JESSE WILSON

1014 Georgia St., Unit 203 - Huntington Beach, CA 92648 - 317.902.1676 - jw7cbe4
4@westpost.net
SUMMARY
Communications professional with marketing, social media, copywriting, editing,
public relations and account management skills who has helped multiple companies
grow market share in the healthcare, film entertainment, and youth event indust
ries.
EDUCATION
Bachelor of Arts: International Business May 2007
Concentration: Marketing
Taylor University, Upland, Indiana GPA 3.3 / 4.0
WORK EXPERIENCE
MARKETING DIRECTOR (Pro Bono), Pieta Entertainment, Los Angeles, CA, Mar. 201
0 - Present
Responsible for the development and execution of effective low-budget marketing,
fundraising, and publicity campaigns using social media and PR tactics for the
indie film, Knight To D7, starring Hector Elizondo and Jackee Harry.
-Created strategic social media campaign and developed timeline to promote film
through Facebook, Twitter, and blogs
-Lead writer for press releases and marketing materials sent to media outlets an
d news agencies
-Designer of film website using online tools to promote film and integrate with
social media and Kickstarter fundraising initiative that raised entire productio
n budget
-Coordinator for press junket including appearances on major Los Angeles area TV
and radio stations
MARKETING ADMINISTRATOR, CIY, Joplin, MO, Aug. 2008 - Present
Overall responsibility for implementation of multi-faceted marketing program in
support of international youth-oriented event organization.
-Direct oversight of marketing and public relations campaigns for seven CIY bran
ds resulting in an average 27% growth in participation during an economic recess
ion
-Creator and lead facilitator of company's first-ever social media campaigns for
seven unique brands, maximizing current trends and opportunities in online comm
unications and connecting with 20% of overall customer base
-Designer of company-wide Integrated Marketing Plan dossier detailing tactics of
execution for effective brand marketing and public relations
-Serve as lead copywriter and editor for all printed and online materials (broch
ures, postcards, websites, advertisements, press releases, etc.)
-Function as account manager for all advertisements (print, online, radio) negot
iating media buys, scheduling distribution, and tracking all invoices
-Construct annual marketing budget for all programs and responsible for monthly
expense monitoring
OUTREACH ASSOCIATE, Motive Entertainment, Los Angeles, CA, Dec. 2007 - May 20
08
Lead public relations and marketing team member tasked with promotions of major
motion picture across the United States.
-Supervised national group sales project netting over $300,000 in group sales
-Organized special events at various conferences and trade shows across the Unit
ed States
-Promoted film as public relations lead at major events and to key organizations
and schools
-Implemented massive email marketing campaign creating film advocates
CORPORATE AFFAIRS ASSOCIATE, AstraZeneca Pharmaceuticals, Wilmington, DE, May
- Sept. 2007
-Managed a national ally resource project that documented company involvement wi
th over 500 organizations, including organization and analysis of data
-Represented AstraZeneca at a national mental health convention with approximate
ly 2700 attendees
-Produced and edited content used on website for a global mega-brand product, Se
roquel
-Facilitated internal communications projects marking milestones for mega-brand
SKILLS AND ACTIVITIES
-Recently served as column writer as Food Critic for Show Me the Ozarks Magazine
-Beginner to intermediate knowledge of Japanese, Chinese, and French languages
-Frequent reader of Mashable.com and Ad Age, sites about marketing, PR, and soci
al media trends