Joel A.

Slachowitz
17320 23rd Avenue N.
Plymouth, MN 55447
Home: (763) 473-1990
Cell: (612) 812-4488
js7114f4@westpost.net

Marketing solutions provider with proven record of success and achievement throu
gh 13+ years of inside and outside sales. Results-oriented and quality-driven pr
ofessional with a demonstrated ability to increase sales through:
* Consultative Selling
* Needs Assessment
* Customer Relationship Cultivation
* Marketing Strategy
* Customer Acquisition & Retention * Extensive Product Knowledge
* Market Trending
* Revenue Production
* Competitive Media Monitoring
The Slachowitz Family Household
(July 2009-Present)
Chief Executive Officer
Plymouth, MN
* Supervised the development of infant son from age 3 months to present via a wi
de range of educational tools. As a result, pediatrician notes our son has shown
a progression well beyond his age levels; in such areas as increased motor skil
ls, heightened hand/eye coordination and a pronounced recognition of sounds, sha
pes and objects.
* Fostered social development of son through various activities such as swim cla
ss, play dates and functions with Minnesota Dads At Home. As a result, our son i
s a well-rounded, social child.
* Encouraged daughter's participation in dance and swim lessons from age 6 to pr
esent. As a result, her self-confidence, social skills and activity levels have
increased and developed beyond her years.
* Promoted participation by daughter in gifted student's Summer education progra
m. As a result, she has shown: increased intellectual growth, enhanced self-este
em and a determined thirst for alternative educational stimuli.
* Designed & implemented a Summer reading program for daughter to increase inter
est level; captivate imagination; encourage independence and maintain brain stim
ulation. As a result, she has consistently sought to read at a rate well above h
er actual age and grade level.

Brite Media
(2007 - 2009)
Account Executive
Minneapolis, MN
* Partnered with decision makers on the proper marketing strategies to meet thei
r business needs.
* Advised direct business owners as well as agency professionals on the value of
marketing through a non-traditional medium.
* Increased awareness of company products and services through consistent networ
king events throughout the market.
o Proposed and executed advertising campaigns with total revenues of $293,000+.
o Consulted with 30 new advertisers resulting in combined revenues of $203,000+.
*
JA Slachowitz Page 2
Data National, Inc.
The Community Phone Book (2005 - 2006)
Account Executive
Fayetteville, AR
* Consulted on print advertising and marketing strategies of active and inactive
advertisers using a needs based sales process.
* Advised business owners, professionals and executives on the value of yellow p
ages.
* Promoted the features, benefits and value of products through consistent and m
ultiple networking venues.
* Monitored competitive media for leads and other prospecting opportunities.
o Retired active advertisers revenues of $160,000+ across 3 diverse markets.
o Secured marketing programs of 30 new advertisers with combined revenues of $18
,000+.
RGI Publications, Inc.
National Account Manager (2004 - 2005)
Olathe, KS
* Initiated business partnerships with decision makers in the hospitality indust
ry through the sale/creation of franchise specific and custom print products.
* Provided price quotations, processed orders and relayed pertinent information
on lead times and delivery schedules to customers.
* Coordinated with graphics, print and business departments in the proper handli
ng and cycling of products from inception to delivery.
* Consulted with hotel management on the features and benefits of in-room guest
services directories as well as other collateral print products.
* Scheduled properties for outside sales representatives to solicit advertising
support from the neighboring business communities for both new and, renewed in-r
oom directories.
o Prospected and solidified an active base of 40 clients with collective revenue
s of $10,000+.

Knight Ridder
Kansas City Star
Account Executive (2001 - 2003)
Kansas City, MO
* Consulted with retailers on insertion frequency, product features and benefits
and the importance of added value to their schedules.
* Created advertising "marketplaces" for retailers on limited budgets, allowing
them frequent exposures in Star products.
o Assessed the marketing needs of over 100 advertisers in 2+ years, resulting in
average sales increases of 120% year over year.
o Initiated and fostered relationships with over 50 new and dormant advertisers,
producing average active advertiser increases of 123% year over year.
o Generated incremental revenues of approximately $170,000+ through up-selling o
f insertion schedules, creation of group advertising pages and increased client
presence in special sections.
o District Account Executive of the Month - August 2002, December 2002, Septembe
r 2003.
*
JA Slachowitz Page 3

Southern Connecticut Newspapers, Inc.

Advocate, Greenwich Time
Account Executive (1998-2001)
Stamford, CT
* Cultivated and maintained sound relationships with existing accounts and excee
ded service level expectations through suggestive selling of special advertising
supplements and creative generation of spec ads and banner pages.
* Attracted smaller budgeted retailers by working with Senior Management to deve
lop a special rate plan that would allow frequent advertising presence.
o Generated advertising sales revenue of approx. $2.3M for two Tribune publicati
ons.
o Re-established working relationships with long absent advertisers by monitorin
g competitive media, generating leads and pursuing cold calling strategies. resu
lting in an advertising base increase of $905,000.
o Increased revenue base exceeding quota by 104% on average through joint effort
s with Market Research to create demographic fact sheets for existing and prospe
ctive advertisers.
New Mass Media, Inc.
Fairfield County Weekly, Westchester County Weekly
Account Executive (1996 - 1998)
Stamford, CT
* Maximized revenue opportunities for existing accounts by increasing ad size, f
requency, color usage and multiple edition buys.
* Targeted prospective advertisers (restaurants, retail businesses and entertain
ment venues) through sales presentations and spec ad creation.
* Designed basic ad layouts for select clients and examined finished proof for a
ccuracy.
o Exceeded sales quotas in ten different months across two publications.
o Generated new business via client referrals, cold calling, special issue recom
mendations, and seasonal sales strategies resulting in an established client bas
e of 80+ secured accounts.
Education: Southern Connecticut State University (Major: Journalism) New Haven,
CT
Interests: Family time, travel, fine dining, watching college sports, movies, en
tertaining friends and rooting for the Boston Red Sox.
Groups and Associations: Minnesota Networking Group, Those in Media, Advertisin
g Professionals, Minneapolis/St. Paul Business Journal, New Business Minnesota,
StartUp MeetUp ,Twin West Chamber of Commerce., Twin West Chamber of Commerce Am
bassadors., MDAH (Minnesota Dads At Home).
References available upon request.