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JOCELYN L.

LANDRUM
3395 Henderson Road, Cleveland Hts, OH 44112 ~ 216.338.7303 (mobile) jl72b458@we
stpost.net
Education:
Kent State University - Kent, OH
Bachelor of Science, August 2005
Major: Journalism & Mass Communications, Advertising Minor: Marketing
Beaumont School - University Heights, OH
High School Diploma, May 2001
Professional Experience:
July 2007 - Present J.M. Smucker Company - Orrville, OH
- Marketing Analyst (7/07 - 2/09)
- Assistant Manager (2/09 - Present)
Develop strategic Marking and Retail Sales Programs to attract the attention of
the end retail consumer, while also driving increased retail sales growth and pr
ofit for the National Grocery Customers and the J.M. Smucker Company
Provide post-promotional event analysis of Grocery Retail Sales events to evalua
te promotional successes and opportunities, while also providing Return-On-Inves
tment Analyses and Financial Profitability Reports
Collaborate with Corporate Strategy and Consumer Marketing Teams to evaluate and
analyze National Retail Sales Strategies and monitor National Retail Trends
Work directly with National Retail Sales Teams to communicate Corporate Product
Strategies while also participating in Regional Sales Strategy Sessions to comba
t individual market and competitor challenges and concerns
Work with Corporate IS and Marketing Sales Systems Teams to develop and implemen
t an Oracle Trade Fund web-based software tool used in managing Sales Reporting,
Budgeting and Volume Projections
Function as front-line Support and Communications Liaison between IS and Marketi
ng Systems Teams and Grocery Sales Teams to communicate System operating procedu
res, enhancements, defects and updates.
Perform continuous validation and testing of various software systems and tools
to ensure the accuracy and legitimacy of reporting data and system output
Assist National Sales Teams in managing Grocery Trade Fund Spend and correspondi
ng budgets, promotional volume projections and product distribution strategies a
nd costs
Prepare and present Grocery Trade Promotional Presentations; outlining spend eff
iciency opportunities, volume and spend trends, competitors' promotion and volum
e trends, product distribution opportunities and strategic growth strategies.
Responsible for continuous development and training of new employees on the use
of various corporate software tools, the understanding and implementation of Key
Performance Indicators necessary in executing successful Grocery Sales Events,
reviewing and rehearsing presentation skills and tactics and the overall prepara
tion of Sales and Marketing Presentations (software tools, include but not limit
ed to A.C. Nielsen Nitro Tool, IRI Xlerate Software Tool, Oracle/Siebel Web-Base
d Software Tool, Market Track Web-Based Software Ad Tool).
Develop standard operating procedures, processes and documentation for managing
internal and external Trade Marketing Teams on the creation and use of Standard
Templates and Tools for ensuring the accuracy and uniformity of Trade Review and
Sales Presentations
Responsible for the preparation and delivery of Sales and Marketing presentation
s, including Quarterly Sales and Progress Presentations, Regional Sales and Trad
e Presentations, Internal Team Learning and Growth Sessions and New Employee Ori
entation and Training Presentations
Portfolio of Brands include but are not limited to Smucker Jellies, Jams & Prese
rves, Folgers Coffee, Dunkin Donuts Coffee, Millstone Coffee, Smucker Ice Cream
Toppings, Europe's Best/Nature's Peak Frozen Fruits and Vegetables, Hungry Jack
Pancakes, Potatoes and Syrups, Smucker Uncrustables, Eagle Brand Milk, Pillsbury
Flour and Ingredients, Martha White Ingredients and Dessert Baking Mixes, Crisc
o Base and Olive Oils & Shortening, Pillsbury Dessert Baking Mixes and Jif and S
mucker Peanut Butter

May 2005 - July 2007 Marcus Thomas LLC - Cleveland, OH


- Intern (5/05),
- Account Services Project Manager (6/05 - 2/07)
- Account Services Account Executive (2/07 - 7/07)
Coordinate the development of all strategies and tactics for a New Product Intro
duction Campaign, including the design and implementation of a National Word-of-
Mouth Campaign. Campaign included the creation of a viral web site, email campai
gn, product sampling and mailing program, viral e-mail campaign and online medi
a strategy
Manage national retail sales promotions, including the development of all Creati
ve Materials (product and promotional kits), budgets, program structure, operati
ons and objectives. Supervise pre- and post- promotion research, the distributio
n of all program/promotion solicitation materials and budget allocations and man
agement
Assist in the development and production of client product and promotional web s
ites (i.e. www.fiercetires.com, www.4morebites.com). Management included but not
limited to the ongoing analysis and updates to site creative materials and inte
ractive elements, regular updates to site content and information, maintenance o
f all web site links and applications and the monthly reporting of site activity
and progress
Assist in the planning of client tradeshows, conferences and promotional events
to ensure all planned tasks and activities are seamlessly performed. Function as
client counsel to handle obstacles that occur throughout the production and pla
nning processes
Manage internal Creative, Media Planning, Production, Interactive, and Public Re
lations teams in the planning and execution of national brand campaigns (clients
are not limited to, but include Goodyear Tire & Rubber Co. of Akron, OH; Nestl
e USA of Los Angeles, CA; Ohio Savings Bank of Cleveland, OH; Cleveland Interna
tional Film Festival of Cleveland, OH; Cleveland Convention and Visitors Bureau
of Cleveland, OH)
Manage and coordinate vendor communications, processes and timelines for estimat
ing, printing and distributing creative brand materials to client events, trades
hows, conferences and retail centers. Creative materials include product brochur
es, packaging, videos, newsletters, Point-of-Sale items and branded paraphernali
a
Assist with the timing, budgeting and production of television and radio spot pr
oduction, as well as videography for client web sites, product launches and conf
erences
Coordinate clients' internal marketing, purchasing and legal approval processes
to ensure the timely completion of projects and materials
Schedule and manage all new and routine client requests, assignments and tasks i
ncluding the weekly coordination of Corporate Brand Team Meetings to enhance tea
m awareness of account activity
Internships:
Marcus Thomas LLC (May 2005 - June 2005)
Ohio Savings Bank (May 2003 - August 2003)
Awards:
National Dean's List, Fall 2005
PRSA Cleveland Rocks (Gold) Award 2006: Fierce Tires, Guerilla Marketing & Grass
Roots Campaign
PRSA Cleveland Rocks (Gold) Award 2006: Cleveland International Film Festival Ma
rketing Business-to-Business
East/Central District Diamond Award 2006: Be Fierce Interactive Video - Business
-to-Business Marketing
2009 J.M. Smucker Corporate Mid-Year Employee Performance Award
Skills/Training:
Highly proficient in Microsoft Office: Word, PowerPoint and Excel
Highly proficient in the use of Oracle (OSA/Siebel), IRI, AC Nielsen/NITRO Softw
are Systems
Volunteer Experience:
Jobs Partnership of Greater Cleveland, (Fall 2008, Spring 2009, Fall 2009) A Fai
th-Based, Community Organization dedicated to training and preparing candidates
to enter into the workforce. Tasks include the mentoring of candidates throughou
t the 11-week training process, creating and updating candidate resumes, as well
as handling any administrative and organizational needs.
Union Hospital Run for Home Marathon, (April 2009) Relay race participant, all p
roceeds donated to the Tuscarawas County Habitat for Humanity Initiative