TURNER 8616 La Riviera Drive * Sacramento * CA * 95826 PHONE.916.606.5798 * E-MAIL: st86e28e@westpost.net
CBS RADIO, SACRAMENTO, CALIFORNIA J
uly 2007 - Present Senior Marketing Consultant / MEDIA Senior Marketing Consultant responsible for prospecting, cold-calling, generatin g new business development and marketing concepts on behalf of five local radio stations in the Sacramento Market, the largest media group in the Market. * Assist local businesses to create and execute integrated marketing campaigns, utilizing on-air, on-site and online elements * Increased account base through assertive salesmanship, ethics and consistent f ollow-up * Met and exceeded all quotas and client expectations set throughout tenure * Promoted to "point" person due to strong client relationships in the market * Established marketing relationships with Fortune 500 companies, including McDo nald's and Macy's while growing local businesses, including The Park Downtown, J ackson Rancheria Casino and Hotel and California Sun Centers, with integrated ma rketing campaigns * Honored with numerous sales awards for exceeding quarterly goals by creating t he most innovative marketing campaigns for various clients ENTERCOM RADIO, SACRAMENTO, CALIFORNIA May 2000 -J uly 2007 Marketing Consultant / MEDIA Marketing Consultant responsible for prospecting, cold-calling, generating new b usiness development and marketing concepts for six local radio stations in the S acramento Market, 2nd largest media group in the Market. * Assisted local businesses to create and execute integrated marketing campaigns , utilizing on-air, on-site and online elements * Sold the largest deal in the company's history for $400,000, partnering McDona ld's and the California Milk Processors Board * Increased account base through assertive salesmanship, innovation and consiste nt follow-up * Met and exceeded all quotas and client expectations set throughout tenure * Honored with numerous sales awards for exceeding quarterly goals for tradition al, event and Web advertising
THIELEN & ASSOCIATES, SACRAMENTO, CALIFORNIA Dec. 1998
- May 2000 Media Buyer / Planner Created and executed strategic marketing campaigns in 10 markets for Taco Bell a nd Valley Yellow Pages, placing their television, radio, cable, newspaper, onlin e and outdoor advertising.
STRAT-IM ADVERTISING, SACRAMENTO, CALIFORNIA Sept. 1997 - Dec. 19
98 Media Buyer Created and executed strategic marketing campaigns in 22 markets for FIRSTPLUS F inancial, placing their television and radio advertising.
KCRA-TV, CHANNEL 3, SACRAMENTO, CALIFORNIA June 199
6 -Sept. 1997 Marketing Assistant Assisted senior level account executives in all television selling aspects inclu ding, but not limited to creating marketing campaigns for their high-level clien ts. PAPERWHIRL IN PAVILIONS, SACRAMENTO, CALIFORNIA Jul y 1990 -March 1996 Store Manager / Purchasing Manager / Bookkeeper Performed all aspects of retail business including, but not limited to buying, a ccounting, marketing, promotions and staffing.