New attitude hotels

for business travelers

www.accorhotels.com
www.pullmanhotels.com
A leading international hotel group with a portfolio of global brands, Accor has
forged distinctive, powerful and complementary positions in every segment, from
economy to luxury, on five continents. Part of the continuous strengthening of this
portfolio is the revival of the prestigious Pullman brand.

With Pullman, we will become a major player in the upscale business hotel
segment, which is enjoying exceptional growth. To serve this highly demanding
clientele, the Pullman brand is strategically focused on delivering impeccable
services for the business traveler and events organizers.

All Pullman amenities and innovative services meet the highest standards of
professional practice, aligned with the brand’s three pillars: convivial hospitality,
tranquility and connectivity.

With plans to build a network of 300 properties around the world by 2015,
Pullman is ideally positioned to become the international benchmark in upscale
hotels. The brand not only offers a full range of tier-one services, but also continually
adapts to the changing needs of global organizations and the emerging trends
that shape how people want to work and live as they travel the planet.

To fulfill our ambitious vision, Accor, with its over 4,000 hotels in 90 countries,
is forging partnerships with owners and investors interested in blending their
entrepreneurial initiative with the Accor expertise and the Pullman pioneering
spirit to create a truly winning combination.

Gilles C. Pélisson
Accor Chief Executive Of ficer
Ta b l e o f c o n t e n t s

I . A new generation of upscale ser vices

A. Pullman - The per fect balance

Creating dynamic growth in the upscale hotel segment 4

The contemporary hotel experience – three pillars 6

The powerful resonance of a prestigious brand 8

Effective global communication 10

The new human resources model 12

B. Pullman product and ser vices of fering

The lobby: warm and elegant 14

Guest rooms: comfortable and connected 16

Restaurants and bars: anything, anytime, anywhere 18

Co-Meeting: efficiency and conviviality 20

Fitness Center and Spa: relaxation and energy 24

Pullman resorts: memorable moments 26

II. Let Accor exper tise work for you

Energize your success with Accor teams and expertise 30

Boost your revenue with the Accor professionals 30

Leverage our powerful booking tools 32

Develop business with Accor loyalty program and partners 34

Share our vision of innovative design 36

Join our commitment to sustainable development 38

Team up for a long-term partnership 40

Accor: facts and figures 42

Contact information 43
I. A new generation
of upscale services

By 2009, 59 Accor-owned or
managed hotels in 23 countries
will become Pullmans.
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A. Pullman - The per fect balance
Creating dynamic growth
I n 2 0 15 , t h e m a j o r i n t e r n a t i o n a l a n d l e i s u r e d e s t i n a t i o n s
in the upscale hotel segment will be covered by a network of 300 hotels.
Sharing the benefits of a str ong market
With 1.7 million rooms, the upscale hotel segment represents
40% of hotel industry volume which means `90 billion in revenues.
This is one of the industry’s fastest-growing segments, accounting for
5% of annual growth in number of rooms, with demand rising by
over 7% a year, leaving room for newcomers to gain a share of this
EUROPE
attractive market.
The innovative Pullman vision of upscale hotels, based on a
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ASIA PACIFIC
contemporary blend of work and rest, enables the brand to capture
a growing share of this market.
10 0
AFRICA/MIDDLE EAST
Building a major player 40 AMERICAS
Right from the start, Accor has positioned Pullman in response to this
dynamic and rapidly growing market of sophisticated international 50
travelers.
Each Pullman hotel shares the same concept addressing three
fundamental priorities: convivial hospitality, peaceful calm and
work-enabling high technology.
 The contemporar y hotel
experience – three pillars

Each Pullman is a “home away from home” for contemporary business Accor is developing today
travelers. the upscale business travel
standards of tomorrow.
Convivial Hospitality
At Pullman, travelers stay in hotels that are special, places that make
guests feel at home. The emphasis on common areas, such as a
spacious lobby or a friendly chef’s table in restaurants, are just the
extra touch that transforms a stay at a Pullman hotel. Plus, Pullman
teams are actively committed to enhancing each guest’s stay.

