SUMMARY Consumer Goods Professional with extensive experience working for Fortune 500 an d small consumer goods companies. Proven abilities in Wholesaler Management, Inv entory Control, Budget Management, Pricing and Sales Programming. Client focuse d with strong relationship building and strategic planning skills. Key skills i nclude: * Strong analytical skills to identify needs and opportunities * Effective communication, negotiating and problem solving skills * 14 years management experience working with wholesaler leadership * Sound leadership, organizational and project management skills PROFESSIONAL EXPERIENCE ANHEUSER-BUSCH, Saint Louis, MO 2007-2010 Market Manager Acting Liaison for nine Non Equity wholesalers in the Eastern Region: VT, MA, NY * Focused on wholesaler management and customer relations resulting in an improv ed working relationship between the Non Equity wholesalers and Anheuser-Busch * Maintained a complex portfolio of products and SKU's to best achieve customer and consumer satisfaction * Consolidated wholesaler base from 15 distributors to nine to reduce costs in t he three tier system * Established individual marketing budgets to create successful sales programs f or each market throughout established territory resulting in a 3.4% volume growt h verses category trend -0.2% * Directed pricing guidelines for each individual market to successfully align w ith the retailer needs and gain incremental Ad Feature activity MILLER BREWING COMPANY, Milwaukee, Wisconsin 2002-2 007 Territory Sales Manager Acting Liaison for seven wholesalers in the Eastern Region: VT, MA, NY * Managed Miller Brewing Company portfolio at wholesaler level achieving an alig ned distributor network to improve efficiencies within the three tier system * Maintained 12 Individual Marketing Budgets to support overall business growth, new distribution and velocity
* Developed and created Key Account programming, On Premise, Resort and C-store class of trade. Programmed top 10 Key Account Responsibility in the On Premise a chieving a 10% volume growth targeting Draft and Bottle packages achieving 100% distribution. Programmed Key Resort Account base achieving 100% draft distributi on, programmed c-store class of trade building volume and distribution growth to transfer responsibility to the chain division * Achieved consistently all Region and individual goals set * Received Miller High Life Achievement Award: 2004/2005/2006 * Awarded Frederick Miller Silver Team Award: 2005/2006 BULMERS AMERICA, Hereford, England 1998-2002 Northeast Regional Sales Manager Acting Liaison for 12 wholesalers in the Eastern Region: PA, DE, VT, NH, ME * Purchased radio and managed spending budgets to increase sales and distributio n in Metro Philadelphia and New England * Hired and trained sales personnel for promotion and sales call coverage * Launched new brand packages at wholesaler level achieving 27% volume growth, g aining 100% draft distribution in programmed accounts * Created On Premise programming to support new distribution achieving 100% dist ribution in targeted account base, flagship brand * Developed Key Account programming in the c-store class of trade targeting two key accounts achieving 100% distribution on flagship package * Achieved all individual and region goals PITTSBURGH BREWING COMPANY, Pittsburgh, Pa 1997 -1998 Regional Sales Manager Acting Liaison for 18 wholesalers in the Mid Atlantic Market: PA, DE, NJ, DC * Managed Pittsburgh Brewing Company portfolio at wholesaler level * Hired and trained sales personnel for promotional and sales call coverage * Created and launched IC Light Twist in Metro Philadelphia with the Twist Twin program ADDITIONAL RELEVANT EXPERIENCE Sales Representative, Clement and Muller, Philadelphia, Pa Maintained sales and distribution for 200 Accounts in Montgomery County General Manager, McCloskey's Tavern, Ardmore, Pa Hiring, Training, Purchasing, Payroll EDUCATION Business Management, Associates * Art Institute of Philadelphia
Summary: Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect by Will Guidara: Key Takeaways, Summary & Analysis Included