SHEILA WIGGINS

sw771962@westpost.net
(908) 229 2687
PROFESSIONAL PROFILE: Direct marketing professional with 10+ years experience in
strategic development and tactical implementation of online and off-line integr
ated marketing communications including: e-mail, direct-mail, CRM, mass media,
targeting/segmentation analysis, and performance analysis.
PROFICIENCIES:
* Expert project manager
* Thrives/excels/leads in a fast paced, deadline driven environment
* Builds and maintains effective working relationships with key internal and ext
ernal stakeholders
* Strong aptitude for quality management, schedule management and budget efficac
y
* Solid organizational, communication and multi-tasking skills
EDUCATION:
Master of Science: Management
College of Saint Elizabeth, Morristown, NJ
May 2007
Bachelor of Arts: Communications
College of Saint Elizabeth, Morristown, NJ
2004-2006
PROFESSIONAL EXPERIENCE
VERIZON WIRELESS Morristown, NJ. Marketing Consultant, NEA Marketing Communicati
ons: 11/08-11/09
Responsible for managing all aspects of the Marketing Communications function fo
r consumer and B2B direct mail and email:
* Lead creative development and manage the tactical execution of direct-mail and
e-mail programs in support of Loyalty and Retention, eCRM. CRM and Acquisition
strategies
* Evaluate competitive and trend landscapes to develop message content and posit
ioning for initiatives aimed at increased take rate, reduced churn, and new prod
uct launches
* Liaison across, Legal, Brand, Product, Marketing and Agency partners to ensure
focused and influential marketing communications
* Compile, analyze and report campaign performance and results
VERIZON COMMUNICATIONS Basking Ridge, NJ. Senior Manager, Marketing Communicatio
ns & Brand: 12/04 - 11/08
Supervised the creative development and execution of consumer acquisition commun
ications across integrated marketing communications and varied media outlets:
* Collaborated with and managed external agencies and internal teams in the cult
ivation of integrated direct response campaigns in line with strategy, budget an
d limited timeframes
* Staged product and offer positioning and messaging to reinforce corporate bran
d principles
* Defined appropriate segmentation via analysis of prior results, target/offerin
g prioritization, prospect model overlays, and demographic profiling
* Led cross-functional teams in support of FiOS launch via direct mail, radio, A
DVO, ValPak newspaper, , door hangers and a host of untraditional guerilla marke
ting tactics and collateral for the NY/NJ region, as well as program implementat
ion, product launch/re-vamp for traditional products and services
* Provide cross-matrix support for Corporate Events: develop and produce event-r
elated marketing material and collateral; oversee on-site logistics; collaborate
with event host and other corporate sponsors; manage event budget
AT&T Morristown, NJ. Manager, Marketing Communications: 3/00 - 11/04
Supervised the creative development and launch of consumer acquisition campaign
s from conception to distribution to effectively synchronize message, look and f
eel:
* Co-developed communications plans in support of forth-coming direct mail
* Managed all aspects of campaign execution on affinity marketing programs inclu
ding integrated marketing communication plans for multiple co-marketing initiati
ves
* Collaborated on creative redesign of fulfillment inventory resulting in 22% re
duction in production costs
Production Manager, Marketing Communications Direct Mail: 2/98-3/00
Applied direct mail expertise to the creative development, production and delive
ry of international and domestic direct mail campaigns:
* Support the end-to-end development and maintenance of direct mail and marketin
g collateral
* Collaborated on the launch of two company-wide diversity initiatives; Minority
and Women's Business Enterprise Procurement Program and The Supplier Diversity
Forum, both of which played key roles in positively altering AT&T's supplier por
tfolio.
* Leveraged production expertise in support of AT&T's Sponsorship of the 2000 Sy
dney, Australia Winter Olympic Games: Collaborated with International Olympic C
ommittee and national/international vendors to enforce and effect proper use of
IOC brand-guidelines, logo usage and verbiage on all marketing materials and co
llateral; coordinate and assist in production and shipping of printed materials
required for the marketing and implementation of on-site events and conferences;
coordinate the reconciliation of vendor invoicing, and freight billing to ensur
e accurate billing
GRAPHOGRAPHY LTD. New York, NY. Account Manager, Procurement and Production:
9/95-2/98
Managed all direct mail, print procurement, fulfillment and collateral material
serving as client's in-house Marketing Communications and Production departments
:
* Supported transition to and provision of end-to-end production consultation an
d services to Times Mirror Magazines as well as the printing and mailing volume
of 500,000 - 10 million pieces per month.
* Played a critical role in the commencement of the newly formed partnership bet
ween Graphography and Times Mirror by carefully and consistently developing and
managing the client relationship; continued to play a pivotal role in stabilizin
g the collaboration between the two companies
THE COLUMBIA HOUSE COMPANY New York, NY. Assistant Manager, Mailing Services:
6/92-9/95 Managed every aspect of direct mail implementation:
* Procured lettershop services, print production and drop shipping transportatio
n for quarterly cycles of direct mail at volumes of ranging from 25-160 million
per month
* Scheduled, trafficked, and reviewed all proofs white papers and final audits.
* Partnered with Accounts Payable to report and process against monthly budgets,
vendor invoicing and USPS postage reconciliations
* Managed reprint and delivery of all stock inventory and fulfillment materials
in support of corporate re-branding initiative
Executive Assistant, Mailing Services: 11/89-6/92
* Administrative support for Director of Mailing Services and Mailing Services D
epartment
COMPUTER SKILLS
* Microsoft Word, Excel, PowerPoint
* Acrobat 9
* Lotus Notes/Outlook