Tr a n q u i l i t y
Whether Pullman guests want to rest in the comfort and intimacy
of their own room, relax and unwind in the restaurant or lounge,
or enjoy a spa treatment, the Pullman hotel always offers the ideal
setting for much-needed downtime and calm.

Connectivity
Pullman is committed to providing state-of-the-art technology and
the latest innovations, keeping guests connected with their “home”
environment.

 
 The power ful resonance
of a prestigious brand

The Pullman name instantly brings to mind long voyages, open The two central letters of the
spaces and plush comfort. Pullman logo brings to mind a
well-known icon, the “pause”
Pullman hotels have recreated an environment of timeless excellence, button.
reconnecting the name with the kind of prestige that creates both
recognition and attractiveness. Accor, with its established track
record for innovation and performance, gives Pullman the perfect
touch of contemporary quality that upscale brands need to remain
competitive and attractive. The result: a unique travel experience
where work, comfort, technology and a culture of convivial hospitality
all come together.

The Pullman 21st century orientation is expressed through its discreet,

yet powerful visual identity, consisting of white lower-case lettering
on a charcoal grey background. The typography and colors chosen
convey a general impression of comfort, care and technology, in
line with the brand’s core values and an intimate, warm, welcoming
atmosphere.

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 Ef fective global communication

A strong positioning made Pullman corporate advertising evokes the calm pause in a busy
stronger by an evocative schedule represented by a stay at a Pullman hotel. It is designed
advertising campaign. to emphasize the efficiency of Pullman services with a warm, CHECK IN. CHILL OUT.
pleasant feel in every area of the hotel. This distinctive positioning
is expressed in the brand promise:
Pullman - Check in. Chill out.

Whereas traditional business hotel advertising projects the image of

a luxurious stay, the Pullman promise focuses on the real benefit for
the traveler. An oasis of calm in a fast moving universe, symbolized
by a giant bed representing the comfort and relaxation offered by
Pullman.

The Pullman special identity is also reflected on the Internet by the

unique look and feel of the www.pullmanhotels.com website, with
a detailed presentation of the offer.

Press and public relations operations are developed by Accor

communications teams around the world, maximizing flexibility and
leveraging local knowledge, regional support and global strength.

New attitude hotels for business travelers. www.pullmanhotels.com

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 The new human
resources model

Every Pullman employee, from a waiter to the general manager, An innovative Human Resources
shares the same core values of Commitment, Adaptability, and Model dedicated to the well-being
Creativity. of both guests and team members.

A unique Global Human Resour ces Model

The Pullman Global Human Resources Model reflects the brand’s
positioning and value, one that instills a new attitude for its new
attitude hotels. Each employee is taught to be warm, responsive
and professional, committed to every aspect of the guest’s stay
and involved in every facet of the hotel’s business, so that he or she
contributes to the hotel’s growth and value.

New roles and responsibilities

Pullman has created new roles and responsibilities, which best
personify the brand promise. Alongside the General Manager are
an Operations Director, who is second in command and oversees
events and meetings, and a Quality and Attitude Manager. An
Event Manager and an IT Solutions Manager are also dedicated
to the success of meetings and events. The Welcomer is in charge of
the guests’ well-being from the moment they arrive.

Job training
A portfolio of training courses and methods has been developed
by Pullman, dedicated to each of the various roles filled in a hotel.
In addition, a specific integration program has been introduced
to support each launch of a new Pullman hotel. These courses are
provided together with 14 Accor Academies around the world.

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The Welcomer is everything
Pullman: cordial, efficient, and
personal.
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B. Pullman product
and services of fering
The lobby:
warm and elegant
The heart of the Pullman universe is the lobby, with its distinctive
atmosphere and warm and accommodating feel.
This is where the Welcomer is the first person to greet guests. His or
her role is to ensure guests’ comfort and well-being from the moment
they arrive. He or she is versatile and easy to spot so that no guest’s
request goes unmet.
The free-standing reception desks and automated kiosks will help
speed check-in or check-out, giving guests more time to relax at
the bar, use the lounge to work, or take advantage of the lobby’s
WiFi access. In hotels near airports, additional automated kiosks
are available, where clients can print out their boarding pass.
Guests can also enjoy the “connectivity lounge”, a multi-functional
quiet space designed in partnership with Microsoft ® specifically to
allow guests to work efficiently in privacy. Here they can check
email on screens oriented so only their user can see, print out
presentations on state-of-the-art printers and touch base with family on
personal webcams.
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 Guest rooms:
comfor table and connected

