EDWARD W.

SHIRLEY
3508 Meadowhaven Drive
Apex, North Carolina 27502
919.758.9948
es80e3c0@westpost.net

SALES EXECUTIVE * BUSINESS DEVELOPMENT MANAGER

OUTSIDE SALES - AWARD WINNING PRODUCT SPECIALIST

Experienced and innovative sales professional with a broad range of project lead
ership and account management skills. Entrepreneurial spirit has effectively sup
ported clients and realized significant business growth in new and existing acco
unts. A builder of repeat business clients while maintaining a track record of c
orporate market share gains in flagship product lines. Seeking a progressive sal
es leadership opportunity serving in a sales and/or outside business development
role.
CORE COMPETENCY AREAS
Sales / New Business Development
Customer Relationship Development
Client Needs Assessment / Solution Sales
Customer-First Philosophy
On-Site Product Demonstrations Distributor / OEM Market Knowledge
Flagship Product Sales (Outside Sales)
New Product Market Introductions
Product Branding & Messaging Support
National / Regional Account Management OSHA / SQJ Certified Sales Professional
Safety Compliance / Regulations Training
Contract Negotiations / Closing
New Opportunity Sourcing
Networking & Trade Show Liaison
PROFESSIONAL PROFILE
* Effective and experienced sales account manager, with expert level sales exper
ience and proven achievements in Business Development and OEM account management
. Award winning sales career as Business Development Manager with Bosch Power To
ol Corporation.
* Sought out for expertise in building client relationships that lead to winning
the largest accounts and strong repeat customer base; accomplishes this through
a "customer-first" sales philosophy and a unique talent at demonstrating produc
t value and importance to the customer's specific needs. Promotes a solution-sal
es strategy that leads to client trust, confidence in recommendations and eventu
ally as the customer seeking the sales representative as a valuable asset to the
ir team.
* OSHA Certified sales professional, integrating knowledge of safety compliance,
protocols, and issues into the sales process.
* Innovative and proactive networker; builds effective business relationships th
rough cold/warm calling, and trade show networking.
* Known for integrity, loyalty, and honesty in the market. Subscribes to the phi
losophy that world-class sales performance is about relationship development, to
p-tier customer service, and the providing products and solutions that need cust
omer needs.
CAREER ADVANCEMENT
BOSCH POWER TOOL CORPORATION, Apex, NC
Business Development Manager / Product Specialist (2005 - 2009)
Selected Achievement Highlights:
* Increased account base by 15% year over year, while consistently exceeding sal
es goals over quota.
* Completed OSHA Training and SQJ Certifications to maximize sales and customer
service abilities.
* Award winning Product Specialist and Top Ranked Sales Representative for the M
id-Atlantic region of Bosch Power Tools. This award was based on sales performan
ce and merit from peers in the region.
* One of Five Product Specialists in the country that was invited to seed the Mi
d-Atlantic market with new tools for the construction industry
* Collaborated with Bosch Marketing Teams to design and introduce new tools and
corresponding marketing messages before their introduction to the market. This a
llowed Bosch to make critical product changes prior to product release and distr
ibution.
* Major account management includes working with multi-million dollar assets at
numerous sales locations; a builder of top performance sales accounts through co
mprehensive customer relationship management and solution selling.
* Increased sales through marketing and sales blitz programs across various mark
ets.
* Championed Spiff Programs for outside sales team distributors; designed counte
r days for the national distribution of different industry channels. Led sales t
eams in sales networking, opportunity sourcing, cold calls, and revenue producti
on.

EDWARD W. SHIRLEY Page 2

Primary Duties & Responsibilities with BOSCH:
* Develop key accounts through proactive sales techniques, customer service focu
s, and comprehensive follow-up and follow-through.
* Demonstrate products onsite, explaining value-add for the client and how Bosch
products are superior to the competition.
* Complete cold calling, contract negotiations, product marketing, and sales rep
orting to management.
* Design and implement new and innovative marketing and sales training programs
focused on OEM markets.
* Meet sales quota and make aggressive sales projections that surpass revenue go
als.
* Identify and evaluate new and adjacent high potential customers and market seg
ments; create and produce new phone and electronic sales follow through strategi
es to ensure consistent client engagement through direct communication and socia
l media.
* Support the development of new product offerings; support plans to refine and
increase new product introductions to the market; ensure that products and servi
ces are developed with competitive advantages in mind.
* Collaborate closely with fellow sales account managers to ensure the highest q
uality of service to all clients and to conduct thorough P&L analysis to consist
ently ensure positive retained earnings.
* Organize and facilitate meetings with executive and supervisory teams to commu
nicate operational and sales strategy.
HUGHES SUPPLY, Currently HD Supply Inc., Raleigh, NC
Outside Sales Representative / Purchasing Agent (1998 - 2005)
Selected Achievement Highlights:
* Increased account base by 15% year over year, while consistently exceeding sal
es goals over quota.
* Won recognition for increased sales and money saved in purchasing/inventory co
ntrol areas
* Integral sales team member leading multi-million dollar sales operations for c
utting edge product lines; increased sales year over year while successfully per
forming critical purchasing assignments
Primary Duties & Responsibilities with HUGHES:
* Developed key accounts through proactive sales calling, customer service focus
and comprehensive follow-up and follow-through.
* Collaborated with marketing teams to design effective product promotion campai
gns that increase sales and maximize product exposure in the market. Retained fo
cus on increasing brand awareness and gaining market share.
* Managed regional clientele, provided onsite product demonstrations and served
as primary point of contact for new and existing clients. Proactively and aggres
sively drove new sales, sourced leads, and capitalized on key sales opportunitie
s to win business and retain a repeat client base.
* Provided world-class customer relationships management, utilizing top-tier acc
ount management skills, techniques, and software.
EMPLOYMENT HISTORY
NOLAND COMPANY, Raleigh, NC
Inside Sales Representative / Purchasing Agent (1997 - 1998)
JAY INSTRUMENT & SPECIALTY COMPANY, Cincinnati, OH
Inside Sales Representative / Marketing Specialist (1996 - 1997)
QUEEN CITY SUPPLY COMPANY, Cincinnati, OH
Outside Sales Representative (1995 - 1996)
FERGUSON ENTERPRISES, Cincinnati, OH / Herndon, VA
Marketing Specialist & Senior Buyer / Purchasing Agent (1992 - 1995) / Outside/I
nside Sales Representative (1989 - 1992)
FORMAL EDUCATION & CERTIFICATIONS
RADFORD UNIVERSITY, Radford, VA* Bachelor of Science in Communications (May 1989
)
Professional Certifications & Technical Skills:
* OSHA - Certified Occupational Safety & Health Administration
* SQJ - Service Quality Journey
* Microsoft Oss, Microsoft Office products, Inventory Control Systems, AIDINC