MARTY BOUSUM

1454 North Main Street Phone: (479) 996-1202

Greenwood, AR 72936 Email: mb69f61a@westpost.net
MANUFACTURING REPRESENTATIVE ~ DISTRICT SALES MANAGER
Instrumental in generating $65 million in sales during career.
TERRITORY SALES MANAGER providing 19+ years of B2B and B2C sales experience in m
anufacturing and other industries. Demonstrated expertise in sales outlets and d
istributor development, distributor sales training, product demonstrations, end-
user training, and product and process troubleshooting. Delivered outstanding r
esults in multi-state sales management, distributor relationships, value added s
olution selling plans, new business development, sales team training, sales goal
s development and attainment, and brand awareness and management.
A strong deal maker who has negotiated contracts with CEOs, Presidents, Principa
ls, Store Managers, Department Managers, and Purchasing Agents. Sold products su
ch as welding consumables, laser support equipment systems, laboratory, EPA prot
ocol, medical, and welding gases, advanced cutting equipment, and other products
. Brands have included Harris, Victor, Lincoln Electric, Airco, JW Harris, Air L
iquide, Air Products, and many others. Customer list includes chemical plants, r
efineries, appliance manufacturers, vocational technical schools, HVAC manufactu
rers, machine shops, universities, and welding distributors. Selected Qualificat
ions Include:
Sales Objection Strategies * New Business Development * New Product Introduction
* Contract
Negotiations * Customer Acquisition and Management * Sales Forecasting and Plan
ning * New
Market Development * Market Growth Strategies * Pricing Strategies * Customer Re
lationships * Strategic
Alliances and Partnerships * Marketing Collateral Development * Customer Loyalty
and Retention Programs
SALES CAREER
HARRIS PRODUCTS GROUP - Mason, OH 1998 to 2008
DISTRICT MANAGER
Initially created strategies to boost sales and turn around a declining market w
ith weak factory representation. Hit the ground running to build customer relati
onships, regain trust among existing customers, penetrate existing accounts, and
execute a plan to grow sales. Focused on growing a territory through effective
marketing strategies and recruiting distributor partners. Sold and marketed pro
ducts including welding consumables, welding accessories, gas pressure regulatio
n equipment, silver filler metals, and phos coppers to more than 200 customers.
Sales leadership role focused on sales planning and forecasting, new territory d
evelopment, brand awareness and management, business building plans, new custome
r identification, acquisition, and relationships, end-user demonstrations for di
stributor pull-through, new product introductions, customer contract negotiation
s, customer sales training programs, and competitive and market analysis. Negoti
ated deals with decision makers employed by manufacturing plants, welding distri
butors, school systems, and welding shops.
* Pushed sales by a $1+ million in 2006, and grew sales to $4.5 million by 2008
through marketing plans, customer loyalty strategies, limited brand dilution, an
d value-added partner agreement negotiations.
* Established business relationships and negotiated profitable partnership agree
ments that led to a 25% decrease in sales expenses in the last three years, or $
10,000.
* Captured $400,000 in new sales during 2007 by launching new products in concer
t with loyal distributor partners. Successful initiative also involved customer
training and end-user product demonstrations.
* Won $300,000+ in additional sales in 2006 by repairing tarnished relationships
with profitable accounts. Regained the trust of decision makers through an hone
st approach to sales and a genuine concern for their business challenges.
* Recognized for accomplishments in distributor loyalty, and implemented special
pricing for volume markets which led to higher market share. Maintained account
s despite competitive pressures and a market decline. One distributor returned $
35,000 in competitive products and signed a $75,000 deal to acquire a Harris bra
nd product.
* Won the company's largest de-oxidized copper wire sale valued at more than $10
0,000. Achieved significant deal through end-user testing, factoring purchasing
sourcing information, and a solid distributor partnership.
* Created an extended customer needs analysis program that was the platform to l
anding one of the largest machine torch deals in the company's history. Resolve
d issues for particular customer which led to a $650,000 purchase and a high deg
ree of customer satisfaction.
LAMPTON WELDING SUPPLY (FINDLEY WELDING SUPPLY) - Tulsa, OK 1990 to 1998
INDUSTRIAL AND OUTSIDE SALES REPRESENTATIVE / REGIONAL MANAGER
* Leveraged sales expertise to accelerate sales $2 million and increase profit m
argin 10% during tenure.
* Realized a $200,000 savings by negotiating new contracts involving a brand cha
nge, important term discounts, effective relationship building, and more.
* Built business by focusing on selected high-volume markets, value and solution
s selling strategies, product demonstrations, and an unwavering commitment to cu
stomer needs
* Overcame competitive pricing issues by negotiating just-in-time inventory agre
ements with customers which enabled purchasing group to accelerate volume.
* Enabled teams to increase sales by revamping delivery routes, reducing low-pro
fit deliveries, recommending suggestive selling techniques, and helping customer
avoid emergency product deliveries.
PROFESSIONAL TRAINING / COMPUTER KNOWLEDGE
Dale Carnegie Sales Program * JW Harris Brazing School * Solution Selling School

Completed scores of training programs from manufacturers such as Lincoln Electri

c * Miller Electric * BOC * Air Products * Air Liquide * Victor Equipment Compan
y * Harris Calorific
MS PowerPoint * MS Word * MS Excel