Pullman bedrooms are quiet, intimate environments where guests can Pullman’s new bedding concept,
not only rest and relax, but also work efficiently. using pillows to relieve neck
pain, makes for the best sleep -
Relying on the latest research, Pullman has developed a new bedding ever
concept for a sleeping experience like no other. Each Pullman bed
comes equipped with two oversized square pillows for reading
and two “memo” pillows filled with high tech Memory Care foam
that help relieve neck pain. In addition, two ogive pillows are supplied
that guests can place under their knees facilitating relaxation and
blood circulation.

With its warm lighting, the spacious bathroom is comfortably inviting,

with a large open walk-in rain shower.

Pullman rooms come equipped with coffee or tea facilities,

a refrigerator with free drinks and an espresso machine in the
Deluxe and Executive rooms. There is also a flat screen television with
a wide choice of international channels adapted to each country’s
market, including a channel dedicated to fitness and relaxation.

Each room is fitted with a “connectivity panel” that lets guests instantly
plug into their own personal technology (laptops, MP3 players,
speakers), as well as high quality broadband or WiFi access. Additional
items, such as webcams, are available at the reception desk.

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Pullman guests can now gather
in a convivial atmosphere
thanks to a new concept - the
Chef’s Table.
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Res t aurants and bar s:
anything, anytime, anywhere
Pullman restaurants and bars are both welcoming and innovative.
The Pullman wide array of food and beverage offerings feature
upscale, internationally diverse cuisine tailored to the tastes of our
on-the-go business clientele. Whether these fine meals are served in
the restaurant or offered with thoughtful touches at different spots
throughout the hotel, Pullman catering is innovative and accessible
- always geared to our clients’ needs, and desires. At Pullman, each
guest is guaranteed a balanced diet and a hot meal, anytime of the
day or night, 24/7.
The heart of the Pullman catering approach is the Chef’s table, which
guests can gather around with a fine wine selected from the hotel’s
Vinothèque. They can also socialize in a cozy atmosphere with food
to share, such as tapas, or wine served by the glass. Clients may sit
next to the hotel’s open kitchen, which is in plain view for everyone
to watch and admire the hotel’s culinary talent.
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 Co-Meeting:
ef ficiency and conviviality

Commitment, Connectivity, Comfort and Cohesion are the four At Pullman, meetings are not
cornerstones of the Pullman Co-Meeting offering, underpinning our only times to share information,
commitment to changing the way meetings are organized. but also special opportunities
to meet, talk and bond.
The Pullman Co-Meeting offering is based on the idea of information
sharing and project building.

A dedicated Organization
A specialized Pullman team is dedicated to making meetings
successful. The Operations Director, the hotel’s second in command,
will oversee each aspect of the conference and event. The Event
Manager will serve as the direct contact for meeting organizers.
Available throughout each event, the Event Manager is supported by
the IT Solutions Manager, who’ll make sure all the technical solutions
function seamlessly.

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 H i g h Q u a l i t y, F u n c t i o n a l S p a c e s
In the Pullman offer, rooms range from comfortable, modular meeting Pullman’s ”Coaches à la Carte”
rooms to boardrooms (supplied with ergonomic boardroom chairs) bring to events not only their
or amphitheaters. Each meeting room comes equipped with the high-profile expertise, but a
latest technological components including WiFi access, plus a host tailor-made dimension.
of innovative services, which will complement any presentation
or briefing. Innovative online services let organizers view rooms
with specified set-up and equipment in 3D, allowing events to be
organized and preparations updated online.

Motivation and Relaxation

“Innovative breaks” like tai chi sessions, massages, high-tech video
games and outings heighten meeting impact and keep attendees
motivated, fresh and fully involved. Each break will reflect the event’s
theme, giving attendees context and tailor-made service. The “Coach
à la Carte” will help organizers select facilitators with the requisite
expertise. These coaches are all recognized leaders in their fields,
whether it be sports, science or business. What’s more, after the
meeting or between sessions, attendees can relax, socialize or have a
drink in one of the “chill out spaces”, which are modular comfortable
living rooms located near the meeting rooms.

