AR/PR programs that
created market recognition and differentiated the company from its competition.
* Produced video/digital communication and 16 separate awards for CONNECT applic
ations.
EDUCATION
Undergraduate study in Journalism at the University of Oregon; graduate study in
Political Science at the University of Washington. Member of the Public Relati
ons Society of America.