STEPHEN R.

MEYERS
3408 Lynnhurst Boulevard
Chesapeake, Virginia 23321
(757) 375 - 6616
sm9473b8@westpost.net

MARKETING AND COMMUNICATIONS MANAGEMENT

OVERVIEW:
Corporate and divisional marketing and communications management with an emphasi
s on business development, client needs assessment and relationship cultivation,
innovation and new product development, organizational effectiveness and qualit
y management.

SUMMARY OF QUALIFICATIONS:
Talented marketing, communications and business development management professio
nal with broad business-to-business and business-to-government experience. Stron
g record of developing and implementing innovative marketing strategies and busi
ness development tactics that result in brand equity maximization, substantial s
ales growth, and high customer satisfaction levels. Excel at partnering with cor
e business operations to significantly increase the organization's footprint, ex
pand market share and generate sustainable revenue. A team builder with general
management skills, including:
* Strategic Business, Market and Sales Planning
* Major Opportunity Identification, Needs Assessment and Development
* Market Evaluation, Penetration and Expansion
* Innovation Process and Product Lifecycle Management
* Process Streamlining and Optimization
* Value Proposition, ROI and Profit Optimization
* Strategic Alliances, Joint Ventures and Partnerships
* Revitalizing Stagnant or Declining Revenue Streams
* Customer Satisfaction Assessment and CRM Strategies
* Creative Branding and Marketing Communications
* Employee Training, Development and Retention Programs
* Competitive Analysis, Positioning and Pricing