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The Pullman Spa is a calm,
serene space, perfect for a
relaxing interlude.
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Fitness Cent er and Spa:
relaxation and energy
The Fitness Center welcomes guests wanting to stay in shape, anytime
they choose. Open 24 hours seven days a week, the Center offers
a full range of leading-edge equipment, with an emphasis on cardio-
training. Guests can also take advantage of customized training
programs tailored to their specific needs.
Guests have access to trained masseurs and beauticians, a perfect
way to enjoy a break and unwind with some personal pampering.
The Spa includes a refreshment area, complete with mini-buffet,
offering herbal teas, fruit juices and dried fruit and nuts.
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 Pullman resor ts:
memorable moments

Located in prestigious destinations around the world, with Pullman resorts are close to
convenient access to international airports, Pullman resorts have the local culture, food and
the flexibility to welcome both meetings and incentives. environment of their host
communities.
For companies that want novel team-building ideas, our Co-Meeting
packages guarantee the success of weekend seminar and conference
sessions. Thanks to the Pullman groundbreaking approach to mixing
work and relaxation, people who usually work together in highly
structured environments enjoy a unique chance to share unforgettable
experiences with their colleagues.

Each resort has flexible hours, allowing for meetings and breaks
to intertwine seamlessly, followed by healthy meals, always within
reach, thanks to a large variety of restaurants geared to guest
schedules. Pullman resorts also provide a variety of sports activities,
such as golf, tennis or diving, as well as cultural activities.

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II. Let Accor exper tise
work for you
 Energize your success with
Accor t eams and exper tise

Accor regional and worldwide support teams are committed to Day in day out, Accor teams
optimizing your investment: play a vital supporting role
- The Revenue Manager maximizes your hotel’s RevPAR, supported in boosting the performance
by sophisticated applications and Accor experts. of your investment.
- Regional operational managers closely track each hotel’s financial
and business performance and supervise human resources.

Boost your revenue

wit h t he Accor pr ofessionals

When you join the Accor Group, you gain the benefits of a powerful
international sales network, with 700 sales managers working from
34 offices around the world. These seasoned professionals apply a
single-minded focus on achieving targets for your hotel:
- Generate traffic via intermediaries, representing up to 75% of
room nights at Pullman hotels.
- Nurture privileged relations with over 65,000 corporate accounts
and marketing partners.
- Provide a high-profile presence at major industry events,
including organizing events to maximize visibility, like the meeting
“The World of Accor”.

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Accor websites generate
bookings totaling over 12
million room nights per year.
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Leverage our power ful
booking tools
‘TARS’, Accor global r eser vation sys t em
The Travel Accor Reservation System (TARS) is a proprietary central
booking system that serves the entire Group, integrating Web
reservations, call centers, GDS and individual hotels. Eight call
centers are strategically located around the world to deploy a
“follow the sun” operating model. They handle 10,000 calls
daily, with a conversion rate of 50%. This unique system brings
each Accor hotel the sales firepower of a truly global 24/7,
12-language booking system.
Strategic websites to drive business traf fic
Online resources are fundamental to developing business. 80% of
meeting planners look for venues online and 20% use e-mail to request
proposals. Both the www.accorhotels.com and www.pullmanhotels.com
websites are available in eight different languages, drawing
100 million visitors each year. The Internet represents a key component
in the Pullman development strategy and by 2010, some 20% of our
worldwide sales will be generated online.
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Entirely web-based, A|Club gives
access to a loyal, high-contribution,
captive customer base.
34
Develop business with Accor
loyalty program and par tners
A|Club: the new-generation
worldwide customer loyalty program
In 2008, over 2,000 hotels, from economy to luxury, will be using
A|Club, the Accor multi-brand customer loyalty program. A|Club
allows Accor loyal customers to earn and redeem points for either
hotel vouchers or airline miles.
Strategic par tnerships:
another way to attract clients
Accor is constantly developing partnerships with leading companies
as part of a profitable strategy to build market share. The result is a
business-to-business approach that is advantageous for both customers
and partners. Accor looks to sectors that offer the right synergy
or target a similar customer base, such as transportation, leisure
activities, information and travel-related services. This commitment is
illustrated by the current roster of prestigious partners, including Air
France-KLM, Cathay Pacific, Delta Air Lines, American Express, Visa,
Danone and Total.
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 Share our vision
of innovative design

