Paul J.

Diedrich
4531 Pitt Street * Duluth, MN * Phone: 218-341-6644 * pd7e7af4@westpost.net

MEDICAL SALES / MARKETING / RELATIONSHIP MANAGEMENT

Extensive industry experience includes Medical Devices and Pharmaceuticals
Versatile business professional with a record of top performance and expertise i
n...
New business development... instrumental in identifying, establishing, and manag
ing strategic partnerships to leverage and generate key business opportunities..
. built, trained and manage a national distributor sales force that has far exce
eded quota.
Client relationship management... proven ability to access corporate decision ma
kers and build/maintain vital relationships to maximize revenues and contribute
to bottom-line growth... polished and professional demeanor with well-developed
presentation skills... accustomed to communicating with and entertaining high le
vel executives.
Sales... Extensive experience in lead generation and sales quoting for high tick
et capital equipment, as well as intangibles such as financial services... demon
strated ability to increase sales and prove ROI to decision-makers.
Creative marketing planning and execution... able to conceptualize, design and i
mplement highly innovative, comprehensive and effective marketing initiatives.
Strengths... Keen business acumen, entrepreneurial drive and multi-tasking cap
abilities
Able to shift from high-level strategic thinking to analytical, detail-oriented
work
Thrive in a fast-paced, dynamic environment, collaboratively and under critical
deadlines
Excellent verbal, written and presentation skills; strong project management abi
lities
Proficient in Word, Excel and PowerPoint.

PROFESSIONAL EXPERIENCE
Johnson & Johnson (Pricara), Northern MN ...May/2006 -August 2009
Serving Primary Care Healthcare Professional
Senior Regional Professional Representative
Perform multiple roles encompassing sales management, channel development and ma
nagement, business development, partnership/alliance building, and marketing. I
sold pharmaceutical medications for GERD, Anti Infective and Pain Management
* 2007' RANKED 7/ 450 Territories with Outstanding, consistent growth over tim
e.
* Ranked top 5% of performers in selling skill and product knowledge out of clas
s of 93 sales people
* Grew the account base by actively developing new business with target Hospital
s and Clinics.
* Reversed a negative growth pattern for the territory after just two months in
the role.
* Sold to Twelve Community Hospitals in the Anti-Infective, Infusion market - wr
ote patient protocols for IV therapy
* Sold to; Orthopedics, ENT, Surgery, Primary Care, Gastroenterology, Urology, P
ain Management, Rheumatology

NEUROMetrix, Waltham, MA ......2004 - April/2006

Manufacturer and marketer of medical devices.
Business Development - Regional Manager, Midwest Territory
Responsible for marketing and selling a proprietary Neurological Diagnostic Devi
ce to Neurologist, Orthopedics, Rheumatologist and Internal Medicine/General pra
ctitioners.
Aggressively sold to the four "C"s utilizing a strong and proven ROI to customer
s (physicians and clinics) and educated customers on ways to further improve ROI
s
* Managing 40 independent sales representatives in an eight state territories as
well as performing direct sales to Neurology, Orthopedics, Rheumatology and Int
ernal Medicine practices to assess peripheral neuropathies.
* Start up organization whose unique and proprietary technology for non-invasive
computerized EMG Point of Care changed the way patients are diagnosed and treat
ed.
* Grew top 30 accounts in product usage in Q4 2005 by 2.3 DR's per account. Rank
ed 3rd out of 30 regions.
* Exceeded 40% growth quarter over quarter, achieving 106% growth over quota ann
ually.
* Awarded "Manufacturer Manager - Distributor of the Year" by Kriesers, Inc., Si
oux Falls, SD.

Abbott Laboratories Inc, Hospital Products Division, Northern MN.........,....

.........................................................2002-2004
Global, broad-based health care company.
Senior Executive Account Manager - GPO Contract Sales
* Detailed and sold Electronic Drug Delivery Systems (EDDS).
* GPO contract compliance with Hospital Directors in Pharma, Materials/Supplies
& Drug Delivery Systems
* Cardiology - Developed Custom Catheter Kits and wrote highly profitable margin
s in the contracts
* In-serviced nursing staff for the hospitals educational needs after purchasing
the EDDS system.
* The IV infusion devices were used for general infusions, patient controlled an
algesia and epidurals
* Sold comprehensive pharmaceutical contracts for in house hospital pharmacies
* Voted Class President, New Hire Training, 35 trainees
* Placed, 36th of 265 territories with in the first six months in the field - 20
02
* Achieve Annual Territory Dollar Quota 108% to Plan for 2002
* Achieve Highest Percentage of IV Pump to census beds for the entire District -
2003
* Developed the most IV Pump Contract Proposals, for the District, in 2004

Merck & Co., Inc, Northern, MN..................................................

................................................................................
...............1997-2002
Global pharmaceutical company.
Senior Professional Specialty Representative
* Responsibilities include selling to a diverse customer base including physicia
ns, Lobbied formulary committee members with
VA's , pharmacy directors, nurses and other influential personnel.
* Special Projects; Promotional Budget Manager, Managed Care Task Force Coordina
tor, Cluster Meeting Coordinator, Point
Family Science Coordinator and Health Education Liaison (HEL) Coordinator
* The Duluth Cluster is #1, of Percent Plan Objective (PPO) 118%, in the entire
North Central Regional.
* Received "Performance Awards" and "Awards of Excellence".
* Exceeded Regional and National Sales and Market Share and Market Share growth.
* Received the "Vice President Club" award for 1998 based on top Market Share, D
istrict Leadership.
* Received a "Top Performer" rating for 1998 & "Exceeds Expectations" in 1999 an
d 2000.

Polymer Technology Corp. Division of Bausch & Lomb, Inc., Midwest .............
...................................................1994-1997
Develops and produces eye care products and precision optical devices.
Project Manager / Professional Relations Consultant, North American Vision Care
* Facilitated an ophthalmic practice management program called "SmartFit" to opt
ometry and ophthalmology practices throughout the United States.
* Assisted in the hiring, training and field co-travel/mentoring of twenty sales
representatives in their development of Bausch & Lomb products and in the launc
h of new products to assure market success
* Market Share in my area steadily increased as a result of the above marketing
programs and sales efforts: Market Share increased 20 points to 55%

EDUCATION
Bachelor of Arts, Journalism/Communications, University of Minnesota, Duluth, MN
. GPA - 3.5 (4.0 scale)
Interests
International Competitor - XC-Ski Marathon, Rowing, Trail Running, Triathlon and
Mountain Biking
Private Pilot
US Air Force Auxiliary, 1st Lieutenant Rt.- Search & Rescue