PROFESSIONAL EXPERIENCE:
[1] Bostwick Laboratories
Richmond, Virginia
2008 - 2010
(a) Vice President, Sales - AIP Laboratories Division
* Responsible for the marketing, business development and sales management func
tions of the multi-subspecialty anatomic and molecular pathology division of Bos
twick Laboratories
* Identified, developed and managed revenue-sharing partnership opportunities w
ith hospital-based pathology laboratories
* Target markets included civilian and DoD hospitals and medical centers, indep
endent medical reference laboratories and surgery centers
(b) Vice President, Sales & Marketing - Hematocor Division
* Facilitated the technical and sales organizations, product and service portfo
lio, value proposition and marketing collateral for the new division of Bostwick
Laboratories
* Led the marketing, business development and sales functions of the new hemato
pathology division of Bostwick Laboratories
* Target markets included civilian, community-based oncologists and pathologist
s and DoD of hospitals and medical professionals
(c) Vice President, Sales & Marketing - Nephrocor Division
* Developed and executed marketing strategies, sales tactics and integrated mar
keting communications plans for the nephropathology division of Bostwick Laborat
ories
* Transformed a demoralized sales force into a refocused, reenergized and high
performance team
* Revitalized a lackluster performing division: expanded product offerings, im
proved client satisfaction and retention, increased sales revenue and improved d
ivisional profitability
(d) Vice President, Corporate Marketing
* Crafted and published corporate press releases, trade publication advertiseme
nts, multimedia promotional collateral, employee and client educational collater
al and trade show exhibits
* Developed and implemented a company-wide internet based customer satisfaction
assessment system
* Conducted marketing research in preparation for the launch of two new special
ty-specific pathology divisions: AIP Laboratories and Hematocor
* Developed and executed profit improvement plans for Bostwick Laboratories' UK
Laboratory
* Facilitated the development of initial marketing strategies and promotional c
ollateral for Bostwick Scientific - the clinical trials division of Bostwick Lab
oratories
Accomplishments at Bostwick Laboratories:
* Led the rapid and successful launch of the hematopathology division of Bostwi
ck Laboratories - from concept to reality in only four months.
* Increased nephropathology sales revenue by 230% during 20-month period ending
March 2010.
* Managed the development and launch of four new pathology products and three n
ew service offerings during late 2009/early 2010.
* Increased revenue by 54% and improved the net profit of the UK business unit
by 94% during 12-month period ending December 2008.
[2] Virginia Community College System (VCCS)
Norfolk, Virginia and Suffolk, Virginia
2000 - Present
Adjunct Associate Professor - Business & Marketing,
* Developed syllabi and lesson plans, lectured and facilitated regular academic
session courses in business and marketing at Tidewater Community College and Pa
ul D. Camp Community College
* Taught courses in: Business Communications, Principles of Marketing, Princip
les of Management, Principles of Advertising, and Sales & Marketing Management
* Participated as a member of the Presidential Search Committee for Paul D. Cam
p Community College and as a board member of the Western Tidewater Tech Prep Con
sortium
[3] Ciba
Suffolk, Virginia; Tarrytown, New York; and Basel, Switzerland
1983 - 2008
(1) Head of Enterprise Communications
* Planned, coordinated and produced electronic and print communication products
for internal and external audiences regarding the features and benefits, projec
t milestones, project implementation status/issues/actions regarding the design,
testing, training and implementation of a new, global ERP system
* Led a team of communications professionals (at the global and North American
team levels) in the internal and external communication and change management ac
tivities associated with a global system implementation
* Included a 10-month assignment at Ciba's global headquarters in Basel, Switze
rland
(2) Senior Manager, Marketing Communications
* Developed, executed and evaluated marketing communications plans for two busi
ness lines (BL Paper and BL Water Treatment) and five market centers in the Nort
h American region
* Advanced relations with industry, trade media, business press and local media
to gain exposure for Ciba in editorial and feature articles - positioned Ciba a
s a leader in its chosen markets
* Partnered with Corporate Communications and Public Affairs groups in planning
and implementing community relations, government relations and issue-management
strategies
* Identified and forged technology transfer relationships with universities
(3) Marketing Manager
* Crafted marketing plans for three market centers (Agriculture, Extractive Ind
ustries, and Water Treatment) and worked with sales managers to execute, evaluat
e and continuously improve the plans
* Conducted industry, market, sector and competitive analysis and communicated
events and trends to senior management
* Identified and forged relationships with potential alliance partners - from u
niversity-based research and development alliances to strategic customer/supplie
r alliances
* North American representative to the global innovation process - served to st
rengthen intra-segment communications between different functional groups and co
untry representatives and introduced the role of marketing in the innovation pro
cess
(4) Business Process Improvement Consultant / Quality Manager
* Implemented ISO-9001 approved quality management systems at four US-based and
one Canada-based facility
* Designed and introduced a customer satisfaction assessment system as an integ
ral element of the company's continuous improvement process
* Streamlined business processes, reduced generation of waste and by-products,
and removed costs from existing operations
(5) Customer Service Manager
* Transformed a demoralized, devalued customer service organization from a tran
saction-based cost center to a consultative-based, sales support, profit center
* Facilitated change management throughout the organization to educate all empl
oyees on the importance of customer service and to equip employees with a custom
er satisfaction mindset and skills
* Oversaw the hiring, training and development of customer service professional
s
Accomplishments at Ciba:
* Served as liaison between Accenture (the external project management team) an
d Ciba executive management to craft and deploy change management communication
strategies for internal and external audiences.
* Established technology transfer agreements with University of Florida for min
e tailings management technology and University of Quebec for paper chemistry te
chnology.
* Crafted and deployed issue-management communication strategies regarding FDA
clearance of Ciba(R) LODYNE(R) barrier effects product line.
* Served as Integration Manager during the acquisition and subsequent integrati
on of a textile chemical manufacturing company into
the Allied Colloids/Ciba organization.

PROFESSIONAL AFFILIATIONS:
* American Marketing Association
* American Society for Quality
* Longwood University (Foundation Board of Directors; Alumni Board)
* National Eagle Scout Association (NESA)

EDUCATION:
* College of William & Mary, Williamsburg, Virginia - 1998
Master of Business Administration - Concentration in Marketing
* Longwood University, Farmville, Virginia - 1983
Bachelor of Science - Chemistry Major
Senior Class President

CONTINUING EDUCATION:
* Executive War College
* Public and Media Relations Training Courses
* Ciba Leadership Development Courses
* Harvard School of Public Health