From concept to grand opening, our local and global experts are The architecture, décor and
there to support you at every stage in your hotel development. atmosphere combine to create
an environment that makes
Always at the leading edge of innovation, Accor is continually every Pullman hotel unique.
identifying emerging trends. Over 400 international designers,
including 40 specialized in upscale hotel decoration, are available
to ensure the best mix of architectural design and hotel functionality.

From renovation to new construction, each Pullman hotel features

unique architecture and décor, combining the ultimate in comfort,
efficiency and well-being.

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Our Environment Charter
is simple - 65 processes to
lower our hotel environmental
impact.
38
Join our commitment
to sustainable development
Accor fully recognizes that responsibility towards the environment and
society are intimately linked.
Our hotels are designed to be environmentally-friendly and we
continually improve the way we work and our processes. In addition
to scrupulous compliance with local regulations, our human resources
policy dictates total respect for individuals.
Accor supports two types of socially responsible projects. Employees
are encouraged to participate in so-called EGO projects, which
reflect a commitment to addressing important social issues, such as
child protection, local development, nutrition and the fight against
disease. The Group also supports so-called ECO projects as part
of a commitment to sustainable development and environmental
responsibility, with initiatives that focus on energy, water, waste and
biodiversity.
Our environmental initiatives are part of a broader sustainable
development program called “Earth Guest”. The program’s slogan,
“As guests of the Earth, we welcome the world.” is much more
than simply a catch phrase; it expresses our deepest beliefs. We are
aware that simple, local everyday actions can contribute to global
change.
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 Te a m u p f o r
a long-term par tnership

When you become part of the Pullman network, you enjoy such
valuable benefits as:

- A prestigious, upscale offering

- Uniquely innovative services

- Expertise in operational management and human resources

- Worldwide coverage by experienced sales teams

- High-performance booking and customer loyalty systems

- Proven know-how, from hotel development to opening

- Global advertising and press relations

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 Accor: facts and figures For more information, please contact us:
pullman.development@accor.com
Accor is the European leader and a major global group in hotels,
as well as the global leader in services to corporate clients and
public institutions. We operate in nearly 100 countries with 150,000
employees, offering clients more than 40 years of expertise in our two A t e a m o f o v e r 14 0 d e v e l o p e r s a c c r o s s t h e w o r l d :
core businesses:
Nor th America Middle East
- Accor Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, NorthAmerica.Development@accor.com MiddleEast.Development@accor.com
Adagio, Ibis, all seasons, Etap Hotel, Formule 1, Motel 6, and 4001 International Parkway API World Tower - 12th floor
Studio 6 brands represent more than 4,000 hotels and nearly Carrollton, Texas 75007 Sheikh Zayed Road
500,000 rooms in 90 countries, as well as strategically related United States P.O Box 111679 Dubai
activities, such as Lenôtre. Tel.: +19723609000 United Arab Emirates
Tel.: +971 433 23 236
- Accor Services, with 30 million people in 40 countries benefiting
from Accor Services products in human resources, marketing South America Africa
services and expense management. SouthAmerica.Development@accor.com Africa.Development@accor.com
Av. Maria Coelho Aguiar, 215 – Bloco F Accor Africa
5o. andar São Paulo Pullman Paris Rive Gauche
SP – CEP: 05805-000 8/12, rue Louis-Armand
Brazil 75738 Paris Cedex 15
Tel.: +55(0)11 37 41 15 000 France
Tel.: +33(0)145381101

Europe Asia Pacific

Europe.Development@accor.com AsiaPacific.Development@accor.com
Immeuble Odyssey Accor Asia Pacific
110, avenue de France 250 North Bridge Road
75013 Paris #31-02/03/04
France Raffles City Tower
Tel.: +33(0)145388600 Singapore 179101
Singapore
Tel.: +656408 8888

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