Ann E. DeveneyAnn E.

Deveney
110 Dean Street, #51
Taunton, Mass. 02780Home Office: 508-967-7177
Cell Phone: 508-468-6588
E-mail: ad7475fe@westpost.netPROFILEMore than 10 years of
communications and marketing experience in both the corporate and
nonprofit sectors. Areas of expertise include media relations,
public relations, professional writing and editing, web content
management, crisis communication, strategic communications planning,
and events organization. Proven track record in pitching and
placing stories in local and national media outlets and in preparing
experts and senior administrators for interviews with media.
Experienced in use of writing style guides/manuals, including
Associated Press (AP), and Chicago Manual of
Style.EDUCATIONMASTER OF SCIENCE degree, Boston University
College of Communication, Mass CommunicationBACHELOR OF ARTS
degree, Northeastern University, English/Journalism, with a minor in
EducationEXPERIENCEMEDIA CONSULTANT AND FREELANCE WRITER, June 2008
to presenta Write feature stories, media releases, and prepare
content for Web and social media outlets for various
clients.a Prepare media lists and call media contacts prior
to release of news.a Monitor various news wires for
opportunities to place experts in media outlets.ASSOCIATE DIRECTOR
OF COMMUNICATIONS AND MEDIA RELATIONS, Advancement/Marketing
Division, Stonehill College, Easton, Mass., June 2006 to June
2008a Enhanced public awareness of the College, its brand,
educational mission, academic excellence, and contributions
to community and society.a Supported "Attaining the Summit,"
the College's current capital campaign, by working with
alumni and possible donors and also writing articles for the campaign
Web site. a Developed media contacts,
oversaw media planning, acted as College spokesperson, and
assisted with the implementation of the crisis communication
plan.a Wrote news articles and releases (AP style) and
developed strategies for their use within local, regional,
and national media. Prepared press kits and attended various
events.a Pitched faculty and administrative experts to media
contacts.a Maintained Faculty Experts Guide on External Web
site; prepared faculty and staff for interviews with
media, including print, television, and radio. a Worked
with faculty, administrators, students, alumni and staff to develop
internal communications.a Wrote feature stories for
Stonehill Web site and for external publications, such as the alumni
magazine. Proofed and edited final work
products.a Managed the College's hometown news release
program for graduates, dean's list, scholarship recipients
and other awards and honors.a Represented Stonehill to outside
constituencies; established a presence on various local
committees.a Handled requests for sponsorship; worked with
outside vendors and photographers in preparing advertising
copy, publications, and various other communications
materials.SENIOR PR ASSOCIATE/ASSIGNMENT EDITOR, Boston
University, Boston, Mass., 2001 to 2006a Established and
maintained first Faculty Experts Guide for media use on the
University's external Web site. Added more than 600
experts' names and areas of expertise, thereby increasing
media placements by 20% during first six months.a Managed
public relations associates, public relations assistants, and interns;
coordinated workflow for the Office of Public
Relations.a Identified high-level media opportunities in
print and broadcast, and arranged interviews for media with
University faculty and administrators.a Worked with
public relations staff to build proactive relationships with local,
regional, national, and international news and trade
media.RESUME OF ANN E.
DEVENEY
PAGE 2SENIOR
PR ASSOCIATE/ASSIGNMENT EDITOR, Boston University, Boston, Mass.,
2001 to 2006 (continued)a Served as proofreader and editor
for staff work products; gave final approval for all written
work.a Wrote features, news releases, and
pitches.a Measured results of PR and Media Relations efforts
and produced reports for Board of Trustees; served as
liaison for PR database Vocus and Bacon's MediaMap
(Performa) with all BU users.a Worked with vice
president and senior staff to strategize and facilitate campus-wide
public relations program.a Worked with marketing
director to prepare advertisements to increase brand
awareness.MARKETING coordinated media opportunities for
Towers Perrin consultants, especially in the Healthcare and
Compensation lines of business.a Planned media strategy for
the Boston Office.a Prepared advertisements to specifications
for publication in appropriate outlets, such as _The Boston
Business Journal_.a Provided media training for consultants
and senior staff.a Served as Logistics Manager for
firm-wide Client Relationship Management marketing
initiatives. Planned, designed, and implemented these major,
off-site forums. Naples, FL event netted more than $5
million in firm revenue and a $4,000 personal bonus.PROFESSIONAL
AFFILIATIONSa Public Relations Society of America (PRSA)
a Boston Women Communicators
a Publicity Club of New EnglandLICENSESCommonwealth of
Massachusetts Board of EducationEducator's License for English:
125562; expiration: 03/07/11
SKILLSExceptional communication and marketing skills; Microsoft
Office including Word, Excel, and PowerPoint; Adobe Photoshop
Elements; FrontPage and other Web content management systems; various
media monitoring, tracking, and clipping services such as Vocus,
Burrelle'sLuce, and Bacon's MediaMap; ProfNet; and LexisNexis.
Experienced in various writing styles, such as AP,
REFERENCESAvailable upon request.